Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He got excited, and then from that, other folks in the Zynga community heard about us. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Share press releases, blog posts and videos announcing product enhancements, new releases, seasonal launches and trend reports.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Sprout Social

JANUARY 24, 2024

It also shows you have a growing community doing word-of-mouth marketing. Earned media/press mentions Earned media refers to the publicity a brand receives through organic channels, such as press coverage or media mentions, rather than through paid advertising.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Hubspot

MARCH 3, 2020

Ultimately, your grand opening marketing should help your business build relationships and create buzz with your audience. Most cities have bulletins or forums where community events are advertised. Or you can ask city officials to promote your event in their newsletters or official communications with the citizens. Local Press.

Planning 84

Planning Paid Search Agency Business Press 84

Sprout Social

SEPTEMBER 8, 2021

The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. For Hosts, there are two ways to start a Space on Twitter: Press and hold the “Compose” button then select the icon for new Spaces. The Twitter Spaces team themselves have been hosting Spaces to share community updates.

Twitter 134

Twitter Conversion Communities Work Management 134

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Sprout Social

AUGUST 11, 2020

However, the buzz behind sports in social media hasn’t gone away. Highlighting team-related community events and news. Some popular tactics for doing so include: Live Tweeting events such as games, press conferences or drafts. Showing off support in local communities. The current state of social media in sports.

Social Media 135

Social Media Media Buzz Communities 135

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Blog posts , press mentions and earned media. Good question! Brand ambassadors.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Sprout Social

OCTOBER 5, 2021

Brands have made headlines for their gestures of goodwill—like when Calm paid Naomi Osaka’s fines for skipping press meetings to protect her own mental health and Airbnb introduced temporary housing plans for Afghan refugees. There’s nothing wrong with building buzz around your business initiatives and achievements for the greater good.

Brand Identity 110

Brand Identity Branding Paid Search Agency Work Management 110

Marketing Insider Group

MAY 18, 2020

On social media sites, you have the opportunity to build a community by sharing more than just your own content. Brands can also use their official social media platforms to showcase their internal teams’ expertise, including when they present at events, get mentioned in the press, or are part of an industry group.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. This year’s costumes include a monkey, tiger, owl, Buzz Lightyear, Woody and a pirate. Their special hats are a handmade gift.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. The first post netted over 535,000 likes at press time and the remainder range from 360,000 to over 600,000 which seems on par, if not above average for the star’s Instagram posts. Image via BigStockPhoto.com. Life is good, right?

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

ClearVoice

FEBRUARY 22, 2021

Like most industries, the freelance community was hit by the COVID-19 pandemic. They shared their experiences, tactics, and how they intend to keep the income stream flowing — and how you can too, including: Remaining active and engaged in online communities. 8 freelancers who made more money in 2020 share their strategies.

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

ANNUITAS

OCTOBER 27, 2015

The best example was upon landing in Australia, a local insurance company issued a press release about their gift to President Obama of crocodile insurance. Not your typical coverage of a presidential visit, and not a typical press release either. Communicating is really what marketing is all about.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

Convince & Convert

OCTOBER 10, 2013

A very special offer also aids to the surge in buzz surrounding this hotel. However, when reading through the hotel’s reviews following the renovation, this writer was hard-pressed to find any guests who cited the Instagram inspired features in their reviews. On the other hand, in-room iPads seem to be a hit!

Social Media 150

Social Media Buzz PR Communities 150

Contently

MAY 3, 2017

Rather than invest in traditional marketing, Tesla focused on earned media, capitalized on a generational thought leader (Musk), and cultivated an active community of fans around the concept of sustainability. Community engagement has even spawned a new marketing avenue for Tesla: user-generated commercials. The knowledge gap.

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Hubspot

OCTOBER 24, 2013

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. While it still takes relationship-building to get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. How to Craft a Press Release.

Press 28

Press Template Public Relations PR 28

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. The real goal is to have a journalist look at that press release and turn it into an original article about you and your company.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. When you find others, let me know!

