Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. You’re suffering from a case of the conference overload. But you don’t need to.

Conference 89

Conference Planning Budget Programs Content 89

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. WriteSpark Blog Feeds. Case Studies.

Conference 120

Conference PR Public Relations Copywriting 120

Stevens & Tate

OCTOBER 30, 2019

There are hundreds of manufacturing conferences that are held every year around the country. As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. There’s a chance that you may not have gone because you simply weren’t aware that these conferences were being held.

Conference 45

Conference Network Marketing Education Trends 45

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. Case Studies.

Conference 120

Conference Copywriting Copyright Case Study 120

Martech

APRIL 4, 2023

“I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Upskilling. Some people say AI will just help get rid of the tedium and so creatives can do interesting work,” said Marcinuk. “I

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 114

Stevens & Tate

OCTOBER 30, 2019

There are hundreds of manufacturing conferences that are held every year around the country. As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. There’s a chance that you may not have gone because you simply weren’t aware that these conferences were being held.

Conference 40

Conference Network Marketing Education Trends 40

Contently

MARCH 14, 2018

But the top conferences do something even more important: They can tell you a lot about the state of an industry. This year’s Intelligent Content Conference (ICC), produced by the Content Marketing Institute, is no exception. It’s no accident that intelligence is the theme of the conference.

Content Marketing 167

Content Marketing Paid Search Agency Content Ideal Customer Profiles 167

Hubspot

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. Reputation management. Social media. Speech writing.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Zoominfo

MARCH 9, 2021

Some marketing activities at the top of the funnel include: Content marketing : This involves producing valuable, educational, and actionable content such as blogs, eBooks, videos, whitepapers, and videos. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Contently

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Zoominfo

NOVEMBER 20, 2023

At this year’s INBOUND conference , HubSpot CEO Yamini Rangan said the smartest go-to-market professionals will use GenAI with one goal in mind: “To drive customer connection.” “We Blog post outlines and video script drafts can be created in seconds using generative AI. We are experiencing a transformative shift with generative AI.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Another Important Pivot: Blogging .

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Buffer

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Hubspot

OCTOBER 3, 2019

However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. Dates: January 26-27, 2020.

PR 14

PR Conference Public Relations Peer-to-peer 14

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. From following your blog and others, as well as our own experimentation, we have heard a lot of these ideas before.

Conference 116

Conference Organization Paid Search Agency PR 116

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Zoominfo

OCTOBER 5, 2021

Some marketing activities at the top of the funnel include: Content marketing : This involves producing valuable, educational, and actionable content such as blogs, eBooks, videos, whitepapers, and videos. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SpotMe Blog

MAY 11, 2023

Partnering with top medical communications companies is an important step toward ensuring that your next medical conference or event is a success. Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events? Get our ultimate list.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

SEPTEMBER 22, 2010

The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. link] DJ Waldow Jay: I love when you blog about email marketing. that I love when you blog about email marketing. Warm fuzzies.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Adobe Experience Cloud Blog

MAY 30, 2018

I asked Lynnie Lucas, our new corporate communications intern at Marketo to write a blog about it. As an avid Twitter user seeking a blue “verified” checkmark, I have been aware of the statue’s notoriety for some time, so when Lori asked me to attend the keynote and write a blog post on it, I jumped at the chance.

Generation 134

Generation Television marketing Thought Leadership Paid Search Agency 134

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams. I don’t know about you but I’m fed up with the same old story. Where is your sales team getting stuck?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Biznology

APRIL 3, 2018

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. It’s just cream — an additional channel for additional revenue. Share more than you might want to.

Business 197

Business Enterprise Management Blogger Class 197

SmartBug Media

JULY 15, 2019

You’re not necessarily using only inbound marketing tactics like blogging or traditional marketing tactics like billboards, but you’re using both of those together to share your brand message. Content marketing: Blogs, newsletters, content offers, premium content. Integrated content marketing is a great place to start.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Sword and the Script | B2B

JUNE 15, 2021

Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology. The point is, there’s value in talking to customers in the booth – but there’s also value in getting out in about at conferences and tradeshows. In both cases, listen for questions customers ask.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

readwrite

MAY 11, 2012

When the Mommy blog movement started to take off in 2009, I had been dismissive of them, thinking it was more of the same “look at me” drivel that most bloggers had gotten over when Facebook became the platform of choice to vent about such First World Problems as noisy pediatrician waiting rooms and child-induced sleep deprivation.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hubspot

OCTOBER 6, 2016

1) Blogging. "Oh Oh great -- Another article with blogging as a marketing tip.". Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy. The reason blogging doesn't work is usually a bandwidth issue, not a talent gap. 2) Guest Blogging. 2) Guest Blogging.

Paid Search Agency 73

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 73

markempa

SEPTEMBER 17, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To."

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

Content Marketing Institute

JANUARY 25, 2019

If they’re interested, she offers or suggests another blog piece going into more detail about that one tip. This approach has resulted in a 16% increase in blog traffic month over month. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. A blog article is good. Click To Tweet.

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. When I go to meetings in impressive conference rooms, everyone tends to give everyone else their business cards. The relationship graveyard is full of missed connections. Here’s a secret: all the best PR men and women are really persistent.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80