B2B social media ‘sweet spots’: What’s working and what’s not
Martech
OCTOBER 11, 2023
In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.
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