How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Open rates differ from one industry to another, but the consumer goods industry boasts the highest average open rate at 41.40%. Read on to find out how you can tweak your existing email marketing strategy to give open rates a much-needed boost.

10 Things Every Email Marketer Can Relate To

Webbiquity

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. By Niti Shah.

How to Improve Your Email Clickthrough Rate [Video]

Hubspot

All of the things we''ve talked about up until this point are crucial to know ( growing your list , getting delivered to your contacts'' inboxes , and getting email opens ), but getting clicks on your emails is probably the most important step.

How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]

Hubspot

What was our open rate? Clickthrough rate? Our unsubscribe rate? Did our manager open that email we sent two days ago? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

Hubspot

To solve for this, we set up a smart list using HubSpot''s software to capture all of the people who opened the email but didn''t click -- and we''re launching follow-up emails to that group to keep them informed.

Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation

The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. Tweet Providing relevant and valuable content in webinars is key to a successful strategy.

How to Write Effective Email Subject Lines

FMG Suite

One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. Improve Open Rate and Click-Through Rate. Clickthrough rate is the number of people who actually click on a link within an email. .

The 100 Email Marketing Statistics You Need to Know

Atomic Reach

60 percent of marketers use conversion rates to evaluate the effectiveness of email campaigns. The average open rate of a “Welcome email,” is 82 percent. Automated emails get 119 percent higher click rates than broadcast emails. 21 percent is the average email open rate.

Plain Text vs. HTML Emails: Which Is Better? [New Data]

Hubspot

In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. HTML emails reduce open rates. So if they were getting delivered at the same rate, how were HTML emails underperforming?

Multichannel Marketing: How zombies invaded a B2B campaign

B2B Lead Generation

One interesting takeaway for SunGard from this effort was CFOs had a much higher email open rate and website download rate when they received an email sent between 7 a.m.

Why People Are Ignoring Your Emails [New Ebook]

Hubspot

It’s no secret that an effective subject line is needed to ultimately get an email opened. But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday.

Know your marketing performance: benchmark (and why you must do it)

Modern B2B

Is our LinkedIn ad clickthrough rate above average? For us, a B2B agency, we always encourage our clients to think all the way through the funnel, not just at the top-line ‘vanity’ stats such as open rate, web visits, bounce rate or time on site. When was the last time you looked at your marketing performance (BAU or campaign) to establish your current conversion rate? Ready to start improving on your click through rates or your conversion rates?

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. Improve clickthrough rate.

Lead nurturing via email series and content marketing

B2B Lead Generation

A 75% to 80% open rate for nurturing emails. If you found this short excerpt of the case study, clickthrough to read the entire case study with more detail on each step of the program.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates?

The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates.

The Essential Email Marketing Metrics You Should Be Tracking

Hubspot

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. 2) Conversion Rate. 3) Bounce Rate. 4) List Growth Rate. 5) Email Sharing/Forwarding Rate. 1) Open Rate.

9 Email Marketing Best Practices to Explode Your ROI

Marketing Action

There are reports of pop-ups lifting opt-in rates by 1000%. Dan Zarrella showed a pop-up doubling his opt-in rate with no effect on bounce rates. It’s sliced in an unusually interesting way, in that it shows how personalization can boost open rates in different industries.

6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 2) Your open rates are taking a dive. 3) Your overall clickthrough rates are dismal.

4 Marketing Strategies That Are Way Better Than Bulk Emails

Hatchbuck

For higher open rates and clickthrough rates, send on a Tuesday. Research is one thing, though — your actual success rates are another. Need more tools, advice, and resources that can help you improve your email conversion rates? There was a time (and not even that long ago) that bulk emails were the way to go when you wanted to get the word out about your product or service.

5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. Bounce rates: How many emails bounced back? Open rate. Clickthroughs.

Email 101

5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

1) Email Opens. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. You assume it''ll give you an understanding of how many people are interested enough in your emails that they open them.

How to Get More People to Open Your Emails [Video]

Hubspot

Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? Wouldn''t it be nice to know beforehand if your email would get opened? and I opened the email.

Interesting Infographics: Email Marketing Stats to Blow Your Mind

LEADership

Transactional emails get 8x the opens and clicks of other types of email and can generate 6x the revenue. 53% of emails are now opened on mobile devices (so keep them mobile-friendly!). 23% of readers who first open an email on a mobile device re-open it later.

12 Tips for Amazingly Effective Email Subject Lines

Marketing Action

But if nobody ever opens your messages, they won’t do your business much good. Getting your customers and prospects to open an email can be extremely challenging in today’s crowded marketplace. An effective email subject line is a key factor in opens.

Wearing White Before Memorial Day (Or, Why Marketers Need A/B Testing)

Marketing Action

They were astounded – the email had a 40% open rate, which was much higher than the average. When the marketing team began testing send times, they were surprised to find that weekends received higher-than-average open rates. In this test, the open rates were identical.

A/B 94

9 Email Marketers Explain Why Nobody Opens Your Emails

Hubspot

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates.

Email 80

7 Ways to Increase Email Engagement

Marketing Action

In fact, 33% of email recipients open email based on subject line alone. To be successful, start by thinking about the subject lines that made you open an email in your own inbox. Use of personalisation in subject lines can increase the open rate by 22.2%. Open rate.

Email 103

Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

NEC Companies – By leveraging Account-Based Marketing, NEC has been able to improve engagement with key accounts, increasing their click through rates 8 times higher than in the past. conversion rate from sales appointments to purchase and 251 closed/won deals.

Email Marketing 101: Tips and Best Practices

Anything Goes Marketing

Writing Subject Lines that get Your Email Opened: Here are some great ideas for the copy of your subject line. Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates.

Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

For example, just changing the wording or location of a call to action button could dramatically increase your conversion rate. If your goal is to increase the time spent on your page, but instead, one option ends with a marginally higher click rate, be cautious when deeming this option the winner. Don’t change the subject line AND the length of the email because it is harder to see what made the real difference in your goal KPI (open rates or conversions, for example).

8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

they're just not going to the trouble of opening your message and unsubscribing. If you have a healthy unsubscribe rate -- under 1% -- then don't think of unsubscribes as a bad thing. 7) Open Rate Is an Important Email Marketing Metric.

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The Anatomy of an Effective Marketing Brain [Infographic]

Hubspot

Analysis -- 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x clickthrough rates. Targeting & Segmentation -- Segmented email campaigns produce 30% more opens than undifferentiated messages.

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9 Ways to Use Video In Your Inbound Marketing Strategy

Hatchbuck

Video has the potential to drastically increase your number of built links and embeds as well as boost social shares, all while improving conversion rates in the process. Video and email newsletters go so well together that even including the word “video” in a subject line increases open rates by 19% and clickthroughs by another 65%. Did you know that marketers who use video get 66% more qualified leads per year than marketers who don’t?

How the Travel Industry Approaches Email Marketing (And What We Can Learn)

Liveintent

They opened up their email inventory to third-party advertisers which resulted in an overall increase in email revenue with no negative impact on their offers. What better way to spur higher open rates and inspire clickthroughs than to tell someone they’ve got to act now ?

Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.