KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. Image credit: www.nextnature.net ).

Blogger 120

Blogger Guidelines Copywriting Buzz 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. Also, SEO allows you to experiment with keywords and even helps you with your PPC results. Let’s have a look.

Paid Content 121

Paid Content Organization Campaigns PPC 121

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 2, 2018

In situations like this, ask for the opportunity to sit in on meetings when team members utilizing this skill are presenting, or the skill itself is in focus. At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JULY 9, 2015

We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. While we tend to vary our trainings to incorporate PPC, social media, and even sales, I thought I’d get you started with 10 team training ideas for the SEO team.

Training 120

Training SEO PPC Conference 120

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Determine what keywords present the most opportunity. AdWords Keyword Planner is a tool that every B2B search marketer should use as part of the initial keyword research process and ongoing work.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

EMagine B2B Blog

JULY 20, 2015

Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information. If you’re like most B2B online marketing teams, you’ll need to divide the list by vertical.

PPC 40

PPC Paid Search Agency CPC Cost Per Click 40

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. There are nearly endless targeting options, social extensions, and platform choices in which to serve PPC ads.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. Direct mail? Don’t show up saying “we want to be your agency.&# Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free!

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

MARCH 20, 2018

We need to first understand what people actually want for our target queries and then present them with the right type of content. In marketing, things can move quickly. PPC & SEO Alignment. We see the same thing when looking at SEO and PPC strategies. Brand Messaging & Consistency. Site Performance.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. The Future of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Stevens & Tate

AUGUST 26, 2022

One of the biggest benefits of online marketing is that it allows you to collect valuable data about your customers as well as your target audience in general. It also gives you a chance to pinpoint what is and isn’t working as far as your marketing efforts are concerned. You can then use the conversion rates of both ads.

Campaigns 93

Campaigns Advertising Agencies Paid Search Agency Fulfillment 93

Webbiquity

DECEMBER 18, 2018

We’ll use blogging as an example. Most bloggers think about search as the primary customer acquisition channel for blogging. Of course, search isn’t the only channel for acquiring customers (readers) for a blog. Nico Prins is an online marketer with a passion for travel. Set Clear Key Performance Indicators.

Training 215

Training Planning Work Management Marketing Management 215

Brightedge

APRIL 7, 2020

Customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers. In France, Statista has shown that the traffic rates for online supermarkets have increased by 4%, online fashion merchants saw a 6.1% Maintaining relevant ads.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today. 10) Blogging.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

seo.co

AUGUST 20, 2020

Pay per click (PPC) Ads. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). As part of a blog or news page, it’s in your best interest to develop new content regularly. Pay per click (PPC) Ads.

SERP 111

SERP Paid Content PPC Cost Per Click 111

Outgrow

JANUARY 22, 2020

We’re here to tell you about affiliate marketers. Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. He decided to work further on his LEED blog and soon monetized his website. Flynn believes that as an affiliate marketer, you need to focus on how you can serve your audience. Zac Johnson.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

KoMarketing Associates

SEPTEMBER 9, 2014

While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for. It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., and help give you a more complete picture of their online marketing efforts.

Research 120

Research SEO Press Tagging 120

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. Further, I suspect most people check email more frequently than they check Twitter throughout the day.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. According to Gitnux , 70% of brands generate more sales with SEO than PPC, although the return on investment varies depending on different factors.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. PPC can help improve SEO rankings. The idea is that PPC and SEO compliment one another primarily because of Click Through Rate (CTR). This statement is false.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

SEPTEMBER 1, 2015

This year, both Rebecca and I will be headed down to the show, where Rebecca will be gathering fresh PPC knowledge to bring back to the team and I will be hanging out on a couple panels: Session : Content, Keyword Research & The Art Of Audience Engagement. On top of that, we get to experience the sights and sounds of NYC.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

KoMarketing Associates

DECEMBER 13, 2016

Normally, B2B marketers start by scheduling a campaign from 7 a.m. However, there are different considerations in China and Baidu PPC scheduling. It helps identify search engine users’ interests and search behavior and then generates more clicks and qualified conversions by presenting the most relevant ads to those target people.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Normally, B2B marketers start by scheduling a campaign from 7 a.m. However, there are different considerations in China and Baidu PPC scheduling. It helps identify search engine users’ interests and search behavior and then generates more clicks and qualified conversions by presenting the most relevant ads to those target people.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

KoMarketing Associates

JULY 10, 2018

Goals are the most important part of your content marketing program and to understand our goals, we have to answer some simple questions: What are you creating content for? I gave a presentation last month on identifying gaps in your content. The entire premise was that as marketers, we can’t just be spending time creating content.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

seo.co

SEPTEMBER 25, 2023

Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Develop your own online presence. Social media marketing and other services. And how can you demonstrate your knowledge of online marketing immediately?

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

KoMarketing Associates

APRIL 2, 2019

Seth Godin shows up every day demonstrating thought leadership in the form of his blog. Don’t miss out on this crucial point in the buyer’s journey by ensuring your brand is present. Quora offers a free analytics tool that allows you to track your questions, answers and blog posts by clicks, views, shares and upvotes.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Bannerflow

DECEMBER 18, 2018

In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come. But they certainly present exciting opportunities for omnichannel advertising. Programmatic DOOH will explode into the mainstream.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85