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  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Blogger] Google is a lying liar that lies
    Google hasn’t given up on Authorship – Even though 70% of all publishers, platforms, sites, papers, bloggers and writers ignored Google Authorship, Google rewards everyone who works happily and merrily towards making Google happy, and they’ll surely find a way to not deprecate the hard work we put into their effing terrible, unpopular, and alienating Google+, Google+ Pages, and Google Authorship. I’m going to get a lot of blowback for this.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Blogger] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Does that mean every seller should simply become a fulltime blogger? Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. I hated every minute of it. But it worked. Out of every 100 calls I made, I managed to connect with a “live” voice around 20 times. And out of those “connects,” I managed to secure a meeting or follow-up call in around 20%.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Blogger] Why B2B Marketing Is Not Social: An Unexpected Insight from.
    Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [Blogger] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 4, 2014
    [Blogger] 7 SEO Copywriting myths that will not die
    Just target your publications (and court your guest bloggers) carefully. Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post. You know what makes my blood run cold? Outdated and incorrect SEO copywriting tactics. Like a virus, these bad tactics get passed around from person to person. The end result: companies are infected with bad information and do things the wrong way.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blogger] 20 Handy B2B Lead Generation Resources
    If your company has blogger brand ambassadors, those quick Instagram videos can also be converted into lead generation initiatives. In one article , marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel. The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Blogger] 26 Awesome Search Engine Marketing Guides
    In this post, guest blogger Aleh Barysevich details 10 alternatives, from the obvious Yahoo! Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 28, 2010
    [Blogger] 6 Tips for Understanding the B2B Business Decision-Making Process.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1.
  • CHRIS KOCH  |  WEDNESDAY, JULY 28, 2010
    [Blogger] Do too many cooks spoil the blog?
    The advantage to multi-author blogs (though not necessarily to the audience’s advantage), is that the workload can be shared, reducing the dreaded gaps in posts if bloggers get really busy in their day jobs. There is also less disruption when a blogger leaves the fold. They enjoy getting to know the blogger over time. The downside to this approach is that individual bloggers can get burned out easily (most already have day jobs, right?). Image via Wikipedia.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 30, 2010
    [Blogger] Business Blogging – Do You Have What It Takes?
    Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. Good bloggers are social creatures; they link to other bloggers, write copy that attracts links, leave relevant comments on other blogs, respond to comments on their own blogs, and interact with other bloggers through other social media such as LinkedIn and Twitter. Though blogging provides significant business benefits (e.g.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 23, 2010
    [Blogger] Mayday and Caffeine – Two Google Projects That Changed Your.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Blogger] Recipes For Great B2B Videos [#B2Bchat Recap]
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Blogger] B2B Social Media Best Practices for the Integrated Age
    by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. We are very excited to welcome him.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [Blogger] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter?
  • B2BBLOGGERS  |  TUESDAY, MAY 11, 2010
    [Blogger] B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1.
  • AGGREGAGE  |  SATURDAY, MAY 23, 2009
    [Blogger] What is Browse My Stuff?
    There is also an interesting aspect of network building and community creation through working with bloggers. Sources - Normally, content comes from from high quality sources such as top bloggers, web pages and other sources as defined by community members. See below for more on the value of Browse My Stuff to end users and bloggers. Each community is a partnership between Tony and leaders / bloggers in that community. Value to Bloggers. So do bloggers.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 27, 2012
    [Blogger] Social media sells process, not product
    I routinely tell people that they need to give ’til it hurts when it comes to blogger outreach and online engagement — you need to offer the gift people want and not the gift you’re ready to give. Folks care more about how you made than what you made. Well, not really.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Blogger] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Here's a fun fact about your neighborhood marketing blogger: I. The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Blogger] Aberdeen Shows How to Do Email Marketing Right
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Blogger] Twitter Launches Weekly Email Digest to Aid Content Discovery
    Consider the personalized email digest my fellow HubSpot blogger, Corey Eridon shared from her inbox. Looks like Twitter is putting its January acquisition of social news startup Summify to good use! Yesterday, the official Twitter blog announced that it will start sending users a weekly email digest featuring relevant tweets and stories shared by the people they're connected with on Twitter.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Blogger] 10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)
    There are a ton of great online resources for beginners and regular bloggers alike that discuss best practices for different types of blogs, too, including corporate/professional, personal, hobby/interest, community, etc. When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now.
