Martech

JANUARY 13, 2025

3 KPIs that welcome emails can help grow Open rate: This measures how many people open the welcome email. A higher open rate indicates that our subject line and timing are effective. Click-through rate (CTR): This tracks how many recipients click on links within the email. This can boost open rates.

Best Practices 110

Best Practices CTR Click Rate Open Rate 110

Zoominfo

MAY 20, 2021

The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. Let’s say, for example, that you ran a welcome campaign for new customers and got a 50% open rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

JUNE 19, 2025

3: Email open rate Why it’s weak: A high open rate might seem positive, but it doesn’t guarantee engagement with the content or action. Many email servers and clients auto-open emails for security reasons, and users might open an email and immediately close it without reading or clicking.

Paid Content 84

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 84

SendX

MARCH 12, 2021

For example, to measure the performance of the CTR, you need to find the number of customers who clicked at least one link on your email, divide the above by the number of delivered emails, and multiply your result above by 100 to get the percentage CTR.

CTR 362

CTR Click Rate Paid Search Agency Hubspot 362

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates. Just think about how you check your own inbox.

Open Rate 111

Open Rate Tips CAN-SPAM Segmentation 111

Webbiquity

MAY 23, 2019

Predictive personalization : With personalized emails having higher open rates and CTR , you should start understanding your customers better to match their interests to your products and services, and maintain your relevance and engagement.

Marketing AI 275

Marketing AI Email Marketing CTR Marketing Automation Services 275

Martech

AUGUST 5, 2024

KPIs: Open rate: Measure the percentage of recipients who open your emails. Click-through rate (CTR): Track how many people click on links in your emails. Send regular newsletters with insights and tips. Martech tools: Mailchimp: For creating and managing email campaigns.

Lead Gen 122

Lead Gen Tactics Sales Qualified Leads Lead Ranking 122

Martech

DECEMBER 23, 2024

Open rates What it measures: The percentage of recipients who open your emails. Why it matters: A higher open rate indicates that your subject lines and content are compelling enough to grab attention. Click-through rates (CTR) What it measures: The percentage of recipients who click on links within your emails.

CMS Development 108

CMS Development Industry CMS B2B Thought Leadership B2B 108

SendX

JUNE 12, 2020

Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. And of course, don’t be thirsty for high open rate and use dirty tricks.

Email Marketing 195

Email Marketing Analytics Click Rate Open Rate 195

Outgrow

AUGUST 11, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate. Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . and 22.86% open rate. and 22.86% open rate. It’s a great sales pitch technique you can use to boost CTR and conversion rates.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Marketing Insider Group

DECEMBER 20, 2021

Open rate: How many people open your marketing emails. Most commonly expressed as a percentage calculated by dividing the number of email messages opened by the total number of emails sent (excluding those that bounced). Email Marketing.

Cost per Acquisition 361

Cost per Acquisition Campaigns Lead Ranking Planning 361

Martech

JANUARY 23, 2025

As an example, instead of simply showing a line chart of declining email open rates, tell the story: Our email open rates have dropped 15% over the last quarter, primarily due to a change in subject line strategy. Example : This months campaign performance: +10% in social engagement, -5% in email open rates.

Promotion 122

Promotion Work Management Allocation Marketing Management 122

SendX

JUNE 24, 2020

Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42]. The average open rate for a welcome email is 82%. [44].

Email Marketing 195

Email Marketing Statistics Open Rate Marketing Automation Services 195

SendX

NOVEMBER 12, 2020

Whether you're hoping that the CTR (Click-Through-Rate) of your emails improve or are looking to boost their efficiency, follow these few tips below for boosting up your inbound email marketing efforts. Compose an energizing, client-centered email that provides essential data to your audience to maximize email opening rates.

Marketing Budget 317

Marketing Budget Email Marketing Marketing & Strategy Marketing Strategy 317

Martech

DECEMBER 2, 2024

KPIs: Open rate: Percentage of recipients who opened the email. Click-through rate (CTR): Percentage of recipients who clicked on a link in the email. Conversion rate: Percentage of users who completed a desired action (like making a purchase).

Multi-Touch Attribution 118

Multi-Touch Attribution Marketing Attribution Marketing Analytics Tools Multi-Channel 118

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. You can monitor key metrics like open rates, click-through rates, and conversions to see how effectively your emails engage your audience.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 138

Webinar Metrics Click Rate Deliverability Open Rate 138

SendX

JANUARY 18, 2021

According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates. According to standard practice, 6-10 word-long email subject lines have one of the highest open rates. Pick the Right Time for Email Sending Timing is what the success rate of your email strategy hinges on.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Vidyard

DECEMBER 21, 2017

This helped us crush our open rate, which ended up being 35% higher than the industry average. Not only did our open rate kill it, but the CTR (Click Through Rate) ended up being 157% higher than the industry average. The post How A Holiday Video Increased Our CTR 157% appeared first on Vidyard.

