Hubspot

JULY 31, 2017

Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. Let us know about your best experiment in the comments -- and hey, we might even feature it on our blog. The Hypothesis.

Advertising Agencies 71

Advertising Agencies CTR Clickthrough Open Rate 71

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. According to Advanced Web Ranking , the first position in Google search results achieves an average clickthrough rate of 31% internationally. clickthrough rate. The second position?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

AUGUST 13, 2014

The following is an excerpt from our new guide, Inbound Marketing MythBusters. The misinformed marketer may think of inbound marketing as only being effective at filling the top of the funnel. The reality, however, is that inbound marketing can help with all areas of the marketing funnel, including the very bottom.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

JANUARY 26, 2017

In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28

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Hubspot

AUGUST 16, 2018

Blog content. Let’s face it: If you see your business, product, or services being: Reviewed on industry blogs. Public relations and inbound marketing are closely related and using them together drives the best results. Just like in marketing, creativity goes a long way in the public relations world. Website copy.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Hubspot

JANUARY 4, 2013

Those adopting more inbound marketing tactics -- things like social media , blogging , permission-based email marketing -- are probably seeing that it is still possible to reach potential customers without bombarding, annoying, and interrupting them. We need a new way to reach our potential customers. 8) Online Radio.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

APRIL 15, 2014

A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. To keep you on your feet, we''ve compiled some of the most common things that can make you stumble during the blogging process. I have nothing against standing desks, but sitting down while you blog also helps ;-).

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

PureB2B

JULY 26, 2021

The strategy will incorporate both outbound and inbound marketing. Many businesses like startups, small local businesses, and big companies with limited marketing budgets may struggle with outbound marketing risks and costs. Content Marketing. It is an important part of inbound marketing.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

APRIL 3, 2013

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. 13 Reasons the Blog Post Is the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

AUGUST 27, 2015

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. Which blog posts and offers do your sales reps like to send leads? 4) Email Engagement.

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Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

JANUARY 9, 2014

In inbound marketing , this often means focusing on front-facing channels. These are the parts of inbound marketing that turns visitors into leads. Sophisticated marketing platforms have the ability to create lists with almost unlimited criteria, so that you can drill down as much as you want. lead nurturing'

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Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Out of sight, out of mind.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 7, 2012

Internal linking is an oft-cited inbound marketing best practice. But there's also this idea that when you link to other pages in your blog posts, you help move people through your site, giving them opportunities to read more content and perhaps even convert on a landing page. links within the blog post.

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Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. On average, The Marketing Blog retains ~22% of new subscribers for six or more months. Improve clickthrough rate.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

MARCH 19, 2013

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. 1) DON’T use “submit” on your form buttons.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. The High Clickthrough Rate Game for Content Remarketing. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

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Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

DECEMBER 12, 2013

And if you’re still stuck arguing with management about the value of content for your company, there’s a chance that you’re already too late to the party, depending on how advanced your particular industry is in the inbound marketing space. HubSpot, for instance, started blogging before we even had a product.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

FEBRUARY 24, 2014

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. 1) Test Your Call-to-Action Buttons. 4) Test Your Content Offers.

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Click Rate Clickthrough FAQ Conversion Rate 28

Hubspot

SEPTEMBER 30, 2013

The main dashboard gives you an idea of the top traffic-driving keywords for your website and the number of impressions, clicks, the clickthrough rate, and average page position for each query for the specified period. In other words, here you’ll get an overview of the top words and phrases that people are using to get to your website.

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Keywords Google Tools CTR 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. This answers the question: "What is the total revenue generated by marketing activity?". . Together these metrics give me a solid high level picture of B2B marketing health. . . Heinz Marketing Blog | Vice President - Client Marketing Services. . . Brian Hansford.

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Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

DECEMBER 31, 2012

Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make? If you’re not sure where to begin, for starters, HubSpot would love to help! 1) I will blog at least twice a week.

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Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JULY 30, 2013

If you spend much time reading "the blogs," you’ve probably read that rich snippets are an overlooked but essential component of your SEO success. Better clickthrough rates from search results. In this blog post, we want to examine rich snippets and why they are such a powerful marketing tool for ecommerce sites.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. We then hit publish. It stinks, right? These are evergreen posts. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

NOVEMBER 8, 2012

This is one of our top offers in terms of downloads and previous email clickthrough rates. This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. Example: Learning SEO From the Experts, Top Ebook Offer.

Top of Funnel 28

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Hubspot

AUGUST 13, 2014

The amount of patience required is dependent on the level of inbound adoption within any given industry. For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. Syndication.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

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Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. When I write on my personal blog, which is reasonably popular, an article will get roughly 5,000-10,000 views. So, the LinkedIn CTR (clickthrough rate) 0.7%. Do they read what you share?

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Tomorrow People

JANUARY 7, 2021

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment. Let’s look at some of those processes… and along the way, the characteristics of a great inbound marketing site.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

AUGUST 5, 2013

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. So here we go -- your guide to attending INBOUND, all in one blog post. INBOUND Attendance Logistics. Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software?

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Hubspot

JANUARY 8, 2014

This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Another change in Google’s algorithm means another change in strategy for all of us inbound marketers. What changes are happening? Bottom line?

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! No marketer likes losing subscribers. 5 Tips for Growing Your Reach: Encourage people to subscribe to your blog. 1) Retain Subscribers. 3) Build Brand Loyalty. 3) Build Brand Loyalty.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

JANUARY 29, 2015

It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. Why not use retargeting to drive people towards blog content, for example? Consider HubSpot. 1) Promote your best content. This can also work well for events.

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Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

MAY 3, 2016

He's a brilliant author, marketer, speaker, and entrepreneur, but above all that, he's truly mastered the art of getting straight to the point. Have you seen his blog ? Whether he's writing a blog post, delivering a speech, teaching a class, or giving an interview, he holds true to this way of doing things. No fancy sentences.

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