Litmus

MARCH 6, 2024

In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to take. Testing your call-to-action Why is a call-to-action important?

Email Marketing 113

Email Marketing Planning Design Mobile Marketing 113

Optinmonster

OCTOBER 22, 2020

Your optin forms should look good across various smartphone sizes, your load times need to be lighting fast, and users should be able to navigate your forms on mobile with as much ease as they do on a desktop. That means you don’t want to take an optin campaign designed for desktops and show it to mobile users. Making a purchase.

Conversion Rate 130

Conversion Rate Conversion SMS Mobile Marketing 130

Zoominfo

APRIL 24, 2019

75% of all search engine users don’t scroll past the first page of search results. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. But, just as Google’s ranking algorithm is ever-changing, so is SEO. Let’s get into it! Keyword stuffing. Content farming.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Go Beyond SEO

SEPTEMBER 24, 2020

Forget the desktop! on desktop. Blog posts containing a video have a 53x higher chance of ranking on the first page of google. 72% of people surveyed say they will continue to support post-coronavirus. The means by which they are buying just look a little different. In total, consumers spent $211.5 billion people.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Sharpspring

JUNE 23, 2020

They use laptops, desktops, tablets and smartphones, but regardless of the device or platform, consistency and flow are crucial. This example illustrates how omni-channel marketing works: You’re scrolling on your smartphone and an ad catches your eye on Facebook or a Google search. What Is Customer Experience Marketing?

Advertising Channels 104

Advertising Channels Planning Advertising Agencies Paid Search Agency 104

Biznology

FEBRUARY 4, 2021

This step also applies to your desktop. Use social media blocking applications: There are several apps you can install on your phone or desktop to improve your focus and prevent you from accessing social media. Apps like Offtime, FocusMe, and AppBlock can fight off the urge to mindlessly scroll.

Product 197

Product Social Media Barriers Media 197

Zoominfo

OCTOBER 8, 2019

Using this format, visitors answer a couple questions and press a “Continue” button to see the remaining fields. Visitors may only give your site a passing glance, so if they have to scroll to find your form you risk losing the conversion. Today’s post offers some web form optimization tips and tricks to keep in mind. Keep reading!

Optimization 157

Optimization Conversion Privacy Policies Tips 157

KoMarketing Associates

FEBRUARY 10, 2021

In many cases, users now have to scroll to even see the top organic listing. Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? These features help improve usability and experience for the searcher. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Stevens & Tate

MARCH 10, 2020

After all, the average user spends most of their Internet time on their smartphone as opposed to their desktop. The size of a mobile screen is significantly smaller than that of a desktop. Structuring and launching an ecommerce website is a milestone achievement for your brand. As a result, the website should appear a bit differently.

Mobile Marketing 82

Mobile Marketing eCommerce Budget Programs Mobile Advertising 82

Vidyard

FEBRUARY 8, 2021

We made a video version of this blog so you can do precisely that! In just under three minutes, Vidyard’s Social Media Manager Charlie Rogers explains some of the highlights from this blog. Record PowerPoint, Excel, and PDFs with the Vidyard Desktop App 3.2 Record PowerPoint, Excel, and PDFs with the Vidyard Desktop App 3.2

Knowledge Base 65

Knowledge Base Linkedin Video Marketing Work Management 65

Convert

AUGUST 4, 2021

This means that while Page Experience is a mobile-focused algorithm, because their entire index is now mobile-first, this affects all website owners out there and how they show up in desktop results. Simply input the URL of the page that you want to check, let it run, and then look at your results for both mobile and desktop.

Software 105

Software Google Click Rate Opt-out 105

Go Beyond SEO

SEPTEMBER 24, 2020

Forget the desktop! on desktop. Blog posts containing a video have a 53x higher chance of ranking on the first page of google. 72% of people surveyed say they will continue to support post-coronavirus. The means by which they are buying just look a little different. In total, consumers spent $211.5 billion people.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

SmartBug Media

NOVEMBER 9, 2018

When building a website and its navigation, an unavoidable but mandatory question should be considered: Should you build your site with fewer pages that have more content, requiring visitors to scroll and scroll, or with much shorter pages and, as a result, more clicking? People Don’t Read Webpages—They Scan.

Marketing Websites 82

Marketing Websites Long Tail Marketing Keywords Validation 82

Marketing Insider Group

AUGUST 25, 2020

If you have a scroll of one hundred different rules for the way your team functions, you’ve gone overboard with the team charter. Whatever the project and team, there will almost always be friction when people come together to work towards a common goal for the first time. In other words, how they actually become high-performing.

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

Convince & Convert

JULY 10, 2013

There have been lots of breathless blog posts recently that attempt to pit Vine and Instagram video in a head-to-head battle, as if we must choose in a beta vs. VHS way. The issue isn’t Instagram video vs. Vine , it’s the fact that the trend toward content brevity continues its inevitable and unvarying march: Papyrus scrolls. >Illustrated

Video Marketing 141

Video Marketing Mobile Advertising Mobile Marketing Youtube 141

Hubspot

APRIL 15, 2021

You can promote the webinar via your company’s social media profiles, your LinkedIn, your website, and even your blog — but the webinar invite will be delivered over email. Webinars are a highly effective tool for moving prospects along the sales funnel. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 101

Webcast Webinar Metrics Practices Best Practices 101

Adobe Experience Cloud Blog

JANUARY 12, 2018

A customer may start out shopping via mobile, for instance, and then check out or pay via a home computer or desktop. In this blog, I’ll show you six ways to boost your UX and sales simultaneously. Users now demand a substantial experience that can only be delivered through continuous content. Accessibility Is a Requirement.

