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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

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B2B Marketing Tools for Working Remotely

SendX

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

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Time to Rethink the Way You Work and Become a Life-long Learner

Biznology

Bolles has been talking about rewiring the way we work for some time – you can sign up and watch a couple of his classes on LinkedIn Learning ($30/mo) to get a feel for his pedagogy and speaking style. He has taken these lessons and put them together for his first book, called The Next Rules of Work.

Rules 104
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6 Community-building Lessons B2B Marketers Can Learn From a Cycling Class

6sense

Sure, it’s an amazing workout, but so is the spin class at my local rec center for a hell of a lot less money. Rules of Community-Building. Rule #1: Cast a smaller net. Rule #2: The audience is the content. This rule is both intimidating and liberating. Rule #3: Never go it alone.

Class 62
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What it Takes to Be a World-Class Email Marketer

Martech Advisor

Based on the report’s findings, here are a few ways today’s marketers are driving world-class results for their campaigns and how you can emulate these methods for success. They Work to Understand the Preferences of the Customer. World-Class Marketers Invest in the Appropriate Training and Gaining the Right Skills.

Class 83
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Want More Creative Content Ideas? Break These 6 ‘Rules’

Content Marketing Institute

They’re not fond of rules. Watch the two-minute video to hear Kathy, who trained at ComedySportz and Second City in addition to working in marketing for 15 years, explain in her own words. Here are six rules and conventions you should set about breaking and what to do instead to create a smarter content marketing program.

Rules 100
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Salesforce Admin Tips: How to Deliver Success for Your Company

Salesforce Marketing Cloud

This is not just one of my Salesforce Admin tips‌ — ‌it’s a great work-life tip, too. If there’s a new topic or feature I want to learn more about, I head to Trailhead, Salesforce’s free online learning platform to complete a project or work on a module. Production is where your users, customers, and integrations to other systems work.