Trending Sources

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics.

Finding profitable marketing niches in unexpected places

grow - Practical Marketing Solutions

I created a book of samples similar to the paint chip books you might find in a hardware store and went on a world tour. What are the lessons from this little case study? In this case, finding a unique production path delighted my customers and exasperated competitors.

Case study: Social Media Makes Big Splash for Small Entrepreneur

grow - Practical Marketing Solutions

After Woman’s Day published an article about “try before you buy,&# Julie commented on their Facebook page, suggesting that her Small Wall invention was an excellent solution to the problem of selecting paint colors.

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Blog posts without a call to action are like Facebook posts without images. Inviting your readers to share your blog posts on Twitter or Facebook can provide valuable exposure and an SEO boost. Feel free to share on Twitter or Facebook by using the super-easy share buttons on the left!

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study.

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. 3: The Nine Best Facebook Marketing Tools. #4:

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. 3: The Nine Best Facebook Marketing Tools. #4:

Tools 54

10 Ways to Boost Your B2B Content Shares

BuzzSumo

However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). Test case studies with your audience as there appears to be less competition in this content area but industry case studies do appeal to an engaged audience.

Branding, Bail Bonds & Sweet Tea: A Video Roundup

Modern Marketing

A bail bond company with more than 2,800 Facebook fans? Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Facebook. by Jesse Noyes | Tweet this. Oh, you thought I was done posting content about this past week’s Digital Marketing Forum? No, no.

CMO 3

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Do you have any case studies? It’s like having to pay people for positive Amazon reviews on your self-published book, or Liking your own Facebook post: It’s a dirty little secret that you don’t mention in polite company. When working with third-party data, consider: In past campaigns, in cases where bounce rates have been high or CRT low, where was the data sourced? Is there any free data to sample? Check out our case study for Box !).

3 Little-Known Ways to Use Content Marketing for Client Education

grow - Practical Marketing Solutions

Why aren’t people seeing or interacting with my Facebook posts? A sampling of clients. Case Studies. But just in case you don’t count the pitch deck as client education, I’ve got three more below. By Brooke B. Sellas, {grow} Contributing Columnist.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

What’s worse, it is celebrated, with awards or case studies highlighting the success of things like social media programs that measure results through redemptions of a discount or special offer. By Eric Wittlake, {grow} Contributing Columnist.

17 Smart Ways B2B Marketers Can Use Pinterest

Marketing Action

The header image in the example above could be used in a tweet, shared on Google plus, or posted on Facebook. You can also include a link to the board on your email sign-up page so subscribers can see samples of what they’ll be getting. Set up a board for your case studies.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following.

Content Marketing ROI Starts With A Strong Business Case

B2B Marketing Insider

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. We recently curated these 15 case studies to prove content marketing ROI.

Case 139

Meet the captain of the world’s first viral marketing success

grow - Practical Marketing Solutions

Facebook was just being opened to the public. In any case, the Mentos Geyser craze resulted in a year-over-year sales boost of 20%; this eventually dropped to a 15% y-o-y gain, but that’s still not too bad. Until the day we’re all chained to computer screens 24/7, consumers will continue to want contact with brands in many different ways and places, from in-store sampling to event marketing to fantastic customer service to active support for charitable causes. .

Using Content Marketing in the Professional Services Industry

Hubspot

In the case of the first example, a single financial planner may have a variety of go-to attorneys in different practice areas so they can best serve their client when the need for legal assistance arises. Authority Message #2: Case Studies.

How B2B and B2C Marketing Are Different

Paul Gillin

Download a sample chapter. In contrast, consumers may study up for a bit before buying a car or refrigerator, but they rarely bring people with Ph.D.’s We found some wonderful case studies, lots of innovative people and even some very clever campaigns.

B2C 76

Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable.

I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals

Marketing Action

It was all great information, but for me, the most interesting part of the interview came when I asked Drew for a sample of the email they send out to prospects. You’ll have to read the whole case study to find out. I’ll be out on their Facebook and Google+ pages for sure.)

4 Content Marketing Goals for a Coach Website

Writing on the Web

It backs that up with case studies from Chip’s clients. So the video gives a sampling of what it’s like to see and hear him. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business.

