• HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Blogger] What to Do When Your Content Falls Flat: 6 Ways to Recover
    If your new piece of content is an infographic, include an HTML code to embed it beneath the infographic, so that other bloggers can easily insert it into their site -- a tactic that can also be beneficial for SEO purposes. Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.
  • BIZNOLOGY  |  TUESDAY, JANUARY 9, 2018
    [Blogger] Things I do to optimize for Google search engine discoverability
    A photograph labeled “dsc_0010.jpg” becomes “tall-handsome-40-something-blogger-chris-abraham.jpg”–or something like that. I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window. I do them anyway because I assume that while it may not help, it can’t hurt.
  • WEBBIQUITY  |  TUESDAY, JANUARY 9, 2018
    [Blogger] List Builder Bake-Off: MailChimp vs. Sumo
    For bloggers, building an email subscriber list is vital for staying in front of your readers on a regular basis. For most bloggers and site owners, this will likely be the better choice. There are several popular list-builder options among the best email marketing tools and best WordPress plugins , including Sumo , OptinMonster , Thrive Leads , and Hustle.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 9, 2018
    [Blogger] Video Storytelling Secrets From an Award-Winning Series
    As a leading travel blogger in Thailand, Chutima Treearayapong had a devoted following before joining the Visa series. Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times.
  • HEINZ MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Blogger] “How I Work”: Amanda Nelson, Community Marketing Director at Salesforce @amandalnelson #HowIWork
    Amanda has held numerous positions at Salesforce for the past six years and is a well-known blogger in the B2B marketing community. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
  • BIZNOLOGY  |  TUESDAY, JANUARY 2, 2018
    [Blogger] Add self-referential links into your 2018 search engine optimization strategy
    Sometimes, though, I realize that James Mathewson did a better job than I did in his Three Types of Relevant Internal Links to Boost SEO post (because it takes a village of bloggers to raise up a Biznology blog) but I also found 8 Things You Can Do To Significantly Improve Your SEO by Megan Totka as well (see, that’s how it’s done). Ted “Hypertext” Nelson. The only content links you can control are your own.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Blogger] 3 Aha Moments to Improve Your Content Marketing in 2018
    If you are blogger, remember revising content can often be a great strategy. When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Blogger] 30+ Best Marketing And Tech Blogs To Follow In 2018
    HerPaperRoute is a resource for new, aspiring and blossoming bloggers to create a profitable blog and business. Brian Manon is a marketing consultant and blogger whose articles aim to help people with digital marketing, SEO, blogging, and entrepreneurship. Barakat Minhaj is a passionate blogger and internet marketer. The main purpose of this blog is to guide newbie bloggers to learn how to build an online career by doing blogging the right way.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Blogger] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 3
    39) The Blogger City. The Blogger City is a place you can find the high-quality Content from various sectors and rich, interactive multimedia storytelling. and on this journey with the blogger city, you can explore new territory, gather information and expand your mind. The universe of tech blogs is vast!
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Blogger] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 2
    Longtime blogger Martin McKeay holds forth on spammers, hackers, black-hatters, and the good IT folks who work to keep them at bay. The range and depth of topics and the impressive list of collaborative bloggers ensure an insightful treatise of current issues that are playing out daily across communities worldwide. Awesome blog run by Elise, a freelance marketing writer & blogger. The universe of tech blogs is vast!
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 26, 2017
    [Blogger] 5 Bloggers Who Started a Blog in 2017 and Survived
    Successes: While she’s enjoyed meeting the blogger community where she has received a lot of support, she realised she needed to write for her avatar, not other bloggers. Tip: B efore you start, f ind a network of other bloggers, businesses or people in your niche (either online or in real life) to help inspire and support you. We hope you enjoy discovering some new bloggers, and enjoy their stories.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 19, 2017
    [Blogger] I was a teenage Russian troll OG
    While I was always a proponent of transparently pitching bloggers and message board and forum owners on behalf of our very cool clients, that was never the company core, though we did create many a blog and website posing as superfans. All anyone is talking about these days is how armies of Russian trolls got До́нальд Джон Трамп (Donald John Trump) elected President of the United States. They did this through a unique witchcraft and voodoo that normal mortals cannot resist.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Blogger] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). But these experts and bloggers identified seven specific trends within the realm of content marketing: Thought Leadership: There were nine mentions of the idea of basically doing content marketing better: more strategic, focused, higher quality, longer pieces that demonstrate true thought leadership. Yet another post about 2018 B2B marketing trends?
