• GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 17, 2017
    [Blogger] What are the personal impacts of your digital immersion?
    Interesting thought exercise … Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Do you remember when the digital age became part of your DNA? Can you recall the moment your social media “on” switch flipped for good?
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Blogger] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    For Mother’s Day, the bank posted a roundup of bloggers sharing stories about how their mothers helped shape their views on money. On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. The announcement is huge news; it directly impacts the financial outlook for all Canadians.
  • REACHFORCE  |  FRIDAY, JULY 14, 2017
    [Blogger] Expert Interview Series: Grant Fritchey of scarydba.com on Smarter Data Management
    Grant Fritchey of scarydba.com, is a Data Platform MVP, author of multiple books, international speaker and active blogger. We recently asked Grant for his insight on the challenges facing organizations today in data management. Here’s what he shared: Can you tell us about your background and interest in data management? How did you become an […]. Big Data Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 13, 2017
    [Blogger] The ultimate list of 20 worthy social media rants
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I always urge people to bring their own story into their social media content. I try to do that as best I can. Sometimes I’m happy. Sometimes I’m bemused. And sometimes I’m just amazed by the stupid stuff I see around the web. Alas, today is one of those days.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Blogger] Speakers | Grow with HubSpot Sydney 2017
    Jeff is an entrepreneur, blogger, author, marketer and keynote speaker. Here's where you can meet all our speakers at today's event and find details on each of their sessions. With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Enjoy! --. KEYNOTE SPEAKERS. JAMES GILBERT, HUBSPOT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 11, 2017
    [Blogger] Influencer marketing grows up
    And, believe it or not, I was about the only blogger out there who did! Joe was taking a tremendous amount of heat from the social media analysts and bloggers … but I also learned that he receiving a lot of traction with some of the biggest brands in the world. Despite the fury in the world of bloggers, his idea was catching on. By Mark Schaefer. Back in 2010, I wrote one of the most fun and fascinating blog posts of my life.
  • CHIEFMARTECH  |  MONDAY, JULY 10, 2017
    [Blogger] Is winter coming for martech? Or just for martech VCs?
    David Heinemeier Hansson , or DHH as he’s known by short-hand, is a co-founder and CTO of Basecamp (formerly 37signals), the creator of the immensely popular open source web application framework Ruby on Rails , the New York Times best-selling author of Rework and Remote , and a regular blogger on Medium under Basecamp’s publication Signal v.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 10, 2017
    [Blogger] Don’t tell your story, ADD your story
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. What’s your story? Answering that question seems to be the core idea behind content marketing today but I want to suggest a subtle but important distinction to that advice. And to do that … I will use a story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 6, 2017
    [Blogger] Stop blogging until you do these five things
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I just found this awesome blog on social media measurement. I went down the rabbit hole and read six posts in a row. It was so good that I wanted to subscribe to it but I could not figure out how to do it. There was no subscribe button anywhere on his site! So … I left.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 3, 2017
    [Blogger] The three biggest social media problems are NOT social media problems
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I love coaching people through their marketing strategy problems. This is where I thrive. In fact, there’s nothing I like better than a good business problem to tackle. But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 29, 2017
    [Blogger] Connecting to a new podcast on digital transformation
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. My favorite event of the year is attending the massive SXSW Interactive conference each spring. A lot of people go to connect and party … I go to learn. It’s an experience like no other. I get to listen to the greatest innovators, technologists, and thinkers on the planet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 28, 2017
    [Blogger] Facebook Marketers need to take a hint from Wonder Woman
    Sellas is an in-the-trenches digital marketer & Owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Confession time. I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. I drag my husband to every single superhero movie that comes out. So you can imagine how excited I was when Wonder Woman appeared in Batman V Superman last March.
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Blogger] Slow and steady content-creation wins the Google Search race
    Do what I do, do what Anne and Jen did and do: they started their site and their blog on for-free and so easy to use Blogger Blogspot ; then, after getting into blogging, really committing to a committed and weekly editorial calendar, and even really enjoying the process of sharing their process, passions, interests, and even their meals, recipes, and the books they’re reading, they took the next step: upgrading to a customized WordPress combination website and blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 26, 2017
    [Blogger] Social media engagement is a lousy metric
    I haven’t seen any real research on this, but a rule of thumb among bloggers is that less than 2 percent of your audience actually comments on your content. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Thank you for your social media engagement through your generous tweets, blog comments, and likes.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 26, 2017
    [Blogger] 5 things to keep in mind while building backlinks
    But they would be impressed by the number of things every blogger has to keep in mind. Some people think that blogging is not a big deal. Surfing the web and writing all day for money – sounds perfect. One of such a thing – building backlinks. This process has so many steps and sides, […]. The post 5 things to keep in mind while building backlinks appeared first on Marketing Insider Group. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 22, 2017
    [Blogger] Six transformative trends in influencer marketing (is it really marketing?)
