• JUNTA 42  |  SATURDAY, APRIL 22, 2017
    [Blogger] This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)
    Mint initially built a strong following on a tight budget by inviting finance bloggers to contribute content, while also sponsoring other finance-related blogs – efforts which helped the company quickly grow its subscriber base to more than 20,000 consumers. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Blogger] The Art of Creating Curated Content
    This blog post breaks the tools into subcategories, including those for the minimalist blogger, the serious and committed blogger, and the entrepreneurial blogger. Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however, takes time – and many marketers have already spread their resources thin.
  • CONTENT STANDARD  |  THURSDAY, APRIL 20, 2017
    [Blogger] Passion Play: Inside Enterprise’s Content Marketing Strategy
    The content has stellar photography and video, and offers off-the-beaten-path tales of travel from bloggers who have followings of their own. Though it may seem like a rental car company and the National Hockey League have little in common, Enterprise’s new content marketing strategy is proving otherwise.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Blogger] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    About yesterday’s guest co-hosts: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Every once in a while magic happens.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 18, 2017
    [Blogger] Creating content? When is it time to pivot (or quit?)
    I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. By Mark Schaefer. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity in an audience and a body of work. What would make you decide to walk away from that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 17, 2017
    [Blogger] Crossing the influence line: When does sponsorship destroy your reputation?
    Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content. ” Similarly, mommy blogger Glennon Doyle Melton built her career through authentic advocacy (and may have crossed over to celebrity now) but if she sells some products through her site, it is seen as part of her genre. By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 13, 2017
    [Blogger] Social media never forgets. How YouTube killed the circus
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 12, 2017
    [Blogger] 3 Little-Known Ways to Use Content Marketing for Client Education
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” ” Exasperated yet?
  • ONALYTICA B2B  |  TUESDAY, APRIL 11, 2017
    [Blogger] How to Use Influencer Marketing at a Fast-Growth Startup
    For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 10, 2017
    [Blogger] How to select a common topic for a blog (or video or podcast)
    The best bloggers learn to pay attention to daily epiphanies and quickly immortalize them in blog posts. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. When I coach executives about content marketing or personal blogging, a very common problem I encounter is the challenge of focusing on a single topic for a blog (or podcast or video series).
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Blogger] The Nine Best Reputation Management, RSS, and Social Search Tools
    Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well.
  • BIZNOLOGY  |  FRIDAY, APRIL 7, 2017
    [Blogger] Lead your customers to your best online content: here’s how
    Become a guest blogger to get links to your site: contributing well-written content on other blogs that target your audience is a great way to expand your reach, as well as get links back to your site. You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 6, 2017
    [Blogger] Content marketing success and the crappy quality myth
    Similarly, “crappy content” was not the reason my blogger friend failed or why Buffer’s audience was slipping, or why the traffic is so off at Social Media Examiner. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Here is the ultimate sign that some people are drinking too much of the content marketing Kool-Aid.
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [Blogger] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove " Real Beauty Sketches ," a video with more than 67 million views to date.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 5, 2017
    [Blogger] A B2B SEO Strategy to Attract the Right Prospects
    Blogger Outreach. Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. Why wouldn’t it be? Google is constantly changing the way it indexes and ranks pages in search results.It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. With that said, there are ways to succeed with B2B SEO. It all comes down to creating a strategy and sticking to it.
  • BIZNOLOGY  |  TUESDAY, APRIL 4, 2017
    [Blogger] My 20 top social media marketing, search, and reputation business articles
    The art of writing the perfect blogger pitch. I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. I always find it essential to make sure that good content, especially if it’s popular and evergreen, gets not only shared but reshared, too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 3, 2017
    [Blogger] How to build a truly actionable social media audience
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. If you’ll oblige me, I’d like to start with a little story from a conversation I had recently with a woman who had a disappointing experience after taking an online class on how to monetize through webinars.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 30, 2017
    [Blogger] Content monetization, brocial media, and the role of love in business
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. One of the most delightful and provocative thinkers on the web today is my friend Phil Gerbyshak. Phil interviewed recently for a podcast and we covered many topics I had never discussed publicly before, especially as it relates to building customer intimacy today.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Blogger] How Twitter Is Fighting Harassment & Cyberbullying
    Blogger Ariel Waldman was one of the first users to chronicle just how difficult -- and sometimes, impossible -- it was to get Twitter to intervene in cases of repeated, pervasive harassment back in 2008. I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. I like spending time on the platform to stay informed and connect with people.
