Sharpspring

SEPTEMBER 16, 2021

Some research has found that using emoji actually hurt open rates and increased the number of abuse reports for legitimate emails. Others have noted that emoji may boost the open rate slightly — but only if the subject line is already compelling. After all, this is what convinces your recipients to open your email!

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

SendX

NOVEMBER 19, 2020

Creating email content that resonates with your audiences reduces your email bounce rate and encourages open rates and conversions. By filtering out such contact, you will improve your deliverability rates and open rates, as well as minimize your email bounce rate. Third, choose the right KPIs.

CAN-SPAM 195

CAN-SPAM Email Marketing Tips Click Rate 195

Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns.

Privacy Protection 65

Privacy Protection B2B Marketing Privacy B2B 65

Liveintent

OCTOBER 8, 2021

Start prioritizing clickthrough rates. Arguably the biggest change affecting marketers is the disappearance of clear email open data. This will make it tough to use email open data to optimize send times — an important strategy for email marketing. Here’s what he has to say. ” Interested in hearing more?

Privacy Protection 71

Privacy Protection Privacy Paid Search Agency Marketing & Strategy 71

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

Email Marketing 100

Email Marketing Planning Marketing & Strategy Paid Search Agency 100

Hubspot

SEPTEMBER 24, 2015

What was our open rate? Clickthrough rate? Our unsubscribe rate? Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. These numbers help us improve our email marketing campaigns.

Clickthrough 28

Clickthrough Personalization Email Marketing Click Rate 28

Opt Intelligence

AUGUST 23, 2021

You see, many ESPs look at your email open rate and email clickthrough rate to judge the health of your list. Low opens and clicks could signal a low quality list. They continue to ignore you and you’re no better off than when you started. What is email engagement? Except, you could be worse.

Opt-in 96

Opt-in CAN-SPAM Clickthrough Email Marketing 96

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works. Now, good email content is the trend and the hope.

Email Marketing 118

Email Marketing Planning Trends Marketing & Strategy 118

Sharpspring

SEPTEMBER 29, 2021

As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. They were managing the email strategy for a client who enjoyed 50% open rates on their bimonthly campaigns. While this wasn’t a terrible open rate, they were rightfully concerned about the drop.

Email Marketing 81

Email Marketing Campaigns Work Management Marketing Management 81

SmartBug Media

OCTOBER 15, 2021

Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). These characters increase open rates, and increased engagement means improved sender score. Top email that gets opened more than anything else: Mistake emails!

Email Marketing 52

Email Marketing B2B Marketing Paid Search Agency Open Rate 52

Hubspot

JULY 2, 2014

In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. But email deliverability and open rates are only part of the story. Component #1: Personalization.

Clickthrough 28

Clickthrough Video Marketing Click Rate Email Marketing 28

FMG Suite

JULY 18, 2019

Improve Open Rate and Click-Through Rate. There are two terms you need to be familiar with when analyzing your email marketing performance: Open rate is the percentage of emails you send that get opened. . Clickthrough rate is the number of people who actually click on a link within an email. .

Effectiveness 63

Effectiveness CAN-SPAM Email Marketing Clickthrough 63

Sprout Social

JUNE 10, 2021

With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Personalization by using the customer’s name has a 46.21% open rate while naming a product has a 44.01% open rate. Does using their names increase the open rate?

Email Marketing 127

Email Marketing Planning Newsletter Paid Search Agency 127

distribion

OCTOBER 26, 2020

Together, these metrics can provide a good idea of how successful your email marketing campaign is or has been, as well as which tweaks you might try to take things to the next level: Open rate. According to Smart Insights, the average open rate (including all industries) is 16.22 Clickthrough rate.

Email Marketing 40

Email Marketing Planning Marketing & Strategy CTR 40

Vision6

MARCH 15, 2021

However, as our email metrics show, email open and clickthrough rates can vary wildly by industry. For example, in January 2021, the ‘Engineering’ category had an average open rate of 26.89%, while ‘Insurance & Superannuation’ is up at 54.32%. This has consistently shown an increase in an email’s open rate.

Email Marketing 98

Email Marketing Clickthrough Urgency Marketing Contact Marketing 98

Hubspot

JUNE 8, 2017

Improve clickthrough rate. The welcome email -- which houses the subscription preferences landing page link -- was seeing a 40% open rate, leaving 60% of folks unaware that tailored subscription options even existed. Clickthrough & Open Rate. clickthrough rates, respectively.

Email Marketing 70

Email Marketing Planning Hubspot Work Management 70

Zoominfo

DECEMBER 5, 2017

33% of email recipients open emails based on the subject line alone ( source ). Subject lines with more than 3 words experience a drop in open rate by over 60% ( source ). Personalized emails including the recipient’s first name in the subject line can boost open rates by 29.3% ( source ). Phone Calls 10.

Statistics 100

Statistics B2B Sales Cold Calling B2B Marketing 100

Zoominfo

FEBRUARY 5, 2020

Plain text emails receive higher open rates than HTML emails ( source ). Welcome emails have an average open rate of 82% ( source ). clickthrough rate for mobile devices compared to 19.3% More than 5.6 billion people have an active email account ( source ). The first organic result on Google features a 27.7%

B2B Marketing 100

B2B Marketing Mobile Marketing Planning Statistics 100

Anyword

JANUARY 26, 2022

Email clickthrough rates are a good KPI to measure the success of your content marketing with emails. While open rates might not give you a whole picture, clickthrough rates tell you how likely it is that customers will click on those email links to your page to look at an offer or a product that interests them.