  • CHIEFMARTECH  |  MONDAY, DECEMBER 18, 2017
    [Blogger] 5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)
    Just as Facebook Comments lets Facebook “own” an exclusive touchpoint on any blog that adopts it for their commenting system — nice for the blogger to have comments only from identified Facebook users, but also very nice for Facebook to have access to all the data of those interactions — Disqus gives Zeta proprietary reach to consumers and their data beyond its back-office martech software.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 15, 2017
    [Blogger] How Tom’s of Maine Found Success in Micro-Influencer Marketing
    It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year. The launch of The Goodness Circle was a success, but its impact is limited because our budget only allows for a certain number of bloggers. Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 12, 2017
    [Blogger] Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
    After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me love Blog2Social more–and one thing that still seriously haunts me to this day (hey Adenion , help a Bruder out).
  • KEO MARKETING  |  TUESDAY, DECEMBER 12, 2017
    [Blogger] Key Marketing Strategies for 2018
    Micro influencers are bloggers and social media leaders with audiences between 1,000 and 10,000. What do you need to focus on, both online and off, in your key marketing strategies for 2018? Creating your marketing plan begins with your company’s strategic initiatives. All your marketing strategies must tie back into your company’s 2018 objectives.
  • HUBSPOT  |  TUESDAY, DECEMBER 12, 2017
    [Blogger] Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]
    2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. However, with four years of data in the books, a theme has clearly developed: "Bloggers are reporting stronger results from content marketing," says Orbit Media’s co-founder Andy Crestodina.
  • CONTENTLY  |  MONDAY, DECEMBER 11, 2017
    [Blogger] Why Today’s SEO Experts Will Evolve or Go Extinct
    At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. These harbingers of the digital doomsday usually aren’t being literal. The practice of SEO isn’t dead , but the way SEO experts, consultants, and agencies have traditionally approached the subject might be. As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 11, 2017
    [Blogger] Content Syndication: More Than a Traffic Boost
    One group is independent journalists and bloggers looking to build an audience for their own personal sites. Independent journalists & bloggers look at syndicated content as a way to build audiences. I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the world of documentaries. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer.
  • ONALYTICA B2B  |  MONDAY, DECEMBER 11, 2017
    [Blogger] Interview with Mark Schaefer
    Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Some may view social media as silly or little more than cat videos, but we are living in a historically important time when the power has shifted from Madison Avenue to Main Street, from corporate power brokers to passionate bloggers.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 7, 2017
    [Blogger] Less Brand, More Identity: The Zombie Business Cure
    One organization whose unique identity pops to mind is Merriam-Webster, which has been making headlines for posting tweets that are, as one blogger puts it , “topical, funny, smart, and informative while also being relentlessly irreverent.”. No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations.
  • CONTENTLY  |  TUESDAY, DECEMBER 5, 2017
    [Blogger] What Are 2018’s Biggest Content Marketing Trends?
    Per research by Orbit media, the publishing frequency of top bloggers over the past few years has decreased while the average length of their pieces has increased. What big content marketing trends do you see for next year? Jake, New York. As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. This cartoon is way too real. I own that outfit.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 5, 2017
    [Blogger] SEMRush makes disavowing toxic backlinks simple and easy
    As a result, I was an academic, memeticist , poet, IT guy, Linux SA, a programmer, a technologist, a marketer, a PR guy, social media marketer, entrepreneur, traveler, and small business owner over a bunch of platforms from Greymatter to Pyra Labs Blogger; from Zope to Plone ; from Six Apart Movabletype to WordPress; and from Squarespace back to Zope/Plone again.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Blogger] 54 Content Marketing Stats to Guide Your 2018 Strategy
    Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . . With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. .
