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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Horizontal software (fast follower) startups — also early stage, chasing disruptors.

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Content Marketing Agency Vs In-House Writers

Marketing Insider Group

An agency that specializes in content can zero in on producing top-quality material : writing that sets your brand apart as a thought leader in your field. Since they don’t need to branch out into design, backend development, or anything else, they can bring a wealth of expertise to bear on creating world-class content for their clients.

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20 Examples of Best Email Marketing Campaigns

SendX

It's clean and clear Buffer new integration email Buffer is a social media management startup. Masterclass new class introduction Masterclass is an online, subscription based education platform where you will find pre-recorded classes by experts in different fields. What makes this email worth keeping in your swipe file?

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. It’s worth remembering that this doesn’t necessarily always mean the biggest; being the ‘best-in-class’ often means different things in different industries. What do they do differently? Conclusion.

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The Four Best Online Education Tools For Business Pros

Webbiquity

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. Classes are self-paced and accessible on any device. Sample review: “These top learning tools will help you grow your startup in 2016. But never has the pace of change been as rapid as today.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

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Four trends to watch in marketing, technology and changing customer behavior

ClickZ

In 2020, creating campaigns from design through engagement with empathy—taking into account gender, race, class, ability, and other forms of diversity—means more than box-ticking for legal, moral, or ethical reasons. Customer Experience has dominated digital strategy and product design for years.

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