SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. Exceptional customer service. And guess what?

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools.

Marketing AI 116

Marketing AI Conference Generation Loyalty 116

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Email marketing to customers without consent or a previous business relationship (see exception above).

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Biznology

JULY 26, 2017

David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. Together, we decided to get the customer on the phone and better understand the need. The account manager handed the customer over to the marketing team. The customer was blown away. It’s been a long, but productive, journey.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Edelman Trust Barometer issued a ten market Special Report on COVID-19 , although the data was gathered during the good old days of March 6-10. UK, Australia, India, and Singapore.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

Friedman , economist “Start working with your prospects as if they’ve already hired you.” ― Jill Konrath , sales strategist and consultant “Don’t find customers for your products, find products for your customers.” President “Thank your customer for complaining and mean it. Most will never bother to complain.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

KoMarketing Associates

JUNE 18, 2018

As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

Salesforce Marketing Cloud

OCTOBER 26, 2021

Given these attitudes, it’s easy for some data-dependent marketers to lose hope or feel it’s too late to recapture lost trust. Brands that advertise are going to have to master the art of gaining consumer trust. But using overt data collection can restore interest and rebuild trust. Here’s what we heard: 1. Be explicit.

Privacy 95

Privacy Tactics Terms and Conditions Psychographics 95

Zoominfo

JUNE 4, 2019

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ).

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Zoominfo

JULY 7, 2019

But how your customers feel when they engage with you matters more.” Don’t find customers for your products, find products for your customers.” – Seth Godin Click to Tweet! Sales is not about selling anymore, but about building trust and educating.” – Siva Devaki Click to Tweet! What your process is matters.

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

ClickZ

MAY 19, 2022

Building trust in your brand is hard enough. Director Joe McCallum, and Head of Partnerships Richard Barnwell to discuss how they embraced responsible disruption to provide an authentic message about safe gambling practices, increasing brand trust in the process from 13% to 47%. A branding strategy built on trust.

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

Salesforce Marketing Cloud

APRIL 13, 2023

Eighty-seven percent of business buyers expect sales reps to act as trusted advisors, according to the 2023 State of Sales report. Build trust; close the deal. Trust leads to loyalty, and loyal customers spread the word, keep buying over time, and spend more money when they do. That’s how relationship selling works.

Rules 98

Rules Loyalty Fulfillment Efficiency 98

Customer Experience Matrix

APRIL 13, 2018

Trust has been chasing me like a hungry mosquito. It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention. But I’m also trying to figure out where we all need to go next.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Loyal customers don’t just buy your products—they become brand advocates.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

B2B Marketing Directions

FEBRUARY 28, 2021

A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors. The report focuses primarily on the attitudes and behaviors of survey respondents between the ages of 21 and 40.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Webbiquity

JULY 11, 2023

They understand that businesses trust the opinions of other big names in the same space or industry. So, they transform their high-profile customers into B2B influencers, spotlighting their success stories. Just look at Okta, the identity management and security provider that’s nailed this art of relationship building.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Zoominfo

MAY 21, 2019

Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! 5 Online Reputation Management Strategies for Driving Brand Trust. In fact, 54% of customers say they don’t trust brands ( source ). Continue reading. Let’s get into it!

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Navigate the Channel

JANUARY 2, 2024

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. They offer a glimpse into the experiences of previous customers, helping prospective buyers make more informed choices. Older reviews may not reflect a business’s current status.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Salesforce Marketing Cloud

JANUARY 3, 2024

They help you hook the right customers — those who would benefit most from what you have to offer. The right customer will buy what you’re selling, use it, and be better for it. This will help you stand out from generic pitches and show the customer you’re focused on them. Share who your customers are.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Data takes center stage in building trust. Sensitive customer data stays private, and customers stay satisfied. In today’s AI boom , businesses are recognizing that data fuels the digital engine of best-in-class customer experiences. Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Heinz Marketing

JUNE 16, 2021

According to HubSpot, when sales and marketing teams work together, companies see 36% higher customer retention and 38% higher sales win rates. Sales and Marketing Alignment starts with Leadership: Leadership drives the attitudes of their teams. This trust is built over time. But I strongly believe it is much more than that.

