Email Open Rates Best Practices

SendX

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good. After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%.

Meaningful metrics: Going beyond open rates

ConvertKit

Try ConvertKit's deliverability in action. In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. In this episode we discuss: The metrics that matter when it comes to email deliverability. Why open rates aren't always reliable. Bounce rate. Complaint rate.

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The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

But as email adoption increases and brands invest more in the space, traditional KPIs like opens and clicks are falling behind money generated per email as the key decision and strategy driver for larger marketers. This begs the question, what happens to deliverability when attention is solely on the bottom line? There is a perpetual concern in the email community that open rates are falling. Inbox Rate. Read/Open Rate.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. You need enough folks to open the email and then engage with it. Side Note - In case you want to benchmark your email opens (and other email marketing metrics) with others in your industry, take a look at this detailed study. This amounts to 15k opens.

4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. With this evolution, there are a few factors you can control to actually get your emails opened and deliver value to users. There are many influencers on email engagement-- from deliverability to behavioral tendencies. Reminder: Open rate is a means, not an end.

Q4 2016 Marketing Email Open Rates Experienced Slight Decline

KoMarketing Associates

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent open rate recorded in the fourth quarter of 2015. Non-bounce rates in the fourth quarter were 97.0 Read Rates for Marketing Emails.

100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns. [38]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. email marketing open rates

ConvertKit’s September 2020 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2020.

Email Deliverability in 2018

Lead Liaison

I’ve had quite a few discussions recently about email deliverability. Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

5 Best Tools to Test & Improve Your Email Deliverability

SendX

If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability. Infrastructure : If your email volume is high & email deliverability is hurt, move from a shared IP to a dedicated IP. 5 Tools to Test Email Deliverability 1.

The Definitive Guide to Email Deliverability

SendX

Well, that's what this ultimate email deliverability guide is all about. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. You won't just rave about more opens or better click-through rates. What is Email Deliverability? Email Deliverability is the set of processes that determine whether your email will land in your subscriber's inbox or not. Sign Up & Get Upto 2X More Email Opens.

Deliverability terminology you need to know

ConvertKit

Deliverability terminology. Try ConvertKit's deliverability in action. In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers.

100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns. [38]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. email marketing open rates

How to Increase Email Open & Click-Through Rate

Net-Results

As Digital Marketers, some of our greatest challenges revolve around email increasing open rates and click-through rates. Now, let’s get to work and get into how to increase open and click-through rates! How to Increase Open Rates.

Click 82

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start. As a deliverability analyst, the number one reason I see customers switching, or wanting to switch, to marketing automation is they have experienced poor deliverability with their previous stand-alone ESP. Understanding the differences between hard and soft bounces can be confusing if you’re not in the trenches with your email deliverability team.

Understanding Email Deliverability: Key Factors & Key Performance Indicators

Modern Marketing

Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. Businesses actually have a lot of control over whether their emails reach the inboxes of their subscribers, but they have to understand the factors that affect deliverability as well as how to track key performance indicators. Your spam complaint rate. How many of your subscribers are opening and engaging with your emails.

Email Deliverability Class is in Session

Modern Marketing

If you are involved in Email Marketing at just about any level, you know that Deliverability is important. The problem is that while everybody basically knows what Deliverability is, and that it is important, they don’t know a lot of the details. This year at Modern Marketing Experience , the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes. What is Deliverability really?

How to perform a self-led deliverability audit

ConvertKit

DIY deliverability audit. Deliverability audit steps you can take on your own. Try ConvertKit's deliverability in action. In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit. Jump ahead.

ConvertKit’s August 2020 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2020.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start. As a deliverability analyst, the number one reason I see customers switching, or wanting to switch, to marketing automation is they have experienced poor deliverability with their previous stand-alone ESP. Understanding the differences between hard and soft bounces can be confusing if you’re not in the trenches with your email deliverability team.

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Modern Marketing

Nothing can destroy your email marketing performance quite like email deliverability problems. But, honestly, email deliverability problems are rarely a surprise if you know what to look out for. During my nearly 10 years focused on deliverability, I’ve noticed a number of events that often precede email deliverability problems: 1. When Bounce Rates Start to Exceed 3%-5%. When Opening Up a New Subscriber Acquisition Source.

ConvertKit’s July 2020 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2020.

Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! COI eliminates a large amount of deliverability issues. Click-to-Open Rate - Email metric calculated by dividing the total number of unique clicks by the number of unique opens.

