Buzz Marketing for Technology

JULY 30, 2009

Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room.

Facebook 100

Facebook RSS PR Social Media 100

Convince & Convert

APRIL 8, 2010

I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? You can’t save or store files.

Paid Search Agency 133

Paid Search Agency Content Social Media PR 133

Sales Engine

AUGUST 22, 2016

At this first stage of content development, it’s usually not too difficult to assemble your company thought-leaders in a conference room and come up with 10 to 20 topics that align with the high probability pains of your prospects and then produce some blogs and articles.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content Blogger 120

Sales Engine

DECEMBER 3, 2015

At this first stage of content development , it’s usually not too difficult to assemble your company thought-leaders in a conference room and come up with 10 to 20 topics that align with the high probability pains of your prospects and then produce some blogs and articles.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content Blogger 120

Vidyard

SEPTEMBER 8, 2015

Please don’t share this blog post — I could lose my job. So let’s let them keep thinking I slave away in a dark room 16 hours a day while I share my flow and know-how below. I heard about a guy (ahem) who may have damaged some while using clamps to hang a wrinkled cloth green screen from a conference room ceiling.

Budget Programs 97

Budget Programs Video Marketing Product Sample 97

Oktopost

JULY 29, 2021

Taking part in a conference or event. Successful lead nurturing campaigns deploy across multiple channels and media, including email newsletters, personalized emails, social media, paid advertisements (PPC), blog posts, and other forms of marketing content. Calling your offices. Downloading free, branded content.

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 166

Biznology

JANUARY 24, 2020

Can you imagine the small talk in the NASA break room on that fateful day three? Peter: “I brought in a French press from home. Maybe your boss left the telescope one small turn away from the hidden planet before being distracted by a “leftover bagels in the conference room” email. People on my floor seem really happy.”.

Consulting 129

Consulting Peer-to-peer Curation Press 129

ClearVoice

MAY 14, 2020

Update letters, presentations and press conferences all have their place in the spectrum of how companies communicate with investors and shareholders — and the content mix changes based on how big your company is, and how your key investors like to hear from you. It might include a series of blog posts. Investors/shareholders.

Work Management 112

Work Management Marketing Management Press Content 112

Content Standard

JUNE 2, 2017

” Eventually I started to attend a conference where, in one of the main sessions, the company’s CEO and VP of product management got up on stage to ask a room of several hundred engineers if they had any questions or issues with their software. But enough talk. Let’s look at some examples.

B2B Marketing 98

B2B Marketing Work Management Planning Marketing Management 98

Circle Studio

APRIL 2, 2020

Video blogs, or vlogs, are a great place to start. With conferences being cancelled and changes in schedules, you may find yourself with more time to either continue creating content or to get started on a new content initiative. Next, identify where in your home or isolated office you’d like to film your blog.

Video Marketing 116

Video Marketing Advertising Agencies Paid Search Agency Planning 116

Jifflenow

MARCH 9, 2020

The whole world is reeling from the impact of Covid-19 and among other activities, trade shows, conferences, roadshows, and summits are being canceled as a precaution. Conferences are critical to organizations because they engage a well-targeted audience focused by industry, technology or specific areas of high interest.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Trade Show 84

Top Rank Marketing

OCTOBER 18, 2023

B2B brands have increasingly turned to influencer marketing, and a primary reason why has been the ability of expert industry influencers to help promote content that gives audiences the best answers to their most pressing challenges.

B2B Marketing 123

B2B Marketing Personalization Planning B2B 123

Vidyard

MARCH 31, 2020

We’re also seeing the rise of personal video messaging—a simple way for anyone to capture and share short video messages that are more impactful than text-based emails but don’t require a live two-way conversation like phone calls or video conferences. In many ways, it’s the best of both worlds. Customer Experience Teams.

Video Marketing 28

Video Marketing Personalization B2B Paid Search Agency 28

Hubspot

JUNE 16, 2017

If possible, book a conference space, hang signs telling people to steer clear of where you're shooting, or bring a coworker with you to block off the area where you plan to film. To prevent this, make sure you have enough space before pressing "record." 2) Make sure your iPhone has enough storage space. per month.

Video Marketing 101

Video Marketing Lock-In Work Management Marketing Management 101

Biznology

APRIL 10, 2014

When the Associated Press told editors at the American Copy Editors Society conference that it was removing the distinction between “more than” and “over” from its style guidelines, there was an audible gasp in the room. Content Marketing Associated Press Chicago Sun-Times Digital native marketing Media'

Marketing Analytics Tools 80

Marketing Analytics Tools Press Ethics Distribution 80

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. Quick tip: Consider developing a go/no-go form for conferences and trade shows .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

ClickDimensions

APRIL 9, 2020

If you have a physical location, the most pressing question is whether your operating hours or procedures have changed. Fortunately, with the pranksters’ holiday falling in the midst of a global pandemic, many marketers read the room and decided to skip the annual social media shenanigans. Keep posting.

