Sat.Jan 18, 2025 - Fri.Jan 24, 2025

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How to Increase Traffic to Your B2B Lead Generation Pages

FunnelEnvy

Driving relevant traffic to your B2B lead generation pages is the lifeblood of successful marketing campaigns. Without a steady stream of qualified visitors, even the most well-designed landing pages and compelling offers can underperform. However, increasing traffic in the B2B space has challenges, including longer sales cycles, niche target audiences, and the need for highly tailored messaging.

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B2B Storytelling: How to Engage the Hearts and Minds of Customers

Trade Press Services

People act on emotion, even in the rational world of B2B. Yet, many leaders struggle to weave emotional storytelling into their messaging without overpowering data and logic. According to the Universal Business School , effective storytelling allows brands to seamlessly blend credibility, emotional appeal, and logical argument into their messaging. Done right, storytelling builds trust, drives engagement, and positions brands as more than a providerit makes you a partner in your clients success.

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Top 10 B2B Marketing Conferences in 2025: A Must-Attend Guide for CMOs and Marketers

Orange Owl Blog

B2B Marketing Top 10 B2B Marketing Conferences in 2025: A Must-Attend Guide for CMOs and Marketers Vivek Goel January 18, 2025 Share : Table of Contents As the digital landscape continues to evolve, staying ahead of the curve in B2B marketing is crucial. Whether youre a seasoned CMO, a product marketer, or a content strategist, attending industry conferences can provide valuable insights, networking opportunities, and actionable strategies.

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Discover the Greatest Song Finder Apps: Your Ultimate Guide

Valasys

In a world overflowing with music, remembering a song you heard once but can’t quite recall its title can be frustrating. Enter song finder apps, your ideal solution for identifying songs using lyrics. Whether you remember just a snippet or an entire verse, these apps are designed to locate the exact track on your behalf. Lets dive into everything you need about song finder apps and explore the top options available today.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Content atomization: Maximize ROI by repurposing your best ideas

Martech

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

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Designing for Your Audience: Crafting Experiences That Convert

Valasys

Tailoring your website or digital product to your target audience is no longer optionalit’s essential for converting clicks into customers. Whether you’re aiming to increase sales, capture leads, or retain loyal users, designing for your audience ensures every interaction aligns with their expectations and needs. This blog explores strategies for getting to know your audience, using that knowledge to craft exceptional experiences, and making sure your design choices lead to higher co

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What is Salesforce cooking up for marketers in its Spring 2025 release?

Martech

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers.

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The Rise of GPT-Native Sales Teams: Redefining Talent and Collaboration in the Age of AI

Zoominfo

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows.

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The Ultimate Guide to Account-Based Marketing for B2B Success in 2025

Orange Owl Blog

B2B Marketing The Ultimate Guide to Account-Based Marketing for B2B Success in 2025 Vivek Goel January 19, 2025 Share : Table of Contents Introduction In the ever-evolving landscape of B2B marketing, one strategy has emerged as a game-changer: Account-Based Marketing (ABM). Unlike traditional marketing approaches that cast a wide net, ABM focuses on targeted, personalized marketing efforts directed at high-value accounts.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Strategies to Overcome Three Barriers to Revenue Growth | What’s Your Edge?

Vision Edge Marketing

For this episode of “What’s Your Edge?” Im thrilled to welcome Heather Valentine to the conversation. Heather is a seasoned growth executive with over 25 years of experience leading high-performing teams in the SaaS-based healthcare and life sciences technology sectors. Her career spans the entire innovation lifecycle, making her a perfect fit for our Barriers to Revenue Growt h discussion today and strategies to overcome these.

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Grok Struggles Humorously with AI Image Generation

Webbiquity

Creating original, new images is among the top uses for generative AI. Tools like Adobe Firefly, Microsoft Designer, Canva , and Midjourney are among the most popular. Users of X (formerly Twitter) can now take advantage of Grok. All of these tools can create semi-realistic images, but all have their drawbacks as well. Grok in particular gets some details humorously wrong , such as a cigarette sticking out of Mickey Mouse’s face; a door handle and door hinge both on the same edge of a door

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10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams

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Creating a social media policy for your company

Oktopost

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Why smart marketers should front-load spending in 2025

Martech

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.

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The Marketing Skills You’ll Need to Succeed Over the Next Five Years

Webbiquity

Guest post by Indiana Lee. Marketingprofessionals will face substantial shifts in how they connect with audiences and measure success in the next few years. As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Image credit: Memento Media on Unsplash Marketing teams now require proficiency in data analysis, automation tools, and privacy compliance alongside their established expertise i

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How to drive organic social media growth in 2025

Sprout Social

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

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How a Dedicated Campaign Manager Can Boost Your Ad Performance

Marketing Insider Group

There’s no getting around it: you need an online advertising strategy. From Google Ads to social media campaigns, online marketing can and will make or break a company’s success. According to Statista, there are 5.52 billion internet users worldwide, or 67.5% of the global population. The United States alone has over 330 million people online.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Social Media Analytics Dashboard: 4 Examples and How to Create One

SocialPilot

Struggling to make sense of your social media performance? Thats where a social media analytics dashboard comes in. Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. By giving you a clear picture of whats working and whats not, these dashboards help you cut through the noise and focus on strategies and campaigns that deliver results.

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How to use modern language models for enhanced sentiment analysis

Martech

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment uncovering the context, emotion and intent that drive opinions.

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Marketing Trends Predictions: Did Generative AI and I Agree?

CMSWire

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. Continue reading.

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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How To Use GA4 and AI To Find the Gold In Your Marketing Analytics Data

Content Marketing Institute

Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.

Analytics 108
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Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats by Optimove

Martech

Lin-Manuel Miranda, creator and star of Hamilton and In the Heights, excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like Singin in the Rain and An American in Paris. These artists are triple threats literally one in a million. In fact, Miranda has talent that exceeds a triple threat as he is also a songwriter and producer, making him a quintuple threat.

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Reinventing Digital Experience Design: Core Skills for the Human AI Era

CMSWire

The challenge isn't replacing humans but reinventing how we integrate human skills into AI-driven experiences. Continue reading.

Design 115
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How To Improve Your Editorial Review With AI Content Tools

Acrolinx

Overcoming challenges in the editorial process In many large businesses, content creation is far from efficient. Editorial cycles often become lengthy and repetitive, causing even straightforward content projects to take more time than necessary. The root of the problem lies in traditional content creation’s slow and manual nature. This inefficiency prevents organizations from producing enough high-quality content to support key business initiatives.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Sagefrog’s 2024 Wrapped: A Year of Innovation

sagefrog

Were kicking off 2025 with momentum and excitement, but before we leap ahead, were reflecting on the milestones that shaped our journey last year. Heres how we evolvedand whats next for Sagefrog in 2025! 1. Culture & Creativity: The Awards That Define Us Again, Sagefrog was honored as a Philadelphia Business Journa l Best Place to Work, reinforcing our vibrant company culture and the incredible people who make it happen.

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Are AI tools shaping your intentions more than you realize?

Martech

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded. Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities.

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10 Google Analytics Metrics to Track for Marketing Success

CMSWire

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO. Continue reading.