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 1, 2017
    [Blogger] Publishing Frequency: Why (and How) We’re Changing Things Up
    And just a few weeks ago, in PNR Episode 207 , Joe and Robert talked about the latest research from Orbit Media, which shows a decline in publishing frequency (and an increase in post length) among individual bloggers. How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you. Before I joined the CMI editorial team in September, the same was true for me.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 29, 2017
    [Blogger] Why Marketers on Facebook Messenger Will Rule the Engagement Economy
    News organizations and bloggers can circumvent crowded inboxes and drive clicks. The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy , marketing is a two-way dialogue and marketers talk with people. But we have one more leap to make: talking like people. Marketers today are still trying to be everything to everyone.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 27, 2017
    [Blogger] The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort
    You can use these articles as excellent standalone pieces to submit as posts on sites that accept guest bloggers. See what guest bloggers (and the CMI team) write about daily to help you improve your content marketing programs. Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 24, 2017
    [Blogger] 5 Marketing Trends That Should Influence Your 2018 Budget
    According to research from Orbit Media , bloggers in recent years have transitioned to longer-form content that takes six or more hours to create, instead of the one to two hours that was more common in years past. More importantly, they’re getting results: 49 percent of bloggers spending more than six hours on a single post reported “strong results” for that content.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 22, 2017
    [Blogger] The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity
    Bernadette Jiwa is one of my favorite bloggers. If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 21, 2017
    [Blogger] 7 Tips for Making Your Website Content Interactive
    Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. While we all can intuitively differentiate websites that speak to us from their not-so-pleasing counterparts, it’s not so easy to pinpoint the features that make or break a good site.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 21, 2017
    [Blogger] 17+ Guest Blogging Rules All Blog Managers Wish You Knew
    Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part. But there’s a unique golden rule for guest bloggers: Read the guidelines. Guest bloggers: If the site #blogging guidelines request a completed article, don’t submit a pitch.
  • ENGAGIO  |  MONDAY, NOVEMBER 20, 2017
    [Blogger] How to Research Target Accounts in ABM
    Influencers and bloggers. Insight drives Account Based Marketing. And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Whether it’s done by your Marketers, Account/Sales Development Reps or Sales Executives, it’s hard to do ABM without it at any tier. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping.
  • HEINZ MARKETING  |  MONDAY, NOVEMBER 20, 2017
    [Blogger] Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin
    If there was a Mount Rushmore of sales and I’m thinking about the people that have influenced you, whether they’re mentors of yours in your past, whether they are authors, speakers, bloggers, people that you’ve read. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific.
  • THE LEAD AGENCY  |  WEDNESDAY, NOVEMBER 15, 2017
    [Blogger] The Art of Influencer Marketing for B2B
    As part of the overall strategy, HubSpot began actively approaching popular bloggers and experts to provide guest blogs. The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads.
  • LEADFEEDER  |  WEDNESDAY, NOVEMBER 15, 2017
    [Blogger] 4 Cold Sales Email Templates That Drive Leads (And Why They Worked)
    We help brands, bloggers, models, photographers and many other professionals every month. You can use this sort of personalization to reach out to other groups of prospects besides Instagrammers, including other creatives such as YouTubers or bloggers, or even CEOs and managers of larger companies by simply mentioning a specific tweet they sent, article they wrote, or conference talk they gave.
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Blogger] Andy Crestodina in the Spotlight
    You need to add a word that indicates they create content (such as “author” or “blogger”). Andy Crestodina Goes on a Deep Dive with Us. Andy Crestodina makes it pretty easy to get a sense of who he is. His bio, found on the website for Orbit Media Studios, the Chicago-based web design and development firm he co-founded and is the chief marketing officer for, starts with the words, “Do great work for people you love.”
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Blogger] Andy Crestodina in the Spotlight
    You need to add a word that indicates they create content (such as “author” or “blogger”). Andy Crestodina Goes on a Deep Dive with Us. Andy Crestodina makes it pretty easy to get a sense of who he is. His bio, found on the website for Orbit Media Studios, the Chicago-based web design and development firm he co-founded and is the chief marketing officer for, starts with the words, “Do great work for people you love.”