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Blogger] How to Squash Anxiety and Kill Your Inner Blogging Critic
    As a new business blogger , you’re facing down one challenge after another. All writers -- bloggers included -- have to figure out how to silence the voice of our inner critic. “You’ll never be as good as [INSERT FAMOUS BLOGGER NAME].” Between deciding you need a blog in the first place, drumming up internal support, finding the right software , and getting all your ducks in a row, just getting started can be a minor miracle.
  • VIEWPOINT  |  TUESDAY, OCTOBER 16, 2012
    [Blogger] Marketing’s Wish List to the Sales Department
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. "So So what do you want from your salespeople?” I asked the marketing manager. Little did I know that she would launch into a stream-of-consciousness, pre-Christmas/New Year’s/birthday gift list that she had apparently been holding back to regurgitate at just the right moment. It was awesome. I could not write fast enough.
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [Blogger] Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More
    Internal linking is an integral part of SEO that doesn’t always get much blogger love, since there usually aren’t many big changes. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”. Google announced that mobile apps using the new App Indexing API will receive a “ranking boost.”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Blogger] Twitter Launches More Robust Targeting for Promoted Tweets
    Thought leaders who are very influential in your space -- like bloggers, authors, and social media personalities -- are likely to have followers that are similar to your target audience! Last week, Twitter launched a new update to their promoted tweets that should get marketers pretty pumped. Now, you can target your promoted tweets to users based on their interests. Pretty groovy, eh? Before this launch, people were able to promote tweets in timelines, search results and profiles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Blogger] How to Get Over Your Fear of Guest Posting
    At the time, I was not a writer, not even a blogger. At the time, I was not a writer, not even a blogger. By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. I had just finished interviewing Arianna Huffington for a series I produced for XM Radio called “Women Making History.”
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 11, 2013
    [Blogger] How to Create a B2B Content Culture
    I find this often happens when I’m working with bloggers. B2B marketers know that content creation – and blogs in particular – is a critical part of the marketing arsenal. Yet many balk at the thought of creating new content on a consistent basis. How do you get enough ideas? How do you create content that keeps readers coming back? And how do you do it all when content isn’t the only thing you’re responsible for?
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Blogger] Raising Your Content Curation to the Next Level
    Or, as Social Media Today blogger Jack Humphrey would put it: So what is the secret sauce that makes people like Guy Kawasaki, Robert Scoble, or Mari Smith popular while most everyone else remains hidden? As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 12, 2011
    [Blogger] Accolades for How to Find New Customers
    FastCompany blogger. B2B Lead Generation | How to Find New Customers. Check out how to Win a Free Business book from Find New Customers. Some time ago, we wrote the white paper, How to Find New Customers. Marketo sponsored. How to Find New Customers. it and a certain well-known sales expert was my editor. I thank them both. It’s been immensely popular for a very long time. It’s been a favorite at companies like Hewlett-Packard, CA and many others.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 22, 2013
    [Blogger] Content Idea Secrets from a Content Marketing Team
    Wondering where bloggers and content marketers get all those ideas? I’ll let you in on a little secret… it’s not from a magical vault, though sometimes I wish one existed! As the content marketing director at VerticalResponse , my team and I write, edit, and produce a plethora of useful content for our customers and prospects. We do it all, from webinars, like our Pro Webinar Series , daily blog posts , infographics , guides and more.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Blogger] How to Make the Most of Your To-Do List: 7 Styles to Try
    One of them, my fellow marketing blogger Sophia Bernazzani , was kind enough to share a picture of hers: A Bullet Journal, Bernazzani explained to me, works for her, "because it easily lets me see my big-picture priorities and daily to-dos all in one place.". In my family, memory is an asset. It’s not that we’re senile. It’s just that our minds move too quickly. We’re so busy jumping ahead to whatever's next that we forget what we were doing in the first place.
  • WRITTENT  |  WEDNESDAY, JUNE 12, 2013
    [Blogger] How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
    The logic behind this move is clear: while considering inbound links allowed website owners and bloggers to rate the authority of a website, social signals are more egalitarian, and consider input from everyone with a social presence. Network with other bloggers for social signals, exposure, guest posts , and other forms of naturally-occurring SEO. Did you know Google’s search algorithm changes 500 or 600 times a year?
