SocialPilot

JANUARY 21, 2024

On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics tools for social media.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments.

Branding 115

Branding Brand Identity Marketing AI Social Media 115

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Content Standard

OCTOBER 15, 2016

I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. But things get tougher when those Tweets don’t become viral hits. Even the experts will say you can’t predict what goes viral. And let’s be honest: most don’t.

Twitter 40

Twitter Psychographics Planning Viral Marketing 40

Kevin Indig

MARCH 28, 2023

This article shows what model to apply in which case. Kevin Indig • 6 min read How Google tests new content in the search results This article is a case study that shows how Google ranks new content for different keywords to test its quality. In this case study, I show what this can look like.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. Knowing what your audience likes 2.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Sprout Social

OCTOBER 25, 2022

For example, check out how Hinge has their Twitter profile set up. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. As you scroll through your social feed, keep an eye out for viral posts that relate to your brand or industry.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

ClearVoice

JULY 18, 2023

Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism. Reynolds released the ad on his Twitter with the caption, “Exercise bike not included.” ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Case studies and client testimonials can go a long way here. Screenshot taken from Spotify’s Twitter account. At this point in the Web 2.0

Work Management 77

Work Management Marketing Management Branding Brand Identity 77

Outgrow

FEBRUARY 25, 2021

Source: Twitter. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Twitter can also be an important B2B marketing medium. 80 percent of customer service requests are now done by reaching out on Twitter. B2B companies also find that presenting customer testimonials as case studies advances their sales process.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Hubspot

JANUARY 26, 2023

Intuitive algorithms of platforms like Facebook, Instagram, and Twitter allow you to easily find your target audience. Remember, going viral can lead to sales. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Peachybbies Peachybbies founder, Andrea O.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Marketing Insider Group

DECEMBER 21, 2010

Virality. If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it. There is certainly not a lot of this type of content around so if you are looking to create a unique experience, augmented reality can help you get there “Viral loop.”

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch. World Advertising B2B client marketing PR social media Twitter.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Buffer

DECEMBER 10, 2018

One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. Creating your brand’s video “commercial” Think Dollar Shave Club or Chatbooks – videos that went viral, but still focus on the company’s core product. These people are your best advocates.

Top of Funnel 111

Top of Funnel Video Marketing Product Branding 111

ClearVoice

JULY 20, 2021

” You’re not wrong if you ever felt your Twitter feed was overly interested in your online habits. Whether you are in the corporate world or a random creator, your name or pseudonym could go viral overnight, or you could become a worst-case study for content done wrong. Harnessing the power of foresight.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Brandpoint

JUNE 3, 2020

Jon will be speaking on a virtual panel at the SMSS session “ Creating Meaningful Social Media Relationships through Content ,” where the panelists will be discussing best practices and case studies on topics related to relationship building and brand trust and loyalty. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Mizuno running long tail outreach marketing case study. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

ClearVoice

JULY 29, 2022

This means that both good news and bad news quickly go viral, and if companies are not prepared to manage this sudden onslaught, they’re effectively letting the public decide their fate. Case studies. An undeniable reality of today is that we are deeply interconnected. Social media posts. Public relations.

PR 52

PR Public Relations Content Thought Leadership 52

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. We probably followed them on Twitter, or liked something they posted. See the examples below.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

markempa

DECEMBER 30, 2008

Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length.  The team also used their blog to write stories on subjects that had the potential to go viral.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Martech Advisor

FEBRUARY 21, 2020

The character went viral and received much love, featuring in memes across the internet. For brands and marketers everywhere, it will be looked upon as a case study when launching a new product with established competitors in years to come. Tell us on Twitter, LinkedIn, o r Facebook ; we’re listening!

Marketing & Strategy 87

Marketing & Strategy Marketing Strategy Planning Advertising Agencies 87

Ambal's Amusings

OCTOBER 6, 2009

Follow ClickInsights White Paper Experts on twitter with one-click. Michael Stelzner WritingWhitePapers Twitter Mike_Stelzner. Jonathan Kantor WhitePaperPundit Twitter Jonathan_Kantor. Sarah Mitchell Global Gopywriting Twitter globalcopywrite. Stephanie Tilton TenTon Marketing Twitter StephanieTilton. Top 3 Posts.

Case Study 100

Case Study Case Studies Paper Twitter 100

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Twitter can also be an important B2B marketing medium. 80 percent of customer service requests are now done by reaching out on Twitter. B2B companies also find that presenting customer testimonials as case studies advances their sales process.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Chris Koch

MAY 21, 2010

Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come The expectation on Twitter is that 99.9% Now let’s compare your profile page on Facebook with your profile page on Twitter. I admit it; I’m a Twitter bigot.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Outgrow

JANUARY 11, 2021

Have a look at this case study on how Leads.ph We bet you know about the viral BuzzFeed quizzes – again, brilliant lead magnets! 9 Twitter Lead Generation Card. Twitter cards are magical! You can get your Twitter audience to sign up for your email list without them leaving Twitter. Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

KEO Marketing

JULY 18, 2017

Perhaps they guest blog on big websites, the local business journal, have many Twitter followers, or create viral posts on LinkedIn. When you are looking to hire digital marketing experts, ask them for testimonials, case studies , and an audit of your current strategy. Finding Digital Marketing Experts .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Biznology

OCTOBER 6, 2015

Marc provided the strategy, Christian provided the tactics, and Daniel provided the most compelling case study on intentionally going viral I have ever seen and, including getting onto the first page of reddit , a holy grail we in the industry have all but given up on. My three speakers did an amazing job.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Buzz Marketing. Field Marketing. Global Marketing. Social Media Marketing. Stealth Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Biznology

OCTOBER 22, 2012

SOCIAL NETWORK “REFERRALS” ( GOOGLE ANALYTICS ): “Referrals,” in the “Traffic Sources” section of Google Analytics list the traffic from each social network – Facebook, Twitter, LinkedIn, etc. FOLLOWERS AND COMPETITORS FOLLOWERS ( TWITTER ): These are people who take an interest in your brand.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

ConvertKit

FEBRUARY 16, 2021

The resource she already had was an audience of 9,000 developers who followed her on Twitter. Monica also knew there was another challenge developers face when it comes to blogging: they think they needed a massive Twitter following to see success. Image via Monica Lent on Twitter. Image via Monica Lent on Twitter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Webbiquity

JANUARY 9, 2024

Example: Here’s the most recent one I participated in: How to Make Your Video Go Viral on TikTok – An Experts’ Guide Why It Works: The reason why expert round-ups work so well is because you are infusing influencers into the post. Research existing viral lists on your topic and aim to find a unique angle no one focused on.

Traffic 201

Traffic Peer-to-peer Linkbait Customer Surveys 201

Hubspot

DECEMBER 15, 2011

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. This is HUGE! Lets get right to it.

Twitter 28

Twitter Features Trade Show Hubspot 28