Marketing Insider Group

FEBRUARY 17, 2025

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Zoominfo

FEBRUARY 17, 2025

Data quality has always been a hurdle in go-to-market (GTM). For years, many companies were forced to work around this issue, thinking of bad data like sand in the gears not ideal, but operating models could be built to account for it. A good example of this is forecasting: we started with a terrible data set, but created motions, tools, systems, and processes that made it work relatively effectively.

CRM 130

CRM Marketing Analytics Tools Lead Ranking Ideal Customer Profiles 130

B2BMarketing.net

FEBRUARY 17, 2025

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. New regulations around privacy and data have a direct impact on your data strategy and approach to customer engagement. For marketing leaders, the stakes have never been higher when it comes to innovations shaping a privacy-first future , managing sensitive client data and establishing customer trust.

B2B Marketing 104

B2B Marketing Enterprise Management Phishing Marketing Management 104

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu

Marketing Analytics Tools 109

Marketing Analytics Tools Marketing Automation Services Work Management Marketing Management 109

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Hubspot

FEBRUARY 17, 2025

I dont know if its tacky or melodramatic to call negotiation an art, but that's probably one of the better ways to categorize it. While you can lean on certain tried-and-true methods when negotiating, it still requires a lot of touch and finesse and as with any other art, going outside the box can be the best course of action from time to time. But what can outside the box look like in this context?

Tactics 73

Tactics Buyer Personas Work Management Act-On 73

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? No dances. No POV videos. No unhinged 3 AM rant. Just silence. But then, just as suddenly as it disappeared, it came back. Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide.

Trends 75

Trends Viral Marketing Storytelling User-Generated Content 75

Oktopost

FEBRUARY 17, 2025

In this episode of Behind the Post, a seasoned pro shares how to use social media metrics to strengthen your strategy, how often to check them, and how to turn analytics into action. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary If youre a social media manager, one skill youll always need is knowing how to measure success.

Analytics 90

Analytics B2B Social Media Youtube 90

FunnelEnvy

FEBRUARY 17, 2025

The shift from Universal Analytics (UA) to Google Analytics 4 (GA4) is a game-changer for B2B companies, but it hasn’t come without challenges. Unlike UA’s session-based model, GA4 introduces event-based tracking, creating new opportunities for deeper insights and a steep learning curve for marketers. For B2B professionals, where long sales cycles and lead attribution are critical, understanding these changes is essential to maintaining marketing ROI.

Lead Ranking 64

Lead Ranking Paid Search Agency Companies B2B 64

SocialPilot

FEBRUARY 17, 2025

Ever wondered how to showcase your best Google reviews right on your website? Thats where a Google Review Badge comes in ! Its a simple but powerful visual element that displays your Google reviews directly on your site, helping visitors see real customer feedback at a glance. Why does this matter? Well, trust is everything online. When potential customers see genuine, positive reviews, theyre more likely to choose your business.

Google 67

Google Tips Best Practices Ideal Customer Profiles 67

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing The Ultimate Guide to Creating High-Converting Landing Page Orange Owl February 17, 2025 Share : Table of Contents Introduction: The Power of an Effective Landing Page In the fast-paced world of digital marketing, businesses invest significant time and resources in driving traffic to their websites. However, getting visitors to click on an ad or a search result is only half the battle the real challenge is converting those visitors into leads, subscribers, or customers.

Landing Pages 52

Landing Pages Paid Content Lead Ranking Click Rate 52

Thinkers360

FEBRUARY 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on IT Operations for 2025. Congratulations to all our influencers on IT Operations who participated! Top 50 Global Thought Leaders and Influencers on IT Operations 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 82

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 82

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. It allows your business to grow along with your customers, plan for the future, and create a sustainable business model that thrives in the market. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers.

Sales Qualified Leads 83

Sales Qualified Leads Lead Generation B2B Sales Marketing Automation Services 83

Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing Lead Magnets in B2B Marketing: How to Attract and Convert High-Quality Leads Vivek Goel February 17, 2025 Share : Table of Contents Introduction In the world of B2B marketing, capturing high-quality leads is crucial for sustained business growth and revenue generation. Unlike B2C marketing, where impulse purchases and emotional triggers often drive decisions, B2B buyers follow a structured, research-driven approach.

High Quality Lead 52

High Quality Lead Sales Qualified Leads Lead Scoring Lead Ranking 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Salesforce Marketing Cloud

FEBRUARY 17, 2025

Remote work is reshaping how we view collaboration and productivity in business. Culture in the future of work means thinking beyond the physical office. Not everyone nowadays prefers sitting in an office for work. They can work from mountains, beaches, valleys and at home, in the comfort of their own space. With the hybrid work model in frame, the relationship among team members and their connections also shifts.