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This month marks the fifth anniversary of the release of Return On Influence , the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 20, 2017
    [Blogger] There is no glory in “old school” marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile. I’m old school.” ” Old School. What does that even mean?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 19, 2017
    [Blogger] When developing a personal brand, sometimes your dreams follow you
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. When I was a little boy I wanted to be a baseball player or an astronaut. Neither of those things worked out exactly, but I have landed in a career that’s very satisfying and fun. I didn’t dream of being a marketing consultant. Marketing was a career choice that became my passion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 15, 2017
    [Blogger] How I disrupted the British Rail System because I had too much coffee
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The whole situation started because I needed to pee. I was on a business trip to Wales and boarded an early morning train that was to carry me across the United Kingdom to London. In fact it was so early, it was the first train of the day and it was just sitting in the railyard waiting to go.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 14, 2017
    [Blogger] The right time to ignore popular marketing advice
    This marketing advice is often given to speakers, podcasters, Youtubers, bloggers, and solo-preneurs, to build rapport with the client/audience, but is being yourself really the way to go? By Mars Dorian, {grow} Contributing Columnist. The web is full of marketing advice that sounds good but is divorced from reality.
  • BIZNOLOGY  |  TUESDAY, JUNE 13, 2017
    [Blogger] The art of narrative storytelling via social media marketing
    In my experience, bloggers and influencers are extremely proud and protective of their own reputation. I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 12, 2017
    [Blogger] Can you blog effectively if you need to be liked?
    As I think about the bloggers I respect the most, not one of them has been immune to controversy over the years. ” Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I will never forget the powerful lesson I learned in my very first performance review many years ago. To be accurate, it was many, many years ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 8, 2017
    [Blogger] I don’t think that emoji means what you think it means
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. When I travel around the world, I go to extreme measures to assure that my talks are culturally-sensitive. I sift through my speeches for humor or American phrases that might confuse or even offend somebody. I try to use local language and images whenever I can.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 7, 2017
    [Blogger] Marketers, Are You Ready For Voice Search?
    Sellas is an in-the-trenches digital marketer & Owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. One of my favorite things to do on the weekends is to yell at Alexa, “Alexa, play top dance music!” And then I turn the volume up ridiculously loud and cook my husband breakfast or commence with the weekly chores.
  • HUBSPOT  |  TUESDAY, JUNE 6, 2017
    [Blogger] How to Work with Influencers: The Ultimate Guide
    Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. Identify bloggers who share the same aesthetic as your brand -- if they love your gifted goods and services, that’s likely to give them a reason to share positive feedback about it with their readers and viewers. How much digital content do you consume on a daily basis?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 5, 2017
    [Blogger] Five things Facebook is doing right
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Facebook is the tech company critics most love to hate. The company has transformed over the years from a quirky college site to social media mafia don, ruling the landscape with dominant authority. And yet, from a business standpoint, there is a lot going RIGHT with Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 1, 2017
    [Blogger] Why Joe Pulizzi and I disagree on today’s content marketing dynamics
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. In a recent This Old Marketing podcast episode , Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Which is … excellent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 31, 2017
    [Blogger] STOP: Don’t Use Influencer Marketing Without Reading This Post
    I’ve covered the legal risks that arise in influencer marketing and blogger outreach here on {grow} and on my blog at KerryGorgone.com , so go check out those posts if you need a refresher in the importance of disclosure in influencer/brand relationships. As a brand working with influencers, the onus falls on you to make sure that the bloggers, Instagrammers, YouTubers and other influencers you work with comply with legal disclosure requirements.
  • CONTENTLY  |  TUESDAY, MAY 30, 2017
    [Blogger] Ask a Content Strategist: Does Thought Leadership Mean Anything to Regular People?
