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  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Blogger] How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
    Getting bloggers to link to you. Getting Bloggers to Link to You. One of my favorite things that people say is 'I really want to get links from all these bloggers. How do I get links from all these bloggers?' Email the bloggers, and don't ask them to please link to you.". Instead, ask bloggers what really great resource they wish was created in their niche so they could share it with their audience.
  • HINGE MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Blogger] Visible Expert Profile: Tim Ash
    Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Tim Ash, a Visible Expert for website conversion rate optimization (CRO).
  • B2B MARKETING INSIDER  |  MONDAY, MAY 17, 2010
    [Blogger] The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.
    It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 17, 2009
    [Blogger] Best of 2009 (So Far): SEO Guidance, Part 3
    Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won't work with all templates), meta tags and setting up RSS feeds. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project?
  • WEBMARKETCENTRAL  |  WEDNESDAY, FEBRUARY 13, 2008
    [Blogger] Best of 2007: Interactive PR
    More directly, the techniques of interactive PR transform press releases from bland, internally-focused documents clogging up the inboxes of editors and staff writers into keyword-rich, user-oriented prose that is found by search engines, picked up by bloggers, tagged by readers, and creates a dialog with the market though comments on social media sites. Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 12, 2012
    [Blogger] 4 Ways for David Cameron to Succeed on Twitter
    Our guest blogger Adi Gaskell is a blogger and community manager. How can the British PM and other leaders use social media to their advantage? Senior executives and other important folks have a peculiar relationship with social media. A study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 24, 2011
    [Blogger] Living Dangerously in Mexico
    Blog this on Blogger. Writing Better: Going to the crossroads down Mexico way… There’s Something About Mexico… Creative Blogger Award from Judy King & Mexico-Insights Blog. I got an email from a colleague back in the US who asked me if it weren’t dangerous to drive in Mexico outside the city? First of all, I hate driving in any city and find that most dangerous of all. Secondly, I live in a village called Ajijic.
  • WRITING ON THE WEB  |  THURSDAY, JULY 15, 2010
    [Blogger] Content Marketing Ideas: Rethinking Blogging
    So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), Blog this on Blogger. There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. It changed my life and opened doors and filled a few piggy banks. But my lover wasn’t really “the blog.&#
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Blogger] 5 Reasons Marketing and Sales Should Get Married
    Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing. This is a guest post written by Michael Lieberman , co-founder and president of Square 2 Marketing. Marketing and Sales have been dating for years, and it’s no longer okay for them to have a casual relationship.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Blogger] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
    Be a guest blogger , and offer guest blogging spots on your site; your guest bloggers will probably link to your site to promote their content, and you can link to your own site in content you write as a guest blogger. Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [Blogger] The Bamboo Project Blog: Blogging for Learning: Blog Challenges
    In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. Running the Challenge The challenges that I've run here have both been "open"--I interacted with bloggers from all over the world, as opposed to bloggers within a particular organization.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Blogger] The Last Blog Post: The 4 Metrics That Matter
    I’ve been a print journalist, a blogger and a reporter for Eloqua. by Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content. It’s the popular adage of content marketers to proclaim “We are all publishers now.”
  • THE ROI GUY  |  THURSDAY, FEBRUARY 18, 2010
    [Blogger] Goldman Sachs reports SaaS first choice for Software
    News.com blogger Dave Rosenberg reports “A "SaaS first" policy is being enacted in the majority of small and midsize businesses." according to Goldman's survey "Techtonics: Unstoppable shift to SaaS continues." The analysis highlights that 58 percent of respondents consider a SaaS option when making an application purchase decision, and that currently 39% prefer SaaS to traditional on-premise solutions. Why the move to SaaS?
