Seismic

MARCH 7, 2023

In this post, we’ll explore why organizations need to double down on their sales training programs and how to get started. Why it’s time to prioritize B2B sales training More stakeholders and longer sales cycles require sales reps to learn and keep track of a great deal of information. Never stop growing.

Training 52

Training B2B Sales B2B Budget Programs 52

Seismic

JUNE 10, 2022

Using sales training software to align the pitch. New sales hires need adequate training and coaching to ramp quickly and perform optimally. Yet some of the most experienced sellers also can’t nail your company’s sales pitch without training and support. Sales training topics that can improve the sales pitch.

Training 52

Training Peer-to-peer Work Management Buyer Personas 52

Seismic

MARCH 1, 2022

If your organization is rethinking or fine-tuning its sales training and coaching strategy, we’ve got you covered. In this post, we’ll share five of our top sales training principles along with tips so you can implement them in your organization. Training and coaching a successful salesforce starts on day one.

Training 52

Training Tips Peer-to-peer Buyer Personas 52

ClickDimensions

DECEMBER 28, 2023

Related Article: Why Unifying Sales and Marketing is a Better Approach for SMBs Strategies that Unify Sales and Marketing Did you know that businesses with aligned marketing and sales teams are up to 67% more efficient at closing deals – source Define Buyer Personas Together Collaborate on the creation and refinement of buyer personas.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Tony Zambito

JULY 6, 2011

As an individual with a background in marketing and sales, I began to think of how this could be a process to help make informed decisions not just about users but also buyers.    I wound up on a path afterward searching for a way to make buyer personas a reality. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Tony Zambito

JULY 10, 2011

In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future.    Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II. 

Buyer Personas 100

Buyer Personas Top of Funnel Peer-to-peer Marketing Funnels 100

Tony Zambito

APRIL 10, 2011

  Here is a key issue facing organizations today: each time a new social technology is introduced, it ultimately alters the buying behaviors of the new social buyer persona.  This issue and the surrounding complexities call into question, for organizations today, their readiness for adapting to the new social buyer persona. 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

Tony Zambito

APRIL 28, 2021

What is really interesting about the digital shift is the shift is reminiscent of the days when sellers did not have much understanding about buyers. And, when they did not, sales resorted to sales training, motivational programs, and sales methodologies. Not doing so will make getting the attention of buyers feel insurmountable. .

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Tony Zambito

MAY 24, 2021

Marketing and sales leaders are led to believe that you are expected to have answers through education, experience, and training. Marketing and sales teams experience onboarding, training, and enablement programs oriented towards being at the ready with an answer. . 2 – Activate an empathetic buyer mindset in your teams.

Ad Building 303

Ad Building Buyer Personas Trust Marketing B2B Sales 303

Tony Zambito

MAY 26, 2021

Sometimes it is used to describe the meaning of buyer enablement. Sales development and training organizations use this phrase as well. Especially as an idea to examine in buyer persona development. Helping buyers to accomplish future goals can lead to more meaningful content and sales conversations.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Hubspot

AUGUST 6, 2019

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). When you're creating a new-hire training plan, remember a few things : Keep your training plan personalized, because no two reps are the same. Pre-week training. Product Training.

Training 86

Training Marketing Management Hubspot Advertising Benchmark 86

Marketing Interactions

MARCH 8, 2017

If you know me, you know I’m all about creating and using B2B buyer personas to drive content marketing strategy. I’ve created more than 400 buyer personas over the last four or five years. A B2B buyer persona should never be treated as a silo. There’s just one thing. CEB research says that number is now 6.8

Buyer Personas 48

Buyer Personas Budget Programs B2B Cross-Selling 48

Hubspot

SEPTEMBER 30, 2019

There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training. Use a sales training template.

Training 99

Training Activities Template Class 99

Tony Zambito

APRIL 19, 2010

.  Gaining a solid grasps on their motivations, drivers, personalities, people they interact with, and the likes has led to many programs offering clues on how to reach, sell, and close business with buyers.    Alan Cooper created user personas for the purpose of informing Goal Directed Design Strategy. 

Buyer Personas 100

Buyer Personas Rules Tagging Training 100

SnapApp

MARCH 13, 2015

Developing buyer personas is an important step in a successful inbound marketing program – but it’s not just a step. And the best marketers are keeping this in mind – they’re embedding buyer personas in everything they do. But there are three key areas where hooking in your buyer personas will make a big difference.

Buyer Personas 54

Buyer Personas Top of Funnel Keywords Thought Leadership 54

SnapApp

FEBRUARY 29, 2016

This post is intended for the individual (or team) spearheading the buyer persona process. The sad truth is that when personas are created in a vacuum and not shared, they have a limited shelf life. How were the buyer personas created? That would be a great time to introduce your personas.

Buyer Personas 54

Buyer Personas Organization Validation Organic Leads 54

Only B2B

APRIL 30, 2024

Not only does valuable content nurture the audience, but it also establishes you as a thought leader and most importantly attracts qualified leads (potential customers who meet your ideal buyer persona profile). Identify Buyer Personas: Develop detailed profiles of your ideal customers to guide your channel selection.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. The Bottom-Line As Jim Ninivaggi indicates, because value is in the eye of the beholder, B2B Buyer Personas are definitely not dead.