  • NAVIGATE THE CHANNEL  |  TUESDAY, NOVEMBER 14, 2017
    [Blogger] The New Market for B2B Social Influencers
    Create long form content with a well known influencer or blogger. Influencer marketing has long been a staple in the B2C marketplace. However, many experts believe that it will soon rise in the B2B marketplace as well. As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. The audience is definitely there for these techniques.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 14, 2017
    [Blogger] 17 Questions to Break Free From Competitive Content Issues
    That includes your real competitors (who sell your products and services), media companies, bloggers, influencers, and anyone else who covers the niche. In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. I absolutely loved it.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 7, 2017
    [Blogger] Did the Fight for Search Visibility Kill Enjoyable Cooking Blogs? Why UX and SEO Should Go Hand in Hand
    ” But this sadistic blogger-turned-SEO-savant apparently hates my rumbling belly. The result is a sort of snake eating its own tail for bloggers: In dogged pursuit of top slot on search, we’ve damaged the value of our content to the point where number-one positions are seeing declining click-through rates. “Kale and Butternut Squash Infused Quinoa and Ancient Grains Salad.”
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Blogger] A Quick-Start Guide to Paid Content Promotion
    For example, if your aim is greater awareness and/or reach, consider working with popular bloggers or other relevant influencers who have something to gain themselves from helping to increase your share of voice. No brand can exist in a vacuum. To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 2, 2017
    [Blogger] Top marketing automation tools you can boost revenue with tomorrow
    The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. Time is money. But in the world of marketing, increasing your efficiency can be especially tough without the right systems. Thankfully, there are a plethora of marketing automation tools out there that will not only help you bring in leads to boost revenue, but also give you more time to spend on improving your business.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 31, 2017
    [Blogger] What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In
    I asked bloggers who wrote expert roundup posts at least occasionally what a typical response rate is for expert roundup outreach. Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not? They’re relatively easy to write, influencers (often) are happy to contribute, and readers gobble them up. They often perform well in terms of both SEO and social media sharing. After all, what’s a more appealing blog post title?
  • ALTITUDE BRANDING  |  WEDNESDAY, OCTOBER 25, 2017
    [Blogger] Hacks And Tips To Keeping Your Focus
    Take these tips from very busy bloggers who are succeeding and thriving with their entrepreneurship. Focus is a must for the blogger. Many people have the dream of being an online entrepreneur. Way too often the demands of work, family, and social responsibilities seem to overwhelm us, convincing us to give up that dream before we really learn to manage it. For thousands of people, that dream is their reality.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 24, 2017
    [Blogger] 4 Link Building Best Practices For B2B Marketers
    You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, OCTOBER 24, 2017
    [Blogger] 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
    One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. Editor’s note: You may have missed the original version of this article last year. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 18, 2017
    [Blogger] 10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]
    Last year, Orbit Media’s annual blogger research indicated that less than 32% of bloggers always check their analytics. The most effective marketers have their content strategies firing on four cylinders: Planning. Content creation. Content promotion. Analytics. The list I just presented is the order in which effective content marketing gets done, but it's NOT a priority list. Each tactic is vital. And they are dependent upon each other for success.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 17, 2017
    [Blogger] Micro-Influencer Marketing is the new Influencer Marketing
    was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. Back then we called it blogger outreach and blogger engagement. Even now, it’s still a little blogger marketing.
  • LEADSPACE  |  MONDAY, OCTOBER 16, 2017
    [Blogger] Why NOT to be a Data-Driven Marketer
    Marketers are still regularly urged by an array of practitioners, bloggers, and commentators to be “data-driven marketers”. This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.”
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 15, 2017
    [Blogger] How to Take an Audience-First Approach to Your Content
    It lives in a very competitive food content space – everything from TV channels devoted to the topic to websites as well as countless bloggers and vloggers. How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience.
  • CONTENTLY  |  FRIDAY, OCTOBER 13, 2017
    [Blogger] Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
    For example, a lot of the successful food bloggers use a similar tone to introduce their recipes. Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg responded later that day with his own post , writing: “Trump says Facebook is against him. Liberals say we helped Trump. Both sides are upset about ideas and content they don’t like.