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 15, 2009
    [Blogger] SEO Best Practices and All That
    Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. For the best companies, and SEO consultants, continuous innovation is the best best practice of all. ** technorati tags: SEO best practices Adam Audette competitive advantage keyword research link building content marketing interactive PR blogger outreach organic search traffic del.icio.us
  • WEBMARKETCENTRAL  |  TUESDAY, MAY 5, 2009
    [Blogger] Chapeau Blog Awards - Congratulations to ViralBlog
    ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the) Congratulations to ViralBlog , named Best Marketing & Advertising Blog in the 2009 Chapeau Blog Awards. the) ViralBlog team aims to inspire CMO’s, advertising and media agencies in creating the best social media strategies and viral campaigns ever."
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [Blogger] The Challenges in Adoption of Marketing Technology « The Effective.
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • B2B MARKETING SAVVY  |  THURSDAY, OCTOBER 1, 2009
    [Blogger] Twitter Experimenting w/New Feature: “Lists”; Marketing Implications Could be Large
    Technology Cutting-Edge Blogger Louis Gray on Twitter Lists. Scoble on Lists : Well-known blogger Robert Scoble rants on Twitter’s “ suggested user list “ Appscout.com, republished by PCMagazine.com – Lists will be public by default but can be made private… **. Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. .
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2011
    [Blogger] How to Use Analytics to Achieve Your Next Blog Article's Goals
    Strategic bloggers know how to effectively use their business blogs to achieve specific goals. Each blog article should be crafted in a way that helps the blogger to achieve a goal, and blog analytics can provide valuable insight to help accomplish that. This 24-page ebook features tips and ticks from some of the world's best bloggers.
  • MLT CREATIVE  |  MONDAY, MAY 17, 2010
    [Blogger] Meeting IRL Makes Social Media More Meaningful
    Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. ericfletcher - Eric is a marketer, blogger, law firm CMO and all-around great guy. He has an advanced degree in Sales, and is an active blogger and speaker. Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn.,
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 20, 2009
    [Blogger] Best of 2008: Interactive PR, Part 1
    How To Pitch To Bloggers by Pick Me! The tireless Laura Moncur , author of a half dozen blogs, gives PR practitioners priceless advice on how to effectively pitch bloggers, such as doing some research first, understanding how bloggers differ from traditional journalists, proiding review copies when applicable, and being "prepared for the truth." The emergence of social media and user-generated content has radically changed the practice of PR.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Blogger] Answers to Your Top 3 Social Media Questions
    They tend to be bloggers and others who are very often able to create valuable links to your content. Certified by Guinness World Records as the largest online marketing seminar ever, " The Science of Social Media " webinar we hosted on Tuesday focused on how to use social media to build your reach, engineer contagious ideas, and measure your results.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2011
    [Blogger] Twitter News Release Gets Attention And Retweets - #Hub140
    Reporters, editors and bloggers get dozens, if not hundreds, of news releases every day. Yesterday, HubSpot acquired social media marketing company oneforty , and like all marketing teams we had to figure out how to get the most buzz from this announcement. While we had a lot of blog and social media promotion planned, we also wanted to make the news release something remarkable that would stand out in the constant stream of thousands of other news releases every day.
  • MLT CREATIVE  |  THURSDAY, SEPTEMBER 8, 2011
    [Blogger] A B2B Marketing Fail With Positive ROI
    I began almost every day reviewing the great bloggers I follow, reading those of most interest to me and making more comments in agreement or friendly debate. I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. I wanted to prove something to myself, to my coworkers, and to my clients and prospects. The point I was hoping to make was “If I can find the time, so can you.”
  • WEBMARKETCENTRAL  |  MONDAY, JULY 14, 2008
    [Blogger] B2B Marketing Fast Fixes
    This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Evangelists, Branding and Measurement A few final points from the webinar: Few companies do a good job at reaching out to evangelists in their industry, such as bloggers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 3, 2010
    [Blogger] Does Amanda Chapel matter?