  • BIZNOLOGY  |  TUESDAY, MARCH 28, 2017
    [Blogger] Healthcare needs social media influencers and influence
    For example, Dan Krueger and I, Chris Abraham , have been helping Halyard Health (née Kimbery-Clark Heathcare) engage and message patients and caregivers since 2009 when we produced a social media influencer and blogger campaign to message thousands of online influencers on the dangers of HAIs ( Healthcare-Associated Infections ) in the form of central line-associated bloodstream infections, catheter-associated urinary tract infections, and ventilator-associated pneumonia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 27, 2017
    [Blogger] How to be strategically authentic
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. When the subject at hand is about creating content and standing out on the web today, the conversation usually turns to the need for “authenticity.” ” Perhaps there is no more misunderstood and mis-used word on the web today. That word actually drives me nuts.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Blogger] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Try these tactics for using marketing automation to achieve your branding objectives: – Influencer Relations: Score press, analysts, and bloggers so you can see who your most engaged and interested influencers are. Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there.
  • ONALYTICA B2B  |  THURSDAY, MARCH 23, 2017
    [Blogger] Which Department Owns Influencer Marketing?
    Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 23, 2017
    [Blogger] Why screenshots may be the key to influence marketing measurement
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Blogger] The 15 Best Content Distribution and Amplification Tools
    Join “tribes” of bloggers on similar topics. provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web. Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Blogger] Stop creating Random Acts of Content
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Blogger] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Here's a fun fact about your neighborhood marketing blogger: I. The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 16, 2017
    [Blogger] Why 30 may be the most important number of your career
    There’s nothing sadder than seeing a project die before its time.” – Dr. Jamie Goode , wine blogger. “I Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I come from a world that celebrates impatience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Blogger] Understanding Generational Social Media Preferences
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Blogger] Mark Cuban, the first trillionaire and chatbots on the edge
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Blogger] Drones, Bots and AI oh my. SXSW highlights
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Blogger] The 7 Elements of Graphic Design, and How to Apply Them
    Rikard Rodin, a graphic designer and blogger with over 15 years of design experience, explains that lines can form the underlying architecture of your project. Have you even looked at a seemingly simple design and thought: I could totally do that. But later, when you sit down to actually give it a whirl, you don't know why your attempt doesn't measure up to the professional version. What gives?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 9, 2017
    [Blogger] Adjusting to the new sales strategies with Anthony Iannarino
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The story of my book KNOWN is really about how successful people establish a personal brand in the digital age. One of the things that impacted me profoundly is the discovery that all of them followed the same four steps to do it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 8, 2017
    [Blogger] 4 Content Ideas to Take From Your Events
    Ask a blogger or your community manager to sit in on some of the case study sessions to outline how your customers are crushing it using your tools and services. Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Blogger] Micro-Influencer Marketing: A Comprehensive Guide
    Instead, if the clothing brand connected with 100 fashion bloggers with 1,000 followers apiece, it would be able to connect to a smaller but far more targeted and engaged audience. Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Blogger] The Beginner's Guide to Small Business Marketing Online
    If you need some help and want to hire someone to write for you, try Upwork for a freelance blogger, or use a marketing agency like I mentioned above. Make sure you're writing with SEO in mind -- use this SEO checklist for bloggers , or a WordPress plugin like Yoast. According to Forbes , 80-90% of consumers research purchases online before buying.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Blogger] 10 Impressive Examples of Influencer Marketing Campaigns
    Lifestyle bloggers like Kate La Vie (below) share sponsored posts featuring snapshots of their daily outfits and beauty essentials -- including a strategically placed Naked Juice in the mix. High-end accessory and footwear brand Loeffler Randall has become a favorite among artists, bloggers, and fashion insiders, thanks in big part to the company's commitment to involving social media influencers in their marketing campaigns.
