Launch Marketing

JUNE 16, 2021

With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. You should aim to send these emails mid-week at times that you know your audience will exhibit high open rates. Best Time to Host a Webinar.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. Where are consumers putting their trust?

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Here are the main stats from the survey: Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. This can give you a more solid ground to report on. Email : Open rate, clickthrough rate, bounce rate.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Customer Experience Matrix

APRIL 15, 2012

This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” That one came up last week and led me to review my files on industry benchmarks. Silverpop is also the only study to give both bounce and unsubscribe rates – the others give one or the other.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Vision6

APRIL 4, 2023

Measurable results: With the help of email marketing software, you can track the success of your campaigns with metrics such as open rates, click-through rates, and conversion rates. This can lead to higher open rates, click-through rates, and conversion rates, ultimately improving your email marketing ROI.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Engagio

FEBRUARY 6, 2020

A report by Statista says global spending on digital ads will be $385 billion in 2020, and gradually increasing, will reach $517 billion by 2023. A Demand Gen Report’s survey on ABM in the year 2016 had only 47% of respondents having an ABM strategy in place. The digital landscape is a vast expanse with opportunities galore.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

The Customer

JUNE 22, 2021

Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. It also had the lowest open rate as well at 13%. Off-The-Rack Personalization. Quick-Take: There is much hype about email personalization.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

Valasys

FEBRUARY 26, 2020

According to the ITSMA survey, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments. A report from Google on display ad benchmarks shows that targeted campaigns underperform, having a mediocre click-through rate of 0.09%. Account-Based advertising is less invasive.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

ConvertKit

APRIL 30, 2019

Invite them into a personal conversation, whether it’s by sending a survey or asking them a question to answer in a reply. One of the best ways to ensure you have a positive and healthy email deliverability rate is to prune your email list of cold subscribers like we mentioned above.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Invite them into a personal conversation the next time you write an email to your list, whether it’s by sending a survey or asking them a question to answer in an email reply. One of the best ways to ensure you have a positive and healthy email deliverability rate is to prune your email list of cold subscribers like we mentioned above.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Mailmunch

JULY 6, 2021

Using benchmarking data to ensure that your team can achieve the ideal performance on the key email marketing metrics. Benchmarking allows you to weigh and compare your processes and business activities to the best practices followed in the industry. #2 2 Integrate Training Seamlessly.

Enterprise Management 82

Enterprise Management Email Marketing Work Management Optimization 82

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Adobe Experience Cloud Blog

SEPTEMBER 26, 2011

According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more. The Email Marketing Benchmark: Get Personalized Answers Now. How cool is that?). See For Yourself.

Advertising Benchmark 48

Advertising Benchmark Personalization Tips Marketo 48

LeadSquared

MARCH 3, 2017

The above survey clearly indicates that people still think email marketing is among the most effective digital marketing channels. And that’s why businesses are willing to spend on it as proved in this report from 2016. Business as usual (BAU) emails are reported to have open rates of 35.6%

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

Porch Group Media

MAY 21, 2019

82% of marketers report increased open rates with rich email personalization. Email marketing is the most common channel for personalization, however according to Ascend2’s survey, while personalized messages are highly effective, they also rank as the most difficult type of email to deploy. Sprout Social).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Anyword

SEPTEMBER 29, 2021

One of the most interesting developments in this area is the use of chatbots to perform surveys as a way to support user experience optimization. A leading survey research chatbot is SurveySparrow , which enables users to define surveys without requiring any coding. Their platform has many advantages.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Hubspot

JANUARY 24, 2015

To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report. Marketing Data Daily'

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Lead Ranking Stats 28

Adobe Experience Cloud Blog

APRIL 18, 2013

A full 63% of the marketers surveyed indicated they are currently tracking email marketing data. My sense is many are tracking open rates, click rates, and that some are also looking at relevant segments (geographies, personas, buying behavior, etc.). Use a technology that makes it easy to measure and visualize data.