    It’s typical for her to characterize many of her A-List blogger targets as: “Baby babble&#. MWS: One of your biggest criticisms is that many of the A-List bloggers don’t have the business experience or credentials to have a voice of authority in this space. That burp gets repeated and codified by other bloggers and soon, it becomes a marketing tenet, a “rule&# for social media marketing.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Blogger] 7 Zen Principles for Blog Content Writing
    Mentor an aspiring blogger or startup marketer. Here are some ways you can take a more structured approach to becoming a better blogger: Develop and maintain an editorial calendar. Could blog content writing be Zen? Maybe not at first glance. I don’t know about you, but most of the content marketers I know are a pretty jittery bunch. Between the gallons of coffee they drink (what is it about writers and coffee?),
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Blogger] How to Turn Employees Into an Epic Blogging Team
    Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. Their team of bloggers? Educate Bloggers on the Why & How. Cure Bloggers of the Curse of Knowledge. Ensuring that team members understand that what they know is probably NOT common knowledge to their customers is what expert blogger, Marcus 'The Sales Lion' Sheridan, calls curing the curse of knowledge.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Blogger] Why an IPO is NOT an Exit Strategy, And How to Plan for It
    by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. My contribution to OpenView Labs’ praiseworthy mission was to write a blog post on a topic that is near and dear to my heart (actually, it is also kind of a pet-peeve of mine!). Here’s the topic that I am so passionate about: An IPO is NOT an exit strategy, it’s a funding event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [Blogger] Snooping on Facebook: Not just for stalkers any more
    I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. When she told me the following story I was frankly a little weirded-out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Blogger] Let’s hear from somebody new, shall we?
    I challenged these relatively new bloggers to compose a post that ONLY THEY COULD WRITE — none of this “Five Twitter Tips&# stuff. I was thinking … if {grow} is a community — which it certainly is — why am I always the center of attention? I shouldn’t be. I’m turning the tables and featuring some of the outstanding writing and ideas of the community. It’s time to shine the spotlight on NEW VOICES on the social scene.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 28, 2010
    [Blogger] In praise of poopy blogs
    First major blogger to use “poopy&# in a headline. I was rolling around on the floor with some of my young nieces and nephews and somehow the word “poop&# entered the conversation. Every time I said it, the kiddos would burst into hysterical fits of laughter. Soon I was trying variations. Loud poop, soft poop, high poop, low poop. There was Dr. Seuss-style poop. Ploopity-loopity-poop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Blogger] Do websites even matter any more?
    But honestly, it seems strange to me that these superb bloggers are even wasting space with this debate. Studies show that web page views have been dropping precipitously as folks park themselves on the social web. There have even been a flurry of blog posts from Jason Falls , Jay Baer and Debbie Weil debating whether your blog is now the true “hub&# of your marketing communication effort.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 12, 2010
    [Blogger] Kernels of truth on social media marketing
    By enlisting scrap-book enthusiasts (The Fiska-teers) to contribute as bloggers, they created an army of passionate Fiskar users. If I leave a conference with a few “kernels of truth&# I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked up at the Social Fresh conference held in Nashville this week. “Movements make their audience feel like rockstars.&#. To me, the highlight of the conference was a talk by Geno Church.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 6, 2009
    [Blogger] Social media: Old people rule!
    Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and is a junior majoring in Public Relations at Indiana University. She is also completing a summer internship with a company in San Francisco. This week, my boss asked me to construct his company’s first Facebook page and establish a presence on Twitter. My qualification? I’m young.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 25, 2009
    [Blogger] Yes, it IS about the money
    This quote from a very respected blogger still haunts me: "When you ask businesses why they are participating in social media, what do they say? I know social media is about "relationships." I get it. I really do. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, "Where's my money, honey?" In a business setting, social media relationships must eventually lead to making or saving money. Of course they do.
