Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 242

Business Blogging Enterprise Management Work Management Marketing Management 242

Webbiquity

JANUARY 9, 2024

Expert Round-Ups What Is an Expert Round-up An expert round-up is an article that is largely built by asking experts to answer a single question, such as “What is their favorite tool or tip for doing X”. Make sure to make the article easy to follow and useful. These articles all relate to a similar topic.

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Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

SEPTEMBER 10, 2014

You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. Who can I tell?!"

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Paid Search Agency Companies Blogger Curation 28

Webbiquity

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). How Blogging Used in Content Marketing? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. (

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Statistics SMB Content Marketing Planning 100

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

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Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

MARCH 18, 2015

Most marketers dream about the day their blog has "made it.". Or maybe, it''s when your blog makes a "blogs to watch" roundup. Recently, we launched a new ranking tool called Inboundrank -- using different parameters like traffic, domain authority, and social shares, we ranked the top marketing blogs in the U.K.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Writing on the Web

JUNE 11, 2010

This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs. When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business. What about you?

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B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc.

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Rules Content Digg Press 100

Hubspot

JULY 8, 2011

While there are quite a few elements that make up a successful blog post , one of the best things you can do to capture readers' attention and entice them to first view your post is to write an awesome blog title. To share some best practices for writing attention-grabbing, view-worthy blog titles, I decided to turn to the data.

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Tips Stats Urgency Marketing Hubspot 28

Optinmonster

SEPTEMBER 12, 2023

Generating consistent and engaging blog ideas can be challenging. If you’ve ever found yourself searching for fresh blog post ideas or pondering over the most trending blog topics, you’re not alone. The quest to discover what to blog about is a universal challenge, but fear not! Virtual Reality: Beyond Gaming.

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. What Is a Blog? A blog is literally short for "web log." The Curated Collection Post.

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Template CMS Development Domain Buyer Personas 101

PureB2B

AUGUST 21, 2016

These readers could potentially become a regular part of your blog readership, and you’d be increasing your thought leadership with readers who have not heard of your brand yet. Note that the link should point to the actual article and not just your home page. Syndicate to Sites with Greater Authority Than Yours. Before You Go.

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Tips Content Thought Leadership Cable 48

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Industrial Marketing Today

JULY 20, 2010

That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties. Achinta Mitra July 23, 2010 at 11:39 am Jack, Thanks for visiting my blog and leaving your comment.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? The Curated Collection Post. The List-Based Post.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it!

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

JANUARY 4, 2011

Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. Start a Shared Doc for Blog Ideas. Create a simple Google doc for employees to contribute their blog post ideas at any time. Build a Blogging Schedule.

Generation 28

Generation Marketing Qualified Leads Leads Lead 28

SmartBug Media

NOVEMBER 16, 2022

multimedia, infographics, blog articles, or even stand-alone social media posts ) breathes new life into your content and gives you additional opportunities to engage prospects in the format that best aligns with their stage of the Buyer’s Journey. Some ideas to get started include: Inviting an influencer to write a guest blog article.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

ClearVoice

JULY 12, 2022

Mention the term “blog,” and what might come to mind are personal musings on everything from fashion to relationships. But blogging has also become a crucial marketing and retention strategy for brands. According to Ahrefs , more than 600 million blogs are online, and 77 percent of all internet users read blog posts.

Thought Leadership 96

Thought Leadership Curation Comparison Adsense 96

Industrial Marketing Today

SEPTEMBER 27, 2010

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” Solution: Curate content and make it easily searchable. Kerry O’Malley´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. By creating quality content, you'll give your company the opportunity to be seen by reporters who may want to link to your story for their article. Do I hear the sound of guest blogging ?

Content 28

Content Tagging Hubspot Public Relations 28

Mailmunch

MARCH 30, 2021

Have a website blog that you are proud and passionate about? That is the number of active blogs as of 2021, only set to increase in the upcoming years. Blogging is a great way to build an engaged audience, regardless of your business goals. Provide social proof within your blog. Well, so do 600 million others. .

Marketing Websites 63

Marketing Websites Word of Mouth Budget Programs Blogger 63

Hubspot

NOVEMBER 10, 2014

Check out this blog post.). Buffer’s blog has a distinctive image style. On the Worn Wear blog, you can read user-submitted stories about their Patagonia products, like this one: Here’s what Jack Wilson, pictured on the left, wrote: Before the trek I went shopping for cold weather clothing. 2) Use fan-sourced content.

Merchandising 28

Merchandising Practices Best Practices Amazon 28

Webbiquity

OCTOBER 31, 2017

Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. After all, what’s a more appealing blog post title? ” YOUR ideal number of expert opinions depends entirely on industry, audience, content type, topic, targeted devices / channels and length of responses… The key?

Opinions 224

Opinions PR Outreach Paid Search Agency 224

Sprout Social

OCTOBER 10, 2019

Strive to stick to the golden rule of rule of content curation that says only 20% of what you post should be self-promotional. Related Articles. After all, your business’ blog is about so much more than SEO. Tailoring your blog content for Facebook doesn’t mean compromising quality or resorting to clickbait , though.

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Facebook Paid Search Agency Curation Stats 111

Only B2B

FEBRUARY 9, 2018

2 Reasons Your Startup is Not Getting Leads from Your Blog (+How to Fix It). So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. Oh god, blogging is this high maintenance?

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Marketing Insider Group

JULY 10, 2012

I am no crazy expert like Scott Stratten (@ Unmarketing ) who wrote one of the most shared blog posts ever about his 50,000 tweets , but in looking at my Tweetstats , I noticed something interesting: I waited 3 months before sending a single tweet. Include a link to your blog or Linkedin profile. Then in October of 2009, I sent 55.

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Twitter Tips Curation CAN-SPAM 100

Webbiquity

JULY 26, 2010

Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). How to Convert Readers into Clients on Your Blog , May 26, 2010. T-Mobile Curates Web Content , June 29, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Personalization.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

Biznology

AUGUST 16, 2017

Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. What differentiates a business blog From a publisher?

CMS Development 128

CMS Development Business Blogging Top of Funnel Work Management 128

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Personalization.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Webbiquity

JANUARY 27, 2014

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

CoSchedule

FEBRUARY 27, 2023

Whether you’re starting a new blog or you’re in the marketing trenches day in and day out, inspiration can be hard to come by. Learning from other successful blog examples can help you create a content strategy of your own. Download the blog post bundle to get templates to help you organize, write, and manage your blog.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Hubspot

OCTOBER 4, 2011

Regularly coming up with awesome content ideas is one of the toughest challenges business bloggers and inbound marketers face. Oftentimes, coming up with the blog article idea itself is half the battle. We have a funny feeling you'll come up with something great to blog about by the time you finish reading this post.

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Blogger Curation Aggregators Inbound Marketing 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# While it’s ok to post your blog posts to Twitter, etc., Un-clog your blog. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40