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Blogger] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    But holy cow do bloggers use this a lot. Happy Thanksgiving, everyone! While stuffing our faces with cranberries and mashed potatoes, we're going to ruminate on a lot of things we're thankful for -- friends, family, our jobs -- and some of the things that make our jobs way easier. And the easier we make our jobs, the more time we can spend with friends and family. See how that works? ;-).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Blogger] 10 Helpful Uses of RSS Feeds for Marketing
    Trying to overcome a case of blogger's block? Check out what other bloggers in your industry are writing about. Disagree with another blogger's opinion? By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 16, 2013
    [Blogger] 11 Smart Content Marketing Tools for Every Budget
    Yoast - For you bloggers out there, this is another easy-to-use WordPress plugin that helps your content get found by search engines. Content marketing is one of the best ways to engage and connect with your prospects and customers by giving them useful information. But how can you juggle running your business and creating and sharing useful content? Good news! There are plenty of free and low cost tools out there to help you not only manage, but succeed.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 10, 2012
    [Blogger] Business Blog Attacks: How to Keep Comments Civil
    This blog recently discussed the many ways celebrity blogger Perez Hilton does his job right and on that list was taking time to understand your target audience. While it is perfectly acceptable for people to disagree with a blogger, attacks on the writer and other commenters are out of line. What happens when a business blog is attacked by rude comments from readers? It can happen and does.
  • PAUL GILLIN  |  TUESDAY, MAY 25, 2010
    [Blogger] B2B Blogging Excellence
    As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Blogger] Webinar Recap: The Top 5 Brand Building Strategies
    Cultivate Blogger and Partner Relationships. In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms. The strength of a brand can be boiled down to the following equation: brand strength = reputation x visibility). But after defining what makes a professional services brand with this simple equation, what does brand success look like?
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Blogger] 58+ Resources to Master SEO Copywriting
    8 First Step SEO Tips for Bloggers. If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? 92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Blogger] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    If it was one of our bloggers designing the CTA? Oh, you work in branding and design? So you're an arts and crafts marketer. Got it. Raise your hand if you've heard that refrain. It's a bummer brand marketers get that reputation, because it typically stems from a total lack of understanding of the impact branding and design has on other areas of marketing. Those that think branding is just a fluffy, marketing buzz word need this blog post.
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Blogger] How to recover from the ravages of Google Penguin and Panda
    Online Engagement and Blogger Outreach. People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore.
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [Blogger] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 3 Landing Page Conversion Roadblocks And How To Get Around Them November 1st, 2010 | By Anna Talerico Landing pages are great way to help generate quality leads.
  • WEBBIQUITY  |  MONDAY, MAY 16, 2011
    [Blogger] B2B Marketing Stats from HubSpot’s Marketing Data Box
    Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Blogger] How to ignite your business with Twitter: The X Factor
    Developing relationships with bloggers and journalists for PR. Everyone seems to have a Twitter handle these days: News reporters, celebrities, restaurants, friends, and your business contacts. Twitter usage has skyrocketed to over 100 million active accounts. Moreover, this dynamic social medium can be the X factor for your business. A game-changer, Twitter offers you the ability to strategically build and leverage your business brand.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Blogger] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Blogger] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Blogger] What the Future Holds for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [Blogger] What the Future Holds for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [Blogger] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    They''re active guest bloggers, reaching out to companies like Buffer (efficiency hack blog) to create content around simple ways to improve customer service. Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I''m trying to say is. no one can resist an underdog. Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 18, 2011
    [Blogger] What 5 IT buyers would do if they were the CMO at a Technology Company by Kenny Madden & 5 Technology buyers
    We’re featuring a lot of great guest bloggers this summer. B2B Demand Generation | What would you do if you were named Chief Marketing Officer? Find New Customers is pleased to present this guest post by Kenny Madden of Spiceworks. I really like it because he asks actual buyers what they would do if they were Chief Marketing Officer.The comments here should ring true to all marketers – don’t BS us, build relationships, stop selling, etc.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Blogger] Experimentation Is The New Best Practice
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1.
