Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Envy

AUGUST 8, 2017

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Creating Tailored Remarketing Lists with LinkedIn Demographics. Reading time: 3 great mins.

Demographics 81

Demographics Linkedin Segmentation Marketing Websites 81

Hubspot

DECEMBER 7, 2017

LinkedIn has provided helpful insights and ad tracking for some time now, allowing advertisers to view details about the composition of who this promoted content has reached. Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? Build your audience.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Webbiquity

SEPTEMBER 28, 2022

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

MARCH 25, 2024

It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. It helps you track responses and tweak your game plan for next time.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Martech

APRIL 19, 2024

Here’s a playbook to help your company succeed when marketing on a local scale. This precision targeting ensures that your message resonates with the right target audience. The key lies in understanding where your target audience spends time and focusing efforts to ensure optimal engagement.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. Source: SuperOffice.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Martech

APRIL 25, 2024

Financial planning, investment advice, legal and health apps and services are top service categories, with hobbies and crafts, DIY projects, cooking, gardening and pet wellness as key interest areas among various subgroups of this generally affluent and retired demographic. Dominate the social platforms Facebook and X.

Television marketing 63

Television marketing Planning Paid Search Agency Peer-to-peer 63

Martech Advisor

APRIL 6, 2020

Let's look at the insights that came through and how it can help marketers. Having a presence on Amazon can provide a major boost to brand reach and engagement, which could help connect with different audience segments and improve sales. Learn More: Your 2020 Amazon Marketing Roadmap. Key Takeaways for Marketers. What's Next.

Amazon 53

Amazon Customer Surveys Peer-to-peer Mobile Advertising 53

SocialPilot

JANUARY 21, 2024

Well, the algorithm only affects the ranking of organic posts, meaning that paid ads remain a great opportunity for you to reach your audience. Boosting a post can help you grow your audience, increases engagement and build brand awareness. And more importantly, you’ll have better chances of reaching your target audience.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

Salesforce Marketing Cloud

MARCH 7, 2024

How can AI help you improve your email segmentation efforts? These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Email segmentation is about having a meaningful conversation with each member of your audience.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Demographics 123

Demographics Startups Customer Surveys Tactics 123

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Launch Marketing

NOVEMBER 8, 2023

These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers. Some demographic components include age, education, job title, geographic location and gender.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. Segmentation: Divide your email list into smaller segments based on demographics, interests, or behavior.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

Navigate the Channel

JANUARY 29, 2024

With the ever-increasing number of platforms and users, it has become a goldmine for businesses looking to expand their reach and connect with their audience. This offers immense potential for businesses, but success depends on whether you are reaching the right audience. Understand their demographics, interests, and preferences.

Social Media 65

Social Media Media Demographics FAQ 65

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Tactics 114

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Gracenote Global Video data reveals that streaming platforms offer 84% of the studio-produced video titles accessible to US audiences.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Blue Flame Thinking

SEPTEMBER 8, 2023

Understanding your website demographics and analytics is a critical step in using data to make decisions. Another big benefit of using data-driven decision-making is content optimization, which allows you to create more content that actually resonates with your audience. These are channels (acquisition) What they do when they visit?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Clear, understandable responses demonstrate your commitment to customer service and help foster lasting relationships. Remember to promptly respond to comments and questions from readers.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget. Click Create. You now have a new GA4 Property.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Thankfully, email makes it possible for you to gain influence with your desired audience over time. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Valasys

APRIL 25, 2024

This approach enables marketers to target their desired audience with precision, optimize campaign performance in real-time, and achieve greater efficiency and cost-effectiveness. This precise targeting helps optimize ad relevance and effectiveness, resulting in higher engagement and conversion rates.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? External data sources like social media also help to build a complete picture. “It Audience data from these sources will help you create personas. Audience data from these sources will help you create personas.

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Even the majority of our own team fit within that demographic. Candidly, we hoped consumer perception was far from reality. This led us to new questions.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Martech

MARCH 27, 2024

We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. While gamers are a ubiquitous multitude, they are not a demographic monolith.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Sprout Social

MARCH 25, 2024

Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. It helps people interested in your topics or themes easily find your videos. What does your ideal buyer look like?

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Martech

SEPTEMBER 28, 2023

It is designed to help brands with their customer engagement strategies across owned channels by evaluating millions of attributes, predicting future customer behavior and prescribing interactions for every customer to meet the brand’s predefined business goals. Insider ’s Sirius AI is a generative AI solution for customer experience.

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125

sagefrog

APRIL 16, 2024

They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts. But we want to help you understand why both are vital to your marketing strategy and how to make both effective. And during the decision stage, providing personalized offers or incentives can help close the sale.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Data redaction. Why we care.

Features 127

Features Marketing Analytics Tools Google Demographics 127

SocialPilot

APRIL 15, 2024

We are here with 7 super tips that will help you increase your social media conversions. What are your follower demographics (age and location)? These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. But don’t worry. Let me elaborate this a bit.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. Understanding the types of B2B influencers Recognizing the different types of influencers will help you understand the different roles they can play in your strategy. Success, however, is not guaranteed.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

SmartBrief - Marketing

JANUARY 30, 2024

Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target. This means going beyond basic demographic information and taking into account factors such as language, values, beliefs, customs and traditions.” They all boil down to this: Representation matters.

Practices 93

Practices Advertising Agencies Planning Best Practices 93