Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” [KJ – a short bundle of interesting perspectives and analytical frameworks + two use cases re his work with Salesforce and Microsoft.].

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Studies Resources 71

DiscoverOrg

APRIL 11, 2019

So order the margarita, stroll down to the beach, and grab a book for a little beach reading. We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles. What will it be? it’s not beach reading, and b.)

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Anyword

FEBRUARY 9, 2022

Check out some of our blog articles to see how we apply their words of wisdom in a practical way. Reading the works of the masters is all about increasing professionalism. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. moongirlreads_ thank you @penguin_teen for sponsoring this vid & letting me rant more about this WORK OF ART #fyp #sapphic #wlw #bookrec #foryou ? Building an Audience on TikTok.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Vidyard

NOVEMBER 11, 2020

Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Video Sales Letter Examples 4.1 Best Practices for Video Sales Letters.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Salesforce Marketing Cloud

JULY 6, 2023

As sales fanatics, we often ask ourselves: What makes top sellers the best at what they do? We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Always do your best.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Hinge Marketing

APRIL 8, 2021

But how do you take your profile from best-kept-secret to industry wide prominence? Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Will offer practical value.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

But how do you take your profile from best-kept-secret to industry wide prominence? Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Will offer practical value.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. 5 Must-read books for writers. How to sell more books. ‘Write.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. That’s why I believe it’s one of the best investments we can make with our time. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. Essentially, practice makes perfect. Challenging privilege and creating open spaces in the workplace.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. This is a book about managing the flow of information we consume each day. Helpful but not condescending.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

B2B Marketing Directions

JULY 9, 2022

One of the best resources for marketers is The Right Way To Select Technology by Tony Byrne and Jarrod Gingras (Rosenfeld Media, LLC, 2017). It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic. What's In the Book The Right Way To Select Technology contains six major parts.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 96

B2B Sales B2B Marketing Work Management Marketing Management 96

Act-On

FEBRUARY 16, 2024

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. 5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

B2B Marketing Directions

JANUARY 21, 2023

A new book by Bev Burgess and Tim Shercliff fills this critical need. She served as a Senior Vice President of ITSMA and led its ABM practice for many years. In 2017, she co-authored A Practitioner's Guide to Account-Based Marketing , which was the first (and, in my view, the best) full-length book about ABM.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Hubspot

DECEMBER 28, 2020

Remote work is incredible. But remote work is also tough. You're hundreds, if not thousands, of miles away from your colleagues; your home workspace probably lacks some of the bells and whistles of a traditional office; and your work-life boundaries can quickly become nonexistent. The Holloway Guide to Remote Work.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Convert

OCTOBER 5, 2020

As businesses began operating in survival mode, the time we might usually have allocated to improving our leadership and management practices was taken up. We started with the usual books that are recommended for advice on how to improve your communication skills. Just google ‘books on workplace communication’ to see these.

Allocation 82

Allocation Advertising Agencies Best Practices Paid Search Agency 82

Webbiquity

APRIL 26, 2022

If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? But on the off chance you’re not, and you are determined to be a better writer, practice. Read the good stuff: the classic books of yesterday, the best columnists and authors of today.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Heinz Marketing

MAY 7, 2020

In a spirited CMO Book Club discussion yesterday, Laura shared a variety of insights, lessons and best practices relevant to marketing leaders, entrepreneurs, and anybody willing to think and work to make themselves better. If you sometimes feel you’re hitting the same wall over and over, you’re not alone.

CMO 97

CMO Advertising Agencies Intent Demand 97

B2B Marketing Directions

APRIL 16, 2023

Penn, the co-founder and Chief Data Scientist of Trust Insights , and a recognized authority on analytics, data science, and machine learning, has written a book that will help marketers begin their journey toward a better understanding of artificial intelligence. Even with this one caveat, I strongly recommend Chris Penn's book.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. source ). .”

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. The New Rules of Work. Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. Principles. Tribe of Mentors.

Best Practices 85

Best Practices Business Peer-to-peer Lead Ranking 85

Engagio

APRIL 2, 2018

That’s why I believe it’s one of the best investments you can make with your time. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This book is an absolute classic.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Marketing Insider Group

DECEMBER 1, 2023

Training methods include information transfer, modeling best practices, and sales practice with feedback. Training and role-playing is for sales preparation and practice. But three factors really inhibit self-correction and set up the need for sales coaching as a regular practice. So What’s the Problem?

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Vidyard

FEBRUARY 2, 2021

In just under five minutes, Vidyard’s Social Media Manager Charlie Rogers explains the main benefits of adding video to your sales emails and best practices for doing it. Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Practices for Video Sales Letters 3.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Televerde

JUNE 7, 2021

With countless information available at their fingertips, people conduct their own research and determine what products and services best meet their needs. Invest in helpful resources like contemporary books on sales and books on marketing to improve your sales growth and lead generation. Collaborative Mindset.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

DiscoverOrg

MAY 12, 2016

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. 4) Salesbuzz.com.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Ranking Ethics Tips 120

Vidyard

NOVEMBER 11, 2020

Best Practices for Video for Sales Emails 3.1 Share Video for Sales Emails Best Practices With the Rest of Your Team 3.8 Best Practices for Video for Sales Emails 3.1 Share Video for Sales Emails Best Practices With the Rest of Your Team 3.8 Best Video for Sales Emails Letter Examples 4.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65