    Although I left college a happily employed journalist/blogger, I didn’t take journalism classes. For most, Memorial Day weekend means barbecue, beers, and jealously glaring at Instagram pics of your co-workers in the Hamptons. For me, it also means spending Sunday morning filing my monthly column so that our managing editor doesn’t kill me. So let’s get into it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 29, 2017
    [Blogger] The world is flat, if we let businesses keep it that way
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World is Flat by economist and columnist Thomas Friedman.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 25, 2017
    [Blogger] 5 Steps to conduct a superior podcast interview
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contrast in the quality of the interviewers!
  • BIZNOLOGY  |  WEDNESDAY, MAY 24, 2017
    [Blogger] Effective types of native advertising for small businesses
    Are there any bloggers or social media influencers in your area? Some bloggers will want to sample your products and write a review. Master the other native advertising tips first, then go looking for local bloggers you can connect with. Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 24, 2017
    [Blogger] 1 Awesome Way To Create Great Content
    Reward internal referrals : If you have bloggers who act as program advocates for you by sharing the program with others in the organization, formally or informally, reward them ! Thank your top bloggers : Of course you’re already rewarding your bloggers, but there are always going to be a few that go above and beyond.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Blogger] 6 AI Startups We're Keeping an Eye On
    And as bloggers, we often have to monitor a high volume of news about marketing and technology. But that benefit isn’t limited to bloggers. The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. But sometimes I wish it would slow down -- there’s so much happening there, and so fast.”. Well, I have bad news for you,” my friend told me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 23, 2017
    [Blogger] How I totally screwed up my blogging strategy
    Being a good blogger means always being alert to these ideas — and most important — capturing them. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 22, 2017
    [Blogger] Tearing down the house: How to handle social media haters
    Chris Brogan , blogger, podcaster, entrepreneur. ” Peg Fitzpatrick , author, blogger. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 18, 2017
    [Blogger] How often should I blog? Five steps to answering the question
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. One of the questions I am asked most often is “how often should I blog?” ” So let’s get into that one today. I’ve seen a lot of studies declaring optimum posting schedules but like everything in marketing, the answer is, “it depends.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 15, 2017
    [Blogger] Does corporate storytelling work? Some mega-brands say no.
    This was a post by blogger and entrepreneur Adam Kleinberg disagreeing with Coke’s marketing strategy. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. With much flourish, Coca-Cola announced in 2011 that it would be moving from “ creative excellence to content excellence.”
  • CONTENTLY  |  THURSDAY, MAY 11, 2017
    [Blogger] 3 Ways to Avoid Churning Out Average Blog Posts
    Fact-checking isn’t the only simple mistake that bloggers are making. I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012. A quick Google (or Bing!)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 11, 2017
    [Blogger] Internet founder speaks out on AI fear, the singularity, and beautiful robots
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. It was quite a thrill for me to hear Sir Tim Berners-Lee speak before a capacity crowd at Dell EMC World in Las Vegas. Berners-Lee is universally regarded as the founder of the world wide web and is also the director of the World Wide Web Consortium , which oversees the continued development of the Web.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Blogger] The Best Advice for Marketers in 2017: Insights from 11 Experts
    He’s the CEO of Marketing Insider Group , an internationally recognized keynote speaker, and an in-demand author, blogger, and contributor. She’s a guest blogger, keynote speaker, trainer, and advocate for using emotional targeting and persuasive design. Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 10, 2017
    [Blogger] The raw truth about “I work harder than you”
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. “I work harder than you.” ” Those five words are devastatingly destructive. I had this terrible fight with a good friend about a year ago.
  • BIZNOLOGY  |  TUESDAY, MAY 9, 2017
    [Blogger] Win lifestyle influencers over with generosity and attentiveness
    It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead. In the gig economy, the interview process goes both ways. Your favorite lifestyle influencers are actively vetting you with the same rigor you’re using to discern whether they’re influential enough to be worth the pot full of money you’re willing to pay them for post or partnership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 9, 2017
    [Blogger] Carthage must be destroyed – and Facebook competition too.
    Mike Allton is an award-winning blogger and author at The Social Media Hat , as well as the CMO for SiteSell. By Mike Allton, {grow} Community Member. For years, I’ve tried to push back against the narrative that this or that social network is “winning” or “losing” against other networks. Often, the idea that there’s such a high level of competition is created by industry pundits to generate more hype and interest in their clickbait articles. In other words, fake social media news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 8, 2017
    [Blogger] The 30 possible ways you can create customer value
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true.