Content Marketing 52

Content Marketing Top of Funnel Content Marketing & Strategy 52

Hubspot

APRIL 6, 2015

Well, we had our highest open rate and clickthrough rate ever with this April Fool''s email. Each of those responses give us an opportunity to keep our engagement going in a constructive way. Is Playing An April Fool''s Prank In Business A Good Idea?

Clickthrough 28

Clickthrough Inbound Marketing Email Marketing Email Campaigns 28

markempa

MAY 19, 2014

One interesting takeaway for SunGard from this effort was CFOs had a much higher email open rate and website download rate when they received an email sent between 7 a.m. Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test [More from the blogs]. on a Sunday morning.

B2B Marketing 120

B2B Marketing Planning B2B Paid Search Agency 120

Hubspot

MAY 26, 2021

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert.

Work Management 96

Work Management Enterprise Management Marketing Management Top of Funnel 96

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Click Rate Email Marketing 52

Litmus

FEBRUARY 1, 2021

The email itself had an incredible open rate of 47.8%! And we’ve done the research: Subject lines that include personalization can result in a 50% higher open rate. The click-to-open rate was well below our average, and we weren’t able to encourage our audience to share what they were grateful for on Twitter.

Click Rate 63

Click Rate Email Marketing Open Rate Clickthrough 63

Liveintent

APRIL 5, 2022

” Axios, for example, doesn’t just rely on quantitative metrics like email open rate and clickthrough rate. . “Data is incredibly important to an audience development person — whether you’re in editorial or not,” Kellett says. “Data practices are really at the foundation of that.”

Ad Building 62

Ad Building Tips Newsletter Clickthrough 62

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Sharpspring

NOVEMBER 23, 2021

As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. Look at how your open rate and clickthrough rates vary over the month. However, keep in mind that unsubscribing takes time. Types of Emails. Then, keep an eye on your metrics.

Email Marketing 83

Email Marketing Planning Marketing Management Marketing & Strategy 83

markempa

JANUARY 5, 2015

A 75% to 80% open rate for nurturing emails. If you found this short excerpt of the case study, clickthrough to read the entire case study with more detail on each step of the program. 33% of invited executives entered the program. “Now we’re expanding all over the firm,” Christine concluded.

Lead Nurturing 120

Lead Nurturing Top of Funnel Email Marketing Lead Ranking 120

Optinmonster

JUNE 21, 2022

This will instantly improve your open rate and clickthrough rate, both of which are going to improve your email domain reputation. This might be obvious, but qualified leads and a higher engagement rate means more prospects will interact with your offers. Improve ROI.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking Leads 52

Optinmonster

NOVEMBER 22, 2023

In fact, perfecting your subject lines is the single most important way to increase your email open rates. Compelling subject lines can be the difference between recipients opening your email, deleting it, or, even worse, reporting it as spam. That’ll hurt your email open rate.

Email Marketing 101

Email Marketing Copywriting Planning Paid Search Agency 101

Martech

JUNE 3, 2022

The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results. Analytics and reporting.

Marketing Automation Services 134

Marketing Automation Services Email Marketing Enterprise Management Work Management 134

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Modern B2B

NOVEMBER 15, 2019

Is our LinkedIn ad clickthrough rate above average? For us, a B2B agency, we always encourage our clients to think all the way through the funnel, not just at the top-line ‘vanity’ stats such as open rate, web visits, bounce rate or time on site. Know your marketing performance: benchmark (and why you must do it).

Advertising Benchmark 60

Advertising Benchmark Planning Paid Search Agency Advertising Agencies 60

Anything Goes Marketing

OCTOBER 11, 2006

UPDATE: Here's another good article on BtoBOnline that provides some additional design and copy tips for B2B email marketing: Open rates increase when you have your corporate name in the subject line (on a side note it would be interesting to know if the "from address" contained the company name as well).

Email Marketing 100

Email Marketing Clickthrough Practices Paid Search Agency 100

Hubspot

JANUARY 5, 2017

For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t. Engagement rates plummet if recipients don’t open your first email, so if they continue ignoring you, the probability of them ever opening your messages is going way, way down.

Email Marketing 78

Email Marketing Marketing & Strategy CAN-SPAM Paid Search Agency 78

BenchmarkONE

MAY 2, 2019

For higher open rates and clickthrough rates, send on a Tuesday. Research is one thing, though — your actual success rates are another. Research shows that the best time to send emails is between 10 am and 11 am. If you’re looking to boost transactions, send your email on a Monday or a Sunday.

Email Marketing 90

Email Marketing Planning Marketing & Strategy Marketing Strategy 90

Liveintent

JUNE 1, 2021

And they’re not just talking about open rates and clickthrough rates, but deeper data signals that paint a clear picture of readers’ interests. How do you drive awareness and engagement with content? Email is full of high-quality data that Likemind uses to identify audiences and personalize content.

Marketing & Strategy 79

Marketing & Strategy Ad Building Newsletter Email Marketing 79