  • INFLUITIVE B2B  |  FRIDAY, MARCH 3, 2017
    [Blogger] How Sujan Patel Writes Six Top-Ranking Blogs Every Week
    Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer. As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 3, 2017
    [Blogger] How to ruin your content by overthinking things
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information. I made my students dizzy because of the information overload.
  • WEBBIQUITY  |  FRIDAY, MARCH 3, 2017
    [Blogger] Link Building and Mobile SEO in 2017
    Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. In addition, most reputable bloggers will reject spam comments; so not only will you not get the backlink, you will damage your site’s reputation in the process. Guest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2017
    [Blogger] 5 Useful Lead Nurturing Tactics to Get More Opportunities
    Use online alerts to the main phrases in your industry to find content from bloggers and industry publications that are vendor agnostic and can share with your lead nurturing audience through a short synopsis and a link. Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 2, 2017
    [Blogger] The political company? How business strategy is being re-invented by social media
    I’ve always considered him one of the world’s great marketing bloggers but the quality of his thinking lately seems to have gone up a notch. In the meantime, please weigh-in with your thoughts in the comment section … Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. My friend Mitch Joel has been on a roll lately.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Blogger] Marketing Research to Bookmark for Your Next Blog Post
    For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Blogger] The 14 Best Personal Productivity Tools
    Get an email when you favorite blogger pubishes a new post. Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2017
    [Blogger] Marketing’s answer to winning in an ad-free world
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Blogger] Back to Basics: How to Write an Effective Business Blog
    Another good promotional tactic is establishing relationships with other bloggers and companies. Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. I want to address some of the most common questions here – specifically as they pertain to business blogs.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Blogger] 5 Great Pinterest Marketing Resources
    Bloggers can, too. Is your brand getting great marketing results from Pinterest? Check out these handy Pinterest marketing resources to do even better. Pinterest is a fantastic marketing tool that is under-utilized by countless brands. By now, it’s likely that you at least have a brand account setup on Pinterest for your business, but maybe it’s just sitting there, just a handful of pins on a board or two, quietly waiting for something to happen.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Blogger] The 26 Best WordPress Plugins
    In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. Sample review: “This is a comment spam blocking WordPress plugin and absolutely essential for any blogger and one of the first plugins I ever loaded. WordPress is far and away the most popular content management system (CMS) for websites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 23, 2017
    [Blogger] Learn to say no and focus on your three critical business drivers
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a different audience. A no brainer, right? I said no. Here’s why. The critical three.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Blogger] Buy domain names for all your pages, products, and services
    Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered wotquizinfo.com just for the landing page that we put together for bloggers and online influencers. We did a campaign for them to bloggers and online influencers and in support of it, we produced skinnyconews.com just for our part of the campaign, which pointed directly as the SMNR that we created for Skinny & Co. Infomercials and commercials have become smart.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Blogger] The 21 Best Content Curation Tools
    For bloggers, add a share button to posts to make it easy for others to Flip. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Blogger] Competitors want you out, influencers want you in
    For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. I attended a very interesting business lunch a few years ago, in which an employee at a tech company described how she’d identified influential bloggers and had a great blogging programme going with them. “We don’t have any competitors.”. I’ve heard this often.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Blogger] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 16, 2017
    [Blogger] Why the marketing world is one big selfie
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” ” So this became a discussion topic and perhaps it’s true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blogger] Stop. Look. Listen. It’s time for an influencer marketing campaign
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well).
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Blogger] Five Tips to Help You Write Outstanding Content For Your Blog
    Jessica Kane is a professional blogger who writes for Faxage a leading company that provides Internet fax service for individuals and businesses. Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2017
    [Blogger] Social media proficiency: A life skill?
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership, Robert Kovach.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Blogger] The 29 Best Social Media Monitoring Tools
    Sample review: “This site lets you find out how many times a URL was shared, as well as the journalists and bloggers who shared it.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Blogger] Why content is your enemy and experiences are your friend
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.”
