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How Businesses Can Use a Blog To Strengthen Their Online Marketing Efforts

Stevens & Tate

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. It presented the perfect way for businesses to regularly publish new content to attract and build a large audience.

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Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” We frequently refer back to this document as we get the online marketing program launched. Gather Buyer Personas and Data.

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A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group

KoMarketing Associates

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Content Development & Distribution.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. General Online Marketing Tools.

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Dallas Digital Summit: Creative Social Strategies Presentation

KoMarketing Associates

Presenters: Eve Mayer , CEO, Social Media Delivered (LinkedIn). Casie Gillete , Director of Online Marketing, KoMarketing Associates. If you won’t be at the show, be sure to follow along with the tweets ( #DDSUM13 ) and get the full presentation below: Events Search Engine Marketing Blog Social Media Strategies'

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10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. They all provide important information for learning and development in today’s B2B marketing environment. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.