  • BIZNOLOGY  |  THURSDAY, MAY 4, 2017
    [Blogger] A tech journalist on the 5 best and worst practices of B2B PR
    In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Blogging Influencer Marketing Public Relations Webinars B2B B2B marketing blogger outreach blogger pitch bloggers digital influencers educational videos email outreach influencer outreach influenders Journalist marketing marketing pitch marketing tips PR pr pitch email PR pitches Press release public relations social influencer outreach tips video Webinar
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 4, 2017
    [Blogger] Unraveling the secrets of B2B influencer marketing
    ’ In return, the blogger or influencer knows that the end goal is about selling stuff. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. It seems like wherever you turn these days there is another mention, post or case study about influencer marketing.
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Blogger] Earned-media micro-influencer marketing primer
    was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. Back then we called it blogger outreach and blogger engagement. Even now, it’s still a little blogger marketing. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 2, 2017
    [Blogger] Why B2B Influencer Marketing is Your Next Big Thing
    Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. I’ve also seen bloggers also write a recap for their sponsor’s own blog in addition to their own, which doubles their presence as a collaborator with the brand. According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 1, 2017
    [Blogger] Trends come together to diminish the need for company apps
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. One of the challenges in the dynamic digital space is to force yourself to abandon the ideas you love. Perhaps these ideas worked really well five years ago. Maybe they even made you famous or helped build your career.
  • CONTENT STANDARD  |  FRIDAY, APRIL 28, 2017
    [Blogger] When Is a Corporate Blog Not a Blog? Why I’m Calling It a Digital Publication
    Fellow teens of the aughts will remember the rise of blogging platforms like Blogger, LiveJournal, and Xanga, which enabled those of us without tech savvy to share our emo poetry.) The marriage of a corporate brand with a deeply personal medium seems odd on the surface, but the same low barriers to entry that appeal to individual bloggers appeal to corporate brands. Why should corporate bloggers neglect that discipline?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 27, 2017
    [Blogger] Research shows we may be at the end of the startup era
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. About a year ago, I wrote a blog post that went against the grain. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. I wrote: Snapchat has no meaningful intellectual property.
  • BIZNOLOGY  |  TUESDAY, APRIL 25, 2017
    [Blogger] All about earned media micro-influencer marketing and more on the Through the Noise podcast
    Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Blogger] The 16 Best Sites for Free Stock Photos and Videos
    A collection of more than 3,600 categorized and searchable free images for bloggers. There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%. They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. Can’t find an image that’s quite right to accompany your content on its own?
  • INFLUITIVE B2B  |  MONDAY, APRIL 24, 2017
    [Blogger] 10 Steps To Energize Your Blog With Advocate-Generated Content
    Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook vendor. “We We needed to build brand affinity,” says Lindsey Erlick, Senior Manager, Student Advocacy & Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 24, 2017
    [Blogger] The path to content success: Crushing self doubt
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. More than a million followers on YouTube. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Blogger] The Art of Creating Curated Content
    This blog post breaks the tools into subcategories, including those for the minimalist blogger, the serious and committed blogger, and the entrepreneurial blogger. Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however, takes time – and many marketers have already spread their resources thin.
  • CONTENT STANDARD  |  THURSDAY, APRIL 20, 2017
    [Blogger] Passion Play: Inside Enterprise’s Content Marketing Strategy
    The content has stellar photography and video, and offers off-the-beaten-path tales of travel from bloggers who have followings of their own. Though it may seem like a rental car company and the National Hockey League have little in common, Enterprise’s new content marketing strategy is proving otherwise.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Blogger] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    About yesterday’s guest co-hosts: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Every once in a while magic happens.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 18, 2017
    [Blogger] Creating content? When is it time to pivot (or quit?)
    I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. By Mark Schaefer. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity in an audience and a body of work. What would make you decide to walk away from that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 17, 2017
    [Blogger] Crossing the influence line: When does sponsorship destroy your reputation?
    Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content. ” Similarly, mommy blogger Glennon Doyle Melton built her career through authentic advocacy (and may have crossed over to celebrity now) but if she sells some products through her site, it is seen as part of her genre. By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 13, 2017
    [Blogger] Social media never forgets. How YouTube killed the circus
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 12, 2017
    [Blogger] 3 Little-Known Ways to Use Content Marketing for Client Education
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” ” Exasperated yet?
