Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

Audience segmentation based on age and location was always a flawed tactic, but it worked—sort of. This is the post-demographic world, but very few brands and publishers are taking notice. We need a way to throw out traditional and tired models of audience behavior.

How to Speak the Same Language as Your Marketing Audience


Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? This practice also helps establish trust. Demographic data is a first stop. Who are you writing for?

How to Get Started With LinkedIn's New Website Demographics


LinkedIn has provided helpful insights and ad tracking for some time now, allowing advertisers to view details about the composition of who this promoted content has reached. Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. Build your audience.

The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women

Content Standard

But in the same way that marketers have branched out from long-standing mediums to embrace new forms of marketing content and experiences, it makes me wonder whether we’ve made similar progress with the audiences to whom we market. The Missing Audience.

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Marketing Envy

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Reading time: 3 great mins. This is huge.

30 fascinating facts about organic vs paid social media


Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Do these facts help you understand organic vs paid social? Organic vs paid social media.

How Putin’s brand inspires Trump


In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.

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15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it.

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4 benefits of using emojis in email subject lines


Know your audience and the demographics to ensure that your audience “gets” the emoji meanings. You also have to have the right tone with your emojis and make sure that your audience understands your tone and meaning and it doesn’t come across as unprofessional.

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How to Better Understand the Size and Composition of Your B2B Audience

Content Marketing Institute

Today, smart marketers operate like niche media publishers, forgoing a massive but unresponsive email database in favor of a possibly smaller but more engaged audience. To convert the names in your database into an engaged audience, you first must understand who is behind those names.

Am I connecting with my customers enough? 10 tips for customer outreach


They are the audience and the characters. Use visual content, and make the story speak to your audience. Help your customers understand how critical their role is, and they will continue to join in the narrative. Social media makes us more accessible to our audience.

4 Ways to Shift Your Thinking to Truly Focus on Your Audience

Content Marketing Institute

Audience first. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. Instead of saying: “We’re going to target this audience.”. Ask: “Who are the people we can help?”

How Well Do You Know Your Audience?


Knowing your audience is key; not only is it expensive trying to market to everyone, but it’s inefficient, too. A lot of businesses have narrowed down their target audience, but have they narrowed it down enough? Consider your own audience—how well do you know them? Take a look at these seven steps to determine your target audience. Are you doing all you can to effectively target the right audience for your brand? How well do you think you know your audience?

The Differences Between Behavioral Segmentation and Audience Segments


The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. Conventional wisdom indicates 18 to 35-year-old males would be the ideal target demographic.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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How to Research Your B2B Audience


You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or for ignoring their pain points and specific motivations. Target Audience.

The Future of Audience Selection: Where AI Can Take Your Campaigns

Modern B2B Marketing

Where do you start when you’re building an audience for your campaigns? But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title.

These 3 Elements Will Help You Reach Your Multicultural Audience

Content Standard

Multicultural audiences have always been at the center of my career. One particular situation that’s worth mentioning has to do with the way some companies will engage and/or acknowledge a multicultural audience. Embracing your many audiences can help get you there.

5 Marketing Plan Examples to Help You Write Your Own


Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. 5 Marketing Plan Examples to Help You Write Your Own. Solve your audience’s problems with your content. You did it.

Tools that help monitor and measure social traffic


All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

Why Agencies Should be Using Custom Facebook Audiences


Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices – targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads. Finding Lookalike Audiences.

50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. In this blog, I’ll outline three ways to help you choose the right social networks for your business. .

6 important data points to record on your customers


Demographics Data. Demographics data includes: Age. Plus you can see how well your customers match your projected demographics when you developed the products or services you’re selling. Customer data is one of the most important parts of your business success.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


This is the bull’s-eye demographic for many companies’ marketing. You give a presentation at 10 AM and turn on its audience recognition to show which people are on your team and which are observers. Its “next best steps” help everyone succeed directly and rapidly.

