Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. A write up on a blog. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. I must say, that has to be the BEST business card idea I've ever seen.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 1, 2010

Social media takes too much time and effort to not use every bit of leverage at your disposal, and creating content and uploading it in just one place is a tragic lack of synergy. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Marketing Insider Group

MARCH 24, 2011

If you look across the marketing landscape today, too many of the media decisions are still based on the ego-driven “I know better syndrome.&# We define our objectives, we brief the agency, if we’re lucky the agency scours the media landscape and brings their expertise to driving an amazing media plan.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Marketing isn’t about campaigns any more. I really enjoyed your presentation at LEAD San Diego this morning.

Conference 116

Conference Organization Paid Search Agency PR 116

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.] The rise of [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. I’ve worked with this team before on the Social Media Success Summit earlier this year. This helps me keep this blog totally advertising-free.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

AUGUST 24, 2010

We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Hubspot

MAY 24, 2010

Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. This challenge is only compounded by the ever-changing nature of the market, in which new applications and opportunities arise daily. Reading tons of blog articles, while important, takes a lot of time.

Social Media 28

Social Media Education Media Budget Programs 28

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). The impacts and effects of social media are too broad for that. But now I realize that it’s not.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

FEBRUARY 19, 2010

Maybe your blog. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. I'm also now using NutshellMail because of your blog! You run over to check your Twitter account. Then Linkedin. Sound familiar?

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Extra resources are important. This is a shocking ratio to me.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 15, 2010

The very blog that you’re reading came out #1. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Gizmodo and other tech blogs. It's odd, I recently read a blog about how content is overrated.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 8, 2010

I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). Would it work as a marketing and/or presentation device? The Keynote presentation app is very slick. I've been thinking about making it my conference travel/presentation device.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. I think Facebook Lite makes Facebook engagement easier – maybe you will too?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

JULY 14, 2010

Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 161

PR Social Media Paid Content Media 161

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies?

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). There is no way in hell this book happens without this blog, and that’s 100% because of you. One last thing. I know it. Please stay tuned.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

MARCH 16, 2010

great post here on Social Media Examiner on how to methodically grow a Twitter following) But, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and trade publications.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125