  • ONALYTICA B2B  |  TUESDAY, APRIL 11, 2017
    [Blogger] How to Use Influencer Marketing at a Fast-Growth Startup
    For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 10, 2017
    [Blogger] How to select a common topic for a blog (or video or podcast)
    The best bloggers learn to pay attention to daily epiphanies and quickly immortalize them in blog posts. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. When I coach executives about content marketing or personal blogging, a very common problem I encounter is the challenge of focusing on a single topic for a blog (or podcast or video series).
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Blogger] The Nine Best Reputation Management, RSS, and Social Search Tools
    Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well.
  • BIZNOLOGY  |  FRIDAY, APRIL 7, 2017
    [Blogger] Lead your customers to your best online content: here’s how
    Become a guest blogger to get links to your site: contributing well-written content on other blogs that target your audience is a great way to expand your reach, as well as get links back to your site. You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 6, 2017
    [Blogger] Content marketing success and the crappy quality myth
    Similarly, “crappy content” was not the reason my blogger friend failed or why Buffer’s audience was slipping, or why the traffic is so off at Social Media Examiner. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Here is the ultimate sign that some people are drinking too much of the content marketing Kool-Aid.
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [Blogger] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove " Real Beauty Sketches ," a video with more than 67 million views to date.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 5, 2017
    [Blogger] A B2B SEO Strategy to Attract the Right Prospects
    Blogger Outreach. Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. Why wouldn’t it be? Google is constantly changing the way it indexes and ranks pages in search results.It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. With that said, there are ways to succeed with B2B SEO. It all comes down to creating a strategy and sticking to it.
  • BIZNOLOGY  |  TUESDAY, APRIL 4, 2017
    [Blogger] My 20 top social media marketing, search, and reputation business articles
    The art of writing the perfect blogger pitch. I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. I always find it essential to make sure that good content, especially if it’s popular and evergreen, gets not only shared but reshared, too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 3, 2017
    [Blogger] How to build a truly actionable social media audience
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. If you’ll oblige me, I’d like to start with a little story from a conversation I had recently with a woman who had a disappointing experience after taking an online class on how to monetize through webinars.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 30, 2017
    [Blogger] Content monetization, brocial media, and the role of love in business
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. One of the most delightful and provocative thinkers on the web today is my friend Phil Gerbyshak. Phil interviewed recently for a podcast and we covered many topics I had never discussed publicly before, especially as it relates to building customer intimacy today.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Blogger] How Twitter Is Fighting Harassment & Cyberbullying
    Blogger Ariel Waldman was one of the first users to chronicle just how difficult -- and sometimes, impossible -- it was to get Twitter to intervene in cases of repeated, pervasive harassment back in 2008. I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. I like spending time on the platform to stay informed and connect with people.
  • BIZNOLOGY  |  TUESDAY, MARCH 28, 2017
    [Blogger] Healthcare needs social media influencers and influence
    For example, Dan Krueger and I, Chris Abraham , have been helping Halyard Health (née Kimbery-Clark Heathcare) engage and message patients and caregivers since 2009 when we produced a social media influencer and blogger campaign to message thousands of online influencers on the dangers of HAIs ( Healthcare-Associated Infections ) in the form of central line-associated bloodstream infections, catheter-associated urinary tract infections, and ventilator-associated pneumonia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 27, 2017
    [Blogger] How to be strategically authentic
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. When the subject at hand is about creating content and standing out on the web today, the conversation usually turns to the need for “authenticity.” ” Perhaps there is no more misunderstood and mis-used word on the web today. That word actually drives me nuts.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Blogger] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Try these tactics for using marketing automation to achieve your branding objectives: – Influencer Relations: Score press, analysts, and bloggers so you can see who your most engaged and interested influencers are. Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there.
  • ONALYTICA B2B  |  THURSDAY, MARCH 23, 2017
    [Blogger] Which Department Owns Influencer Marketing?
    Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 23, 2017
    [Blogger] Why screenshots may be the key to influence marketing measurement
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Blogger] The 15 Best Content Distribution and Amplification Tools
    Join “tribes” of bloggers on similar topics. provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web. Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Blogger] Stop creating Random Acts of Content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Blogger] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Here's a fun fact about your neighborhood marketing blogger: I. The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology.