  • WEBMARKETCENTRAL  |  FRIDAY, SEPTEMBER 5, 2008
    [Blogger] Social Media Best Practices Start with Blogging
    Having your own blog is also extremely useful in helping you reach out to other bloggers; you can post about something interesting another blogger has written, link to other blogs within your posts (for example, here's a good post on how to promote your blog for free through social bookmarking sites ), add blogs you like to your blogroll, add useful comments to others' blog posts with a link back to your blog, even invite people to guest-blog on occasion.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Blogger] 5 Places to Promote Your Business' Social Media Presence
    Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website's "About Us" page is an obvious choice for the promotion of your social presence. I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that. they're impossible to find!
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Blogger] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    For Mother’s Day, the bank posted a roundup of bloggers sharing stories about how their mothers helped shape their views on money. On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. The announcement is huge news; it directly impacts the financial outlook for all Canadians.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 20, 2013
    [Blogger] 9 Practical Ways to Implement Agile Content Marketing
    What do business bloggers have in common with software developers? Well, in many cases, both can benefit immensely from the agile methodology. Agile was designed specifically for software teams working on large projects. In order to improve the final product and reduce waste, the project is broken down into smaller components and the team works in “agile sprints” towards smaller goals.
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Blogger] Nine Keys to a Robust Editorial Career in Social Media
    One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger. One accessible and inspiring model is A Brief Guide to World Domination , a personal manifesto by blogger Chris Guillebeau. For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way.
  • BIZNOLOGY  |  MONDAY, AUGUST 12, 2013
    [Blogger] 3 Reasons your Guest Blogging Efforts are Unsuccessful
    This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. The webmaster receives quality content for their site and its readers, and the guest blogger gains exposure and is typically allowed to link back to their own site which provides some SEO benefit. Photo credit: digitalrob70. Guest blogging has become a common practice among those in the SEO industry.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger] 8 Rules to Develop the Habit of Blogging at Weekly Articles About Blogging - NxE
    If you want to become a regular blogger, you’ve got to develop the habit of blogging. Not an easy task, I’ll admit, but thousands of bloggers have done it, and so can you. Because other bloggers will inspire you, especially if you make it a point to read good bloggers … not just the popular ones, but ones who consistently write well and honestly. if you want to do a link exchange, email me, since we are all bloggers commenting). Article Index.
  • HUBSPOT  |  THURSDAY, DECEMBER 9, 2010
    [Blogger] Inbound Marketing Goes Global
    ” “Accenture: Our social media policy can be boiled down to ‘Don’t be stupid’” “Kodak's chief listener & chief blogger roles give social media cred & engage 150+ employees to share in the conversation!” More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice.
  • REACHFORCE  |  FRIDAY, JULY 6, 2012
    [Blogger] Friday Wrap-up: This Week in B2B Marketing Tips
    From a breakdown of why it’s important to a solid list of the specific elements you should think about testing, this post from Remarkablogger (courtesy of guest blogger, Ruben Corbo) is a really nice primer to help you get started strategically testing your email campaigns.
  • REACHFORCE  |  FRIDAY, JULY 6, 2012
    [Blogger] Friday Wrap-up: This Week in B2B Marketing Tips
    From a breakdown of why it’s important to a solid list of the specific elements you should think about testing, this post from Remarkablogger (courtesy of guest blogger, Ruben Corbo) is a really nice primer to help you get started strategically testing your email campaigns.
  • REACHFORCE  |  FRIDAY, JULY 6, 2012
    [Blogger] Friday Wrap-up: This Week in B2B Marketing Tips
    From a breakdown of why it’s important to a solid list of the specific elements you should think about testing, this post from Remarkablogger (courtesy of guest blogger, Ruben Corbo) is a really nice primer to help you get started strategically testing your email campaigns.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 9, 2011
    [Blogger] Three Ways to Turbocharge Your New-Media Career
    There are probably an infinite number of effective approaches to doing so, but, based on my recent reading and on my experience this month as a blogger, I’d start with these three: 1. MUD day 9: For anyone involved in communications, coming to accept new media is only half the battle. The next, much harder fight, is in leaping into and mastering the ways of new media.
