Golden Spiral

JANUARY 18, 2022

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. A Five-Step Sample Process for Smarketing. Ensure they are working on the right things.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

nDash

OCTOBER 2, 2020

And while there are plenty of important elements, the writing samples are your chance to really shine. But choosing your best writing samples isn’t easy. We’ve got three tips to help you sift through all that past work to choose samples that will stand out most. Match Your Writing Samples to Specific Goals.

Sample 52

Sample Ideal Customer Profiles Work Management Tips 52

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. However, solving cases is only half the battle. You know the ones: you're given a hypothetical problem and asked to analyze the situation and recommend a solution.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. One case study for HP details the company’s experimentation across multiple units. These are just a sampling of MarTech tools in a crowded martech landscape.

Marketing AI 326

Marketing AI A/B testing Tools Lead Scoring 326

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Convince & Convert

MAY 2, 2012

Here’s a sample of Youngstown contest supporters: Along with video and Facebook, Walmart integrated its Fight Hunger campaign throughout its stores with signage that drove people to visit Facebook and vote for their community. There was a lot of media coverage at the local level, like this contest article in a Youngstown, OH newspaper.

Case Study 121

Case Study Case Studies Social Media Studies 121

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Moz

JANUARY 26, 2020

Although the sample size is considerably lower, one of those sites has ~34% of search results that they rank for where they are unable to be featured. Out of those five sites, only one had results where they were ranking within a featured snippet. 80% of similar sites to my client's site had the exact same issue.

Case Studies 64

Case Studies Case Study Features Studies 64

Optinmonster

OCTOBER 17, 2023

Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. For instance, in our case study of AdamEnfroy.com , we present subjective feedback in addition to quantitative data: See more examples of OptinMonster’s case study research.

Research 99

Research Case Studies Case Study Skype 99

Contently

FEBRUARY 8, 2022

To be clear, you should categorically send influencers sample products and ensure they are satisfied before asking them to promote you online. Adding reviews and case studies to your website can have a positive impact on your SEO. Customers understand products as the end user, not as the designer or product developer.

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Learn how to write an epic case study or check out our case study library to see how it’s done. Offer Samples. Everyone wants to feel seen and heard.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Have a sample testimonial letter handy and customize it for each client. In a case study, you work with a customer to tell the story of how your product contributed to their success. Use Both Email Automation & Direct Asks 2. Ask When the Customer is Most Excited 3.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

The Point

JULY 18, 2011

Benefits/Applications/ROI (including case studies, if possible). Technology considerations/options (what’s old, what’s new, the “new&# being your product or service). How the new technology or service or business model works (including a technical description, if applicable). How to choose a solution/vendor.

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. 11 inspiring case studies of digital transformation. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” The need for mid- and late-funnel video for sales enablement. Source: SAVO Group. Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). That rise mirrors the build-up for GDPR’s rollout.

Privacy 162

Privacy Zoominfo Press Sample 162

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). That rise mirrors the build-up for GDPR’s rollout.

Privacy 147

Privacy Zoominfo Press Sample 147

Zoominfo

MAY 20, 2018

Here are a few sample questions to consider: What product or features were you initially interested in? Would you be willing to participate in a case study or testimonial? If you use a third-party vendor to conduct your win/loss analysis interviews, they will likely prepare their own list of generic questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

SalesGrape

AUGUST 14, 2023

Case Study: Company X’s Telemarketing Campaign To illustrate the power of A/B testing in telemarketing lead generation campaigns, let’s consider a case study involving Company X: Objective: Increase lead conversion rate by optimizing their telemarketing campaign. Results: Variant A: Conversion rate: 3.5%

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Campaigns 52

Zoominfo

MARCH 9, 2021

pricing page, case studies). TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Hubspot

AUGUST 21, 2023

This can be in the form of a testimonial, case study, or exciting statistic. Sample Business Introduction Letter to Prospective Clients Here are several examples that can inspire your own prospecting techniques. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

SmartBug Media

AUGUST 14, 2020

Free trials, demos, or samples can also be used to nudge a customer into a cross-sell. In building cross-selling strategies, use social proof to share case studies, testimonials, or compelling stats—for example, perhaps 70 percent of customers in similar situations are already using the prospective solution.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

BOP Design

APRIL 6, 2020

Downloading a case study? For instance, if a visitor downloads a guide on selecting the right accounting firm, a sales or marketing person should manually follow up with content related to that original content download, such as a blog related to accounting best practices or an accounting case study related to the prospect’s industry.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Biggest Obstacles to Marketing Automation Success. Find the right tool.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

DiscoverOrg

APRIL 25, 2017

Do you have any case studies? Is there any free data to sample? Check out our case study for Box !). Ask a few pointed questions of your prospective data provider to see what kind of magic might result: What types of data do you collect? Myth 2: All Purchased Data Is Old and Useless.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. One of Bhakti’s initiatives for 2015 is to tour in a mobile Tuk Tuk and sample their chai at different events across the nation. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado. Define your niche and own it.

Opt-in 160

Opt-in Planning Word of Mouth Case Studies 160

Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? If your digital campaign is reaching specific targets, use case studies, stats, etc. And make sure the testing samples are appropriately sized. Ready to take your digital marketing campaigns to the next level?

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

ClearVoice

JUNE 3, 2022

Maybe it’s case studies and ebooks that you need help with. Look over their CVs and sample work. You also want to look at samples of the freelancer’s work. Are most of the content you put out blog posts and articles, or do you need social media posts? Or do you need someone to write the copy for your web pages?

Sample 105

Sample Work Management Custom Publishing Lead Scoring 105

Go Beyond SEO

APRIL 16, 2024

Sample Pest Control Website Design Checklist: By considering these key features in your Pest Control Website Design, you can create a powerful online presence that drives growth and helps your pest control business reach its full potential.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

MARCH 13, 2023

Here’s a sample prompt to get started: “Act as a copywriter. Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc. Pro tip: Make ChatGPT provide fresher data from the web, research, case studies and more with the WebChatGPT Chrome extension. (It’s

Marketing AI 74

Marketing AI AIDA Marketing Analytics Tools Template 74

nDash

NOVEMBER 3, 2021

Case Studies. Case studies are another extremely popular type of content on nDash. Designed to showcase a real-world success story of your company’s product or service, a well-written case study can be a valuable piece of content for prospects in the middle of the sales funnel. Sales Collateral.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Heinz Marketing

OCTOBER 28, 2022

Sample experiential strengths are: Onboarding. Follow a big task with a smaller ask such as if your lead declined a demo meeting, offer to get together with a case study to review what will answer any of their business pain points. Product/ease of use. Personalization. Depth of knowledge/support.

Work Management 108

Work Management Marketing Management B2B Marketing Planning 108

Hinge Marketing

JUNE 14, 2021

With modern digital technology, it is easy to offer either a sample chapter to encourage a sale or a full length digital version of the book to accelerate thought leadership goals. Ranking in fourth place, webinars allow prospective clients to sample your thought process and engage more deeply with your content. Case Studies.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144