Organization 126

Organization Top of Funnel Barriers Marketing Funnels 126

ClickZ

FEBRUARY 9, 2023

This, coupled with a growing public awareness and concern for digital privacy, has led to the undermining of the already questionable feasibility of comprehensive attribution throughout the customer acquisition journey. Will the consumer attitudes towards the collection and processing of their data also shift?

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Adobe Experience Cloud Blog

MAY 12, 2020

What ties them together is that they’ve had a profound, positive impact on how business works and customer attitudes – and hopefully will continue to do so. . Now we all trust digital services. Growth in the trust of digital services has been created by necessity. Fewer big events and more free stuff.

Work Management 159

Work Management Marketing Management Lead Ranking Paid Search Agency 159

Salesforce Marketing Cloud

JULY 10, 2023

Building trust within the organization allows individuals to feel secure in their roles and motivates them to explore the potential of AI. By cultivating a positive attitude toward change, organizations can set themselves up for the opportunities of an AI future. Encourage your teams to embrace change and take risks.

Barriers 75

Barriers Ethics Digital Transformation Training 75

Hubspot

DECEMBER 27, 2022

There's a big difference between building rapport with customers in-person versus building rapport through the phone. On a sales call, you must gauge their tone, form trust, and engage prospects through your words and delivery. Open with a positive attitude and a clear directive. Let’s break it down. times higher success rate.

Ad Building 62

Ad Building Tips Ideal Customer Profiles Positioning 62

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. It’s essential to anonymize data and focus on user segments and benchmarks rather than individuals to respect customer privacy. Champion privacy.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey. Can you generate leads with content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Customer Experience Matrix

OCTOBER 14, 2019

But it also means that fears of a Google/Facebook duopoly controlling all access to new customers are clearly overblown. Regulatory pressures, changing consumer attitudes, and new competition should further deflate them every day. What does all this mean for martech in general and Customer Data Platforms in particular?

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

TowerData

OCTOBER 25, 2022

How can you build more trust? They give you something of value (their email address) in exchange for whatever you have promised, but trust-building begins even before that. Use language that persuades customers to hand over their most trusted email address instead of a burner or throwaway. These 10 steps are key: 1.

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52

ClearVoice

OCTOBER 31, 2023

By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. Brand associations and attitudes: A well-constructed brand can evoke positive emotions. The goal is to create a sense of urgency so customers make quick buying decisions.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. Brand associations and attitudes: A well-constructed brand can evoke positive emotions. The goal is to create a sense of urgency so customers make quick buying decisions.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Salesforce Marketing Cloud

MARCH 7, 2023

Reliable Automation must be accurate and dependable — especially when it helps process more than 100 billion customer interactions daily. Flo would never leave a treehouse behind, and can be trusted to keep his contagious enthusiasm wherever he goes. See how automating workflows can help your teams become more efficient.

Communities 98

Communities Copywriting Forecasting Automation 98

Salesforce Marketing Cloud

MARCH 7, 2024

6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Getting it right means more conversions and ultimately, a more satisfied customer base. Segmentation allows you to speak the language of your customers.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. It starts with building an audience of existing customers, prospects or a desired audience. This helps create stronger connections between customers and brands and drives long-term business growth.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Salesforce Marketing Cloud

MARCH 8, 2022

Significant enthusiasm gaps exist between men and women’s attitudes about fair pay, healthcare, family leave, and flexible scheduling. Customize career progression pathways for women that map to broader organizational goals, build leadership skills, and fill skills gaps. Prioritize work-life solutions that matter to women.

Companies 98

Companies High Quality Lead Lead Scoring Lead Ranking 98

Scoop.it

AUGUST 4, 2022

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Furthermore, brands have looked to adopt more outspoken stances on the virtues that are closest to their target audiences, as well as encouraging the use of social proofs to establish trust.

Curation 74

Curation Brand Identity Branding Paid Search Agency 74