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Blogger] How to Get More Results Out of Less Content
    CoSchedule found 77% of the bloggers they surveyed share their content three times or less! My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 6, 2017
    [Blogger] The difference between “pandering” and “serving” in the Super Bowl ads
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. And yet I have a simmering anger about one aspect of the game that I couldn’t quite identify until I read a quote in the newspaper today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 2, 2017
    [Blogger] The True Meaning of Hustle
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Blogger] Fake News Might Kill the Future of Native Advertising
    The blog post praises a sticker book from Pinhole Press, complete with beautiful photography of the bloggers’ kids using the product. At the end of the article, the blogger identifies the sponsorship and offers a sincere note thanking readers for supporting the brand. Have you ever read an article praising a product and wondered, “Is this sponsored?” ” The thought crosses my mind frequently in this era of native advertising.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 31, 2017
    [Blogger] The blockchain brand: hard-coding brand promises
    Bernadette Jiwa is one of my favorite marketing bloggers. This is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous article on blockchain marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. Sometimes a brand’s core values come in conflict with reality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 30, 2017
    [Blogger] What to do if the president tweets you
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Blogger] The difference between “free speech” and politicizing your brand
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Undeniably, there’s a blurring between public and personal in the digital world today. It’s just so easy to be reactive on Facebook and the other social platforms that perhaps we lose sight of the public consequences of what we’re doing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Blogger] The greatest content marketing case study in history
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Blogger] The Importance of Influencer Marketing
    First, figure out who you want to reach (key bloggers, vloggers, or social media personalities well-known by your target market.) These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies that have been invented to hide ads from viewers.
  • OPENTOPIC  |  THURSDAY, JANUARY 19, 2017
    [Blogger] Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
    YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video production talent with brands and their agencies to produce video ads for the site. Through an initiative called YouTube Labs, Google recently linked. The post Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Blogger] The new standards for strategy and social media success
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. .
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [Blogger] The fake news lesson for marketers: You will be a victim
    It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Build relationships with the people who influence your market, whether they be bloggers, journalists, regulators, academics, analysts, channel partners, or even competitors. Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Blogger] The Secret to Getting Exactly What You Want (In Business)
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. I’ve noticed something lately as I’ve been trying to get my way. Tenacity pays off and so does data. Patience is also something to note.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Blogger] Content shock re-visited, the content marketing myths and realities
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Blogger] Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog
    From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position. So, what to write about, if you forget to update the editorial plan? Check out this […]. The post Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog appeared first on Marketing Insider Group. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 16, 2017
    [Blogger] 8 Ways to Increase Traffic to Your Business Blog
    Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to […]. The post 8 Ways to Increase Traffic to Your Business Blog appeared first on Marketing Insider Group. Content Marketing
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Blogger] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Blogger] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    It seems like there are just so many online resources for marketers, and especially for bloggers -- just look at what a single Google search yields. Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blogger] How to Create a Content Promotion Plan in 3 Steps
    While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Blogger] How to Protect Your Business from Cyberattacks
    About the Author: Caroline Black is a tech blogger with a special interest in cybersecurity. Guest post by Caroline Black. Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security specialists have stated that cyberattacks are one of the leading threats to U.S. security. Cyberattacks are clearly a major issue for any entity that uses the internet. Basically, if you have an online business, it’s a target for hackers.
