Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. In the social media industry, your audience demographics can change in what seems like overnight. All Social Media Media Demographics.

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

Audience segmentation based on age and location was always a flawed tactic, but it worked—sort of. This is the post-demographic world, but very few brands and publishers are taking notice. We need a way to throw out traditional and tired models of audience behavior.

How to Get Started With LinkedIn's New Website Demographics

Hubspot

LinkedIn has provided helpful insights and ad tracking for some time now, allowing advertisers to view details about the composition of who this promoted content has reached. Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. Build your audience.

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Marketing Envy

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Reading time: 3 great mins. This is huge.

How to Speak the Same Language as Your Marketing Audience

Act-On

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? This practice also helps establish trust. Demographic data is a first stop. Who are you writing for?

The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women

Content Standard

But in the same way that marketers have branched out from long-standing mediums to embrace new forms of marketing content and experiences, it makes me wonder whether we’ve made similar progress with the audiences to whom we market. The Missing Audience.

Five steps to awesome audiences for campaign efficiency

Choozle

An awesome audience: The people, who are awesome, that you want to serve your ad to. On the hunt for better audiences + greater campaign efficiency? Reach out to your Strategist or our Client Engagement team for help with this!). Number of people in an audience?

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it.

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Should brands take a public stand on social or political issues?

Biznology

Companies are beginning to realize that an authentic, relevant, and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty.

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Decipher Your Audience’s Visual Language with Image Analysis

Crimson Hexagon

Learn how image analytics can give brands superior insight into how they're perceived by increasingly visual-oriented audiences - most notably, teens. But that’s changing, and the driving force behind that change is one demographic: teens. I can’t help it.

Effective types of native advertising for small businesses

Biznology

Find your audience’s platform. Where does your audience hang out the most? Demographic clues will clue you in on where your audience is, but you can figure it out by asking yourself where you get the most follows, likes, and shares.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

How Putin’s brand inspires Trump

Biznology

In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience.

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30 fascinating facts about organic vs paid social media

Biznology

Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Do these facts help you understand organic vs paid social? Organic vs paid social media.

5 Simple Steps for Building Your Owned Audience

DivvyHQ

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. They already had a big owned audience. . What is an owned audience?

4 Ways to Shift Your Thinking to Truly Focus on Your Audience

Content Marketing Institute

Audience first. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. Instead of saying: “We’re going to target this audience.”. Ask: “Who are the people we can help?”

How to Better Understand the Size and Composition of Your B2B Audience

Content Marketing Institute

Today, smart marketers operate like niche media publishers, forgoing a massive but unresponsive email database in favor of a possibly smaller but more engaged audience. To convert the names in your database into an engaged audience, you first must understand who is behind those names.

Using Target Audience Metrics to Build Personalized Content

DivvyHQ

“Target audience” is a little misleading. Generally, a single target audience is built up of multiple personae. How do you find your target audience? Ideally, you configure a target audience at the beginning of your project. It sounds too singular.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

They are the audience and the characters. Use visual content, and make the story speak to your audience. Help your customers understand how critical their role is, and they will continue to join in the narrative. Social media makes us more accessible to our audience.

How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories

V12 Data

How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories. While Facebook can be a lucrative advertising and marketing channel across industries, many brands are unsure how to target audiences in the light of recent changes at Facebook.

4 benefits of using emojis in email subject lines

Biznology

Know your audience and the demographics to ensure that your audience “gets” the emoji meanings. You also have to have the right tone with your emojis and make sure that your audience understands your tone and meaning and it doesn’t come across as unprofessional.

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Non-Gaming Brands Find Value in the Twitch Audience

Content Marketing Institute

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience.

How to Research Your B2B Audience

PureB2B

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or for ignoring their pain points and specific motivations. Target Audience.

2019 B2B Content Marketing Research: It Pays to Put Audience First

Content Marketing Institute

Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. 90% of top-performing #B2B #content marketers put audience’s informational needs first. But resources that can help do exist.

