ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

OCTOBER 24, 2013

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. One of the most crucial updates to make to your PR strategy is to think of press releases as a content avenue. How to Craft a Press Release.

Press 28

Press Template Public Relations PR 28

SmartBug Media

APRIL 4, 2019

Smoke could be seen throughout the entire city of Houston, and residents in the surrounding communities were concerned. ITC addressed the community throughout the entire three-day period with updates via press releases and press conferences. Remember, your community is watching to see how you will handle the situation.

Social Media 86

Social Media Marketing Management Social Marketing Media 86

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Social Pros Podcast brand communities community management content marketing content strategy integrated marketing social media Social Media Marketing social media strategy Social Pros'

Skype 137

Skype Aggregators Social Media RSS 137

Hubspot

OCTOBER 18, 2018

From the very early days of cave walls, clay tablets and papyrus to the modern era of eBooks, the publishing industry has undergone many major changes. 1456: The Gutenberg Press publishes the first book ever: the Bible. 1800s: The Penny Press arrives in the U.S., 1800s: The Penny Press arrives in the U.S., Scribe Writing.

Paid Search Agency 76

Paid Search Agency Custom Publishing Work Management Budget Programs 76

ConvertKit

JANUARY 30, 2022

As a creator, you’re not just selling products or services, you’re building a community and pouring your heart and soul into your business — whether it’s music, art, writing, or something completely new. That’s why Litmus sends a monthly and weekly newsletter focused on distributing new content, announcements, and advice from their community.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. For example, if you create a post or a video on Facebook, you can press the “Boost” button to enter their ad creation interface. Plus you can really focus in on your core audience.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Sprout Social

OCTOBER 25, 2021

What began as a way to promote the library and its local history (after all, it was founded in 1683) has ballooned into a global fan base and consistently positive press coverage , thanks in large part to social media. eBook, audiobook, DVD, large print pic.twitter.com/ENDwxY9bjv. The Purrs-day Miaowder Club surely.

Social Media 121

Social Media Twitter Curation Social Marketing 121

Launch Marketing

MARCH 4, 2020

For a deeper dive into PPC and answers to some of the most pressing questions surrounding PPC advertising and best practices for B2B, we sat down with Launch Marketing executive team members Jeff Raymond, Shawna Boyce and Christa Tuttle. Download the Digital Marketing Guide for B2B Marketers eBook.

PPC 79

PPC Campaigns Effectiveness B2B 79

B2B Marketing Traction

AUGUST 15, 2011

Here are eight content ideas for your Facebook page posts: Press releases – company news with a link to the release can stream into your Facebook wall. Automate this by linking a press release feed from your online service. You are distributing press releases online, aren’t you? You are blogging, aren’t you?

Facebook 100

Facebook Trade Show Press CPA 100

Schubert B2B

JANUARY 13, 2020

To foster loyalty to your brand, it’s important to let your audience know how you’re having a positive impact on your local or global community. Buttons and links should be larger, and have enough space around them, to make it easy for visitors to press them without accidentally hitting neighboring buttons. Get social. in English.

B2B Marketing 91

B2B Marketing B2B Paid Search Agency Mobile Advertising 91

Valasys

SEPTEMBER 22, 2023

This collaboration showcased the power of selecting the right influencer in B2B marketing, as it led to increased engagement, brand recognition, and trust within the B2B community. This highlights the effectiveness of private influencer events, offering a more personal touch than traditional press trips. for every $1 invested?

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Convert

OCTOBER 18, 2022

What we’re about to reveal is from our in-house stash and recommended by pros in the CRO community. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. But the value a good newsletter delivers goes beyond words and pictures. Test Everything.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Brandpoint

JUNE 18, 2020

Reexamine your customers’ most pressing concerns. Some tools you may wish to focus on during COVID: Relevant blog posts, whitepapers, eBooks, etc. Those without effective plans to alter their strategies or policies to meet the current moment risk alienating their customers with inappropriate messages or empty promises.

Work Management 118

Work Management Marketing Management Service Planning 118

Mereo

NOVEMBER 16, 2022

This will result in a sense of community and raise morale. If you are looking for more resources for a meaningful and successful sales kickoff, consider reading our new eBook: the Mereo Sales Kickoff Planning Playbook. Hot off the press and ready to help you as you navigate your way through sales kickoff season.

Lead Ranking 36

Lead Ranking Press Practices Training 36

Vidyard

MARCH 13, 2018

Maintaining relationships and brand affinity with this community can be critical to the success of fundraising programs. Donors received a powerful vide o that expressed the gratitude of their beneficiaries while inspiring them with examples of how their donations were having an impact on local communities.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Adobe Experience Cloud Blog

JULY 17, 2018

With a variety of different industries and personas who all have something in common, your blog provides a great platform to share new ideas, perspectives, and grow a community. Similar to live streaming, self-recorded video content is another cutting edge way to enrich your customer community online. Sound familiar?