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Marketing Insider Group

AUGUST 27, 2019

Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. One of the best examples of this is CMI’s Content Marketing World #CMWorld tweet chats every Tuesday where they keep the conversation going (and grow their community) all year long! Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? It’s a win for you and for your clients. You can set up alerts to email you immediately when news goes live.

PR 149

PR Google Press Public Relations 149

Sprout Social

MAY 11, 2020

— The Associated Press (@AP) October 29, 2019. Journalists represent a community. Name-calling, controversy and bickering on social media can definitely result in buzz and clicks. If you’re able to get in on a tag early, you can build some serious buzz around your story. Justices, can you hear me?

Social Media 120

Social Media Effectiveness Media Ethics 120

Contently

OCTOBER 12, 2018

they're isolated from real communities, working service jobs they hate while barely making ends meat, and are living w/ unchecked personal/mental health problems. Prior to running the Steak-Umm account, I hadn’t done any community management at that level. So far, it seems to have worked out. I'll tell you why.

Social Media 133

Social Media Work Management Marketing Management Media 133

Outbrain

FEBRUARY 19, 2020

Not only is content another piece that needs to be updated throughout the rebranding process, but more importantly, it should be used as a tool that can be leveraged to speak to your audience, tell the story of your rebrand, and communicate internally to ensure the rebrand stretches from inside out. Internal Communications.

Buzz 46

Buzz Paid Search Agency Thought Leadership Advertising Agencies 46

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Youtube 132

Youtube Communities Work Management Effectiveness 132

Writing on the Web

FEBRUARY 2, 2011

If you’re a coach or consultant, I recommend using some sort of community building membership site, and recommend using Journal Engine. There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Post on Google Buzz. But I’m also a fan of MailChimp and Aweber.

Tools 100

Tools Digg Blogger Work Management 100

Hubspot

MAY 24, 2017

These also come in various forms, including reviews and feedback, recommendations, press coverage, and articles, amongst others. It helps build your community through social proof, and provides you with user-created value that leads to more opportunities for engagement. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Outbrain

DECEMBER 1, 2022

There was pretty much only one way to buy or barter for the things you need: face to face among your immediate community. When you advertise locally, you engage with your surrounding community, getting to know their needs. Local event sponsorships can be a great way for your brand to get more recognition in surrounding communities.

Advertisements 26

Advertisements Advertising Marketing & Strategy Word of Mouth 26

Martech Advisor

DECEMBER 19, 2019

A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. It uses ingenious tactics to create buzz around the brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

KoMarketing Associates

JUNE 16, 2014

Relevance to content marketers: Much like the grueling qualification process the 203 teams made for a bid to this year’s World Cup, content marketers also need to earn their place among audiences, communities, and even search engines. Take, for example, this year’s U.S.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Content Standard

MARCH 14, 2019

Pressing that big red live button is nerve-wracking, right? Part of the program’s exclusive resource and support materials, the webinars are another way Samsung is able to connect with its most loyal customers and build a community of brand loyalists that seek them out for customer support content. Behind-The-Scenes Footage.

Tactics 108

Tactics Brand Identity Branding Planning 108

Integrated B2B

FEBRUARY 24, 2018

The disciplines and craft of journalism have changed corporate communications – for the better. Shine the spotlight on the cause and what others are doing in your industry, rather than yourself,” says Ed Nicholson, director of community and public relations for Tyson Foods Inc. “It How interesting, really, is that?

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

The disciplines and craft of journalism have changed corporate communications – for the better. Shine the spotlight on the cause and what others are doing in your industry, rather than yourself,” says Ed Nicholson, director of community and public relations for Tyson Foods Inc. “It How interesting, really, is that?

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

SWZD

SEPTEMBER 18, 2019

She said the key is understanding the customer journey, developing compelling content for each stage of the journey, and then being where the “waterhole” is – getting into that network and community where you can reach the influencers and decision-makers. Email and Social Media. Artificial Intelligence.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Webbiquity

JULY 8, 2013

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. What do you think?

Google 100

Google Burn Rate Adwords Display 100