Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. Connect with HubSpot :

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

NOVEMBER 17, 2011

The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ". Why Online Lead Gen Is More Profitable. Business Blogging. Which online marketing techniques do you find are most profitable for your business?

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

MAY 7, 2014

If you are a Professional or Enterprise HubSpot customer, you can use smart fields on your forms to achieve this. You''ll see a system-generated form called [Your Blog Name] Comments Form, which you can edit by dragging and dropping modules based on the information you want to gather in your comments form. the blog post!

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. Calls-to-action are the fuel for lead generation on a blog, and without them, you'll really struggle to make your blog an effective lead gen channel. Connect with HubSpot :

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Hubspot

APRIL 6, 2012

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 11 Essential Elements of Effective Ebook Design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

AUGUST 10, 2011

As we said before, a blog can be a very helpful lead generation tool. Be sure each post includes a relevant call-to-action that enables readers to access additional content acquired by completing a lead gen form on an optimized landing page. Free Ebook: 13 Business Blogging Mistakes & Their Easy Fixes.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Ranking 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

JANUARY 24, 2012

Depending on the goals of your content, submissions can also be categorized as new leads (if lead gen is the goal) or reconverted leads (if lead nurturing is the goal). Business Blogging. Connect with HubSpot : This number is probably the most telling indicator of your content's success.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Ranking 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. 3) Remember that blogging isn't just for marketers. 4) Leverage lead generating and lead nurturing tools. Connect with HubSpot : Share what you've noticed and how you've coped with those changes.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

AUGUST 5, 2011

Business Blogging. Offers: Do you notice that certain types of lead gen offers perform better on one social media site compared to another? Download this free ebook for step-by-step instructions on how to make internet marketing work for your business. Connect with HubSpot : What other trends do you notice?

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

APRIL 9, 2015

Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. The question is, how often does a company need to blog? Does the Number of Total Published Blog Posts Matter?

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes. Here's to a year full of abundant lead generation, happy customers, and better business! Connect with HubSpot :

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

APRIL 5, 2013

In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. Key Ingredients: Subscribers.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

SEPTEMBER 27, 2013

Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. Lesson 2: Building Landing Pages.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Why Anchor Text CTAs Outperform End-of-Post CTAs.

Hubspot 28

Hubspot Lead Ranking Lead Scoring Generation 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

MAY 20, 2013

86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Business Blogging. 32) 62% of marketers surveyed will blog in 2013. 70) Email marketing as a channel was the third overall lead gen source for marketers in 2013, producing 13% of all leads.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

OCTOBER 28, 2016

Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Facebook Lead Ads. You should also integrate Facebook Lead Ads into your social media strategy. A lot has been said about the benefits of business blogging. How effective is blogging in the long run?

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

OCTOBER 21, 2014

Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Industrial Marketing Today

JUNE 4, 2011

Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot). Why is it so important?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Ranking 60

Hubspot

AUGUST 26, 2013

it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.

Leads 28

Leads Lead Marketing Qualified Leads Top of Funnel 28

Hubspot

OCTOBER 10, 2013

Business blogging efficiency. But that''s not enough to create a blog post from. Those are blog posts worth pursuing. These, however, are not: "How to Generate Leads on Pinterest" -- Solopreneur ecommerce business owners aren''t typically solving for a lead gen problem.

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Ranking 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Clickthrough Rate.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JUNE 23, 2011

Welcome to another episode of HubSpot's Inbound Now. Like HubSpot, for instance, you guys have hundreds of clients. So blogs are really good at this because blogs typically are almost articles, and a lot of business blogs are how-to articles. Jason: Yeah, and HubSpot does really well with this.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Demand Gen / Lead Gen. If you are looking for a huge variety of content marketing information, stop by Heidi’s blog. Blog Herald.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48