  • ENGAGIO  |  MONDAY, JANUARY 9, 2017
    [Blogger] Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
    Sales authors, speakers, bloggers, investors, and executives will share more of the live stage, present together on more webinars, feature one another’s quotes in their new articles and books, and invite each other to visit their growing teams. To say account based strategies were prominent in 2016 is an understatement. It was the flavor of the month… for 12 months.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2017
    [Blogger] The five great questions of content marketing
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Blogger] Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
    For three years running, Andy Crestodina -- the w eb design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. In their 2014 research they established some baselines and concluded: The majority of bloggers spend two hours or less on a typical post. The typical blogger published several posts per week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2017
    [Blogger] Study says sedentary activities like blogging block impact of exercise
    Some of this is genetic, some of it is the lower metabolism associated with my age, and some of it might be because I’m a blogger according to research. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Hiking with the non-sedentary Bill Strawderman. By Mark Schaefer. I set a world record on Christmas Day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Blogger] Entering Protopia and a world of continuous marketing disruption
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This is the time when we turn to the challenges of the new year and changes we’re likely to face. My prediction for 2017 is that this is the year of marketing protopia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 1, 2017
    [Blogger] My personal challenge to you for the new year
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. The first blog post of the new year has a lot of emotional power for me. Traditionally I use this post to set the tone for the year, to summarize a major theme that is likely to occupy this space in the coming months. But I’m setting that tradition aside (until tomorrow!),
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 30, 2016
    [Blogger] The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t
    Seth Godin , Blogger and Best-selling Author. Author: Janet Dulsky The new year is upon us which means that it’s time to make our New Year’s resolutions. If you’re like me, you dread making New Year’s resolutions. I always have such high hopes on January 1 st , but then I find myself falling back into my old habits by the middle of the month and completely abandoning my good intentions by the end of January. This year, I’m going to make it easier on myself.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Blogger] In case you missed it, the best marketing posts of 2016
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? Maybe you connect with me on Medium , or The Harvard Business Review ? In any event, even the biggest fans of the blog miss a lot of the best ideas every year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 28, 2016
    [Blogger] Building a personal brand? Here’s why you need to ignore SEO
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Blogger] How to Harness the Power of Social Media
    Guest post by Cassie Phillips : Cassie is a tech blogger who specializes in marketing. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate. Posting a tweet or a Facebook update now and then isn’t going to cut it!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Blogger] My Best Biznology Blog Posts of 2016
    The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Everyone’s doing clip shows this late into the year. My options were either doing a best of , “here’s what you might have missed,” list of articles, which I have chosen to do; or, I could very well have done a deep prediction of what’s going to be hot in 2017.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2016
    [Blogger] If you’re preparing a roundup post, stop this right now
    ” I’m normally happy to help people with posts like this, but my return question to the blogger was this: How many other roundup posts have already been written about social media tips? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This week I received a request for a contribution for a roundup post.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] Architecture Firm Marketing Tips: 7 Ways Architects Can Write More Blog Posts
    If blogger’s block is taking its toll on your architecture firm’s marketing efforts, take a look at the following 7 tips for writing more and better blog posts: Get Linked! Does your architecture firm’s blog suffer from blog lag? Weeks and months go by between posts? There are usually two reasons for this. First, we often forget just how important blogging is to architecture firm marketing, particularly lead generation.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] Blogging for SEO: How to Write Blogs that Rank on Page One
    And the blogger or writer may even return the favor and link to your site. Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Become A Blogger. That’s why he created this blog, to help and guide you to become a successful blogger. Recommended reading: 13 Tips from Popular Bloggers to Beat Procrastination and Write Productively. #57. Recommended reading: 10 Successful Blogger Outreach Strategies to Build Long Term Relationships. #59.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 22, 2016
    [Blogger] The all-time greatest Christmas marketing story
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. Lauren is an adventurer and loves to save her money for international vacations. This year, she decided to go to Amsterdam, Belgium, and Germany to attend some of the winter Christmas markets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2016
    [Blogger] 4 Ways Marketers Can Up Their Mental Game
    Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s). Your pricing. Placement. Promotion. And of course, your people. Here are four ways to up your mental game in 2017.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 19, 2016
    [Blogger] Why Facebook Live is not ready for prime time
    Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” ” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” ” I don’t agree.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Blogger] Why Licensed and Curated Content Are Killing Your Content Strategy
    Today, there are a load of bloggers, vloggers, reporters, and other single-person brands that drive loads of interest in themselves by sharing content relevant to their audience. I feel bad for marketers who want to revitalize their team’s content marketing strategy but find themselves caught in traditional ad-centric environments.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Blogger] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Wouldn’t it be amazing to see your ad within a VR game or on a YouTube 360 video by one of your favorite travel bloggers? The Jetsons. Back to the Future. Metropolis. A Space Odyssey. Total Recall. Minority Report. These old favorites feature the past’s imagined technologies of the future, including many inventions to assist us in our daily lives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2016
    [Blogger] Finding the right “authenticity level” for your brand
    Here’s an example: A blogger from Sweden posted a photo of his office set-up. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares.
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