Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns.

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Privacy Protection Privacy B2B Marketing Open Rate 65

Liveintent

OCTOBER 8, 2021

Start prioritizing clickthrough rates. Arguably the biggest change affecting marketers is the disappearance of clear email open data. This will make it tough to use email open data to optimize send times — an important strategy for email marketing. Here’s what he has to say. ” Interested in hearing more?

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works. Now, good email content is the trend and the hope.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Opt Intelligence

AUGUST 23, 2021

You see, many ESPs look at your email open rate and email clickthrough rate to judge the health of your list. Low opens and clicks could signal a low quality list. They continue to ignore you and you’re no better off than when you started. What is email engagement? Except, you could be worse.

Opt-in 96

Opt-in Clickthrough CAN-SPAM Click Rate 96

Huptech Web

DECEMBER 14, 2023

For example, if your bounce rate is high, you might need to improve your website’s user experience. If your email open rates are low, you can experiment with different subject lines and content. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

SEPTEMBER 24, 2015

What was our open rate? Clickthrough rate? Our unsubscribe rate? Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. These numbers help us improve our email marketing campaigns.

Clickthrough 28

Clickthrough Personalization Marketing Proposals Click Rate 28

SmartBug Media

OCTOBER 15, 2021

Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). These characters increase open rates, and increased engagement means improved sender score. Top email that gets opened more than anything else: Mistake emails!

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

FMG Suite

JULY 18, 2019

Improve Open Rate and Click-Through Rate. There are two terms you need to be familiar with when analyzing your email marketing performance: Open rate is the percentage of emails you send that get opened. . Clickthrough rate is the number of people who actually click on a link within an email. .

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Hubspot

JULY 2, 2014

In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. But email deliverability and open rates are only part of the story. Component #1: Personalization.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Zoominfo

FEBRUARY 5, 2020

Plain text emails receive higher open rates than HTML emails ( source ). Welcome emails have an average open rate of 82% ( source ). clickthrough rate for mobile devices compared to 19.3% More than 5.6 billion people have an active email account ( source ). The first organic result on Google features a 27.7%

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

distribion

OCTOBER 26, 2020

Together, these metrics can provide a good idea of how successful your email marketing campaign is or has been, as well as which tweaks you might try to take things to the next level: Open rate. According to Smart Insights, the average open rate (including all industries) is 16.22 Clickthrough rate.

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Zoominfo

DECEMBER 5, 2017

33% of email recipients open emails based on the subject line alone ( source ). Subject lines with more than 3 words experience a drop in open rate by over 60% ( source ). Personalized emails including the recipient’s first name in the subject line can boost open rates by 29.3% ( source ). Phone Calls 10.

Statistics 100

Statistics Cold Calling Peer-to-peer Marketing Qualified Leads 100

Hubspot

MAY 26, 2021

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert.

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Enterprise Management Work Management Marketing Management Features 97

Anyword

JANUARY 26, 2022

Email clickthrough rates are a good KPI to measure the success of your content marketing with emails. While open rates might not give you a whole picture, clickthrough rates tell you how likely it is that customers will click on those email links to your page to look at an offer or a product that interests them.

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

Salesforce Marketing Cloud

DECEMBER 11, 2023

With its ability to analyze historical customer engagement patterns – such as open rates, click-through rates, and conversion rates – predictive AI can identify the best moments to send emails to individual recipients. One marketer reported how their A/B testing improved 10x using generative AI in email marketing.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Litmus

FEBRUARY 1, 2021

The email itself had an incredible open rate of 47.8%! And we’ve done the research: Subject lines that include personalization can result in a 50% higher open rate. The click-to-open rate was well below our average, and we weren’t able to encourage our audience to share what they were grateful for on Twitter.

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Click Rate Open Rate Clickthrough Twitter 63

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

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Buyer Personas Statistics Click Rate Clickthrough 52

Liveintent

APRIL 5, 2022

” Axios, for example, doesn’t just rely on quantitative metrics like email open rate and clickthrough rate. . “Data is incredibly important to an audience development person — whether you’re in editorial or not,” Kellett says. “Data practices are really at the foundation of that.”