  • EXO B2B  |  THURSDAY, OCTOBER 12, 2017
    [Blogger] Can you spend 4 minutes reading this post?
    This is eons compared to 15 seconds… If you’re researching this subject you’ll inevitably come across the results from Orbit Media Studios , a company that conducts an annual survey of blogs and bloggers. Short blogs just don’t get the results that most bloggers are hoping to meet. The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 3, 2017
    [Blogger] Blog2Social makes bloggers a marketing one-man band
    The post Blog2Social makes bloggers a marketing one-man band appeared first on Biznology. I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ).
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Blogger] Why Not To Be a Data-Driven Marketer
    Marketers are still regularly urged by an array of practitioners, bloggers, and commentators to be “data-driven marketers”. Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Blogger] Influencer Marketing: How to Nail Your Influencer Engagement
    ” Owain Williams , Influencer Marketing Blogger, ojawilliams.com. Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels. This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole.
  • ALTITUDE BRANDING  |  TUESDAY, SEPTEMBER 26, 2017
    [Blogger] What Would Those Bloggers Tell Their Younger Selves Before Traveling Abroad
    To help facilitate and expedite the process, following are several bloggers who looked at their foreign travels and took a moment to reflect on what they would have changed. The post What Would Those Bloggers Tell Their Younger Selves Before Traveling Abroad appeared first on Altitude Branding. If I Knew Then What I Know Now. Hindsight is 20/20, as the saying goes. You can always see what you should have done.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 26, 2017
    [Blogger] How to Use LinkedIn for Lead Generation
    Lexie Lu is a freelance designer and blogger from Williamsport, PA. Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. Image credit: C_osett on Flickr. What do these numbers mean for you?
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Blogger] Influencer Marketing: Where are Your Target Audience Being Influenced?
    “ Owain Williams , Influencer Marketing Blogger, www.ojawilliams.com . Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve.
  • ONALYTICA B2B  |  THURSDAY, SEPTEMBER 14, 2017
    [Blogger] Interview with Ann Handley
    Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Location: Boston, USA.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Blogger] Yesterday's Apple Event Was as Bananas as We Expected
    For the moment, however, the Series 3 has a built-in feature to let users know when their heart rates elevate while at rest -- what one reporter relatably joked as "blogger mode.". This is what we at apple call 'blogger mode'" [link] — ಠ_ಠ (@MikeIsaac). When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 12, 2017
    [Blogger] Publish first, then edit and revise, for Google search success
    In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. Do You Have Blogger’s Constipation? I especially recommend first drafting all of your content if you have writer’s block or blogger’s constipation. Never let the perfect get in the way of the good. Blog and post, blog and post. Write all your site content quick and dirty then publish it immediately.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 12, 2017
    [Blogger] Three Secrets to Creating More Sharable Content
    Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Guest post by Andy Beohar. Though consistency is important, the truth is that your content has to have an audience to be effective. One of the best ways to build this audience is by getting users to share your content regularly.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 12, 2017
    [Blogger] 3 Strategies to Help First-Time Bloggers Become Thought Leaders
    The post 3 Strategies to Help First-Time Bloggers Become Thought Leaders appeared first on Marketing Insider Group. Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. In fact, HubSpot’s State of Inbound […].
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Blogger] 30 Books to Help Make You a Better Marketer
    Matt is a nationally recognized, award-winning blogger, as well as the President and Founder of Heinz Marketing. It’s that time of year! Leaves are starting to turn, the days are getting shorter, pumpkin spice everything has infiltrated the consumables marketplace, and syllabi are in the hands of many students as school is back in session!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Blogger] What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
    As we mentioned before: The way people search has changed, and in turn, that's started to change the way SEOs and bloggers create content. This means that bloggers and SEOs need to get even better at creating and organizing content that addresses any gaps that could prevent a searcher from getting the information they need from your site. Just when you thought you understood SEO. search changed. Again. Understood" is a strong word.