Marketing AI 52

Marketing AI Ad Building Marketing & Strategy Work Management 52

Ahrefs

FEBRUARY 17, 2025

But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your sites performance. Heres exactly how to analyze a sudden drop in website traffic using a step-by-step process of elimination.

Traffic 113

Traffic Marketing Websites Template Process 113

Hubspot

FEBRUARY 17, 2025

Ive experienced both thorough employee training and being thrown directly into the fire. Guess which one went over better? Its easy to claim new hires can learn on the job. Its also easy to forego continued learning and growth opportunities for current employees. However, a SurveyMonkey study found that only approximately half of respondents think their employer provides the right quantity of training.

Training 36

Training Work Management Marketing Management Business 36

Ahrefs

FEBRUARY 17, 2025

Thats why Ive put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic suddenly tanked.

SEO 111

SEO Traffic Effectiveness Content 111

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

SocialPilot

FEBRUARY 17, 2025

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. But heres the hurdle: SMBs and agencies hustle hard to create content but often face frustrating roadblocks like low engagement on posts, link visibility problems, and clashing audience targeting.

Paid Content 40

Paid Content Social Media Traffic Marketing Websites 40

Convert

FEBRUARY 17, 2025

Hotjar is one of the most popular tools for user experience research and behavioral analytics. Alongside tools like GA4 and Convert, its a linchpin in many conversion optimization tech stacks. However, its not for everyone. Hotjar was acquired by Contentsquare, an enterprise customer experience platform, leaving question marks as to the future of Hotjar as a standalone platform.

Multivariate analysis 52

Multivariate analysis Top of Funnel Enterprise Management Digital Marketing Funnels 52

Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing The Ultimate Guide to Landing Page Orange Owl February 19, 2025 Share : Table of Contents Introduction: The Power of an Effective Landing Page In the fast-paced world of digital marketing, businesses invest significant time and resources in driving traffic to their websites. However, getting visitors to click on an ad or a search result is only half the battle the real challenge is converting those visitors into leads, subscribers, or customers.

Landing Pages 52

Landing Pages Paid Content Lead Ranking Click Rate 52

Content Science Review

FEBRUARY 17, 2025

Get a rundown of notable content facts and statistics to inform your content approach for 2025. AI, content operations, channels, and more.

Content 52

Content Statistics Advertising Channels 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing The Ultimate Guide to Creating High-Converting Landing Page Orange Owl February 18, 2025 Share : Table of Contents Introduction: The Power of an Effective Landing Page In the fast-paced world of digital marketing, businesses invest significant time and resources in driving traffic to their websites. However, getting visitors to click on an ad or a search result is only half the battle the real challenge is converting those visitors into leads, subscribers, or customers.

Landing Pages 52

Landing Pages Paid Content Lead Ranking Click Rate 52

Outgrow

FEBRUARY 17, 2025

7 Best Online Quiz Makers for 2025 Below is a curated list of online quiz makers that dominate todays quiz-building scene. Each excels in different areasfrom depth of features to simplicity of useso theres bound to be a perfect match for your specific goals. Best Online Quiz Makers for 2025 Quizzes are one of the most engaging and effective ways to capture leads, educate audiences, and drive conversions.

Enterprise Management 52

Enterprise Management Outgrow Marketing Automation Services Best Practices 52

Learn from the Pros

FEBRUARY 17, 2025

Dive into advanced email marketing strategies with guest expert Jay Schwedelson. Explore how to craft emails that stand out, drive engagement, and support full-funnel pipeline growth in 2025.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy B2B Marketing 52

sagefrog

FEBRUARY 17, 2025

Email marketing is one of the most valuable ways to generate leads, nurture relationships, and drive revenue, but only if its done right. The right approach turns your emails from just another message in an inbox into a valuable resource that builds trust and moves prospects closer to a decision. Personalization and segmentation ensure every email resonates with the recipient, increasing relevance and engagement.

Email Marketing 52

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Salesforce Marketing Cloud

FEBRUARY 17, 2025

With 64% of sales reps expected to miss quota this year and 85% having fallen short last year, businesses can no longer rely on traditional sales tactics alone. Learning how to generate leads is just one part of the equation to increase sales success hinges on converting those leads into long-term customers and fostering relationships that drive long-term growth.

Sales Management 59

Sales Management Marketing Budget Top of Funnel Effectiveness 59