Cisco Acquiring Broadsoft: View from the Contact Center

Aberdeen CMO Essentials

Big changes are afoot in the contact center. Since Broadsoft provides both unified communications and contact center solutions, I wanted to explore how the combination of Cisco and Broadsoft’s capabilities might mean from the lens of the contact center.

Using Customer Contact Data to Tell Better Marketing Stories

Act-On

You already have everything you need – your customer contact data – waiting in your CRM. How To Use Contact Data For Marketing.

Trending Sources

ReachForce Partners with Oceanos to Deliver Highest Quality Marketing Contact Enrichment

Reachforce

Reclaim your LinkedIn connections as contact emails via download your data

Biznology

In this article, I will reconnect you with your LinkedIn Contacts— Connections — in a format you can use: first name, last name, company, position, and—most importantly— email address. Back on July 23, 2015, LinkedIn removed its contact export tool.

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

In fact, we see some pretty bold promises made by bargain contact lists. However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Email marketing providers take the quality of your contact lists seriously.

New Infographic - Contact Forms for the Marketing Ninja (Minja)

Everything Technology Marketing

Check out this great new infographic about contact forms. Thank you Lisa Margetis at SingleHop

Your Best Contact Just Moved Companies – What Do You Do?

Leadspace

You’ve got a great lead – one of your best contacts within your CRM and/or marketing automation platform in fact. Or do you view the contact/lead as the “buyer,” in which case all history for that contact should remain intact?

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

Modern Marketing

by Jonathan Riemer | Tweet this While it’s always a good practice to clean out your database from time to time, you can bet there are always some valuable contacts hidden amongst the stale. Still concerned about how to map out your strategy to warm up your cold contacts?

4 Steps to Re-Engage Stale Contacts

Modern Marketing

So, you are starting the year with a huge database of contacts. It is no secret that not all contacts in your database are equal. So here are 4 steps you can follow to re-engage your stale contacts: 1. Determine who classifies as a stale contact.

The Top 10 Contact Management Considerations for CPA Firms

Marketri

It seems that the daunting task of managing contacts and CRM systems has followed me throughout my career, despite my tireless efforts to avoid it! When I began working at Marketri a couple years later, I was relieved to learn that we already had a great contact management system in place.

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You Need to Remove ‘Contact Us’ from Your Page

ActiveDEMAND

");}); You Need to Remove ‘Contact Us’ from Your Page. There are many benefits to using a web form to capture contact information. After all, the point of having a web site is to get customers to contact you to buy your product or offering.

12 of the Best 'Contact Us' Page Examples You'll Want to Copy

Hubspot

But what about a website's 'Contact Us' page? Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Your 'Contact Us' page is one of the top four most important pages on your website.

Contact center priorities: the dawn of a new age in customer engagement

i-Scoop

In this interview Paul weighs in on why and how contact centers need to catch up with the digital reality – or die. Paul Scott is Senior Director, Customer Experience Consulting, at Dimension Data.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on.

AI Has Its Place – And It’s Not Going To Replace Your Contact Center Rep

Televerde

Rumors of jobs being lost to robots and machines that can perform them more efficiently and for less cost have made their way into a world into which Televerde operates: the contact center.

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

Hubspot

Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both LinkedIn.com and a new iPhone app. About LinkedIn Contacts. How Marketers Can Benefit From LinkedIn Contacts.

Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer.

The New Type of Landing Page That Increased Our Contacts by 69%

Hubspot

But in reality, page visitors: Decided the content was not valuable enough for them to exchange contact information to see the rest of it. So, we took each of these findings and used them build two tests within Part II of the experiment, each with its own sub-hypothesis, but a shared objective: to increase net submission and contact numbers, so that they’ll surpass those of the original landing pages pointing to gated PDFs. Welcome back.

How Constant Contact Walks the Content Marketing Walk

Content Marketing Today

We've long been impressed with Constant Contact. Because Constant Contact's success is directly tied to the success of its customers, it must provide relevant and valuable content in order to empower their customers to succeed. Action-oriented Website Transforms Visitors into Buyers.

Don’t let Your Contacts Get Away

Salesfusion

The post Don’t let Your Contacts Get Away appeared first on Salesfusion. Email Marketing

Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients

Hinge Marketing

If you are doing it right, your content funnel probably looks something like this: Then you realize you aren’t converting your new contacts into new clients. Now is the time to start nurturing these contacts through email marketing workflows , also know as drip or lead nurture campaigns.