Social Media 98

Social Media Effectiveness Media Brand Identity 98

The Effective Marketer

JANUARY 25, 2009

Will anyone notice if I slip out of the room before the meeting ends? There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Blog at WordPress.com. Shouldn’t [name of person] also participate in this meeting?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Vidyard

JULY 18, 2017

We’re also seeing the rise of personal video messaging – a simple way for anyone to capture and share short video messages that are more impactful than text-based emails, but don’t require a live two-way conversation like phone calls or video conferences. Press and Analyst Relations. IT and Help Desk Teams.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Engagio

APRIL 8, 2019

It should have been the most exciting meeting of the week, a chance to explore ideas and think about exciting new stories that we could publish on our blog. Three B2B marketers sitting in a conference room guessing at what the CIO or VP of IT at a company 100 times our size would want to read. But that was never the case.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Lead Ranking Content 97

Buzz Marketing for Technology

JUNE 27, 2008

Events & Conferences. SLA-IT Conference pictures. IT Blogging Section SLA2008 in a cloud. Action Alerts Press Release -- SLA Strongly Opposes Budget Cuts to U.S. Press Room. Annual Conference. Past Conference Presentations. Past Conference Locations. Advanced Search Options.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Vidyard

NOVEMBER 11, 2013

The future of the Internet is television There has been a shift in living room media. The press release will become a video! When you think about it, there are three things a press release needs to do: 1. Educate the press about your business, and 3. Inform the media of an event 2.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Hubspot

SEPTEMBER 17, 2018

Is your business hosting a conference, round table discussion, fundraiser, or another type of event? For example: You can point your phone’s camera at your living room and AR would allow you to see how a couch would look in the space. Start writing your script the way you would begin a blog post — with an outline. Event Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

ConvertKit

NOVEMBER 23, 2020

Austin the poet wrote web content, press releases, white papers, social content, and brand guides. I remember thinking he is going to laugh me out of the room. I never want to be that person standing at the elevator thinking if I press the button over and over the elevator is going to move faster. Well, figure it out.”.

Personalization 115

Personalization Business Burn Rate Paid Search Agency 115

Lenny's Newsletter

SEPTEMBER 5, 2023

The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers. About 70 people in the room just here using our software. Get press Three startups I looked at had meaningful success with early PR.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

NOVEMBER 19, 2018

Don’t look at your phone, look around the room, or begin speaking to someone else. If used correctly, words can help you be very straightforward and concise while leaving little room for question or assumption. Team meetings, small presentations, and press conferences are examples of small group communication.

Barriers 101

Barriers Opinions Ad Exchange Advertising Agencies 101

Convince & Convert

APRIL 12, 2012

The full report was $500, and I’m a cheapskate so I don’t have all of the details, but the press release headlines that hit the wire I guess it was last week are pretty interesting, in that they point to a broad trend that we’ve brought up a couple times. You guys have a lot of room nights with me, and I love Hilton.”

Enterprise Management 117

Enterprise Management Work Management Marketing Management Terms and Conditions 117

Convince & Convert

AUGUST 24, 2012

You actually reminded me that I was supposed to write a blog post about this earlier today. When I’m watching a Carolina basketball game, there is nothing more enjoyable than being in a room with other Carolina basketball fans. .” For somebody in your line of work, it feels to me like a shot across the bow. Exactly, yeah.

Social Media 114

Social Media Media API Twitter 114

Sprout Social

NOVEMBER 29, 2018

A simple blog post includes brainstorming, drafting, editing, minimal graphic design work (at the very least for a featured image) and then of course social media promotion. Planning ahead gives you plenty of room to perfect your social media content strategy. You can grab a copy of the sample content roadmap here.

Efficiency 112

Efficiency Planning Content Multi-Channel 112

ClearVoice

JULY 25, 2019

Example 2: You’re sponsoring a conference and want to record a video chat between your CEO and a key client. This is for a possible brand playlist TK later this year; or else for a blog post on using music for your website.”. His entire sales team might be there through the conference, but he’s only there three hours.

Tips 66

Tips Budget Programs Content Allocation 66

ClearVoice

MARCH 3, 2020

When you realize content fuels all inbound marketing efforts, from blog posts and whitepaper downloads, to social media updates and instructional webinars, content creation becomes an immediate marketing priority. | #ContentMarketing Click To Tweet. Let’s say your strategy calls for blog posts and podcast episodes.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Digital Asset Management 114

Adobe Experience Cloud Blog

MARCH 1, 2013

How many press releases will you write? For press releases, you want to make sure you ask the right questions, if you need some guidance take a look at our free Press Release Information Gathering Worksheet. What are you planning on getting out of the event? Also consider your tangible goals and metrics for the event.

Public Relations 48

Public Relations Marketing & Strategy PR Press 48

Jifflenow

DECEMBER 19, 2019

These include the frequency of B2B meetings, effective use of meeting rooms, time spent in meetings, win rate, and influenced revenue. It is also important to track the usage of meeting rooms as this can be a clear indicator of where investment is being used. Other metrics to look at are the win rate as well as the influenced revenue.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Vidyard

MARCH 31, 2020

We’re also seeing the rise of personal video messaging—a simple way for anyone to capture and share short video messages that are more impactful than text-based emails but don’t require a live two-way conversation like phone calls or video conferences. In many ways, it’s the best of both worlds. Customer Experience Teams.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Televerde

JUNE 20, 2019

Each year, approximately 55 leaders are selected for this nine-month program that explores the most pressing issues facing Arizona and sets participants up to have meaningful impact. After I’m given a tour of the center, we break into a conference room where I chat with five women who work for Televerde.

Work Management 72

Work Management Lock-In Class Communities 72

Bound360

APRIL 25, 2018

I’ve waded my way through the “Sirius” puns, poured over session summaries, sifted through the Sirius blog, and scouted every open-invite afterparty. The 2017 big reveal was the Demand Unit Waterfall ® , which shaped the conversation for the whole conference. Foundation Room. Come say hello at booth 412!

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Content Marketing Institute

JANUARY 16, 2018

Fortunately, this means there’s lots of room for today’s more advanced communication technologies to find their footing on the marketing landscape – and plenty of time for businesses to leverage them before falling behind the curve. Register today for the Intelligent Content Conference March 20-22 in Las Vegas.

Marketing AI 108

Marketing AI Budget Programs Marketing Automation Services Brand Identity 108