  • AMBAL'S AMUSINGS  |  FRIDAY, DECEMBER 31, 2010
    [Blogger] Best of ClickDocuments "Connect the Docs" Blog in 2010
    A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. 2010 Content Marketing Trends and Predictions. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. Those that play by yesterday’s rules will lose.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 3, 2010
    [Blogger] How To Raise Your Coaching Fees
    Blog this on Blogger. I want to invite you to join an incredibly valuable teleseminar from some people I trust. The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It! Click on the above seminar title to register. I have hosted a similar teleseminar with Kim Ades and Marc Manieri. Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching.
  • B2B MEMES  |  MONDAY, JUNE 21, 2010
    [Blogger] The Coming Content Marketing-Publishing Continuum
    Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 18, 2010
    [Blogger] Blog Boredom: Renew and Refresh
    Blog this on Blogger. One important key to effective blog marketing is to keep your brain clean and fresh. By that I mean, it’s easy to fall into ruts and become bored and boring. While routine and structure keep us on track, we need to “get out of our own yard&# and get out of the office for renewal and regeneration. I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#.
  • AMBAL'S AMUSINGS  |  WEDNESDAY, DECEMBER 16, 2009
    [Blogger] Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments
    One great suggestion for bloggers is that they picture their audience while writing: "It's easy to feel like you're talking to yourself when you blog or tweet without getting a response. Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. A reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation.
  • LEADSLOTH  |  TUESDAY, AUGUST 4, 2009
    [Blogger] Measure Your ROI on Social Media Leads
    Disclosure: I am a guest blogger on the MarketingGenius blog. On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! Lead Source Measurement Needs Improvement.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 27, 2009
    [Blogger] 5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind
    I banged out 4 that I'll use for fillers in the future) Catch up on RSS feeds - peruse all those brilliant bloggers out there that you never have time to read Paint a picture - I've had a diagram that I've wanted to do for a presentation that has been lingering in my mind for months. My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Blogger] 8 Mobile Apps Marketers Can't Live Without
    Need a mid-afternoon caffeine fix to get you through blogger's block? There is nothing like getting a smartphone for the first time and having the opportunity to choose from millions of apps. You feel like a kid in a candy store and can get whatever you want! But as an inbound marketer , there are just some apps you cannot live without.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Blogger] What’s the role of a content strategist?
    So after awhile, whether you’re an email marketer, blogger, or inbound marketing specialist, generating an ongoing narrative is a much more difficult proposition because you quickly run out of thought-leadership topics that can be re-spun into different angles.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2011
    [Blogger] Hey Internet Industry! Enough Already!
    Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. Image via CrunchBase. In case lost your scorecard, here’s a recap: OUT – Michael Arrington of TechCrunch – The TechCrunch founder (and start-up maker or breaker) recently sold his platform to AriannaOL.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Blogger] What’s the Fuss with Google+?
    That means integrating all the information and functions of Blogger, Picasa, Gmail, Google Maps and more into the Google+ experience , so users won’t have to sign into different services to share photos or otherwise let others know what they’re up to. by Carol Fox Internet giant has developed a new social media option. If you’ve been living under a marketing rock, perhaps you’ve missed the limited launch of Google’s new social media platform, Google+.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Blogger] Back to Basics: How to Write an Effective Business Blog
    Another good promotional tactic is establishing relationships with other bloggers and companies. Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. I want to address some of the most common questions here – specifically as they pertain to business blogs.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Blogger] How B2B Marketers Can Succeed on the 6 Big Social Networks
    Plus, you can promote your own content when answering others' questions, use the questions people commonly ask as topic fodder for your own blog, and even identify guest bloggers who can do some writing for you! It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 4, 2011
    [Blogger] The Revenue Performance Management Bandwagon
    The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. by Brian Kardon | Tweet this. Following is a post from our internal blog. We thought the world might like to read it as well. All part of our commitment to transparency. Rosanoff: “Mr.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Blogger] How the Evolution of PR Mingles With Content Marketing
    Influencers can be bloggers or others with a significant social media following who are talking online about the issues, products, or services that fit with whatever a PR professional is working to publicize. PR today is about building communities with media, journalists, bloggers and other stakeholders – and then sharing information with them.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Blogger] Are your SEO writers lost in Google-land?
