Roketto

FEBRUARY 13, 2025

Google Ads can be a game-changer for businesses, offering a direct line to potential customers who are actively searching for products or services. However, managing successful campaigns requires time, expertise, and constant optimization. If you're experiencing difficulties with Google Ads, you're not alone. Many businesses face challenges ranging from high costs and low click-through rates to difficulties in managing ad spend and keeping up with updates.

Google 83

Google Ads Click Rate Cost 83

Martech

FEBRUARY 13, 2025

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

Marketing AI 135

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 135

Act-On

FEBRUARY 13, 2025

That nagging feeling that somethings not quite right. That little voice in your head saying you deserve better. That slowly rising sense of dread when you log into your user account. You guessed itthere may be trouble in marketing automation paradise. Seriously, though: when you choose marketing automation software, youre choosing an important partner.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Salesforce Marketing Cloud

FEBRUARY 13, 2025

As marketers, we know that personalization isnt a nice to have anymore. Its a must. But even with new technology tools that promise to help better personalize campaigns, marketers are struggling to get it right. According to Salesforce’s 9th State of Marketing report , only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences.

Personalization 115

Personalization Ideal Customer Profiles Outreach SMS 115

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Optinmonster

FEBRUARY 13, 2025

Every day, people make thousands of decisions without even realizing it. From choosing which email to open to deciding whether to buy a product, these choices are driven by subconscious emotions, habits, and mental shortcuts. Thats where neuromarketing comes in. Big brands like Coca-Cola, Amazon, and Netflix use neuromarketing to optimize their advertising, product design, and customer experiences.

Marketing AI 98

Marketing AI Top of Funnel Urgency Marketing Lead Ranking 98

Optinmonster

FEBRUARY 13, 2025

Google Analytics 4 (GA4) is a powerful tool for understanding your website visitors. If youre struggling to come up with new lead magnet ideas , GA4 can help. By analyzing user behavior, search terms, and engagement patterns, you can create lead magnets that truly resonate with your audience. At OptinMonster , we’ve spent over 11 years helping businesses generate more leads and conversions.

Marketing Analytics Tools 86

Marketing Analytics Tools Analytics Lead Ranking Lead Scoring 86

SocialPilot

FEBRUARY 13, 2025

You want to grow on social media but you’re still struggling with this prompting question: how to use hashtags? Are hashtags still relevant? Don’t worry; we’ll be answering all your questions here. But has it ever occurred to you how this hashtag word even came up? Where did it all start? Let me tell you, It all started in 2007 when Chris Messina first introduced the pound symbol (#) on Twitter (now called X) to organize groups and spark conversations around specific topics.

Social Media 86

Social Media Social Marketing Effectiveness Media 86

Roketto

FEBRUARY 13, 2025

Google Ads are everywherethose sponsored links and product images you see when you search for anything online. But is Google Ads worth it? For companies looking to expand their online presence, generate leads, and see quick returns, Google Ads are an essential tool. But the fact remains that it can be tough to decide whether or not to allocate thousands of dollars to ad campaigns, especially when you aren't sure exactly how they work.

Allocation 83

Allocation Paid Search Agency Google Ads 83

SocialPilot

FEBRUARY 13, 2025

Imagine this: Youre scrolling through different brands, contemplating a purchase. Two brands catch your eyeone with hundreds of glowing social media reviews and another with none. Which would you trust? Undoubtedly, the first one and 93% of consumers said the same thing: that social reviews influence their purchasing decisions. In 2025, social media reviews will influence your business more than ever before.

Social Media 64

Social Media Enterprise Management Work Management Media 64

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Roketto

FEBRUARY 13, 2025

Just like every great band needs a charismatic frontman, your business needs an Ad strategy that puts you in front of your customers' eyes and makes them want to buy. While most bands will have a drummer, guitar player, and bass player in addition to their singer for live shows, some bands like to change it up: it all depends on their songs, musical abilities, and what kind of show they want to present to their audience.

Ads 83

Ads Service Google Buy 83

SocialPilot

FEBRUARY 13, 2025

Did you know that the number of people researching for businesses using Google Reviews has gone up from 63% in 2020 to a whopping 81% in 2024? Thats quite a significant increase, and it clearly signals the importance of Google reviews for businesses. While positive Google reviews can help businesses build social proof, bad reviews can quite literally make them non-existent.

Work Management 64

Work Management Marketing Management Google Business 64

sagefrog

FEBRUARY 13, 2025

The B2B healthcare market is at a tipping point. As technological advancements accelerate and regulations tighten, companies that rely on outdated or disjointed marketing strategies risk falling behind. This is an industry where trust, precision, and innovation are non-negotiable and where the wrong marketing approach can lead to lost contracts, compliance issues, or ineffective customer engagement.

Work Management 59

Work Management Marketing Management Marketing Automation Services B2B Marketing 59

Orange Owl Blog

FEBRUARY 13, 2025

B2B Marketing The Ultimate Guide to Leveraging User-Generated Content for B2B Marketing Success Orange Owl February 13, 2025 Share : Table of Contents Introduction In the dynamic realm of B2B marketing , decision-making is far more intricate than in B2C. Business buyers need assuranceproof that a product or service will deliver on its promises, align with their goals, and provide measurable value.

