Litmus

APRIL 19, 2022

Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. Why have email metrics changed?

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

SendGrid

AUGUST 6, 2023

If you’re regularly monitoring your email open rates and other engagement metrics, you may notice that a segment of your email list never even opens your emails. The following post includes tips that will help you pull together a re-engagement email campaign quickly, effectively, and gracefully.

Email Campaigns 86

Email Campaigns Effectiveness Campaigns Open Rate 86

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Most often, an email audit focus on multiple purposes to pinpoint the problems accurately. How to Audit Your Email Campaigns. Many of the basic elements of solid email marketing practices (e.g.,

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

KoMarketing Associates

MARCH 6, 2020

Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Click Rate 111

Optinmonster

APRIL 17, 2023

That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line. The preview text gives more information about the email campaign. Urgency Over 20% of emails are opened within 1 hour of when they are delivered.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. It is easy.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

SendX

JANUARY 28, 2019

Email List Management Due to The Big List Syndrome, most marketers do not even think deeply about email list management. They confuse email list management with list growth and sending email campaigns. Here are ways to manage your email list once it has reached 100k+. This amounts to 15k opens.

Open Rate 160

Open Rate Work Management Marketing Management Deliverability 160

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. There are many factors involved when it comes to creating successful email campaigns, such as practicing proper email hygiene , email appending , optimizing your email design , and more.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Lake B2B

MARCH 3, 2022

Many business owners and marketers have wondered about the best time to send out their campaigns to get the bang for their buck. According to recent studies, specific times of the day will result in higher open rates […]. The post Decode the Best Time to Send Out Your Marketing Email Campaigns appeared first on Blog.

Email Campaigns 98

Email Campaigns Email Marketing Campaigns Best Practices 98

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question.

Email Campaigns 98

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 98

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%!

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. percent.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Opt Intelligence

APRIL 25, 2021

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Just like it sounds, this is the number of people who opened your email.

Email Campaigns 62

Email Campaigns Campaigns Open Rate Click Rate 62

DotDigital

MAY 6, 2021

This makes it easier than ever to design automated email marketing campaigns that are relevant and timely. . Welcome emails are a central pillar in ecommerce email marketing. They experience higher open rates and engagement rates than any other email campaign. The welcome program .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

SendX

SEPTEMBER 12, 2022

According to data, marketers who use segmented email campaigns saw an increase of 760% in the brand’s revenue. Additionally, brands that focus on adding value through their newsletters and have a visually appealing email design are the ones that enjoy higher open rates.

Email Marketing 195

Email Marketing eCommerce Trends Open Rate 195

SendGrid

JUNE 18, 2019

Learn about how you can optimize your email send times to increase yout open rates, recipient engagement, and overall email deliverability. The post The Best Time to Send Your Email Campaign appeared first on SendGrid.

Email Campaigns 72

Email Campaigns Campaigns Best Practices Deliverability 72

KoMarketing Associates

MAY 27, 2020

Previous research has also highlighted that certain days are better than others when it comes to launching email campaigns. Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. What Exactly is Email Personalization? Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. The first step is to create an email campaign using industry best practices and combine those with the information you already have about your current user base and prospective leads.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. We’ve all been there.

Deliverability 116

Deliverability Email Marketing Open Rate Marketing & Strategy 116

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Source: Campaign Monitor As you can see, the first email that you send to your subscribers is your most read email. They just subscribed to your email list. In fact, it is one of the main drivers of a successful email campaign.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

Mailmunch

MAY 31, 2021

Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. Subject lines for flash sale. Conclusion.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Webbiquity

APRIL 18, 2024

For instance, if a lead watches a product demo video on your site, an automated email could follow up with more detailed information about the product or an exclusive offer to encourage further engagement. It involves comparing two versions of an email message to see which one performs better on a specific metric.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

KEO Marketing

DECEMBER 16, 2014

However, there is another critical area where mobile is having a major impact: email campaigns. When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message.

Open Rate 48

Open Rate Mobile Marketing Email Marketing Planning 48

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

SendX

AUGUST 20, 2020

If you cannot evaluate the effectiveness of your email campaign properly, you won’t be able to understand what techniques work better. As a result, you can lose a lot of profit, since email is a marketing channel that generates the most ROI. We recommend that you always monitor your unsubscribe rate.

Analytics 195

Analytics Conversion Tips Click Rate 195

Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 86

Email Marketing Planning Open Rate Click Rate 86

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% Influitive.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Martech

MARCH 6, 2024

While I’ve always believed that a properly managed higher frequency will drive more revenue and long-term engagement, I also recognize we need to be realistic about some of the side effects: tolerating changes in engagement metrics and doubling the email work, even with automated tools, to create, test and manage twice as many email campaigns.

Click Rate 118

Click Rate Budget Programs Case Studies Open Rate 118

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

SmartBug Media

DECEMBER 14, 2022

Of those people, 58 percent of consumers check their email first thing in the morning. 74 percent of baby boomers think email is the most personal channel to receive communications from brands, followed by 72 percent of Gen X, 64 percent of millennials, and 60 percent of Gen Z. percent open rate. percent unsubscribe rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98