Ad Building 62

Ad Building Tips Newsletter Clickthrough 62

markempa

MAY 19, 2014

One interesting takeaway for SunGard from this effort was CFOs had a much higher email open rate and website download rate when they received an email sent between 7 a.m. Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test [More from the blogs]. on a Sunday morning.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Litmus

MAY 11, 2021

Figuring out the metrics to monitor are usually determined based on the objective of the message (conversion rate of your main CTA), other behavioral indicators (open rate, clickthrough rate, devices and read rates), and health-based points (bounce rate, deliverability, and unsubscribe or spam rates).

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Webinar Metrics CAN-SPAM Deliverability Clickthrough 104

Optinmonster

JUNE 21, 2022

This will instantly improve your open rate and clickthrough rate, both of which are going to improve your email domain reputation. This might be obvious, but qualified leads and a higher engagement rate means more prospects will interact with your offers. Improve ROI.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

Liveintent

JUNE 1, 2021

And they’re not just talking about open rates and clickthrough rates, but deeper data signals that paint a clear picture of readers’ interests. How do you drive awareness and engagement with content? Email is full of high-quality data that Likemind uses to identify audiences and personalize content.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Sprout Social

MAY 24, 2022

Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Social : Audience growth, engagement rate, impressions, reach. Comparing your month-over-month performance will provide the most meaningful insight on how you’re tracking toward goals.

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Paid Content Paid Search Agency Media Paid Social Agency 96

6sense

FEBRUARY 17, 2022

It includes email open rate and clickthrough rate metrics. Advertising engagement rates: This shows if your target accounts are interacting with your paid ads. Content conversion rates: Are your prospects consuming your content?

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

Hubspot

JANUARY 5, 2017

For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t. Engagement rates plummet if recipients don’t open your first email, so if they continue ignoring you, the probability of them ever opening your messages is going way, way down.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Modern B2B

NOVEMBER 15, 2019

Is our LinkedIn ad clickthrough rate above average? For us, a B2B agency, we always encourage our clients to think all the way through the funnel, not just at the top-line ‘vanity’ stats such as open rate, web visits, bounce rate or time on site. Know your marketing performance: benchmark (and why you must do it).

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Once you understand the mechanics of a good subject line, it’s time to craft one that will drive up your open rate.

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Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Optinmonster

DECEMBER 22, 2022

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. This data helps you send the right marketing materials to customers at the right time. Email marketing is also easy to measure. Custom Forms.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. And you’re B2B. B2B emails report a 4.6%

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Newsletter Ad Building Top of Funnel B2B 96

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. From exploring email open rates by company size, to checking out clickthrough rates by annual revenue, there's a lot of great email marketing data available.

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Resources Email Marketing Deliverability Clickthrough 77

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Madison Logic

SEPTEMBER 21, 2023

It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. Keep a vigilant eye on engagement metrics, including impressions, open rates, site visits, and downloads.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

ActiveDEMAND

SEPTEMBER 20, 2017

After all, how can you tell how engaged a lead is if all you have to go on is open rates, clickthroughs, and conversions? When it comes to CRM type of solutions, most of them are based on sales and email data which is helpful but limiting.

Account Based Marketing 53

Account Based Marketing ABM Paid Search Agency Companies 53

Liveintent

MAY 23, 2018

What better way to spur higher open rates and inspire clickthroughs than to tell someone they’ve got to act now ? A lot of the newsletters tout short-term specials, even flash sales such as Travelzoo’s recent “Suite 16” deals that lasted just 16 hours.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Madison Logic

AUGUST 31, 2023

It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline. Accelerate Qualified Opportunities: Focus on engagement metrics like content downloads, email open rates, impressions, and website visits. Pipeline metrics may involve pipeline velocity, conversion rates, and sales cycle length.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52