User-Generated Content 52

User-Generated Content Work Management Paid Content Marketing Management 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

EveryoneSocial

FEBRUARY 13, 2025

We recently took a look at the most engaged content that was shared from EveryoneSocial in 2024, and it’s proof that authentic, employee-generated content wins every time. Scroll down to see which posts took the top spots, see why they performed so well, and get some tips to create your own high-performing social content. 1. Share a laugh. This meme may be a deep cut, but it clearly has an audience, as this post from Daniel Abib, an Amazon Web Services senior specialist solutions architect

Amazon 52

Amazon Linkedin Social Media Opinions 52

Seismic

FEBRUARY 13, 2025

In todays fast-paced business environment, where adaptability and alignment define success, the ability to drive behavior change at scale is not just a challengeits a strategic imperative. Transforming sales and marketing behaviors across an organization can feel like a daunting endeavor, but its one that delivers measurable rewards when approached with clarity, strategy, and the right tools.

Peer-to-peer 52

Peer-to-peer Budget Programs Barriers Marketing & Strategy 52

SalesIntel

FEBRUARY 13, 2025

For years, Product-Led Growth (PLG) has been hailed as the future of B2B sales. Companies like Slack, Dropbox, and Zoom have demonstrated how a product-first approach can drive adoption, reduce acquisition costs, and scale revenue efficiently. But despite its popularity, recent insights from our Pipeline Pioneers Podcast Series reveal that only 34% of GTM (Go-to-Market) leaders have embraced PLG as their primary strategy for pipeline generation.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Product Viral Marketing 52

Single Grain

FEBRUARY 13, 2025

2025 is a big year for us at Single Grain (and for practically any business with a mind for SEO). That’s because we’re realigning our focus on SEO to encompass the wider breadth of how people search and find things on the internet. We call this “Search Everywhere Optimization” (SEvO). With SEvO, we aim to rank our clients on multiple platforms, like social media, e-commerce marketplaces, and generative AI tools like ChatGPT.

Tactics 52

Tactics Optimization Multi-Channel Ideal Customer Profiles 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

FEBRUARY 13, 2025

Generative AI in marketing and customer experience: improved chatbots, personalization and brand loyalty. Continue reading.

Generation 116

Generation Loyalty Personalization Branding 116

Acrolinx

FEBRUARY 13, 2025

Welcome to 2025, where content creation is evolving faster than you can say generative AI. Enterprises are no longer just pumping out blog posts and marketing copy theyre engineering sophisticated content supply chains that adapt in real time. Whats powering these changes? Evolved Artificial Intelligence, automation , and a growing demand for hyper-personalization.

Marketing AI 52

Marketing AI Enterprise Management Trends Content 52

Lusha

FEBRUARY 13, 2025

Prospecting as you know it is a thing of the past. And thats a good thing because up until now, anyone in B2B sales or marketing has been up against some pretty major obstacles. Finding the right leads takes forevermanual searches, endless filtering, and sifting through incomplete or outdated data make the whole process frustratingly slow. And lets be honest, way too much time is wasted chasing the wrong prospects before realizing they were never a fit in the first place.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Analytics Tools Personalization Sales Qualified Leads 52

Lake B2B

FEBRUARY 13, 2025

Generating demand is more than just a marketing tacticits a comprehensive approach that drives long-term business growth. As the competition intensifies and buyer behaviors evolve, traditional sales strategies alone are no longer enough to fill the pipeline.

Demand Generation Agencies 52

Demand Generation Agencies Top of Funnel Demand Generation Demand 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

B2B Marketing Exchange

FEBRUARY 13, 2025

This Valentines season, lets talk about real connections the kind that drive pipeline, build brand trust, and elevate your B2B marketing game! At B2B Marketing Exchange West, weve got sessions that align perfectly with your marketing love language. Whether you thrive on words of affirmation, acts of service, or quality time with your audience, theres a session designed just for you: Words of Affirmation Messaging & Storytelling Strategies You believe in the power of words to inspire, connec

Buyer's Journey 52

Buyer's Journey CMO Storytelling Act-On 52

CMSWire

FEBRUARY 13, 2025

Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, heres what marketing leaders need to know to stay ahead this year. Continue reading.

Trends 96

Trends Storytelling Efficiency Marketing 96

Hubspot

FEBRUARY 13, 2025

A few years ago, I was in the market for a learning management system. While I was looking into the different offerings, I noticed that each arm of these businesses felt like a different company. The marketing side was fun and relatable. The sales team knew the product best but took a totally different tone. Reading different web pages felt like different experiences.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Lead Ranking 36

CMSWire

FEBRUARY 13, 2025

Martech's future: aggregation over consolidation? Continue reading.

Aggregators 88

Aggregators Digital Experience Platform Marketing 88

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Content Marketing Institute

FEBRUARY 13, 2025

Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks its about time you do and offers up an alternative that can deliver content ROI more quickly.

Marketing & Strategy 71

Marketing & Strategy Marketing Strategy Video Marketing ROI 71

CMSWire

FEBRUARY 13, 2025

Customer personas can help define your ideal customer, but do you have a solid process for getting them done? Continue reading.

Process 64

Process Loyalty Personalization 64

PureB2B

FEBRUARY 13, 2025

A fresh B2B perspective on how DemandScience (Terminus) strategically approached a website migration & how we ultimately rebuilt our website.

Marketing Websites 62

Marketing Websites B2B Marketing Branding 62