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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?)

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

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Customer Experience Email Marketing Tips

SendX

In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates? According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates.

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Debunking Email Personalization Myths: Part 1 of 2

Act-On

This bears out in our own email testing: using the recipient’s first name and the company’s name in the subject line drove an average 83% improvement in click-to-open rates. We’ve all received the equivalent of a “Hi Matt,” (or the embarrassing “Hi [FirstName]”) opener on an email that otherwise contained zero personalized messages.

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Strong and Effective Email Marketing Requires Effort and Diligence

Biznology

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. These aren’t quite as useful as revenue and profitability metrics, but are far more valuable than process metrics like clickthrough rates.

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Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Open rate Open rate is another critical and popular metric among marketers. One issue with open rate that marketers should consider is that it can be inaccurate.