  • EXO B2B  |  THURSDAY, MARCH 16, 2017
    [Blogger] Influence in Marketing: our top 30
    PhD and co-author of “ Strategie di marketing applicate a differenti mercati” Name: Heidi Cohen – Twitter account: @heidicohen – Website / blog: [link] Entrepreneur, blogger and speaker. He is also a lecturer, blogger and regular contributor to publications such as Inc., Name: Gary Vaynerchuk – Twitter account: @garyvee – Website / blogger: [link] CEO of @Vaynermedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 16, 2017
    [Blogger] Why 30 may be the most important number of your career
    There’s nothing sadder than seeing a project die before its time.” – Dr. Jamie Goode , wine blogger. “I Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I come from a world that celebrates impatience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Blogger] Understanding Generational Social Media Preferences
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Blogger] Mark Cuban, the first trillionaire and chatbots on the edge
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Blogger] Drones, Bots and AI oh my. SXSW highlights
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Blogger] The 7 Elements of Graphic Design, and How to Apply Them
    Rikard Rodin, a graphic designer and blogger with over 15 years of design experience, explains that lines can form the underlying architecture of your project. Have you even looked at a seemingly simple design and thought: I could totally do that. But later, when you sit down to actually give it a whirl, you don't know why your attempt doesn't measure up to the professional version. What gives?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 9, 2017
    [Blogger] Adjusting to the new sales strategies with Anthony Iannarino
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The story of my book KNOWN is really about how successful people establish a personal brand in the digital age. One of the things that impacted me profoundly is the discovery that all of them followed the same four steps to do it.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Blogger] 4 Content Ideas to Take From Your Events
    Ask a blogger or your community manager to sit in on some of the case study sessions to outline how your customers are crushing it using your tools and services. Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Blogger] Micro-Influencer Marketing: A Comprehensive Guide
    Instead, if the clothing brand connected with 100 fashion bloggers with 1,000 followers apiece, it would be able to connect to a smaller but far more targeted and engaged audience. Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Blogger] The Beginner's Guide to Small Business Marketing Online
    If you need some help and want to hire someone to write for you, try Upwork for a freelance blogger, or use a marketing agency like I mentioned above. Make sure you're writing with SEO in mind -- use this SEO checklist for bloggers , or a WordPress plugin like Yoast. According to Forbes , 80-90% of consumers research purchases online before buying.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Blogger] 10 Impressive Examples of Influencer Marketing Campaigns
    Lifestyle bloggers like Kate La Vie (below) share sponsored posts featuring snapshots of their daily outfits and beauty essentials -- including a strategically placed Naked Juice in the mix. High-end accessory and footwear brand Loeffler Randall has become a favorite among artists, bloggers, and fashion insiders, thanks in big part to the company's commitment to involving social media influencers in their marketing campaigns.
  • INFLUITIVE B2B  |  FRIDAY, MARCH 3, 2017
    [Blogger] How Sujan Patel Writes Six Top-Ranking Blogs Every Week
    Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer. As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 3, 2017
    [Blogger] How to ruin your content by overthinking things
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information. I made my students dizzy because of the information overload.
  • WEBBIQUITY  |  FRIDAY, MARCH 3, 2017
    [Blogger] Link Building and Mobile SEO in 2017
    Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. In addition, most reputable bloggers will reject spam comments; so not only will you not get the backlink, you will damage your site’s reputation in the process. Guest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2017
    [Blogger] 5 Useful Lead Nurturing Tactics to Get More Opportunities
    Use online alerts to the main phrases in your industry to find content from bloggers and industry publications that are vendor agnostic and can share with your lead nurturing audience through a short synopsis and a link. Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 2, 2017
    [Blogger] The political company? How business strategy is being re-invented by social media
    I’ve always considered him one of the world’s great marketing bloggers but the quality of his thinking lately seems to have gone up a notch. In the meantime, please weigh-in with your thoughts in the comment section … Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. My friend Mitch Joel has been on a roll lately.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Blogger] Marketing Research to Bookmark for Your Next Blog Post
    For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Blogger] The 14 Best Personal Productivity Tools
    Get an email when you favorite blogger pubishes a new post. Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.
<< 1 2 3 ... 33 34 >>