    Additionally, some writers are fantastic bloggers, but they don’t know how to structure solid sales copy. Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result? Discover how you can give your writers a road map for online writing success. Imagine this… You’re asked to drive from Portland, OR to Methuen, MA. Easy, right? Except there’s a catch.
  • AVITAGE  |  MONDAY, OCTOBER 28, 2013
    [Blogger] Help Me Resolve My Blogging Dilemma
    Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. They are important ideas that I have developed, but not written up sufficiently for publishing. Trying to get this done by applying a disciplined effort just isn’t working. I invite you to share your ideas and suggestions with me.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 7, 2012
    [Blogger] How to Build a Lead Scoring Program
    By Ashley Furness, guest blogger and Software Advice market analyst. Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem. Below is a two-part video series from Software Advice that outlines tips for creating such a program.
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 30, 2009
    [Blogger] Blogging Benchmaks: In Search of the Missing Metrics
    But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success? Now, as lead voice and a newly minted blogger trying to engage with/understand the new social media landscape, I feel like it’s an Indiana Jones episode titled: “Search for the Missing Metrics”. My plea: any bloggers, can you share data points from your own experience?
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Blogger] Stop Wasting Time With Social Media
    The benefits you’ll have from blogging include: ranking high in search engines, becoming a voice in your indust ry, having a community of users that can support your future growth, having something in common with 200 million bloggers (networking), and building a list of subscribers engage your content. There’s a reason why the top bloggers have email newsletters, in addition to their posts.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Blogger] Do You Forget “Marketing” in Your Content Marketing?
    Have you mentioned companies or other bloggers in your post? You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Writing is not enough: to be heard you have to share your blog posts with others. Do you also forget “marketing” in your content marketing strategy?
  • MLT CREATIVE  |  THURSDAY, MARCH 3, 2011
    [Blogger] B2B Blog Q&A: The blog's voice, mine or the business?
    Guest Post by blogger and author, Mark W. We received this great question from Josh Cantrell, a B2B blogger. He's a marketing coordinator and the blogger behind Cloud 9 , a very entertaining B2B blog at Claris Networks , a cloud computing provider in Knoxville, Tenn. Mark is a regular guest blogger for MLT Creative's B2B Ideas @ Work blog. Schaefer.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Blogger] Audio Interview: Seth Godin Discusses Linchpin & His Upcoming Road Trip
    Apart from that, he is a blogger and has written best-selling books, including the recent Linchpin. At HubSpot, we've referred to Seth Godin as the world's most wanted marketer. I had the privilege to talk to Seth about his upcoming road trip , with his first stop in Boston this Thursday. He told me a little about what we can expect at his talk and how it ties in with Linchpin and his other works. You can buy tickets to the event here.
  • HUBSPOT  |  FRIDAY, APRIL 23, 2010
    [Blogger] The Simple Math of Blog Comments
    You know that commenting on blogs is a great way to extend your presence online, meet other bloggers, business owners, and potential customers, and ultimately drive more traffic to your own blog and website. What's a business blogger to do? Was one of the points made by the blogger more persuasive than the others? Added benefit: You might find some bloggers in a related space who might be interested in guest blogging for your site.
  • WEBMARKETCENTRAL  |  WEDNESDAY, DECEMBER 9, 2009
    [Blogger] Best of 2009 (So Far): Social Media Marketing, Part 3
    She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions?
