Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. Guest post by Eleanor Hecks. Look for common pain points many of your clients share.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Ask your customers and prospects where they go for information.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. The most significant is Customer Journey Analytics, in public beta next month.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

Heinz Marketing

JANUARY 31, 2020

This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. It is easy to see the implications of this for B2C companies but, B2B can be a little less clear. If the cause is meaningful to your peers, you will all be more motivated when getting involved.

Communities 100

Communities Peer-to-peer Business B2B 100

Contently

OCTOBER 21, 2020

The internet allows us to easily access and quantify that social proof, but until recently, it’s been largely siloed to the B2C world. The internet allows us to easily access and quantify that social proof, but until recently, it’s been largely siloed to the B2C world. That’s quickly changing.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Ideal Customer Profiles 109

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 109

Oktopost

JULY 6, 2022

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. Because today we operate in an environment of the empowered customer.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. In the B2C space, this tends to be celebrities, athletes, or social influencers with tons of followers and reach.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 112

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 112

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 109

Email Marketing Gartner Peer-to-peer Privacy Policies 109

Rev

SEPTEMBER 20, 2023

Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. .

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. These professionals have grown up to varying extents with search engines, peer review sites and ever-present social media.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

PureB2B

MAY 30, 2022

In recent years, there’s been an increasing shift in focus towards customer experience (CX) as companies have begun to realize the value of customer-centric approaches. When it comes CX, however, the B2B market is falling behind while their B2C peers continue to consistently deliver outstanding experiences.

Practices 62

Practices Peer-to-peer Ideal Customer Profiles Touchpoints 62

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Trade Press Services

NOVEMBER 26, 2023

Empathy-based or empathetic marketing is a topic often discussed in the B2C space. Empathetic marketing involves seeing the world through the eyes of your customers and other stakeholders. In other words, it’s about putting yourself in your customers’ shoes. Evoking empathy in B2B buyers, however, isn’t always easy.

Campaigns 52

Campaigns Peer-to-peer B2B Thought Leadership Paid Search Agency 52

Zoominfo

APRIL 24, 2020

Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. At ZoomInfo, data is our passion. Glad you asked!

Work Management 227

Work Management Marketing Management Intent Data Business 227

KoMarketing Associates

FEBRUARY 7, 2017

Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? So it’s best to look at these findings as being reflective of the B2C sphere.”. But I would assume that the principle of people being highly influenced by what their peers — colleagues, clients, business partners, etc.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Learn how to embrace data and emerging technologies to better understand and engage customers across the new buying journey at Oracle Modern Business Experience. Feb 24-26, 2020 | Scottsdale, AZ | Website. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Content Standard

OCTOBER 8, 2020

When you boil it down, these are the two levers brands have for winning over customers. Here’s why: It’s true that price is the number one attribute customers weigh when deciding which brands to purchase from. Can I trust this brand to treat its customers well?…to But who do our customers trust?

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Really B2B

JUNE 3, 2020

Of course, there are many ways to do this, but to me one of the best places to start as a B2B marketer is customer experience. I’d say the B2B experience is so much more personal than in B2C. In such challenging times we’re all looking at how best to invest our time, effort and budget to make a positive difference.

Peer-to-peer 53

Peer-to-peer B2B B2B Marketing Course 53

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

KoMarketing Associates

JUNE 7, 2016

ARE B2B MARKETERS ADOPTING MORE MARTECH THAN B2C MARKETERS? The RSG survey results show that MarTech adoption and maturity curves are somewhat similar for B2B and B2C marketers. “The The RSG survey results show that MarTech adoption and maturity curves are somewhat similar for B2B and B2C marketers. WHY OR WHY NOT?

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. Let’s unwrap this package together. What’s on B2B Retailers Wish Lists for Holiday 2020. By selecting the U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. You can craft copy and design changes using their AI tool, and make personalized landing pages and emails customized to what’s known about the visitor.

Marketing Automation Services 97

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 97

Tony Zambito

OCTOBER 7, 2018

Both B2B and B2C (and hybrid) are investing in attempts to capture these interactions. In the form of data and analytics, organizations are hoping to glean informative insights into the purchase behaviors of their buyers and customers. Deeper insights that help us to understand buyers and customers, come from human interactions.

Marketing AI 187

Marketing AI Peer-to-peer Buyer Personas Segmentation 187

sagefrog

APRIL 16, 2024

What’s the Difference Between Ideal Customer Profiles & Buyer Personas? The B2B buyer’s journey is the process potential customers go through before purchasing. Providing the right information and support at each stage can guide potential customers toward purchasing and ultimately improve your sales success.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62