Which Industries are Turning Cookies into Contacts? [CHART]

Modern Marketing

Which Industries are Turning Cookies into Contacts? Targeting & Segmentation chart of the week contacts cookies engagemet life sciences manufacturing nonprofit product awareness web site visitors

Lead Retargeting – How to Revitalize Your B2B Contact List

Great B2B Marketing

While marketing to fresh prospects is certainly important, there may be a gold mine available right beneath your feet – your existing contact list. There are many good reasons to focus on lead retargeting, including: Assuming you have good contact information, remarketing usually costs a lot less than marketing to fresh prospects. On both a cost and effort basis, retargeting your contact list should be much more effective than first-time marketing. Other opt-in contacts.

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation Blog

Of course, it is very important to capture attendees’ contact information and product interests at that point of high interest, and then act on that interest before it fades. if following up on trade show contact information would translate into leads, when calling should cease, and.

How to Effectively Manage Your Contacts List

PureB2B

But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Here are a few ways to effectively segment your contact list and make the most out of your email marketing campaigns: Segmentation by Demographics. The most basic way to start segmenting your contacts is to use demographic data such as location, age, industry, and job level. Lifecycle stage is about identifying which stage of the sales cycle your contacts are in.

How Speech Analytics Can Improve the Contact Center Experience

ViewPoint

If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” ” Perhaps you’ve wondered, what happens to those call recordings?

Leadfeeder Contacts provides email addresses of decision-makers at visiting companies

Leadfeeder

Leadfeeder contacts is a major product update that shows you the email addresses and job titles of people who work at companies that visit your website. Builds on success of popular LinkedIn contacts feature Leadfeeder contacts doesn’t replace the LinkedIn contacts feature but it represents an upgrade to the way users currently operate because it reduces the number of steps needed to reach out to a prospect. How has Leadfeeder contacts helped companies already?

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How to Grow Your Email Contacts Organically

Hinge Marketing

But before you can reap the full benefits of email marketing, you need a list of contacts to actually email, and not any old list will do. With a metaphorical swipe of your credit card, you magically have 10,000 shiny new contacts. Purchased email lists aren’t targeted contacts.

Little Secrets to Contact Forms That Convert [Quick Tip]

Hubspot

When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will face this form on the other side of the screen. In fact, think of your contact forms as dates. The same applies to your contact forms.

Website Call to Action; Alternatives to “Contact Us” for lead generation

NuSpark

Some examples are: Contact form filled out. Contact Us. Instead of Contact Us. Contact us today for a __ (ex: free report on 2014 commercial real estate). Here’s a question to ponder: Why did you build a website for your business?

Top tools to keep your contacts in order. in theory

Biznology

I’m always struggling with my contacts. 23,515 on my Gerriscorp.com Google Apps account and an infinity of bloated contacts that are doubling, tripling, and quadruplicating our of control. Recommend as long as you don’t mind spamming all your business contacts.

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How to Sell to People Not Contacts

Sales Intelligence View

There is little value in basic contact data – for example a phone number or email address – for today’s business professional,” says Umberto Milletti, CEO of InsideView. There is no competitive advantage to be gained by using basic contact data. Sell to people, not contacts.

The contact center: from call and contact to customer experience and engagement center

i-Scoop

Contact centers are going through a series of changes of which many already are disrupting the status quo. Especially the role of the inbound contact center and that of the contact center in a customer service context is changing. This has to do with costs, benefits, changing customer expectations, the role of the end-to-end customer […

Constant Contact Colocates with Small Business Customers

Paul Gillin

I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. Less than 10% promotes Constant Contact products. They also get free meeting space and priority support from Constant Contact’s support team.

How Do Your Contact Engagement Initiatives Stack Up? [CHART]

Modern Marketing

by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. Contact activity is an important metric in terms of Marketing Qualified Lead (MQL) generation and conversion.

Nicola Millard: forget the contact centre – here comes the relationship hub

i-Scoop

Contact center Customer experience Customer service Interviews #SCSS15 BT Let’s Talk Luke Brinley-Jones Nicola Millard Social Customer Service Summit Social Customer Service Summit 2015On April 30th and May 1st, London hosts a second edition of the Social Customer Service Summit. Mission: exploring the convergence of social and digital customer service.

Read this article before you start a social media program

Biznology

I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

How To Optimize Contact Forms for Conversions

Sales Intelligence View

Contact Forms Conversion Rate Conversions Marketing Lead This infographic, courtesy of QuickSprout, shows how such seemingly granular things like how many fields your conversion form has, or how much personal information you ask for, significantly affects how many leads you convert.

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Why Some Industries Are Better at Turning Cookies to Contacts [CHART]

Modern Marketing

Of course, achieving a high number of new identified contacts is the true end goal and this is a function of both the number of visitors and the yield. Interestingly, both Retail and Manufacturing achieve above average new identified contact addition rates.

THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts

chiefmartech

Our team at Bizible recently made a complete switch from lead-based reporting to an ABM measurement structure based on accounts and contacts. Its first order of business is converting the lead into a contact. If there is no match, the trigger creates a new account and a new contact.