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

GoChime automatically syncs HubSpot lists to Twitter and Facebook to make retargeting your database simple. If the sample size (number of leads) of your groups differ, make sure to calculate statistical significance between the two groups.

Ads 44

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

Of course, this is just a sample of companies and lines of business across marketing and technology. YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings.

What to expect when you’re expecting #MarTech next month

chiefmartech

In collaboration with SapientNitro, we’ll also be conducting the next edition of the CMTO study — the most definitive research to date on the marketing technologist profession. Check out the results of the first study.).

CPM 41

Online Reputation Management Strategies for Higher Education

Fathom

Take the information you’ve gathered and write sample responses to the common things people ask or say about your school. A thoughtful, sincere response on social media can convert skeptics, squash potentially viral negative stories and create brand evangelists (in this case school spirit).

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Are you providing a sample (preview of first chapter etc.) Unless it’s a long page in which case it’s okay to repeat it). CASE STUDY: How I Created a Viral Ebook Landing Page - Using ThemeForest, PayWithATweet, KISSinsights and Unbounce. Facebook.

How Publishers Can Use Digital to Push Print Sales

Hubspot

While magazines, on the whole, may be waning in sales and migrating to a digital environment, other types of products continue to remain popular among readers such as textbooks, case studies, companion books, and niche magazines.

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content. Case studies. Use cases. What about case studies, whitepapers, ebooks, etc.?

URL 21

Feel Like You're Fighting With Your Keywords? 7 Ways to Win

Hubspot

The Super Researcher is very detail oriented and it’s important to them to provide some real meat in their blog posts, not just fluffy samples. 3) Become the Case Studier. The Case Studier sees how things work together.

A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

The study noted that having a large number of reviews gave users more confidence in the legitimacy of the star ratings and in the few reviews they do actually read. It makes sense -- the bigger the sample size, the more legitimate the results, right? Create Case Studies.

6 Questions To Ask Before You Plan Your #GivingTuesday Campaign

Hubspot

In fact, the Case Foundation reported that between 2014 and 2015, donations raised during this 24-hour period doubled to a whopping $116.7 For donor appeals, check out the Sample Outreach Email and the Social Media Toolkit. There are a number of case studies available online.

Evolution of Marketing for Professional Services: New Learning Frontiers

Hinge Marketing

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. LinkedIn, Twitter, Facebook, YouTube, and others).

New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

The study surveyed a range of firms about their content marketing strategies and success – then compared effective and ineffective firms. (In In this case, the efficacy of the firms was determined based on self-evaluation.). Case studies. Facebook.

13 Ways to Spice Up Your Marketing Content With Data

Hubspot

In these cases, providing readers with industry benchmarks can help them wrap their heads around how certain results stack up to the industry standard. Using data to show success doesn't have to be limited to full-blown case studies either.

Confessions of a Google Spammer

Hubspot

Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. 9:30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing. Before I became an inbound marketer, I once made $50,000 a month spamming Google.

How to Leverage Thank-You Page Real Estate for Better Marketing

Hubspot

You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. You could even include a few sentences explaining what your blog talks about to make the case for the subscription, and include a link to a blog post relevant to the subject matter of the offer prospects just redeemed.

How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

ASOS also has a similar division set up on Facebook , with one page dedicated to customer service, and the other to marketing messaging. As such, they will likely post complaints on your Facebook page or tweet their problems at you from time to time.

GPS 12

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials.

Paper 12

B2B Aware: Last Week in B2B Marketing - Super Tactics

MLT Creative

The business-to-business sales cycle is shortening in concert with shrinking deal sizes, according to a MarketingSherpa study. B2B beverage case study shows power of integrated marketing. Gourmet Coffee Service, which provides beverages and beverage equipment to offices, is using various marketing techniques, including fliers handed out by drivers, to produce sample-driven e-mails and Facebook contests with prizes. WEEK OF JANUARY 30-FEBRUARY 3, 2012.

The end of PR as we know it

grow - Practical Marketing Solutions

On Monday I wrote a post describing a real case where a marketing firm, Low and Tritt, sued a Knoxville pizza restaurant for $2 million over alleged libelous comments on Facebook and Twitter. A sampling of the comments from the chat are included at the end.