Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. WordPress will tell you when updates are released. It’s called WordPress. Source : SiteGround. Click “Add New”.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Seth did this by offering the pre-release Kindle version of his eBook for $1 ! Connect with HubSpot :

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Bundling Content Webinar Metrics Hubspot 28

Hubspot

MARCH 22, 2012

Postal Service campaign that has made some of us here at HubSpot a little queasy. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. The program, which has been around since April 2011, charges small businesses 14.5

Cost per Lead 28

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Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

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Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

AUGUST 11, 2013

Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ). At the same time, Facebook got a lot more transparent with marketers by launching the brand new Facebook for business blog. In the meantime, get the low-down on all the changes by checking out our blog post.

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Google Inbound Marketing Copyright Paid Search Agency 28

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Don’t forget to check out Social Media Success Summit 2010. Industry Report Overview from Michael A. Stelzner on Vimeo.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

NOVEMBER 17, 2011

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies. Business Blogging.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

JANUARY 27, 2011

So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. Killer Press Release - While many people may want the press release to die, it is still hanging around. How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter?

Planning 28

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Hubspot

MARCH 1, 2012

#InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Create Calls-to-Action. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

MARCH 6, 2014

But is this release really about making the internet a better place? I dove a little deeper into the product release and found two alarming takeaways. I dove a little deeper into the product release and found two alarming takeaways. If you''re running a blog for your company, you most likely fall under a "commercial" property.

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Hubspot

JUNE 15, 2011

With so many individual marketing tactics like social media, blogging, SEO, email marketing all falling under the umbrella of internet marketing, how does a marketer make them all work together in one comprehensive internet marketing strategy ? Step Three: Create Blog & Other Content. Connect with HubSpot :

Internet Marketing 28

Internet Marketing Mobile Marketing Keywords Marketing & Strategy 28

Webbiquity

MAY 10, 2011

A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one. Answer questions in your blog posts. Amplify new product or service announcements (carefully). Promote the announcement in your sidebar or link to naturally from within a related post.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

APRIL 22, 2011

To commemorate the one year anniversary of the Like Button Facebook released some interesting data about the button's usage in its first year. Tools such as the Like Button act as friction reducers to enable content from a business blog or website to be more social. Connect with HubSpot : More than 2.5

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Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. .&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

OCTOBER 20, 2011

Constantly Creating New Blogs - Business blogging is one of the most important aspects of inbound marketing that a business can do. Too many marketers, however, water down the impact of their blogging efforts by creating tons of new blogs for campaigns and other marketing functions. Connect with HubSpot :

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Hubspot

APRIL 22, 2010

Yesterday Facebook released a like button for the internet. Marketing Implications of Social Plugins So why do you want to integrate your website or blog with Facebook? While integrating with Facebook may not be right for all businesses and situations, it will likely be a valuable tool for business blogging.

Facebook 28

Facebook Social Marketing Planning Inbound Marketing 28

Hubspot

NOVEMBER 1, 2010

He highlights seven steps to a successful social media conversion system: releasing content strategically, using landing pages, making your messages match, creating a 'get to know more' call-to-action, testing every element, enabling sharing, and personalizing follow-up. Webinar: Advanced Business Blogging.

Inbound Marketing 28

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Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. Got another great blog or website about blogging that you think people should be reading? Connect with HubSpot :

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Hubspot

OCTOBER 4, 2011

If you haven't already, start a business blog and regularly write about educational topics related to your industry. While regularly creating valuable content can be difficult, it will be worthwhile knowing that your potential customers find your content valuable and are always awaiting the release of your newest piece of content.

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Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.

Business 28

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Hubspot

MARCH 6, 2014

No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. Check out their blog on HubSpot''s COS! 3) SparkReaction.

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Hubspot

APRIL 5, 2013

In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. subscribers to your business blog).

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Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? How to Grow & Scale Your Business Blog: A Guide to Increasing the Reach and Marketing ROI of Your Blog.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Online Marketing Institute

DECEMBER 1, 2010

Sharing photos, videos, press releases, media coverage, speaker updates, etc. Blog Create a blog for the conference and source content from speakers and attendees. Facebook Page A Facebook Page can provide a destination for attendees to engage with event organizers.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts. There are 1.5

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Paid Content Social Media Stats Social Marketing 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Business Blogging.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

APRIL 3, 2013

7) Blog posts are easily spreadable. Once a blog post is written, it not only benefits from organic social sharing; it also gets released into the wonderful world of syndication. While ad units can support lead generation, the overall traffic and conversions you'll generate from them just won't be as naturally qualified.

Paid Content 28

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Sprout Social

OCTOBER 10, 2019

Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. After all, your business’ blog is about so much more than SEO. Are There Any Relevant Real-World Events to Piggyback? Found Any Fascinating Facts or Stats Related to Your Fans Lately?

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Facebook Paid Search Agency Curation Stats 111

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. That being said, most business videos need a script.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JANUARY 11, 2017

Here at HubSpot, we spend a lot of time thinking about the future of content. and "Will AI take over our blog?". That includes social media, blogs, and podcasts, for example. For example, HubSpot has multiple blogging properties. Off-site content is particularly crucial to those new to business blogging.

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Hubspot

JANUARY 3, 2013

So you want to maximize the conversion potential of your business blog, eh? Your blog can be a powerhouse when it comes to lead generation and reconversion, but you have to know how to use it. 2) Target Persona of Blog Post. Next, consider the audience – or buyer persona – you’re targeting in the blog post.

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Hubspot

JUNE 27, 2013

In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. On our blog, we often try to newsjack stories that could inform, and/or help marketers.

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Hubspot

MAY 9, 2012

Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.

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