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JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

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JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

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OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. Interactive and Easy-to-Navigate Content. Videos Gain Importance.

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Trends Top of Funnel Content Marketing Funnel Advertising 145

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MAY 22, 2023

Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency. Start by having a solid content strategy in place. Look for links across the web with industry articles, business advice, and other related pieces of content (see tip above).

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MAY 19, 2023

Because we like to practice what we preach, we work to stay directionally sound in our own content strategy, as it’s our master plan for the creation of all our content and marketing efforts to help us reach our business goals. How will your content help users solve their problems and pain points?

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MAY 17, 2022

In a recent survey, 78% of respondents saw an … How to Create Engaging Video Content for Your Brand Read More. The post How to Create Engaging Video Content for Your Brand appeared first on ER Marketing. Explainer video and other short videos could be a great direction to go in to grab that attention!

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FEBRUARY 12, 2021

The post Content Strategy appeared first on ER Marketing.

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DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Brand Transparency is Essential.

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JULY 26, 2018

When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it. If you are not getting a lot of traffic on your content, all it may take is some revamping.

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NOVEMBER 7, 2017

If your sales team goes into battle with personalized content, they will be greatly empowered to bring home the bacon. The goal of personalizing content is to create a relationship between the salesperson and the customer that will eventually translate into action. The modern customer demands personal attention. Buyer Personas.

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JANUARY 2, 2018

But what does this mean for your content marketing efforts? For starters, it means content has to adapt to stay relevant and to even have a chance of being consumed. When it comes to content, your audience wants it in small, easily digestible portions. Personalized Content is the New Normal. Time is of the Essence.

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JUNE 8, 2018

Content marketing is no different. If you want your strategy to keep up and stay on top of content marketing trends and on the front page of Google, or perhaps get there for the first time, these are the 3 main areas to pay attention to this year. More Content. The Move Away from Text-Heavy Content.

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DECEMBER 4, 2017

But what does this mean for your content marketing efforts? For starters, it means content has to adapt to stay relevant and to even have a chance of being consumed. When it comes to content, your audience wants it in small, easily digestible portions. Personalized Content is the New Normal. Time is of the Essence.

Content Marketing 50

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OCTOBER 5, 2017

Emerging trends are showing that SEO is being used in new ways that can only help your B2B content rise to the top. To take advantage of these changes, you need to focus on intimate portraits, or personas, of your ideal customers and seek to create content just for them. Here are some of these trends. New Formats for Search.

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NOVEMBER 6, 2023

Take a look at our most valuable tips to help establish, expand, and empower your digital brand’s presence: Leverage content to develop authority in your industry These days, it’s no secret that content is crucial to any digital marketing strategy worth its salt. Utilize social media to promote content and reach a wider audience.

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APRIL 18, 2018

While many forward-thinking B2B marketers aim for customer-centricity, according to a recent study commissioned by Squiz, many brands still have much work to do.

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JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. I-Want-to-Do Moments: These moments involve instructional content or guidance, such as DIY tutorials or recipes. Marketers can create content that caters to these needs.

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NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. The ads don’t seem obtrusive or out of place for your audience, and audiences are becoming more and more comfortable engaging with paid content.

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NOVEMBER 9, 2023

Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time. Of course, today that content goes far beyond the written word as videos continue to gain in popularity. FAQs Why is content creation important for businesses?

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DECEMBER 7, 2023

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. An exciting way to make emotional connections is through video content. FAQs How can I make my B2B content more engaging? Regularly evaluate and adapt your B2B strategy for desired results.

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NOVEMBER 29, 2023

In the fast-paced world of B2B marketing, it’s easy to get caught up in the hustle and bustle, constantly churning out content to stay relevant. However, there’s a crucial element that often gets overlooked – the need for ‘room to breathe’ in your content strategy.

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OCTOBER 18, 2023

Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart of any brand awareness strategy. With this component, your brand’s awareness as an expert jumps exponentially when you publish meaningful and strong content. The key is to make sure that your content is better.

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SEPTEMBER 7, 2023

This approach, however, led to low-quality content and a poor user experience. This competitive frenzy often resulted in a cluttered online environment where differentiation became challenging, and user trust eroded as audiences encountered similar, keyword-stuffed content across multiple websites.

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NOVEMBER 6, 2023

Enhance website engagement by offering valuable content and interactive elements. Outdated Content Few things make a business look more out of touch than a website full of references to past events, unavailable live webinars, and outdated company news. Keep website content current by updating or redirecting outdated pages.

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OCTOBER 10, 2023

The key here is to avoid direct sales pitches in your content. Instead, focus on providing informative content. To reach this younger demographic effectively, adapt your blog content to address their preferences and needs. Empower your readers with the knowledge they need to make informed decisions. Yes, you can.

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FEBRUARY 5, 2024

Video Content: In 2024, video content remains a powerful tool for recruitment. Video content can provide candidates with a more immersive and engaging experience, helping them better understand your company culture and work environment. What is the role of video content in social media recruitment?

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JANUARY 19, 2024

By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Way 1: Leveraging Social Media for Content Promotion Choosing the Right Platforms Understanding the nuances of each social media platform is critical.

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DECEMBER 19, 2023

. #1 – Tracking the Omnichannel Buyer’s Journey In an era where digitalization reigns supreme, B2B buyers have evolved into everyday consumers who demand relevant, up-to-date content across various channels and devices. Today, success lies in delivering personalized and relevant content to your subscribers.

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SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. But there are some basics at work in all these segments of trust and you can use them to help ensure your content marketing builds trust and doesn’t crash your audience’s confidence and credibility in your company. And prioritize consistent content delivery.

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DECEMBER 14, 2023

Consistent and well-crafted content helps in establishing brand recognition and loyalty. Additionally, engaging content can help shape the perception of the brand, making it more relatable and trustworthy in the eyes of the audience. Here’s a closer look at why engaging content matters and how you can create it: 1.

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MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. Convenience and Accessibility Audio content is more accessible to users compared to text and video content. Listeners don’t need to shift their focus from what they are doing to focus exclusively on your audio content.

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Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

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JANUARY 25, 2024

Understanding AI-Powered Personalization AI-powered personalization refers to the application of artificial intelligence and machine learning algorithms to analyze vast amounts of data and deliver tailored content, recommendations and experiences to individual users. This enables proactive marketing strategies.

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JANUARY 23, 2024

Authenticity Part of being a marketing expert is marketing your own content! When you shared this content, you were not worried about the production value, because the author made no promises about production. The value is in the authenticity of the content. Your thumbnail and title are important, especially the title.

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JANUARY 24, 2024

You might assume that your job is done, and people will naturally engage with your content. The more you engage with others’ content and foster discussions, the more visibility your own posts receive. When you disappear after posting, your content is less likely to be shown to a broader audience, limiting your reach and impact.

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NOVEMBER 28, 2023

Consistent Content Production Blogging empowers your business to consistently produce fresh and relevant content. This dynamic approach to content creation sends a strong signal to search engines and online users that your business is active and engaged.

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DECEMBER 18, 2023

It has enabled marketing professionals to think more strategically about video content. Marketers are now able to produce content in a multi-layer approach meaning they can create videos that help the customer during different points of their journey. Videos yield a higher ROI due to content effectiveness.

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B2B Marketing Video Marketing B2B Marketing & Strategy 65

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JANUARY 17, 2024

Snapchat could have become a passing trend, but instead, it’s proven to be an increasingly popular platform for sharing fun, entertaining, innovative, and engaging visual content for individuals and companies. Aim to create entertaining, inspiring, or educational content that engages and keeps your audience returning for more.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65