7 Practical Building Blocks of a Strong Email Deliverability Strategy

Modern Marketing

Kim Barlow, Director of Strategic & Analytical Services EMEA at Oracle opened the day by stating life is getting harder for the marketer as they strive to remain a legitimate brand that provides compelling content and a CTA, rather than settling for irrelevant bulk emails that hit the spam filter. Especially when you consider one of the biggest challenges is deliverability. Regularly monitor deliverability and audience engagement.

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. The question is, will your subject lines drive users to delete, open, or flag your messages as spam? The risks to a sender’s deliverability and reputation are very real. The use of engaging subject lines is a dynamic part of this strategy, but it can tempt otherwise good senders into desperate bids for opens.

Need to Know Deliverability Metrics

Modern Marketing

Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization? Since we are all now in agreement that there’s nothing in the world more important than great deliverability, it makes sense to make sure that we’re all on the same page when it comes to metrics.

100% Inbox Deliverability: Truth & Proven Tips (Works on Cold List Too)

SendX

His browser history never had an entry about email deliverability. Then Morty saw a drop in his open rates, click rate. Upon reading more about it on our blogs, he discovered the cause to be the low email deliverability. He locked himself in a room with 20 Red Bulls and desperately tried to find an ESP promising 100% email deliverability. He came out with a tattoo on his arm - ‘there ain’t no thing like 100% deliverability.’

The Demise of the Deliverability Reputation Score

Modern Marketing

It’s time that we get real about Sender Score and any other attempt at a singular email deliverability reputation score. The concept of a universal number that you watch on a daily basis to judge deliverability is and has been extinct for quite a while. They would look at incoming senders, have their own version of a “reputation,” and make a deliverability decision based on those factors.

ConvertKit’s June 2020 Deliverability Report

ConvertKit

To live out our “working in public” value, we publish monthly deliverability reports to give you insight into ConvertKit’s performance. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: March 2020. Delivery rate: 99.48%.

New Tool Helps Marketers Use Email Deliverability Data

Modern Marketing

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. But, the truth is that most marketers don’t actually understand how to use deliverability data. Every 3-5 years the deliverability space sees a major change in the way ISP’s measure and filter messages to their users.

ConvertKit’s May 2020 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: – February 2020. For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit.

5 Email Nurturing Tips That Will Improve Your Open Rates

Hatchbuck

But when your email marketing isn’t optimized, your open rates can take a nosedive. Let’s improve your open rates with a few simple ideas you can implement immediately. The more relevant the information is to an individual customer, the more likely it is that you’ll earn their open. There’s likely a wealth of email addresses in your database that just aren’t engaging with you, and maybe even some who have limited deliverability or have unsubscribed.

Optimizing Holiday Deliverability

eDataSource

In order to maximize your program’s revenue potential, maintaining optimal deliverability is absolutely vital this time of year. During our recent client conference, we sat down with five of the industry’s leading email experts and gathered their best recommendations for optimizing your deliverability throughout the holiday season. Tony Patti, VP Deliverability & Compliance, eDataSource. Hotmail has been a little bit quirky about their hourly volume rates.

Content: How much does it impact deliverability?

ConvertKit

Content impacts deliverability, but not in the way many people think it does. Next week on Deliverability Defined. In episode 3 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about how the content of your email does (and doesn’t) impact your deliverability. Content impacts deliverability, but not in the way many people think it does. In this way, content has a big impact on your reputation and deliverability. Deliverability

How to Improve Email Deliverability

SmartBug Media

This is where managing email deliverability comes into play, and in this blog, we discuss how to improve it. Although the initial returns will be lower, this method guarantees that the majority of your recipients will be engaged customers and interested prospects who open emails—and are far less likely to mark your emails as spam. percent higher open rates and 100.95 Both approaches work fine for deliverability, as long as you maintain consistency.

What your ESP can (and can’t) do for your deliverability

ConvertKit

In episode 11 of the Deliverability Defined podcast, Melissa and I discuss the ways that your ESP can help your deliverability, but also all of the things your ESP can’t help with. What your ESP can do for your deliverability. connection rates. Deliverability Podcasts

10 Tips for Killer Email Deliverability Results

eDataSource

That’s what the black art of email deliverability is all about. Fortunately, you can fix all your deliverability problems by following this handy list of 10 Deliverability Best Practice tips… and by staying in a Holiday Inn Express for a few nights. This really helps with open rates — who wouldn’t want to open an email from Beyoncé? The post 10 Tips for Killer Email Deliverability Results appeared first on eDataSource.