  • HUBSPOT  |  MONDAY, SEPTEMBER 4, 2017
    [Blogger] I Tried These Productivity Hacks for a Month So You Wouldn't Have To
    My very unscientific assumption is that the Pomodoro Technique works better for people working on longer-term projects and daily tasks , rather than deadline-driven bloggers and creators turning things in every day. I'm not ashamed to admit that I'm not the most together person in the world. I eat three meals a day, but one of them is usually takeout. I hit snooze so often it should be considered a nap. And I definitely don't drink enough water. But I imagine I'm not alone.
  • ONALYTICA B2B  |  WEDNESDAY, AUGUST 30, 2017
    [Blogger] Influencer Marketing: How to Define Your Objectives
    ” Owain Williams , Influencer Marketing Blogger. Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management. Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives. We come across lots of brands that want to do influencer marketing, but they have no idea on exactly what they want to get out of it, both long term and short term.
  • TRAACKR  |  TUESDAY, AUGUST 29, 2017
    [Blogger] A Blog Response to Essena ONeill | Traackr
    Personal opinions aside, blogger Essena ONeill has shed light onto big issues in influencer marketing. Read a marketer's blog response to Essena ONeill
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 28, 2017
    [Blogger] How to Create Quality Blog Posts Surprisingly Rapidly
    How do you beat blogger’s block? The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. You try to avoid it.
  • ONALYTICA B2B  |  WEDNESDAY, AUGUST 23, 2017
    [Blogger] Influencer Marketing: What is it and Why Should You be Doing it?
    ” Owain Williams , Influencer Marketing Blogger. Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name).
  • HUBSPOT  |  TUESDAY, AUGUST 22, 2017
    [Blogger] What’s the Best Way to Write a Blog Post? Marketers Weigh In
    Whether you're an experienced blogger or are just getting started, I've compiled suggestions for every stage of the writing process -- along with some general tips for writing clearly and concisely, staying focused, and knowing when you're done writing. My fellow HubSpot bloggers Aja Frost and Amanda Zantal-Wiener are avid believers in banning the delete key while writing the first draft of a blog post.
  • HUBSPOT  |  FRIDAY, AUGUST 18, 2017
    [Blogger] 8 Writing Tips I Wish I Knew Before I Started Blogging
    You don’t need to enroll in a bunch of writing classes or join a content marketing team to become a good blogger (although it certainly doesn't hurt). I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures -- it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though. I had just finished my freshman year of college, and the last paper I wrote was about the Odyssey.
  • EVERYONESOCIAL  |  WEDNESDAY, AUGUST 16, 2017
    [Blogger] Employee Advocacy Challenges And How To Start Solving Them
    As you are gearing towards an employee advocacy platform, a lot of content can also be from third party sites, industry related news articles, or even establish guest bloggers for your company. Common Employee Advocacy Challenges. Employee advocacy challenges are none too surprising, but the benefits of implementing an advocacy process will outweigh any challenge your company may face.
  • BIZNOLOGY  |  TUESDAY, AUGUST 15, 2017
    [Blogger] 9 things you can do today to improve your Google search results
    And, don’t start your blog in WordPress.com or on Medium.com or on Blogger/Blogspot, but on your own domain. Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page.
  • MODERN MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Blogger] Why CMOs Should Engage With Niche Bloggers
    Networking with niche bloggers is a powerful way to get genuine, professional reviews in-front of your target customer. Winning Over the Wildcard Niche Blogger. That’s why I approach micro-bloggers with a friendly and transparent message. Joe Auer is the niche-blogger behind Mattress Clarity.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 9, 2017
    [Blogger] Cards That Always Win in Content Marketing (That You Have No Business Playing)
    It’s no secret that recipe posts are huge; food bloggers are getting book deals left and right, and I don’t know a single person with a Pinterest who doesn’t have at least one recipe board nor an Instagram user whose account is lacking at least one bird’s-eye view of a tablescape.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 3, 2017
    [Blogger] 4 Ways Other Guest Bloggers Fail (So You Don’t Have To)
    Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. The post 4 Ways Other Guest Bloggers Fail (So You Don’t Have To) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail your chances of getting published.
