HG Data

JANUARY 17, 2024

G2 Winter Reports Names HG Insights Momentum Leader For Sales Intelligence & Marketing Account Intelligence!

Class 110

Class Marketing Report Video Marketing Marketing 110

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders. “We’ve

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Marketing Insider Group

FEBRUARY 13, 2023

The majority (72 percent) saw higher Marketing ROI (ROMI) with ABM and most (66 percent) experienced improvement in sales and marketing alignment. Whether one-to-one, few, or many – leverage “hyper targeting” with focused marketing and resources based upon world-class segmentation. Not surprisingly, collaboration is key.

Account Based Marketing 188

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 188

HG Data

JUNE 21, 2023

In this step-by-step video, Brett Castonguay, Customer Success Manager, showcases HG's best-in-class Market Intelligence and Opportunity Generator tools, demonstrating why HG Insights has been named a Leader for both Sales Intelligence and Marketing Account Intelligence by G2, the world’s largest and most trusted software marketplace.

Generation 96

Generation Marketing Management Class Trust Marketing 96

Zoominfo

MARCH 5, 2021

Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). A blog post headline that says, “We won the best-in-class award again last year,” might earn a reader’s “So what?” Most likely, it’s your sales reps. ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Avoid direct sales messages in this type of content. American Express Business Class. Every article contains useful information without pushy sales messages. Quick Takeaways.

Thought Leadership 300

Thought Leadership Enterprise Management Work Management Marketing Management 300

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

Martech

MARCH 1, 2024

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales.

Marketing AI 114

Marketing AI Merchandising Enterprise Management Long Tail Marketing 114

Tony Zambito

MAY 10, 2021

For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years. Yes, the buyer’s journey allows us much more opportunities to fill in the blanks on what marketing and sales can do in each stage. Uncovered were specific interaction design opportunities.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Marketing Insider Group

JANUARY 11, 2023

If you decide to test new product photos, graphics, or new key messaging to promote products and drive more sales on your website AND you find out those photos and messaging are more effective in boosting conversions than what you’ve used in the past, you need to make sure you’re updating your other channels too.

Multi-Channel 211

Multi-Channel Advertising Channels Work Management Marketing Management 211

Salesforce Marketing Cloud

NOVEMBER 13, 2023

In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, and build a new class of applications that embraced the new possibilities offered by the advance in technology. Today, we are at a similar inflection point with AI.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

SmartBug Media

JUNE 20, 2023

This can result in missed opportunities to drive customer engagement and revenue growth. Targeted Promotions Based on Purchase History By using customer data from the Mindbody platform, businesses can send targeted promotions for specific classes or services based on a customer's purchase history.

Churn Rate 98

Churn Rate SMS Marketing Automation Services Class 98

Marketing Insider Group

AUGUST 10, 2020

We leverage ABM to focus on a specific set of accounts determined collaboratively by sales and marketing to deliver end-to-end programs at the account level with specific objectives and goals for targeted accounts. Eric highlighted very impressive results and tight alignment with sales – a key determinant of ABM success.

Account Based Marketing 315

Account Based Marketing ABM Work Management Marketing Management 315

Zoominfo

SEPTEMBER 5, 2023

With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Vision Edge Marketing

JUNE 10, 2014

On the other hand, the marketers in the “middle of the pack” focus more on enabling sales, and the laggards operate primarily as campaign or program producers. They believe it is their responsibility to identify, investigate, evaluate, recommend, and prioritize market and customer opportunities.

Class 100

Class Planning Work Management Best Practices 100

Vision Edge Marketing

SEPTEMBER 12, 2023

Key Attributes of a Best-in-Class Strategic Plan Specificity and Clarity Actionable Milestones and Relevant Performance Targets Operational Feasibility 3. Have We Fully Assessed Opportunities and Risks? Evaluate your organization’s internal strengths weaknesses, external opportunities, and threats, known as a SWOT analysis.

Planning 226

Planning SWOT Allocation Contingency Planning 226

B2B Marketing Exchange

APRIL 10, 2024

This marks the latest chapter in our journey to reshape the future of B2B marketing and sales. The Future In Motion Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Outbound Engine

NOVEMBER 5, 2019

You’re already doing every job, from accounting to sales, that sometimes marketing can feel like something extra instead of something essential to your business. We believe we have a huge opportunity to help more small businesses maintain consistent, quality marketing content and strategies. Time, interest, and expertise.