How Well Do You Know Your Audience?

LeadCrunch

Knowing your audience is key; not only is it expensive trying to market to everyone, but it’s inefficient, too. A lot of businesses have narrowed down their target audience, but have they narrowed it down enough? Consider your own audience—how well do you know them? Take a look at these seven steps to determine your target audience. Are you doing all you can to effectively target the right audience for your brand? How well do you think you know your audience?

The Differences Between Behavioral Segmentation and Audience Segments

ActiveDEMAND

The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. Conventional wisdom indicates 18 to 35-year-old males would be the ideal target demographic.

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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These 3 Elements Will Help You Reach Your Multicultural Audience

Content Standard

Multicultural audiences have always been at the center of my career. One particular situation that’s worth mentioning has to do with the way some companies will engage and/or acknowledge a multicultural audience. Embracing your many audiences can help get you there.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

Moving Forward: Expanding Audience Reach by Discovering New Targets

Content Standard

Traffic is growing healthily; content production is a well-oiled machine; your audience reach feels strong and wide. Marketers don’t interact with static audiences. Even the most robust content engine has to keep up with shifting audiences if it wants to survive.

Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff

Parse.ly

We have tools to measure a broad range of things, including where audiences are coming from,” he says. “It’s We created a platform to speak to internal and external audiences at the same time. Harvard’s audience is broad and diverse.

How to Analyze What Works for Your Audience

Sprout Social

The key to driving engagement and growing a social media following is knowing what your audience wants to see. To be successful with social media marketing , you need to create and share content your target audience resonates with. Get to Know Your Audience.

The secret to communicating with multicultural audiences

Integrated B2B

If your communications strategy is culturally homogenous, you run the risk of alienating a large share of your audience. Follow these guidelines to help maximize the reach of a campaign across diverse demographics. . Know your audience.

Smart Data: Marketing to Seniors

AccuData

Medicare Open Enrollment season will be here before you know it, so for those in the financial and healthcare sectors, it’s important to start identifying an audience of seniors. Additionally, AccuData’s SourcePLUS process can help you increase your marketing list even further.

5 Marketing Plan Examples to Help You Write Your Own

Hubspot

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. 5 Marketing Plan Examples to Help You Write Your Own. Solve your audience’s problems with your content. You did it.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

This is the bull’s-eye demographic for many companies’ marketing. You give a presentation at 10 AM and turn on its audience recognition to show which people are on your team and which are observers. Its “next best steps” help everyone succeed directly and rapidly.

How to Reach Your Audience with Content Distribution

PureB2B

When you systematically research your audience , you’ll gather the demographic and behavioral data you need to reach them—on the right platform, in the right channel, and at the right time. Content promotion is the act of putting your content on as many channels as possible so that your target audience can find you. Questions to Ask in Reaching Your Audience. Create a clear profile of your target audience. Demographic Data.

6 important data points to record on your customers

Biznology

Demographics Data. Demographics data includes: Age. Plus you can see how well your customers match your projected demographics when you developed the products or services you’re selling. Customer data is one of the most important parts of your business success.

Why Facebook’s New Custom Audiences Terms Mean You Need Opt-In

Opt Intelligence

Facebook has faced its share of privacy concerns along the way, so it’s no surprise they updated their terms around the handling and utilization of customer data through Facebook Custom Audience targeting. What are Facebook Custom Audiences?

What Don’t You Know About Your Audience? The 3 Key Components to Identifying Your Audience

Fathom

In this week’s episode of Creating Your Unfair Advantage , your hosts Jeff Leo Herrmann and Jon Pogact talk again about the power of conducting audience research and why this is the first step to creating your unfair advantage. In order to beat out the competition, you need to know what your audience truly cares about as well as where you can best reach them. The post What Don’t You Know About Your Audience?

Why Agencies Should be Using Custom Facebook Audiences

ActiveDEMAND

Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices – targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads. Finding Lookalike Audiences.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience. Now it was about many touch points, many audiences and tailored offers and messages for each one.

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