CTR 83

CTR Video Marketing Open Rate Click Rate 83

Optinmonster

JULY 10, 2024

To keep those subscribers engaged, we regularly split test our email campaigns to optimize them for higher open rates, click rates, and conversions. Subject line tests focus on improving your email open rates since convincing subscribers to open is the primary goal of your subject lines.

Email Campaigns 77

Email Campaigns Campaigns Click Rate Open Rate 77

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? Plus, it doesn’t hurt to know that open rates are 31% higher in segmented rather than non-segmented campaigns , CTRs 100.95% higher, and the number of people who unsubscribe 9.37% lower.

Email Marketing 284

Email Marketing B2B Marketing B2B Planning 284

Marketing Insider Group

FEBRUARY 5, 2024

AWeber) Including the word “video” in email subject lines increases open rates by 19% and click-through rates by 65%. AWeber) Including videos in emails can increase click rates by up to 300%. MarTech) The average open rate for email newsletters across all industries is 21.33%. characters. billion by 2027.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Litmus

JUNE 17, 2025

The result is a 50% increase in conversion rates , a 36% jump in CTR, and a 174% increase in revenue. “We So, the Kate Spade team first used email engagement to split customers into segments based on interests, like handbags vs. jewelry. Then, they use automated product feeds to personalize emails with fresh items.

Segmentation 87

Segmentation Personalization Webinar Metrics Marketing Attribution 87

Salesforce Marketing Cloud

FEBRUARY 27, 2025

Why Email Open Rates Are Still Relevant for Marketers Want To Improve Your Marketing Problem Solving? Click-through rate (CTR) : Indicate ad effectiveness. Conversion rate (CVR) : Show how well the site converts visitors. More Resources Great Marketing Personalization Starts With a Great Data Foundation.

Paid Search Agency 103

Paid Search Agency Allocation Work Management Advertising Agencies 103

The Lead Agency

APRIL 17, 2018

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Optimising Open Rates. An email marketing campaign is only effective if the recipient actually opens the email in the first place. Below are five of our top tactics for optimising open rates.

Open Rate 59

Open Rate Click Rate Email Marketing B2B Marketing 59

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Single Grain

JULY 4, 2025

Emails that contained interactive elements achieved an average click-to-open rate of 18% in 2024, compared with a 12% CTOR for non-interactive emails—a 50% performance improvement that most marketers are leaving on the table. ” – Mailmodo Research Team But the real game-changer?

Interactive Marketing 52

Interactive Marketing Email Marketing Conversion Top of Funnel 52

Zoominfo

MAY 20, 2021

Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. The cross industry average for average CTR is 2.62%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR).

Email Marketing 113

Email Marketing Click Rate Open Rate Opt-out 113

SalesIntel

OCTOBER 30, 2024

Data from Cadence Performance: Continuous Improvement The insights you gain from each email cadence—like open rates, CTR, bounce rates, and conversions—are invaluable for optimization. open rates, click-through rates). move a lead to the next stage if they open a certain number of emails).

Conversion 52

Conversion Top of Funnel Lead Ranking Marketing Qualified Leads 52

Vidyard

DECEMBER 21, 2017

This helped us crush our open rate, which ended up being 35% higher than the industry average. Not only did our open rate kill it, but the CTR (Click Through Rate) ended up being 157% higher than the industry average. The post How A Holiday Video Increased Our CTR 157% appeared first on Vidyard.

CTR 65

CTR Video Marketing Open Rate Click Rate 65

SendX

MAY 17, 2021

Your open rate. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate. Knowing your CTR could help a lot in optimizing your message. Knowing your CTR could help a lot in optimizing your message. This little tweak could increase your open rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

SendX

MARCH 18, 2021

It could be a low visitor-to-subscriber conversion rate, low open rates, low CTR, high unsubscribe rates , and more. For example, if you want to improve your open rates, you could create a segment for: The subscribers whose open rates are lower than the average.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Marketing Insider Group

SEPTEMBER 14, 2020

On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. Email subject lines that are written with immediacy and individuality tend to obtain a 22% higher open rate. Emails that contain subject lines with 6-10 words have the highest open rate. (Jumpshot). of keywords.

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

sagefrog

FEBRUARY 17, 2025

Dynamic content adapts messaging based on industry, job title, or browsing behavior, while AI-powered subject line optimization increases open rates by testing multiple variations. Open rate: Are subject lines compelling enough to get recipients to open?

Email Marketing 52

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

KoMarketing Associates

MAY 3, 2022

Open Rate: How often do users open your emails? If open rates go down, try testing new titles or cleaning up your email list. . CTR: Click-through rate tells you how many people read your content and then want to learn more. Beyond tracking the number of subscribers, keep an eye on metrics like: .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%.

CTR 63

CTR Paid Search Agency Ads Conversion 63