Word of Mouth 134

Word of Mouth Mobile Advertising Mobile Marketing Thought Leadership 134

KoMarketing Associates

FEBRUARY 5, 2019

And, it’s safe to bet that we will continue to see search features change. Format “Blog Post Title | Brand Name”. The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Traditional SERP Features. Search Result Titles. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. Click “Continue.”. What is Google Search Console? At any given time, I have GSC open in two to 10 tabs. Submitting a site map.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

Directive Agency

SEPTEMBER 15, 2023

Interested in watching this blog in video form instead? When you run Kombat mode in SpyFu, you also get to see the search volume over the past month, Average CPC, the average cost, how many advertisers SpyFu has seen for that specific keyword, as well as splits between organic and paid clicks and desktop versus mobiles searches.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Litmus

DECEMBER 22, 2021

In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? We dive deeper into this on our conversion-centered design blog post. As mobile continues to gain popularity, the physical size of CTAs are more important than ever. In most cases, the goal is to get subscribers to do something.

Email Marketing 128

Email Marketing Planning Design Mobile Marketing 128

Metadata

SEPTEMBER 28, 2022

From a tactical standpoint, image ads shine if your goal if you’re trying to push people off the platform toward conversion—like to a blog post or a free trial page. screams native because it matches what people expect when they’re scrolling through LinkedIn: information. So, why the heck are marketers still asking this question?

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

illumin

FEBRUARY 20, 2024

At this rate, smartphone use continues to garner sustainable growth in 2024. However, it’s not only the tech and phone companies that have invested in and taken advantage of this multi-year trend. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Magisto

JULY 12, 2020

The cover photo takes up almost half of the first scroll on your page, desktop and mobile. Facebook will continuously play the video on a loop, so keep in mind that some users will start watching your video from the middle, and it should make sense to them. Facebook Cover Video Tips + Tricks. Facebook Cover Video Ideas.

Facebook 81

Facebook Video Marketing Custom Publishing Tips 81

Moz

NOVEMBER 13, 2018

Who is this blog post for? You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you. You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you.

SERP 53

SERP Paid Content Traffic Features 53

Unbounce

JULY 14, 2020

So there’s already a huge value proposition served up in the hero section, before visitors even start scrolling to the rest of the goodies below. (Though messaging is indeed very important! Signed, a totally unbiased copywriter.) The how, where, and why of what you’re asking is what creates a compelling overall experience for the visitor.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Digilant

APRIL 10, 2019

As they scroll online, they’re able to make seamless transactions in seconds. As technology continues to advance, jewelry companies are beginning to feel the pressure of trading in their clear display cases for aesthetically pleasing websites and Instagram accounts once and for all. But that doesn’t mean they aren’t buying anything.

Brand Identity 58

Brand Identity Branding Peer-to-peer Advertising Agencies 58

Convert

APRIL 12, 2021

Better still, we’ll help you go from data anxious and not wanting to check your analytics, to being confident in sharing your results with your peers. So let’s dive in… Why Do You Need to Learn From A/B Tests? For a start, there’s the obvious cost involved. Each test costs money to set up. If you noticed that your A/A test showed a 0.5%

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Adobe Experience Cloud Blog

JUNE 24, 2016

While having a mobile website may seem like common sense, it’s important to emphasize that there are more people using their phones to access the internet than desktops, as reported by comScore, so it’s imperative that you have a delightful presence accessible via any mobile device. Mobile Website. logo and menu bar).

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

RebelMouse

MAY 2, 2022

RebelMouse started 2022 off strong with a continued commitment to site performance, particularly Google’s Core Web Vitals, that makes the sites within our network the fastest on the open web. Click here to read the full case study on Google’s web.dev blog. In fact, our commitment to high performance was recognized by Google.

Paid Search Agency 52

Paid Search Agency Ad Exchange API Tagging 52

Magisto

JULY 14, 2020

The cover photo takes up almost half of the first scroll on your page, desktop and mobile. Facebook will continuously play the video on a loop, so keep in mind that some users will start watching your video from the middle, and it should make sense to them. Facebook Cover Video Tips + Tricks. Facebook Cover Video Ideas.

Facebook 52

Facebook Video Marketing Custom Publishing Tips 52

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Match the intent of a blog post with the correct offer. 7 Email Lead Capture Strategies in 2019. Ask, “what’s in it for me?”. Reduce friction where possible.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Circle Studio

SEPTEMBER 10, 2020

A heatmap is a visual representation of user behavior: it shows where users click on a page, where their mouse moves, and how far down the page they scroll. An audit will make sure the website is responsive across screen sizes and devices (mobile, tablet and desktop). and “How can I improve it?”. For example, is the layout simplified?

Marketing Websites 78

Marketing Websites Lead Scoring Lead Ranking Thought Leadership 78

Digilant

OCTOBER 16, 2023

But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Advertisers can use this ad size to engage audiences as they scroll down a page. Does Display Advertising Still Work?

Display 59

Display Advertising Agencies Advertisements Advertising 59

EMagine B2B Blog

JANUARY 6, 2015

Users are targeted through cookies and are will see the retailers ads as they continue to search on other sites. Responsive : responsive websites are created to respond to their environment, whether that is a desktop, tablet or mobile phone. eMagine’s B2B blog & corporate website are both responsive. See what I mean?

Enterprise Management 40

Enterprise Management Marketing Automation Services Marketing Management Adsense 40

Digilant

JULY 13, 2021

Still, no matter which platform is ranking #1, one thing remains true: consumers delegate large portions of their day scrolling, watching, connecting, and browsing on these social platforms. Social media has been a trending topic in the digital advertising industry for a few decades now. This creates a consumer eager for discovery.

Paid Content 52

Paid Content Display Allocation Funnel Advertising 52