  • WEBBIQUITY  |  TUESDAY, AUGUST 1, 2017
    [Blogger] Six Keys to Make It With Influencer Marketing
    B-list bloggers and podcasters focus on expanding their brands, and so are often more open to guest posts and participating in expert roundups. One PR firm recently sent out a request to a number of bloggers asking for two-to-three sentence answers for an expert roundup. Influencer Marketing Marketing Strategy Social Media Marketing B2B influencer marketing Babette Ten Haken blogger outreach influencer marketing strategy influencer marketing tips Robbie Richards Spider Man Voltair
  • LEADFEEDER  |  SUNDAY, JULY 30, 2017
    [Blogger] 5 Great Resources for Discovering and Vetting Digital Tools
    The bloggers here are highly respected for their expertise. There’s an app for that. Seriously. Almost any task you can think of, in business or otherwise, has a web app or five to help you get it done. Want to make writing your “to do” lists into a customized, fun experience? You might want to check out Wunderlist. On the go? RouteXL can plan the ideal multi-stop route to help you minimize time and get as many meetings in as possible.
  • TAYLORMADEIN KEW  |  SUNDAY, JULY 23, 2017
    [Blogger] 7 ways to find inspiration and beat blogger’s block
    I have Blogger’s Block. Do you have ways to overcome Blogger’s Block? The post 7 ways to find inspiration and beat blogger’s block appeared first on Heidi Taylor. Above my desk I have an original hand-painted Amish hex sign, a form of Pennsylvania Dutch folk art that decorates barns throughout the central and southeastern counties of the state. Although the origin and purpose of these signs is debated, the motifs used in various hex designs seem to have universal meanings.
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Blogger] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    For Mother’s Day, the bank posted a roundup of bloggers sharing stories about how their mothers helped shape their views on money. On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. The announcement is huge news; it directly impacts the financial outlook for all Canadians.
  • REACHFORCE  |  FRIDAY, JULY 14, 2017
    [Blogger] Expert Interview Series: Grant Fritchey of scarydba.com on Smarter Data Management
    Grant Fritchey of scarydba.com, is a Data Platform MVP, author of multiple books, international speaker and active blogger. We recently asked Grant for his insight on the challenges facing organizations today in data management. Here’s what he shared: Can you tell us about your background and interest in data management? How did you become an […]. Big Data Marketing
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Blogger] Speakers | Grow with HubSpot Sydney 2017
    Jeff is an entrepreneur, blogger, author, marketer and keynote speaker. Here's where you can meet all our speakers at today's event and find details on each of their sessions. With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Enjoy! --. KEYNOTE SPEAKERS. JAMES GILBERT, HUBSPOT.
  • CHIEFMARTECH  |  MONDAY, JULY 10, 2017
    [Blogger] Is winter coming for martech? Or just for martech VCs?
    David Heinemeier Hansson , or DHH as he’s known by short-hand, is a co-founder and CTO of Basecamp (formerly 37signals), the creator of the immensely popular open source web application framework Ruby on Rails , the New York Times best-selling author of Rework and Remote , and a regular blogger on Medium under Basecamp’s publication Signal v.
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Blogger] Slow and steady content-creation wins the Google Search race
    Do what I do, do what Anne and Jen did and do: they started their site and their blog on for-free and so easy to use Blogger Blogspot ; then, after getting into blogging, really committing to a committed and weekly editorial calendar, and even really enjoying the process of sharing their process, passions, interests, and even their meals, recipes, and the books they’re reading, they took the next step: upgrading to a customized WordPress combination website and blog.
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 26, 2017
    [Blogger] 5 things to keep in mind while building backlinks
    But they would be impressed by the number of things every blogger has to keep in mind. Some people think that blogging is not a big deal. Surfing the web and writing all day for money – sounds perfect. One of such a thing – building backlinks. This process has so many steps and sides, […]. The post 5 things to keep in mind while building backlinks appeared first on Marketing Insider Group. Content Marketing
  • BIZNOLOGY  |  TUESDAY, JUNE 13, 2017
    [Blogger] The art of narrative storytelling via social media marketing
    In my experience, bloggers and influencers are extremely proud and protective of their own reputation. I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day.
