Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., In this article, we’re going to take a closer look at why content curation is important and how you can use it to build a loyal audience.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Scoop.it

JULY 2, 2019

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point. The benefits of content curation are endless. Curated content takes less time to generate and publish. We’ve always been proponents of strategic content curation. Optimize your content curation for industry events.

Curation 53

Curation Organization Peer-to-peer Marketing Automation Services 53

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. Unlike websites with full-page takeovers, there is no noise in a newsletter.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Scoop.it

AUGUST 29, 2019

Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how. Why employee advocacy works with content curation.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Video Benchmarks for Creation and Publishing 1.1 Curating Resources 1.2 Get it Free Contents 1.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Onalytica B2B

SEPTEMBER 15, 2017

However, I am a published author, consult, and teach social media marketing and social selling (both at Rutgers University but I also teach social media marketing in Europe at the Irish Management Institute and the University of Jyvaskyla in Finland), and thus therein lies my relationship to the subject. Joe Pulizzi. Ann Handley. Pam Didner.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Digilant

FEBRUARY 2, 2024

During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences. Access to Premium Inventory: With a deeper focus on curation, advertisers can gain access to premium ad inventory that might not be available through other channels.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. But is your industry saturated? Quick Takeaways.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Thinkers360

MARCH 8, 2024

The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. There is no difference in how we calculate the rankings between free and paid members.

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 124

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. At this point in the Web 2.0 Let’s go over nine methods to get started with today.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

KoMarketing Associates

JULY 11, 2019

If you’ve used almost any social media management tool, you’ll be familiar with the idea of “Community Managers,” – basically account admins who plan and post all social media content, and who are tasked with responding to comments and possibly forwarding any complaints to Customer Service. Get extra visibility for your presentations.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. If you’re aiming to boost conversions, you must also address your future customers’ priorities and potential conversion obstacles.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Scoop.it

DECEMBER 22, 2020

Some content is intended to promote the visibility of your brand, introducing it to new people and raising awareness among your customers. It’s a useful effect if you want to encourage customer loyalty or just make your brand known to a wider circle of people. · Brand reputation. Source: SproutSocial.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

xiQ

MARCH 28, 2018

One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer. Curate content from trusted sources to support your thesis. Gain new subscribers.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. It’s certainly possible to write articles entirely with these tools using a one-shot content workflow and publish the output verbatim.

Tools 125

Tools Content Marketing Content Work Management 125

Marketing Insider Group

JANUARY 16, 2023

You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Excel in Customer Service. Memorable customer service builds loyalty among your consumers and makes you stand out from competition. Image Source: Oberlo. Focus on Social Media.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 2 – Build a unified customer view.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Oktopost

JUNE 1, 2023

A scalable social media publishing platform – one that integrates all the other marketing and team management tools you depend on – that automates all those slow, protracted tasks and focuses your attention on the most pressing parts of inbound marketing. The strongest sign that you’re getting it right?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Thinkers360

APRIL 28, 2024

17 Dr. Dennis Merritt Jones DMJ Presentations LLC Contact Dr. Dennis Merritt Jones Score: 36.54 The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. Joybert Javnyuy Score: 39.38 Score: 30.33

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 64

Martech

JULY 26, 2021

Brands must control how they present themselves to the world. Customers expect authenticity in every channel they engage with brands, making UGC a perfect fit for any campaign or program.” Let the customer be creative making the content,” Garofalo said. Do this perfectly and you increase sales. Perceiving the way things are.

Work Management 93

Work Management Marketing Management Curation User-Generated Content 93

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 Content curation is about filtering the stuff that people really need from out of all the noise around it. Content curation is about filtering the stuff that people really need from out of all the noise around it. More wheat, less chaff.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

xiQ

MARCH 28, 2018

One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer. Curate content from trusted sources to support your thesis. Gain new subscribers.

Marketing AI 62

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

xiQ

APRIL 6, 2018

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. The results present a compelling business case for using curated content to engage and influence future Buyers. 60% click-thru 5 – 10% of the times.

Account Based Marketing 79

Account Based Marketing ABM Curation Business 79

Liveintent

FEBRUARY 22, 2022

So what is MPP, and how does it affect publisher direct-sold deals? It’s more important than ever that publishers look to and understand audience engagement at a deeper level, well beyond open rates. These kinds of questions can help publishers uncover insights that can curate more refined audience segments.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey. Allow SmartBug Media’s marketing experts to break it down.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

xiQ

APRIL 6, 2018

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. The results present a compelling business case for using curated content to engage and influence future Buyers. 50 – 90% digest open rate.

Account Based Marketing 62

Account Based Marketing ABM Curation Business 62

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. But the current scenario presents a new challenge for them as they have to build new relationships from ground zero. Why Personality-driven Marketing Works.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. Even Netflix’s CEO Reed Hastings was proud to present the results of the audience’s favorite cereal during his earnings interview last year: 73% preferred Frosties.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Scoop.it

MARCH 18, 2021

These are the center of your content curation strategy. Enrich your curated content with insights. Select the topic you’re curating to. If you’re curating a lot of content all at once, you may want to stagger it throughout the week. feature that lets you set up your own customized feed of content.

Process 53

Process Optimization Curation RSS 53

Anyword

MARCH 15, 2021

We’re proud to help publishers and growth marketers understand and optimize the messages they use to deliver business results across web, social, email, and ads. We generate messages, yes, but we also curate and evaluate those messages to surface the ones that are most effective. Now we can do so better than ever.

Paid Search Agency 98

Paid Search Agency User-Generated Content API Advertising Agencies 98