Launch Marketing

AUGUST 25, 2021

Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. So, what blog topics can help to interest and engage audience about a new product? So, what blog topics can help to interest and engage audience about a new product?

Product 133

Product B2B FAQ Verticals 133

Kapost

SEPTEMBER 27, 2017

The post How to Create a Content Marketing Strategy [Plus Templates and eBooks!] appeared first on Kapost Content Marketing Blog. It shouldn’t be a surprise that proper planning leads to better results for B2B content marketers.

Template 75

Template Marketing & Strategy Marketing Strategy Planning 75

EMagine B2B Blog

OCTOBER 1, 2018

In our new eBook , we’ll cover how to: . Create audience experiences that delight & deliver. Download the “Creating A B2B Marketing Strategy” eBook now. The post Creating A B2B Marketing Strategy eBook appeared first on emagine. Break through the noise & reach your audience.

B2B Marketing 45

B2B Marketing Marketing Strategy Marketing & Strategy B2B 45

Act-On

FEBRUARY 16, 2024

Created streams based on how people entered the database. Did they download an eBook, attend a webinar, or do something else? Maybe this means sending the prospect an appropriate eBook based on their interests or sending a related webinar replay. Blog Learn More She accounted for how each person entered our database.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs. But distinguishing the good AI blogs from the bad can be a real challenge. AWS Machine Learning Blog. Machine Learning Mastery.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. As you continually create new pieces, it’s vital to avoid rehashing the same ideas repeatedly. Choose a Theme.

B2B 356

B2B Paid Search Agency Guidelines Content 356

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best niche marketing blogs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. What Exactly Is AI for Content? There is only one you.

Marketing AI 318

Marketing AI Curation Content SERP 318

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Launch Marketing

DECEMBER 6, 2023

eBook: B2B Marketing in a Downturn This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. But it is difficult to create a webinar that gets it right. There are even a few secrets that can make it a huge success.

Resources 136

Resources B2B Marketing Planning B2B 136

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Webbiquity

OCTOBER 11, 2022

To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time. Image credit: Olya Kobruseva on Pexels. Affiliate sales support independent publishing.

Digital Asset Management 275

Digital Asset Management Product Branding Brand Identity 275

Marketing Insider Group

JULY 11, 2023

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. This way, you can build trust and create a community that sees value in your brand.

Ad Exchange 226

Ad Exchange High Quality Lead Landing Pages Content 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Design 205

Design Trends Paid Search Agency Lead Scoring 205

Webbiquity

MARCH 7, 2023

A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. It’s not simply a matter of “Here’s an eBook we wrote, go build a Google Ads campaign to promote it,” but rather making proactive suggestions about how to achieve objectives.

Consulting 349

Consulting Marketing AI Paid Search Agency Ad Building 349

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift! and urgency (offer ends at midnight).

Creativity 305

Creativity Examples Marketing Budget Urgency Marketing 305

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. However, creating a great lead magnet is about much more than just piecing together some free content. Digital marketing agency Adaptify adds a relevant eBook as a lead magnet on service pages.

Paid Content 288

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 288

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. .

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Here are 12 of the top directory sites to get listed on. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Writing on the Web

MAY 30, 2016

Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Branding and Your Blog.

Business Blogging 100

Business Blogging Banners Business Design 100

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Webbiquity

MARCH 2, 2021

And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. If you take a look around the virtual space they created for A2Z Virtual 2021, you’ll see this is a really amazing tool. Event Marketing vs. Content Marketing.

Event Marketing 275

Event Marketing ROI Multi-Channel Advertising Agencies 275

Contently

DECEMBER 13, 2022

But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. This list will help you create content that meets your engagement and conversion goals. Create and optimize content that drives emotion.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. Create this backup in your website hosting platform. Define the purpose of creating content and how it supports business goals.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Convince & Convert

SEPTEMBER 21, 2015

I’m not saying you completely suck at blogging, but there’s always room for improvement. Here are a few obscure foreign idioms that will help you remember everything you need to improve in your blog posts —and help you start up conversation with that cute foreigner you’ve had your eye on but never really knew how to approach.

Tips 165

Tips Case Studies Eye-Tracking Blogger 165

6sense

JANUARY 3, 2022

Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year. Learn how to recognize and avoid the most common early-stage ABM implementation challenges in this blog post.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source.

Amazon 100

Amazon B2B Thought Leadership Youtube Lead Ranking 100

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Convince & Convert

JUNE 5, 2012

This post is about how some blogs are nice, but they lack foresight, direction and intent. Then the smart blogger can create content that aligns with prospects’ interests and concerns. They’re blogging nice, but not blogging smart. New content can then be created to fill gaps in the funnel. So what are they doing?

Top of Funnel 145

Top of Funnel Blogger Marketing Funnels Intent 145

Launch Marketing

MAY 29, 2024

The purpose of Awareness stage content and experiences is to introduce the audience to a problem or opportunity they may have, creating awareness and sparking interest. One of our favorite approaches to content production is to create “Hub” content that can be efficiently leveraged to produce “Spoke” content.

B2B Marketing 71

B2B Marketing Ad Building Planning Paid Search Agency 71

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Launch Marketing

DECEMBER 8, 2021

We hope these blogs, articles and eBooks will help you make 2022 your best year yet. Blog: A Guide to Social Media Marketing for B2B Executives. There are many considerations when creating individual social media strategies and posts. Blog: Strategies for a Successful Product Launch in the Virtual World.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. It’s about taking that buzz you’ve created around your brand and turning it into tangible leads that can potentially result in sales. However, creating demand is only half the battle won.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

ConvertKit

MAY 14, 2021

There’s a critical step between “I’ve created an ebook” and “I made a sale!”. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. If you already have a site set up, adding an ecommerce tool to help you sell your ebook is actually pretty simple. Yes, really.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101