Email Marketing 48

Email Marketing Campaigns Best Practices Marketo 48

Webbiquity

AUGUST 8, 2023

Two recent research reports from Demand Gen Report provide some vital answers and insights on trends. The B2B Buyer’s Survey looks at how the buying process is changing and which marketing formats have the most impact. Here are a dozen key findings from these two enlightening reports.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Hubspot

DECEMBER 14, 2012

(Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

APRIL 28, 2016

A 2015 email benchmark report finds that open rates in North America remain steady at 32%. Of course, that's the average open rate. If your school isn't seeing open rates that get you into the top quarter of performers – take a look at how effectively (or not) you're personalizing the content you email out.

Open Rate 28

Open Rate Click Rate Psychographics Ad Frequency 28

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). Last year Forrester Research reported that 33% of B2B marketers cite “targeted delivery of content” (i.e., Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Content Standard

AUGUST 26, 2016

According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” According to Headstream’s Brand Storytelling Report 2015 , 80 percent of surveyed adults want brands to tell stories. ” Are you among them? ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

PathFactory

JANUARY 3, 2019

Benchmarking against the average success rate for opt-in emails (1.32%), our success rate was a whopping 4.5%. GDPR Wars was also featured by B2BNN and is a finalist for Demand Gen Report’s first-ever B2B’s Choice Award. higher open rate and a 142% higher click-through rate than average.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Content Standard

OCTOBER 2, 2020

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models. percent conversion rate Top 25th percentile of AdWords accounts: 5.31

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Top Rank Marketing

OCTOBER 23, 2023

While web traffic and email open rates across industries have both been in freefall, inbound leads rose by over 6% , and web-based conversions saw a nearly 11% increase. The most recent B2B Marketing Benchmark report from LinkedIn * showed that CMOs are under pressure to demonstrate marketing impact on the bottom line faster than ever.

Inbound Marketing 120

Inbound Marketing B2B Marketing Planning Work Management 120

Hubspot

NOVEMBER 4, 2012

Similarly, how would you know what "effective" means without benchmarks to show you the way? You might remember our weekly round-up post from a couple weeks ago where we reported that only 6% of fans engage with a brand’s Facebook Page. It appears that this drop-off is even more drastic than email open rates.

Top of Funnel 28

Top of Funnel Facebook Advertising Agencies Mobile Advertising 28

DealSignal

DECEMBER 27, 2021

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. B2B Email Marketing Benchmarks. This benchmark is critical.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Litmus

JANUARY 23, 2024

Then each week or month, take a look at any trends you notice and report back to the rest of the team. We’ve got a veritable library packed full of ebooks and reports that I still haven’t fully read. Email marketing reports I’ll be the first to admit that I’m a fan of creative, exciting email designs.

Examples 86

Examples VALS Newsletter Design 86

Sprout Social

JUNE 10, 2021

In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Does using their names increase the open rate?

Newsletter 132

Newsletter Email Marketing Effectiveness Planning 132

KoMarketing Associates

FEBRUARY 4, 2020

Ascend2 recently published the results of the “Email Marketing Effectiveness Survey,” and statistics showed that most marketers (57%) have been at least “somewhat successful” at achieving the top priorities of their email marketing strategy. Emails that had Vimeo videos had a 36.99% open rate and an 8.13% click-through rate.

Email Marketing 157

Email Marketing Marketing & Strategy Marketing Strategy Click Rate 157

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Next, you need the right data to power your account based marketing benchmarks machine.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Salesforce Marketing Cloud

DECEMBER 19, 2023

According to our State of the Connected Customer report, nearly two-thirds of customers expect companies to adapt to their changing needs and preferences. These include things like clicking or not clicking a link or opening or not opening an email. Which image is best? What are 4 best practices for email A/B testing?

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Marketing Insider Group

SEPTEMBER 14, 2020

SEO reports will link initiatives to outcomes in the year 2020, such as demonstrating the impact of Search Engine Optimization on larger business goals. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Accurate and keyword-rich copy helps to rank high in search.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sword and the Script | B2B

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. This week, I finally got around to reviewing the 13 th annual B2B Content Marketing Benchmarks, Budgets, and Trends report for 2023. Not even close.

Paid Content 78

Paid Content B2B Marketing Paid Search Agency Content Marketing 78