  • HUBSPOT  |  TUESDAY, JUNE 6, 2017
    [Blogger] How to Work with Influencers: The Ultimate Guide
    Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. Identify bloggers who share the same aesthetic as your brand -- if they love your gifted goods and services, that’s likely to give them a reason to share positive feedback about it with their readers and viewers. How much digital content do you consume on a daily basis?
  • CONTENTLY  |  TUESDAY, MAY 30, 2017
    [Blogger] Ask a Content Strategist: Does Thought Leadership Mean Anything to Regular People?
    Although I left college a happily employed journalist/blogger, I didn’t take journalism classes. For most, Memorial Day weekend means barbecue, beers, and jealously glaring at Instagram pics of your co-workers in the Hamptons. For me, it also means spending Sunday morning filing my monthly column so that our managing editor doesn’t kill me. So let’s get into it.
  • BIZNOLOGY  |  WEDNESDAY, MAY 24, 2017
    [Blogger] Effective types of native advertising for small businesses
    Are there any bloggers or social media influencers in your area? Some bloggers will want to sample your products and write a review. Master the other native advertising tips first, then go looking for local bloggers you can connect with. Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 24, 2017
    [Blogger] 1 Awesome Way To Create Great Content
    Reward internal referrals : If you have bloggers who act as program advocates for you by sharing the program with others in the organization, formally or informally, reward them ! Thank your top bloggers : Of course you’re already rewarding your bloggers, but there are always going to be a few that go above and beyond.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Blogger] 6 AI Startups We're Keeping an Eye On
    And as bloggers, we often have to monitor a high volume of news about marketing and technology. But that benefit isn’t limited to bloggers. The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. But sometimes I wish it would slow down -- there’s so much happening there, and so fast.”. Well, I have bad news for you,” my friend told me.
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Blogger] 3 Ways to Avoid Churning Out Average Blog Posts
    Fact-checking isn’t the only simple mistake that bloggers are making. I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012. A quick Google (or Bing!)
  • MARSDEN MARKETING  |  THURSDAY, MAY 11, 2017
    [Blogger] Starting a Relationship with Influencer Marketing in your B2B Company
    While you're scrolling through your Instagram feed, you pause on a picture of your favorite baking blogger promoting a brand of cake pans she always uses. With just a few words and a beautifully staged picture, this brand has gotten into your head. This is an example of an influencer marketing tactic that B2C companies have taken and run with.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Blogger] The Best Advice for Marketers in 2017: Insights from 11 Experts
    He’s the CEO of Marketing Insider Group , an internationally recognized keynote speaker, and an in-demand author, blogger, and contributor. She’s a guest blogger, keynote speaker, trainer, and advocate for using emotional targeting and persuasive design. Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape.
  • BIZNOLOGY  |  TUESDAY, MAY 9, 2017
    [Blogger] Win lifestyle influencers over with generosity and attentiveness
    It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview process goes both ways. Your favorite lifestyle influencers are actively vetting you with the same rigor you’re using to discern whether they’re influential enough to be worth the pot full of money you’re willing to pay them for post or partnership.
  • BIZNOLOGY  |  THURSDAY, MAY 4, 2017
    [Blogger] A tech journalist on the 5 best and worst practices of B2B PR
    In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Blogging Influencer Marketing Public Relations Webinars B2B B2B marketing blogger outreach blogger pitch bloggers digital influencers educational videos email outreach influencer outreach influenders Journalist marketing marketing pitch marketing tips PR pr pitch email PR pitches Press release public relations social influencer outreach tips video Webinar
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Blogger] Earned-media micro-influencer marketing primer
    was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. Back then we called it blogger outreach and blogger engagement. Even now, it’s still a little blogger marketing. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 2, 2017
    [Blogger] Why B2B Influencer Marketing is Your Next Big Thing
    Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. I’ve also seen bloggers also write a recap for their sponsor’s own blog in addition to their own, which doubles their presence as a collaborator with the brand. According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017.
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