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 27, 2009
    [Blogger] Best of 2008: Blogging for Business, Part 1
    Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers? What are some of the most effective ways to attract more readers to your blog?
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 10, 2008
    [Blogger] Best of 2008 (So Far) - Cool Web Tools, Part 2
    Follow me on Twitter badges / logos / buttons by limeshot marketing Lots of bloggers are adding Twitter follow-me buttons and badges to their blogs, but thanks to limeshot, you no longer have to limit yourself to standard light-blue-and-white graphic. TechJaws has called ScribeFire a blogger's best friend , and LifeHacker has made it a download of the day, pointing out that "In addition to Blogger and WordPress, ScribeFire works with Jeeran, LiveJournal, TypePad and Windows Live Spaces."
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 29, 2007
    [Blogger] My Podcast with Paul Dunay
    Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In case you missed it, last week he took a break from that practice—and interviewed me instead. In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 1, 2010
    [Blogger] Social media strategies businesses should learn from politicians
    Guest blogger and political pundit Jenci Spradlin reveals why business should take a marketing lesson from the politicians: Maybe it’s because I’m a political junkie and spend most of my time discussing politics on the social web, but I think the business world would do well to try to translate lessons from politics into strategy. Jenci Spradlin is a wonderful political blogger at [link] She can also be found on twitter at @jencitn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 7, 2010
    [Blogger] The email marketing classic FAIL
    So let’s use this as a lesson on how NOT to promote yourself to a blogger. It would be much better to say upfront, “we’re sending this out to a list of marketing bloggers who might be interested in …&#. “The essence of an exceptional technology public relations agency is not something that can be captured with words. Rather, it is something that must be experienced.&# — Tech Image website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2009
    [Blogger] Social media measurement -- It's like being a great bartender
    For example, if your goal is to improve your brand’s image among bloggers, your tactic might be a blogger outreach program that involves one-on-one dialog and support. Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. A good bartender earns repeat visitors by remembering the names and drinks of the regulars, engaging new visitors in friendly discussion, and sharing news and insights about the local scene.
  • MODERN B2B MARKETING  |  MONDAY, MAY 14, 2012
    [Blogger] Loosening your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It
    by Jason Miller I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. Corporate Visions helps global business-to-business customers create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers.
  • VIEWPOINT  |  THURSDAY, APRIL 28, 2011
    [Blogger] Is Your Web-based Content Driving Away Sales Leads
    Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. He works with large and small companies such as, Asentus , Maximizer , Sophos , Microsoft Canada , and Research in Motion. Previously he has worked in direct and channel sales for major firms such as Unisys and Commodore. Search is now the dominant buyer behaviour: 93% of B2B buyers use search to begin the buying process.
  • VIEWPOINT  |  MONDAY, APRIL 18, 2011
    [Blogger] He was in grave danger; there was only one way out
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The farmer trudged across the farm yard late one night and entered the barn. Light from the moon gave him enough visibility through the door and the cracks in the wooden walls as he crossed the open space to a wooden post mid-way into the barn where a lantern hung.
  • VIEWPOINT  |  WEDNESDAY, MARCH 16, 2011
    [Blogger] Marketing Managers Must Know the Sales Quotas
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products. Two people raised their hands. I asked the same question last year (I do this at almost every speech) and this time 25% raised their hands. 25% is a common response.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Blogger] What if CRM had not been invented?
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Jim returns this month with another thought provoking article. I am asking you to take another journey of counterfactual reflection. Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Blogger] 7 Content Angles to Unhitch You From a Blogging Rut
    Historically, this type of post performs well for most bloggers, and with good reason. Sometimes it's a challenge to come up with consistently new blog content on the fly, which is why the editorial calendar is an important part of building your inbound marketing program. You're full of insights, experiences, and opinions. Your computer, whiteboard, and notepad are probably chock-full of ideas for things to write about. So with all that great fodder, why are you still stuck in topic limbo?