Class 40

Class Budget Programs Planning Business 40

Contently

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. food festivals, culinary awards, state fairs).

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Marketing Insider Group

MARCH 28, 2023

Using the resulting personas will yield more targeted sales, reduced marketing costs, thoughtful product decisions, and improved alignment across your organization. Rather than seeing these changes as setbacks, view them as opportunities to try new approaches and grow in different, unexpected directions. Seasonal sales and discounts.

Small Business Marketing 206

Small Business Marketing Work Management Data Hygiene Practices 206

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. To be successful, those teams need good data. That’s where the role of revenue operations comes in.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Allied Beverage is the largest liquor distributor in New Jersey, with annual sales well in excess of $1 billion.

Work Management 137

Work Management Marketing Management B2B Sales CRM 137

Salesforce Marketing Cloud

FEBRUARY 25, 2022

As a Salesforce Certified Administrator and Principal Instructor, I teach a lot of security-related classes, including the Essentials for New Lightning Experience Administrators class. For instance, sales teams who need to access opportunities or service reps who need to access cases? Stay classy.

Lock-In 98

Lock-In Ideal Customer Profiles Class Peer-to-peer 98

Madison Logic

APRIL 9, 2024

where he was instrumental in driving global strategy and accelerating growth prior to its sale to Digimarc Corporation. With a best-in-class platform, proven track record, and commitment to remaining at the forefront of its field, the Company has compelling opportunities and tremendous upside.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

Madison Logic

MAY 2, 2024

WATCH VIDEO The Challenge Endava is a leading technology services company that combines world-class engineering, industry expertise, and a people-centric mindset to assist global enterprises in creating technological solutions that drive innovation and transform businesses. ”

Account Based Marketing 52

Account Based Marketing Top of Funnel Multi-Channel Funnel Advertising 52

Hubspot

DECEMBER 11, 2023

Sales is a famously extroverted job. Many virtual training programs include both elements for self-paced learning and coaching that take place when you’re being trained by a sales manager. There are also in-person classes with live speakers. In virtual training classes , you can be as interactive and engaging as you need.

Training 72

Training Ad Building Class High Quality Lead 72

LeanData

MARCH 1, 2022

Sales engagement platforms (SEPs), like Salesforce’s High Velocity Sales (HVS) , Outreach and Salesloft, are incredibly important tools in today’s sales stack. They are essential in coordinating outbound responses, and any sales team attempting to scale would be lost without them. . billion by 2028. .

Work Management 95

Work Management Marketing Management Outreach Class 95

Seismic

MARCH 12, 2024

As you embark on your journey to achieve “best-in-class” enablement with Seismic, remember that success is contingent on a critical factor: understanding your current state of enablement maturity and aligning your business outcomes accordingly. As financial services clients, you have an incredible opportunity before you.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Heinz Marketing

SEPTEMBER 12, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! You can even ask Siri, Alexa and Google!

Training 99

Training Work Management Class Marketing Management 99

Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. With our Salesforce Marketing Cloud integration , customer data is enriched with social data so you can deliver a world class, omnichannel customer experience. Consumers expect that same level of service online.

Social Media 120

Social Media Personalization Media Work Management 120

Engagio

DECEMBER 2, 2020

The better you get at defining audiences around your best opportunities and moving them through the account journey, the better your business outcomes. Do the segments you’ve chosen represent your best opportunities? Do the segments represent growth opportunities? Have you run your segmentation strategy past Sales leadership?

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Leadspace

MAY 15, 2024

Wherever we met you at the event, we truly enjoyed telling you about Leadspace and learning what kinds of problems sales and marketing teams are facing when it comes to operationalizing B2B buyer data. We wanted B2B sales and marketing teams to realize that no, they’re data cannot keep up – without Leadspace.

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

ScanmarQED

FEBRUARY 8, 2024

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Even if you can calculate the distribution impact, how would you relate this back to sales?

Pricing 59

Pricing Price Elasticity Allocation 59

Martech

APRIL 19, 2024

Competitor analysis : Through analysis, brands can understand their positioning within the local market landscape and identify opportunities and threats. Marketing effectiveness : Analytics track the success of advertising campaigns, providing insights into which strategies drive conversions and sales.

Advertisements 122

Advertisements Advertising Allocation Planning 122