  • CEROS  |  WEDNESDAY, JUNE 29, 2016
    [Blogger] Please Don’t Stop: 6 Beautiful Examples of Stop-Motion Animation Storytelling
    Shawn Forno is a travel writer, content manager, blogger, and copywriter. This post, Please Don’t Stop: 6 Beautiful Examples of Stop-Motion Animation Storytelling , written by Shawn Forno , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! From children to adults, action-movie nuts to romantic saps, audiences the world over simply can’t get enough of stop-motion animation.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Blogger] The ole one two three four five six seven punch
    We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 2, 2012
    [Blogger] Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
    Steve Olenski ( @steveolenski ), freelance copywriter/blogger/brand strategist: “A social brand is one that realizes that they no longer speak to consumers but rather with them. David Aaker ( @davidaaker ) , Vice Chairman at Prophet , author of Brand Relevance: Making Competitors Irrelevant and blogger at Harvard Business Review and Fast Company. “To From the moment we wake up, brands bombard us with attempts to get our attention.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 17, 2011
    [Blogger] Content Marketing from the Inside Out
    Blog this on Blogger. In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. Readers and viewers want to feel a human connection. They need personal stories about people and about you. It doesn’t matter what form the stories come in. We’ve come a long way from the days when ad men (and they were usually men) could represent products or services with snappy jingles and cute copy.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 24, 2010
    [Blogger] Writing Web Content: 5 Simple Steps for Results
    Blog this on Blogger. Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question. This will keep you on task, and lead your readers through to action.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 15, 2010
    [Blogger] Twitter: the little bird that grew up strong
    Blog this on Blogger. Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site?
  • MARKETRI  |  FRIDAY, DECEMBER 23, 2011
    [Blogger] The B2B Marketing Roundup: Week of December 19th - 23rd
    From blogger profiles, to time spent on blogging each week and frequency of posts, this blog is full of useful information and charts that will get you thinking. “He’s making a list and checking it twice,” and so are we! We hope you will enjoy our list of our favorite B2B marketing blog posts from the week.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Blogger] How to Use Excel to Run a Blog Content Analysis
    This is a helpful number to determine, as it can be used to gauge the performance of a guest blogger or new team member. Have you ever poured your heart and soul into a blog post only to see it completely tank? It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn't that drive you crazy?
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Blogger] How Accessibility Is Revolutionizing Influencer Marketing
    Anyone can be a social media star or popular blogger and, thus, can build an audience. Rather than being reserved for major celebrities, the status of influencer now can include anything from self-made celebrities to bloggers and social media gurus to YouTube stars, and more. The celebrity endorsement is a marketing classic. We’ve grown up with it, we see it on TV, on billboards, in magazines, and more. Sometimes these endorsements are laughable; sometimes they’re inspiring.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Blogger] 5 Data Futurists to Follow on Medium Right Now
    Long before there was Medium , people relied on clay tablets to document thoughts and theories. Innovative in their own right, these early systems limited the dissemination of information beyond the confines of a given community. And what a difference 50,000 years makes. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone.
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Blogger] 10 Marketing Stories You Need To Know Tonight
    38 Critical Books Every Blogger ?Needs Needs to Read - Not that you don't already have enough to do, but the folks over at Copy Blogger have put together a list of 38 books ever blogger should read. Life gets busy. Sometimes we need a way to recap the important things we missed quickly. So now is your chance to catch up on important marketing stories from the beginning of this week. 10 Marketing Stories to Keep You in the Know.
  • MLT CREATIVE  |  THURSDAY, AUGUST 26, 2010
    [Blogger] What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog
    Unfortunately, this happens, even to the most prolific business bloggers. Enlist a guest blogger or ghost writer: You may have friends in your industry who would gladly contribute a blog for free, so why not give them a call? “What's up, Blog?” ” "Not much. How’re you doing?". All right." Pause. "So So what's new?". Nothing. You?". Same.". Is this how you greet your blog? So you haven’t written a blog post in a few days, weeks or, maybe, months.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [Blogger] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    Before he knew it, Paul was wearing three hats: personal blogger, as well as marketing manager and director of Bearing Point’s brand-new blogging wing. At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JULY 1, 2009
    [Blogger] New Hub Site Focuses on B2B Marketing Intelligence
    Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett. Additional bloggers meeting the high standards for the community will be added over time. The site is designed to make it easy for visitors to navigate to specific content, and drives traffic for member bloggers.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 1, 2011
    [Blogger] Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy
    Today’s guest blog post was contributed by Amy Stephan, a consultant, non-profit professional, freelance writer, blogger and mother of two beautiful children. As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Blogger] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Most importantly, Lisa shares the study’s conclusion that “marketers who are new to social media tend to focus on “fast and easy” tactics…rather than on those that show a much higher level of effectiveness (blogger relations, SEO, e.g.). Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S.
  • CONFLUENT FORMS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Blogger] Gain insights into your visitors using Analytics
    Upon submitting, Analytics will provide you with a block of Javascript code that you'll need to highlight, copy (Ctrl+C), then paste (Ctrl+V) into your Blogger template. After copying the code, head back to the Blogger site. Google Analytics is a service provided by Google that enables webmasters, through the inclusion of a small bit of code in their website template, to gain a pretty good breakdown of their site's usage and log reporting.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [Blogger] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 3, 2013
    [Blogger] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
    bloggers). Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks.
