Sat.Jan 11, 2025 - Fri.Jan 17, 2025

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7 proven strategies for effective B2B customer retention

Martech

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world?

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AI Will Replace Marketing Professionals! Or…Wait…Maybe Not

Webbiquity

Theres no question marketing professionals are using artificial intelligence (AI) tools in lots of interesting ways, from creating social posts and short videos to generating blog post ideas and mining large data sets for insights. Image credit: Toa Heftiba on Unsplash Theres also no question that AI tools have advanced a lot in the past year. But a big question that is on the minds of marketing professionals, from B2B startups to consumer brands to agencies, is: what does the future hold for AI

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From Intent to Action: Winning More Dream Customers in 2025

Zoominfo

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects.

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Why full-funnel marketing is key to profitability

Martech

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? If it sounds too good to be true, it probably is. No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Professional Communities of Influence are a Winning B2B Growth Strategy

Vision Edge Marketing

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. The ability to influence key decision-makers can often determine whether a company thrives or struggles. For businesses looking to establish credibility, enter new markets , or build meaningful, long-term relationships with high-value accounts , gaining support from your peers and other trusted members in your networks can be a game-changing stra

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Writing Web Content: 7 Tips Every Digital Content Writer Should Know

Acrolinx

Creating digital content is one of the most powerful marketing tools a company can leverage to build brand awareness, foster trust, and engage audiences effectively. Done well, it increases the chances of your content being shared and positions your brand as an authority in your industry.However, poorly executed web content can turn potential customers away, wasting valuable time and resources.

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20 Great Save the Date Email Subject Lines

SendX

Save the Date emails act as a gentle nudge to remind the recipients to book their calendars for an upcoming event.

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Mastering Lead Generation for Technology Companies: Strategies for Success

sagefrog

Whether youre a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace.

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The Benefits of Agency Expertise in CRM and Marketing Integration

Marketing Insider Group

Your company needs to figure out a way to understand and engage its customers. Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. This integration makes it easier to collect and use customer data, craft personalized campaigns, and achieve better ROI.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Measuring Success Beyond Attendance Numbers: A New Approach to Event Metrics

Webbiquity

Contributed post. When evaluating the success of an event, many businesses focus primarily on the number of attendees as a key performance indicator. While attendance is important, it doesnt tell the full story. True success lies in how well an event aligns with business objectives and delivers value to attendees. Image credit: Antonio Jamal Roberson To gain a deeper understanding of your event’s impact, its crucial to measure beyond just attendance figures.

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Navigating the US TikTok ban: What brands need to know

Sprout Social

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

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Stop defending your marketing budget — start proving its value

Martech

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.

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How Company Culture Can Improve Your Marketing Efforts

Marketing Insider Group

Most employers understand that their company culture will have a profound impact on their recruiting, team productivity, and internal morale. But they may not realize that their culture can also strongly influence their marketing efforts. What is this relationship like, and how can you use company culture to your advantage in this context? First, let’s examine the many sides of company culture.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Tackling Conversion Barriers: How to Turn Reluctant Shoppers into Buyers

Webbiquity

Guest post by Natasha Lane. When working to build a successful website with a high conversion potential, reaching your goals will depend on more than just design and technical performance. Image credit: Nataliya Vaitkevich on Pexels Yes, aesthetic appearance and usability factors impact how web visitors perceive your brand. Scientific research even suggests that they directly influence people’s purchase intention.

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Social Media SEO: Actionable Guide to Boost Visibility

SocialPilot

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Social media has officially stepped up as a rival search powerhouse.

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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers.

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How SEO Services Can Improve Your E-commerce Website’s Sales

Marketing Insider Group

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. When done well, it connects potential buyers with your products, creating a seamless path from search to checkout. Understanding how e-commerce SEO works and implementing its strategies can boost organic traffic, increase sales, and improve customer retention.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 Predictions for the Artificial Intelligence Roadmap

CMSWire

AI isn't just changing the game. It's rewriting the rules. Continue reading.

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Transforming Sales with AI: Smarter Prospecting, Faster Conversions

Zoominfo

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isnt a magic wand that can close deals for you. Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions.

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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.

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B2B Customer Experience: Elevating Success Through Connection

sagefrog

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. Unlike the transactional nature of many B2C interactions, B2B relationships depend on long-term trust, effective collaboration, and consistent value delivery. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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TikTok Ban: Your Next Best Social Media Marketing Strategy Moves

CMSWire

With the TikTok ban looming, what's a marketer's next best action? Continue reading.

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Executives: Do you have a social media scorecard?

SmartBrief - Marketing

Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Are social media insights on that list? If not, they need to be. Business leaders share a singular goal: growth. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.

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Welcome emails lift KPIs: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year. The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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ZoomInfo & Salesloft: Turning Insights Into Action

Zoominfo

Todays best go-to-market teams rely on actionable market signals and insights to fuel their sales motions. But without smart automation and easy-to-use tools, those plans simply cant get off the ground. Solving that problem for more sellers is the inspiration behind a new strategic partnership between ZoomInfo and Salesloft. Were beyond excited to show you how our solutions will work together to help GTM teams drive efficient prospecting, precise personalization, and scalable revenue growth and

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A Practical Guide to AI Governance and Embedding Ethics in AI Solutions

CMSWire

AI without ethics can backfire quickly. Learn why AI governance is important to build trust and make sure your AI works for everyone. Continue reading.

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Don’t have the time to implement time-saving AI tools? Here’s what to do.

Martech

An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value.