Buyer Personas 40

Buyer Personas Work Management Marketing Management Marketing Proposals 40

SnapApp

FEBRUARY 28, 2016

This post is intended for the individual (or team) spearheading the buyer persona process. The sad truth is that when personas are created in a vacuum and not shared, they have a limited shelf life. How were the buyer personas created? Each CIA member will be responsible for rolling the personas out to their teams.

Buyer Personas 48

Buyer Personas Organization Validation Organic Leads 48

Tomorrow People

DECEMBER 2, 2020

Sales training on customers. Buyer personas. Sales training on product. It starts with developing a detailed understanding of the buyer personas, builds an insight-driven go-to-market strategy, launches the product, and then works to enable sales, encourage adoption, and drive ongoing customer success.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Engagio

JULY 11, 2018

You not only need to hire the right people for the job, but you’ve got to onboard, train, and coach them to success. Teach core skills such as: Buyer-centric messaging. In your curriculum , build a specific sequence of training modules organized into two-hour sessions focused on key topics (like buyer personas, for example.).

Training 59

Training Case Studies Class Webinar Metrics 59

Convince & Convert

AUGUST 11, 2021

There is definitely a lot of “selling” involved in social selling, and the sales team needs training on creating personal brands, using social listening technology, engagement, and measuring their success. Sales Training and Enablement. But the marketing department has an important role to play in most organizations.

Buyer Personas 175

Buyer Personas Paid Search Agency Social Media Training 175

Marketing Insider Group

APRIL 13, 2023

To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. This helps you to avoid creating or attracting buyer personas that suck.) Marketing your company is as important as your routine business operations and requires just as much work.

Relevance 317

Relevance Planning Paid Search Agency Work Management 317

Tony Zambito

MAY 13, 2008

Buyer Personas offers the opportunity to create this common view and become the bridge that soars over the raging cultural waters running below. Buyer Personas are archetypal or fictional representations of a company's buyer. Buyer personas can achieve alignment around a common view of the buyer.

Buyer Personas 100

Buyer Personas Conference Marketing & Strategy Webinar Metrics 100

Webbiquity

JULY 26, 2022

Only about 20% of startup businesses today have an official training program in place for their new hires. Ensure your sales teams understand your ideal buyer persona and unique value proposition for that client. When startups hire new employees, they sometimes just throw their staff to the wolves.

Startups 254

Startups B2B Business Budget Programs 254

Marketing Insider Group

JANUARY 18, 2021

Gain a deeper understanding of your target buyer personas. Cross-Departmental Training and Education. With conference video calls and webinar technology, it’s easy to record meetings, presentations, and training. Better understand the overall sales process and how it connects with marketing.

Top of Funnel 271

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 271

FunnelEnvy

DECEMBER 11, 2023

Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JULY 10, 2023

The information is critical to building buyer personas that don’t suck. New tools mean an investment in time and training to get up to speed, and that’s time you may not have to spare. CRM Successful businesses run on strong relationships, and customer relationship management platforms are essential tools. Image Source 2.

Budget Programs 218

Budget Programs Marketing Automation Services CMS Development Marketing Budget 218

Contently

JANUARY 26, 2023

Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Depending on who you pick, be prepared to train your thought leaders. Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Tony Zambito

MARCH 6, 2017

Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Zoominfo

MARCH 4, 2021

Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Use your defined buyer personas and ideal customer profiles (ICPs). So let’s begin our list of tips!: Find stakeholders in charge of purchasing decisions. Engagement. Onboarding and Feedback.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Heinz Marketing

NOVEMBER 8, 2023

Develop buyer personas – Collaborate together to create detailed buyer personas to better understand and map out your target audience. Use marketing automation tools – Implement marketing automation and customer relationship management (CRM) systems to streamline lead tracking, scoring, and nurturing.

Work Management 112

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 112

Marketing Insider Group

MAY 31, 2023

Lucidspark Lucidspark is a customer journey mapping tool that allows users to create multiple journey maps depending on goals and buyer personas , and identify communication gaps, pain points, and friction in the customer experience. It also provides a flexible digital canvas for brainstorming and real-time collaboration.

Enterprise Management 243

Enterprise Management B2B Marketing Tools Marketing Management 243

Biznology

FEBRUARY 3, 2021

Long surveys are annoying to take, and unless you’re a trained market research expert, they are difficult to analyze. Long surveys are annoying to take, and unless you’re a trained market research expert, they are difficult to analyze. For more information on the power of personas, check out How to Create a Buyer Persona.

Buyer Personas 129

Buyer Personas Customer Surveys Training Differentiation 129

Hubspot

DECEMBER 17, 2019

Let's say you're starting a winter holiday campaign that involves a sale on your most popular products — you might consider location and buyer behavior segments to see who to market to, and how. Sometimes, I see ads in train stations for music streaming apps like Spotify, which aren't a coincidence. Refine your buyer persona(s).

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And the only way to ensure this relevance is to have a strong understanding of your buyer personas.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107