  • SNAPAPP  |  SUNDAY, MAY 31, 2015
    [Blogger] 4 Fresh Content Formats That Will Save Your Content Marketing From “Broken Record Syndrome”
    She also contributes to The Globe and Mail as a Gen Y Money blogger. By Victoria Hoffman , Content & Community Manager at Uberflip. Blog post, infographic, eBook, repeat. Sound familiar? Too many content marketers get bogged down by the daily content crunch and wind up defaulting to what I like to call “content marketing broken record” mode. Over and over again, you find yourself spitting out the same content formats and developing bad content habits. The worst part?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 13, 2013
    [Blogger] Attend a LIVE Taping of Marketing Made Simple TV at Social Media Action Camp NYC next week
    He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business. Buffer Attendees at Social Media Camp NYC #SMAC have a special treat. Sign up now at SMAC-NYC ). A LIVE taping of the popular show Marketing Made Simple TV.
  • VIEWPOINT  |  MONDAY, AUGUST 15, 2011
    [Blogger] Generating Qualified Leads is Number One Issue for New Members of the SLMA
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. From a recent survey of new members to the Sales Lead Management Association, we found that generating qualified leads is the biggest issue facing the new members. More than just new inquiries, or managing inquiries or working with sales management on follow-up or even proving ROI, qualified leads are king.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Blogger] How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
    Matt serves as the chief blogger for Volusion’s Ecommerce Blog , and you can follow Volusion on Twitter @volusion. This is a guest post by Matt Winn, online communications specialist at Volusion , an industry-leading ecommerce software that powers online business for over 25,000 clients. Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET! Let’s face it – there are tons of marketing tactics that boost conversions.
  • MODERN B2B MARKETING  |  MONDAY, JULY 23, 2012
    [Blogger] Go Local: 6 Ways to Get International B2B Marketing Right
    Cultivate local influencers : Every country has its own influencers, from respected journalists to superstar bloggers and Twitter gurus. by Kieran Flanagan Is your company planning to expand internationally? Entering a new geographical market offers great opportunities to increase revenues and profits, but it can also be a daunting prospect for B2B marketers who have only focused on one territory before. International Marketing alone is difficult to get right.
  • WEBMARKETCENTRAL  |  MONDAY, MAY 19, 2008
    [Blogger] Hear About PR & Social Media at the B4B Conference
  • SAZBEAN  |  MONDAY, DECEMBER 8, 2014
    [Blogger] How PR Can Get the Most Out of Their Crowdfunding Budget
    Rather than bombarding social media, bloggers and journalists with an onslaught of spam, concentrate more effectively on some key individuals. Before the Crowdfunding craze began, there were few ways that you could effectively market online for donations short of begging for contributions through PayPal.
  • WRITING ON THE WEB  |  TUESDAY, FEBRUARY 5, 2013
    [Blogger] Relationship Marketing Messages that Work: How to Use Send-Out Cards
    This is why business bloggers who do nothing but blog wake up one day to find their new business leads are drier than a James Bond martini. How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. Yesterday I got one of those ‘Send-Out’ cards in the mail from a colleague whose webinar I attended.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 30, 2012
    [Blogger] Blog Topics For Inside Sales Audiences Are Easier Than You Think
    To all the sales bloggers out there, what are other ways to find inside sales blog topics to write about Every day, our marketing team posts a blog written by one of our employees. I’ll admit it, when required to blog once a week on top of other responsibilities; it can be a bit overwhelming. At first, I used to spend too much time thinking about it, and most of that time was spent just coming up with a topic.
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [Blogger] Neuromarketing Books for Marketing to Brains
    Blog this on Blogger. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Blogger] Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
    The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. One part of Seth's talk was on building a tribe. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win."
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Blogger] The Rise of the Content Marketer « The Effective Marketer
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [Blogger] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Blogger] 18 Insightful 2012 Marketing Predictions From the Experts
    We've got to stop listening to the thought leaders and the bloggers about all this and start owning our own metrics. A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Blogger] SEO & Blogging = a Match Made in Heaven?
    Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers. SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Have you heard the term? Learn it well. Unless you are satisfied with your current cyber status. Having a good-looking website is not enough.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2011
    [Blogger] 10 New Facebook Features Your Brand Needs To Know
    Mike Axinn, Editorial Director at Involver and today’s guest blogger, provides a rundown. by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. There’s been enough activity to make even the most socially-savvy marketer dizzy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Blogger] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    For any new bloggers starting from scratch, Google Blogger is highly recommended as a content platform due to its easy integration of predesigned templates and an affiliation to the Google + Platform which is gaining a larger market share.