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 8, 2015
    [Blogger] A Brief History of Business Blogging (And How to Make It Profitable)
    For example, is it your long term goal to be a full-time writer/blogger, or is a blog a fantastic tool you will use to help you get found, get known, and get clients? How do you make money from business blogging? This is a question I was recently asked by a friend. It seems like a straightforward question, but the answer is complex. Most blogs aren’t profitable, but people devote a great deal of time and energy to them. There must be a good reason, no?
  • WEBBIQUITY  |  MONDAY, OCTOBER 28, 2013
    [Blogger] The Top #Nifty50 Women Writers on Twitter for 2013
    bloggers). Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 1, 2010
    [Blogger] Takeaways from Rock Stars of Strategic Planning
    Daryl Conner, Chairman of Conner Partners and Blogger, Change Thinking. Tweet. I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. The keynote speakers were outstanding. They truly are some of the rock stars of strategic planning.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 14, 2010
    [Blogger] Content Marketing Challenge: What to Write?
    Blog this on Blogger. A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. The Content Marketing Institute published these results here : When 36% of marketers struggle with producing engaging content and another 21% with coming up with enough engaging content, well over half of content marketing challenges involves what to say or write.
  • WRITING ON THE WEB  |  MONDAY, DECEMBER 13, 2010
    [Blogger] Content Marketing Tasks: Practice Makes Progress
    Blog this on Blogger. If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. If you persist, however, the rewards are huge. Example: public speaking.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Blogger] Content Marketing Tips to Get More “Juice”
    Blog this on Blogger. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 1, 2010
    [Blogger] How’s Your LinkedIn Profile?
    Blog this on Blogger. ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. This is excellent advice you need to know and act on. And, if you haven’t already, connect with me on LinkedIn …). I will be the first to admit that, when three years ago I received an invitation to LinkedIn.com , I joined without a clue as to what I was joining or doing.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 16, 2010
    [Blogger] Customer Media Congress: Patsi’s in Dutch…
    Blog this on Blogger. There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Somewhow in my family it meant you were in real trouble when you were “in dutch…&#. Patsi Krakoff keynote speaker op 7 november: een effectieve tekst raakt je onderbewuste.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    [Blogger] The Ladder of Emotional Values: Pleasure Reigns
    Blog this on Blogger. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. A similar hierarchy of emotional values exists.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Blogger] Smart Time-Saving Tips on Blogging…
    Blog this on Blogger. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important. But it’s also a good chart for anyone working with a V.A. or assistant who needs to take over some of the tasks for you.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 27, 2010
    [Blogger] Engaging Content: Get Emotional, Really Emotional
    Blog this on Blogger. How can content marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm. To prove it, she demonstrated her own audio version, fully clothed, sitting in a crowded restaurant. The diners at Katz’ Deli were shocked and amused, as were millions of movie goers.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 6, 2010
    [Blogger] 10 Ways to Make Content More Engaging
    Blog this on Blogger. The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. In my opinion and experience, marketing that engages is emotional. The human brain is emotional at its very core.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blogger] Content Marketers Answer the $64,000 Question…
    Blog this on Blogger. What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. These questions are asked and answered by a distinguished group of contributors to the Content Marketing Institute’s blog and you can read the post here: What Does Engaging Content Mean?
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 23, 2010
    [Blogger] The B2B Manifesto: Trust Building Comes First
    Blog this on Blogger. How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it. Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 17, 2010
    [Blogger] 3 Steps to Content Marketing with Blogs
    Blog this on Blogger. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Clearly not everybody is getting the best bang for their buck, but if you follow these 3 suggestions I give you in this video, you’ll learn the basics of what it takes to get found, get known, and get clients using a blog as your main marketing hub.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Blogger] Blogging Services: Content Marketing for Coaches
    Blog this on Blogger. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed. Instead, they could have edited out a few words to make it a little calmer, in my opinion. But since they are a standardized service, they don’t do any editing or make suggestions.
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