Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. It takes time, but it’s a genuine way to connect with your audience.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. Let’s get started. Moreover, 47.4%

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Buffer

OCTOBER 6, 2022

She’s currently working as the CEO and Lead Trainer at Customer Camp , a company dedicated to helping its clients better understand buyer psychology. What I knew was that I wanted to expand my audience beyond Atlantic Canada, which is where I'm based and where most of my clients are. How do you balance all of those things?

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Kaon

DECEMBER 15, 2015

Original article published on Sales Initiative. According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen. it is critical to deliver compelling presentations that tell your product story right the first time.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Webbiquity

DECEMBER 19, 2023

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Affiliate sales support independent publishing. #6: Alright, now the list. 6: What Needs to be Included on Your Business Letterhead? The first of the oddball posts included here, this one from August 2019.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Make sure to share with your customers and clients too.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom. 2) The budget outlook varies a lot by industry.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

OCTOBER 6, 2021

Your target audience shifted to watching your videos on their smartphones a long time ago. The days of producing widescreen digital video content optimized for audiences lounging at home on computers are over. Start by intriguing your customers with quick, punchy videos that are sufficiently branded without being heavy-handed.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Businesses can successfully rank for valuable keywords by putting together the best answers to their audience’s questions. So, what’s the secret?

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Martech

DECEMBER 19, 2023

Impossible to Ignore: Creating Memorable Content to Influence Decisions By Dr. Carmen Simon Publisher: McGraw Hill The central focus of Dr. Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. Yeah, that was fun.

Paid Search Agency 125

Paid Search Agency Classified Ads Advertising Agencies Work Management 125

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? Thought leadership describes an approach in content marketing that involves tapping into your internal talent, passion, and expertise to answer the most burning questions of your target audience, relative to a specific topic. It’s not dependent on having a certain pedigree.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. Presentation Webinars (a.k.a. Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. Lay the groundwork for deeper customer relationships. Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. retail brands must be present, helpful and authentic online.

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

ClearVoice

FEBRUARY 25, 2021

As marketing content creators, you are in the business of helping customers make better choices. If a brand offers new products from time to time, then that novelty is what draws their customers back to the brand to see what’s new. How clear are you about what your audience wants from your products and/or service?

Customer Satisfaction 82

Customer Satisfaction FAQ Amazon Custom Publishing 82

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Uncover important insights about your audience. There’s no doubt that automation tools help you learn more about your target audience.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. Presentation Webinars (a.k.a. There are many reasons why webinars are important for your business, but one of the biggest is the value they provide not only to you, but also to your customers. What is a Webinar?

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Scoop.it

NOVEMBER 3, 2020

As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Because it’s a golden opportunity to show off your personality, encourage conversation, and show some thought leadership— three things audiences respond well to. Here’s how.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Before you start publishing content, make sure it’s a right fit for your audience. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports. Marketers have to follow this space in order to meet many of their customers where they are.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

Televerde

JULY 5, 2021

Audience engagement is a fast game that’s only getting faster. Customers and companies are interacting on multiple channels nearly around the clock. Email, phone calls, text messaging, live chat, social media — it can be a lot to keep up with, and if you don’t do it effectively, you risk losing customers. Quick Takeaways.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Industry CMS 52

Content Marketing Institute

NOVEMBER 5, 2017

Audience first. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. While it’s not easy to make a genuine shift, here are four twists in perspective to truly make sure your audience is at the center of everything you do.

Psychographics 110

Psychographics Paid Search Agency Customer Satisfaction Lead Scoring 110

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Work Management Marketing Management Media 103

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. The marketing landscape has undergone such massive shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Litmus

OCTOBER 4, 2023

What should you include, how do you present it, and what do you want to say? For example, suppose your company wants to increase customer retention. In that case, your report would have email marketing analytics that signal an engaged audience, like subscriber lifetime value and revenue per subscriber.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 120

Marketing AI Work Management Marketing Management B2B Thought Leadership 120

Lead Forensics

MARCH 12, 2024

Why is it a good idea to present your information in this way? Consider the Target Audience Consideration for your target audience is also important. The wording, style and design should all be guided by your audience. Are they a more creative audience? Check, is there another way you could present the information?

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52

Content Standard

APRIL 16, 2024

Marketers producing AI-generated content at scale risk publishing low-quality content that damages their brand reputation and search authority scores. Aligning SEO content with audience intent and brand priorities Too often brands create content targeting the right keywords, but the wrong searches. The result is wasted time and effort.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. Can you tell us about your current role as SVP, Audience Development at Complex Networks?

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Liveintent

DECEMBER 1, 2021

Publishers must seek new identity solutions that will enable them to continue monetizing their digital properties and remain successful in a cookieless world. Publishers across the globe are most interested in audience data to help them improve yield across channels. Audience data. Customer satisfaction data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Exo B2B

APRIL 10, 2024

This can take the form of commenting on publications by potential customers (prospects) from companies within your target customer base. Sharing relevant articles, publishing original posts that reflect your expertise. Companies can refine their audience with unrivalled precision. Which brings me to the third pillar.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52