What Don’t You Know About Your Audience? The 3 Key Components to Identifying Your Audience


In this week’s episode of Creating Your Unfair Advantage , your hosts Jeff Leo Herrmann and Jon Pogact talk again about the power of conducting audience research and why this is the first step to creating your unfair advantage. In order to beat out the competition, you need to know what your audience truly cares about as well as where you can best reach them. The post What Don’t You Know About Your Audience?

How Marketing Financial Services to Millennials Revealed a Winning Formula for Digital Audiences

Content Standard

The result of this dynamic is that some startup brands have reoriented to this way of thinking, and successfully driven business with this demographic. Audiences in general are increasingly (and constantly) present on their mobile devices, and this goes double for millennials.

How to Reach Your Audience with Content Distribution


When you systematically research your audience , you’ll gather the demographic and behavioral data you need to reach them—on the right platform, in the right channel, and at the right time. Content promotion is the act of putting your content on as many channels as possible so that your target audience can find you. Questions to Ask in Reaching Your Audience. Create a clear profile of your target audience. Demographic Data.

How well do you really know your web audience? Does it matter?


What if you could know the job role and the intent of your web audience? It is an exceptionally challenging task to identify and profile your audience to drive targeted messaging when over 95% of your web audience remains anonymous. This is crucial in developing an effective marketing strategy, and makes it easier for us to help you know who else you should target. Previously, marketers were only able to build profiles based on basic demographic and firmographic data.

How well do you really know your web audience? Does it matter?


What if you could know the job role and the intent of your web audience? It is an exceptionally challenging task to identify and profile your audience to drive targeted messaging when over 95% of your web audience remains anonymous. This is crucial in developing an effective marketing strategy, and makes it easier for us to help you know who else you should target. Previously, marketers were only able to build profiles based on basic demographic and firmographic data.

How a Newsroom Approach Helps Barclays Publish at the Speed of News


The newsroom began its revamped content operations by focusing purely on Barclays’s retail customer base, a demographic the organization knew very well. The company felt it had a duty to help its customers understand the implications—and people wanted information fast.

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices


However, there are paid options beyond this realm that help potential customers discover resources. Paid media on channels like Google, Bing, and other search engines allows businesses to connect with relevant audiences who are actively searching for answers to their questions and problems.

Finding Your Ideal Customer: A B2B Guide to the Right Audience


It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right? . However, we can view them as warnings as to what can happen when audiences aren’t fully understood during a major marketing campaign launch. .

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience. Now it was about many touch points, many audiences and tailored offers and messages for each one.

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The secret to communicating with multicultural audiences

Integrated B2B

If your communications strategy is culturally homogenous, you run the risk of alienating a large share of your audience. Follow these guidelines to help maximize the reach of a campaign across diverse demographics. . Know your audience.

Personas: The Key to Knowing Your Audience – This Week in Creating Your Unfair Advantag


Helping you narrow in on and visualize your target audience, each persona should reflect the challenges, goals, and pain points of one of your demographic areas. Rather than regurgitate your audience research notes, you want to repackage them. While all of this may lead to the success of organizations, it will also lead to a career advantage for those marketers helping their organizations to get to the next level.

How to Talk to Freelancers About Marketing ROI


Marketers and brand editors need to meet their contributors halfway, disclosing some basic information about voice, audience, distribution channels, and goals. After the marketing team analyzes audience engagement, consider sharing some of your data analysis with writers.

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Using Audience Data to Power Native Ads


If you’re part of a marketing team at a media company, you’re likely collecting data around your audience’s browsing patterns and preferences. Here’s how you can use audience data to power your native ads: Define a More Granular Audience.

How to Use LinkedIn Showcase Pages to Connect With Your Audiences

Hinge Marketing

But if you’re like many professional services firms, you have a range of service offerings and multiple audiences that you’re catering to. To help address this very issue, LinkedIn created what they’ve coined as Showcase Pages. How Hinge Can Help.

Is Sponsored Content the Right Way to Build an Audience?

Content Standard

Tap Into the Audience You Crave. Paying close attention to the readers’ target interests and demographics will help make sure the dollars you spend are worth it. At the end of the day, sponsored content should be viewed as a powerful way to build an audience.