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Schubert B2B

JANUARY 13, 2020

To foster loyalty to your brand, it’s important to let your audience know how you’re having a positive impact on your local or global community. Buttons and links should be larger, and have enough space around them, to make it easy for visitors to press them without accidentally hitting neighboring buttons. Get social.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Mobile Advertising 71

ClearVoice

JULY 13, 2022

Solve a problem with a guide or ebook. Whether you offer an ebook helping them plan for the cost of childcare or you give them helpful home maintenance tips so they can sell their home faster, you should meet their needs first, then organically introduce your product as just one vital part of their toolkit. Ready to get started?

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Hubspot

NOVEMBER 9, 2011

To give your company a head-start on Google+, download our newest guide, hot off the press -- How to Use Google+ for Business -- and be sure to add HubSpot's Google+ Page to your Circles! The following article is an excerpt from the ebook.). Cross-promotion is key to building a strong Google+ community.

Google 28

Google Optimization Business Viral Marketing 28

Schubert B2B

JANUARY 13, 2020

To foster loyalty to your brand, it’s important to let your audience know how you’re having a positive impact on your local or global community. Buttons and links should be larger, and have enough space around them, to make it easy for visitors to press them without accidentally hitting neighboring buttons. Get social.

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Mobile Advertising 62

Mereo

APRIL 7, 2021

Not surprisingly with this commitment, heart and community, the team has realized success all the same — time after time. His introductory press conference set the tone and still permeates every message he shares today, all putting another stone in the foundation of an environment of optimism and cheerfulness with his team.

Lead Scoring 41

Lead Scoring Lead Ranking SIC Conference 41

ClearVoice

JUNE 11, 2020

When you hire one, your fee is buying his knowledge of the home-buying process, housing industry and local community. Press release. Finally, remember to appeal to the analytical thinkers who are crunching the numbers before pressing the Buy button. Customer story. Email drip campaign. Landing page. Presentation. Website copy.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Hubspot

MAY 24, 2017

Owned media may also come in the form of case studies, whitepapers, and ebooks. These also come in various forms, including reviews and feedback, recommendations, press coverage, and articles, amongst others. UGC provides means for other users to connect, which then, builds a stronger community.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Vidyard

MARCH 13, 2018

Maintaining relationships and brand affinity with this community can be critical to the success of fundraising programs. Donors received a powerful vide o that expressed the gratitude of their beneficiaries while inspiring them with examples of how their donations were having an impact on local communities. press@vidyard.com.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

The Mx Group

AUGUST 3, 2017

When they can press a button and calculate the potential benefit of working with you, you’ve helped them significantly in their decision process. You can build community and provide ongoing product and service support … all of which help improve affinity and retention. Lower-funnel Interactive Content Development: Help Buyers Convert.

Top of Funnel 54

Top of Funnel Content Marketing Funnels Interactive Marketing 54

Convince & Convert

AUGUST 9, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Social has opened the door to that community for him. Huge thanks to our amazing sponsors for helping us make this happen.

Organization 137

Organization Effectiveness Business Skype 137

Convince & Convert

NOVEMBER 15, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. They also handle blogger outreach and social press. Social Pros Podcast brand loyalty community engagement content marketing digital marketing integrated marketing social media Social Media Marketing social media measurement Social Pros'

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Convince & Convert

OCTOBER 21, 2010

Despite a pile of coverage in the business press that would lead you to conclude the opposite, Facebook fan pages are not magic marketing potions. 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown). Tags: Integrated Marketing and Media brand communities facebook adweek ddb exacttarget social integration.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Case Studies Facebook 138

Kapost

SEPTEMBER 21, 2016

At Gainsight, we build products and facilitate community for the Customer Success industry. To draw an analogy to content, I can look at influenced opportunities and pipeline for an eBook, but that may not paint the entire picture. But what if the visitor scrambled to find what she wanted, kept trying at it, then gave up and left?

Top of Funnel 48

Top of Funnel Account Based Marketing Lead Ranking Enterprise Management 48

The Point

FEBRUARY 14, 2024

Fortunately, there are now third-party research services that can provide a guaranteed minimum number of survey responses from predefined B2B communities (or “panels,” in research lingo) that fit your specific audience criteria: industry, company size, job title, and so on. (“Survey fatigue” is real.) Don’t neglect PR.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

PureB2B

DECEMBER 12, 2016

But, most importantly, it will give you an idea of what types of content work best for specific communities. Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content. Press Releases. Co-marketing. Guest Blogging.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

But, most importantly, it will give you an idea of what types of content work best for specific communities. Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content. Press Releases. Co-marketing. Guest Blogging.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one. Make it easy for the press to contact you. Highlight your company’s community involvement. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Content Standard

AUGUST 7, 2015

The ability to create dynamic, multi-platform social content and to leverage timely opportunities created through daily events remains a pressing need for real-time marketing strategy, and one that will strongly influence marketing ROI in the future. Building a Case for Real-Time.

Marketing Report 40

Marketing Report ROI Campaigns Planning 40

Outbrain

JANUARY 11, 2021

Creating blogs, explainer videos, ebooks, webinars, product tours, and other types of content takes a lot of time and effort, and more often than not, it takes just as much work getting eyes on that content. Better content promotion. With conversational AI, content promotion becomes less painstaking.

Marketing AI 56

Marketing AI Conversion Work Management Webinar Metrics 56