Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. and there, and blog analytics hanging out in an entirely different place. We wrote a blog post to guide you through the process of selecting the perfect marketing analytics solution for your needs. But boy, has that changed.

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Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download this ebook for data-driven tips on writing catchy headlines. ).

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The Lead Agency

JUNE 22, 2020

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. Ensure you are on top of industry insights, incorporating blogging and are sharing valuable information to your customers. With 22.5%

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Hubspot

JANUARY 6, 2014

When was the last time you paid any attention to your blog subscriber emails? "My My blog subscriber emails? For many marketers, subscriber emails were likely something you configured when you first launched your blog -- never to be thought about again. The Anatomy of an Optimized Blog Subscriber Email. get sent, right?".

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Hubspot

APRIL 6, 2017

In this blog post, we’ll teach you all about CRO -- what it achieves, why you should do it, and how your team can execute it. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. 2) Include lead flows on your blog.

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Conversion Rate Lead Ranking Optimization Conversion 101

Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails . According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Read more of our blogs here. Website traffic is increased by 210%.

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Hubspot

MAY 19, 2016

4) The HubSpot Marketing Blog's Email Marketing Topic Page. In fact, we have a whole subset of our blog dedicated to email marketing content. " 7) HubSpot Research. One more shameless plug: Our research site -- HubSpot Research -- offers a ton of data across all facets of marketing. No math required.

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Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails. According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Read more of our blogs. Website traffic is increased by 210%.

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Buyer Personas Statistics Account Based Marketing Click Rate 52

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-ups generally have decent clickthrough rates —often around 2%—higher than other kinds of ads. Part 3: What’s a Marketer to Do? Always Think Inbound.

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Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. We'll also be able to provide our European readers with educational marketing resources like ebooks and blog posts that will help them transform their marketing strategy.

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Porch Group Media

AUGUST 31, 2021

According to HubSpot, 46 percent of all email opens now occur on mobile. HubSpot) Even Amazon, with its 90% retention rate and 100 million customers, loses around 10 million subscribers a year to churn. You’ll be the first to know when we post more great marketing content! One: Optimize for Mobile. every year.

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SmartBug Media

APRIL 10, 2019

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. Unlike trade shows or in-person seminars, content created on your blog or in white papers and e-books has staying power. Today, display ads have moved up slightly to 0.35 Start Small.

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Hubspot

JANUARY 5, 2017

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. 3) Personalize and test your emails.

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Strategic-IC

DECEMBER 4, 2017

Make sure you use these keywords in the titles and topics of your content and blog posts. Blogs, eBooks, guides, videos, webinars and more may all be part of your campaign content plan. A Well-Maintained Blog. Use clear, actionable text to encourage clickthrough. Google has a very useful Keyword Planner tool). Related: 3.

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Hubspot

MARCH 17, 2014

To prevent your blog posts from suffering that same fate, here are the six most important things to consider when you''re selecting images for your blog content -- particularly the post''s featured image like the one you see above. 6 Things to Consider When Selecting the Perfect Blog Post Image. 2) Is it relevant?

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Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts?

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Hubspot

MAY 30, 2019

We're going to show you how to use that PPC template in this blog post -- so download it now and follow along. Do not drive them to your home page or a blog in hopes that they will stumble upon a lead generation form. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR).

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

APRIL 7, 2014

Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. are readers noticing your blog''s CTAs? But the question is.

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Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. Clickthrough Rate (CTR). 4) How Do You Measure Success?

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Hubspot

JANUARY 31, 2014

The same scenario can also happen with your blog subscribers. Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. This is where welcome emails come into play. 2) Personalization.

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The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Blog at WordPress.com. Our open rates average 30%.

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Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

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Hubspot

NOVEMBER 29, 2015

This post originally appeared on HubSpot's Sales Blog. Our open and clickthrough rates are optimized -- or so we thought. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet. It must be a mistake. Or, it’s the holiday season.

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Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. According to Advanced Web Ranking , the first position in Google search results achieves an average clickthrough rate of 31% internationally. clickthrough rate. The second position?

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Hubspot

MARCH 20, 2018

You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. This is called the subdirectory, and it follows the ".com"

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Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. That action could be filling out a form, reading a blog, or simply visiting a page on your website. The goal of testing your ad is to increase both your clickthrough rate and your conversion rate. Quality Score.

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Hubspot

JULY 31, 2017

Here at HubSpot, when we decide we really like something, we go all-in. So to measure the success of the "book a meeting" CTA vs. the "complete an IMA form" CTA, we also compared the a verage open and clickthrough rate (CTR) of our typical IMA email sends, versus those of the emails sent as part of this experiment.

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Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. 4) Blog Comments. 2) Facebook Likes.

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Hubspot

MAY 25, 2015

Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Read this blog post for ideas for types of CTAs you can test on your blog., A/B testing can do wonders for your clickthrough rates.

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Hubspot

APRIL 15, 2014

A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. To keep you on your feet, we''ve compiled some of the most common things that can make you stumble during the blogging process. I have nothing against standing desks, but sitting down while you blog also helps ;-).

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Hubspot

MARCH 6, 2014

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. ” 4) Add the websites or blogs to where you publish content and click “Save.” But what happens if you write for multiple sites?

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Hubspot

JANUARY 26, 2017

In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

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Hubspot

DECEMBER 2, 2014

The traditional advice had always been, “Oh, you totally need to get Authorship set up on your blog. And it''ll improve search visibility and clickthrough rates …”. Click to Tweet : Separate SEO fact from SEO fiction with @HubSpot''s new free guide! Cause then you get your byline in the search results. Welp, it’s all over.

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Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. How to Improve Your SEO With Your Business Blog. 3) Optimize your blog posts for topics. Wait, what?

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PureB2B

FEBRUARY 6, 2018

According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Publishing quality blog posts more often shows your target audience your commitment to go to great lengths to provide them with valuable content that addresses their concerns. Create Quality Content More Frequently.

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Hubspot

FEBRUARY 25, 2014

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. The winner was #1.

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Hubspot

OCTOBER 17, 2013

Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

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