  • B2BBLOGGERS  |  THURSDAY, MAY 20, 2010
    [Blogger] What I Learned About B2B Social Media In Memphis
    Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter What I Learned About B2B Social Media In Memphis May 20th, 2010 | By Jeremy Victor It’s been just about two weeks since the social media conference and round table that I attended in Memphis.
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Blogger] 4 Simple Newsjacking Formulas for Content Teams of Any Size
    But, it doesn''t mean this style doesn''t work for other bloggers. Newsjacking -- really great newsjacking -- isn''t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry -- a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. But what if you had a formula that made it a little easier?
  • LEANDATA  |  TUESDAY, NOVEMBER 17, 2015
    [Blogger] The New Breed of CMOs
    Scott Brinker, the chief technical officer at ion interactive and blogger at chiefmartech.com, said he’s not aware of any research examining ages of marketing leaders. Anthony Kennada began listing some buzzwords of modern marketing. Growth hacking. Conversion optimization. Digital spend. And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I
  • HUBSPOT  |  MONDAY, MARCH 18, 2013
    [Blogger] How Your Nonprofit Should Be Using Content to Emphasize Donor Impact
    but are struggling to write enough content or just can't seem to think of new topics to write about, this is a perfect opportunity to engage your constituents by asking them to contribute as guest bloggers. To be an inbound-focused nonprofit organization , you must be using content to spread awareness of your cause, attract new constituents, and bring back past supporters.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Blogger] CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
    by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency. Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe. How much do we need to know about our CRM system to be good at this marketing automation stuff?”
  • CONVERSIONATION  |  SUNDAY, AUGUST 29, 2010
    [Blogger] Is the ability to measure really the main challenge in social media marketing?
    For others it is merely a trend, a hype that is not as important as many media, experts and bloggers claim. For some people social media marketing is a new kind of Holy Grail that will overrule all other forms of marketing. Naturally both have it wrong. The truth is not black or white and the. Click title to read more
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger] Grow Your Wiki
    guest blogger. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business. CeBIT. change. change management. citizen journalism. Clay Shirky. cognition. collaboration. Collaborative Technology.
  • READYPULSE  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blogger] Drafting the Perfect Outreach Email to Your Influencers
    Sure, you can reach out on social, but composing a professional and concise email ask is more appropriate for established bloggers and social media influencers. Clear communication is important in all aspects of business, including your influencer marketing programs. The best thing you can do for your brand is to not be sloppy when communicating with your teams, clients and influencers.
  • WRITTENT  |  THURSDAY, JANUARY 9, 2014
    [Blogger] How to Format the Perfect Blog Post: 10 Killer Tips
    If you’re using a WordPress or Blogger layout with a particularly wide content column, you could be detracting from your user experience. When it comes to content marketing, appearances are everything. Taking the time to format your articles into the perfect blog post can be the difference between website visitors who convert into leads, and readers who get bored after just a few words.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Blogger] 5 Tips For Maximizing Your Published Content
    SEE ALSO: 5 Tips to Take Your Guest Blogger Outreach to the Next Level. You’ve published your content, now what? If you haven’t heard it, listen closely… Your content is begging to be shared and consumed by eager audiences , so don’t let all your hard work go to waste. Extending the reach of your content has many benefits including building brand awareness, increasing inbound leads and developing thought leadership.
  • BIZNOLOGY  |  THURSDAY, JUNE 20, 2013
    [Blogger] The Human Approach to Link Building Outreach
    Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. Photo credit: MyTudut. To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Blogger] How to Create 200 Hours Worth of Marketing Content in One Night
    And if certain individuals find that this environment isn't condusive to working, they can always find a quiet space of their own to hole up for a while (like some of our bloggers did, for example). Marketers don’t always have it so easy (wait. do we ever ?). Summer months are notoriously slow, holidays are difficult to work around, and even weekends take away from the steady flow of leads you want to generate.
  • PAUL GILLIN  |  MONDAY, JULY 9, 2012
    [Blogger] Microsoft Down, But Hardly Out
    Bloggers have been kicking the crap out of stack ranking since the VF article appeared, but it’s really not as bad an idea as it sounds. I followed Microsoft closely for many years when I was in the technology press, visited the company every year or so and even sat down with Bill Gates for interviews a few times.
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