How to pitch your GTM messaging to a full range of personas

Tomorrow People

We document our findings and analysis in playbooks for you to share throughout your organization so that everyone feels confident in pitching conversations at the right level to a mix of personas

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Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

According to data from, and analysis from Norada , median listing prices are up 12.4% The post Appraising Real Estate Content Consumption [Analysis] appeared first on Marketing Insider Group. Can you remember the last time you worked in your office?


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RPO Improves Long-Range Talent Placement

Aberdeen HCM Essentials

Doing this in reverse is saddling the average firm in Aberdeen’s data-sets with up to four recruitment, sourcing, and candidate processing solutions with data management and metric analysis centered on the applicant tracking system (ATS). The post RPO Improves Long-Range Talent Placement appeared first on Aberdeen.

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)


Advanced email testing and analysis. At the price range that they’re at, I was quite surprised by the number of features provided in the visual automation builder. With Mailchimp you get in depth reporting analysis with geo-tracking, heatmaps etc.

How to Conduct a Market Opportunity Analysis


That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? Here are five important benefits you’ll get from market analysis.

Content Marketing Analysis: Who’s Winning the Master Data Management (MDM) Market 

Marketing Insider Group

Using data, and tools, and research that’s publicly available to anyone, we’re going to conduct a content marketing analysis of various industries. The keyword analysis we do also allows us to understand where a company’s organic search traffic is coming from. Backlink Analysis.

How to Perform an SEO Competitor Analysis

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. Table of Contents.

A Simple Guide on How To Conduct Backlink Analysis


Let's cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis. What is backlink analysis? Backlink analysis is like the SEO version of going to the doctor for a check-up. Need help finding a backlink analysis tool?

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

The much-evolved fruits of that effort were released today as the Marketing Foundations Analysis Tool , a fully automated system that asks users a series of questions about their current systems, marketing programs, and company background, and returns recommendations for system changes and how to manage the transition. The Analysis Tool asks about: - nine types of marketing programs , ranging from customer profiling to real time interactions to loyalty programs to marketing measurement.

How to Perform a Competitor Analysis to Boost SEO

Method and Metric

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. But first of all, what is a competitor analysis? Step 5: Deep diving into content analysis.

How to Use BuzzSumo for Online Content Analysis of Industry Headlines


This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. All you need is a fairly good idea of your topics in order to use BuzzSumo for an in-depth online content analysis of your best headline opportunities. Here’s what your results would look like: As you can see, that’s a pretty wide range.

Is Your SEO Competitive Analysis Misguided?


Running an SEO competitive analysis can be a comforting experience. But in the wide sea of search possibilities, SEO competitive analysis gives you some direction. It sounds simple, but starting your SEO competitive analysis with the wrong targets could mislead the entire process.

Tired of Waiting for IT to Generate Your Reports? Try Ad Hoc Analysis


This is where ad hoc analysis comes in handy – you can run your own queries as you need them. It: Saves time – When everyone is able to run their own analysis, they don't have to wait days or weeks for IT to get to it. You typically run ad hoc analysis as a response to an event.

Strengthen your competitive analysis strategy with social listening

Sprout Social

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Get started with competitive analysis today. Visit our website to learn more about Sprout’s competitive analysis offering. .

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

Step By Step Guide to an SEO Competitor Analysis for Your Ecommerce Site


Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site. An SEO competitor analysis will allow you to learn from your top SEO competitors’ strengths and weaknesses for your own SEO strategy. This is where an SEO competitor analysis comes in.

An interview with Stephen Cheliotis: CEO, Centre for Brand Analysis


This month David interviews Stephen Cheliotis, Chairman of the Superbrands Expert Councils and Chief Executive of The Centre for Brand Analysis (TCBA). I think there’s a whole range of benefits that a strong brand provides the brand owner. B2B trends Brand personality Centre for Brand Analysis Stephen CheliotisEvery month David Willan interviews leading experts in from the world of marketing and B2B.

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage. To do a competitive content marketing analysis, take a list of your content marketing competitors and follow these three steps: Take inventory of your competitors’ content. Blog articles: Frequently published, short-form content gives insight into the range and relative importance of content topics and keywords.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 


This piece at CMS Wire does a nice job of running through the basics of intent data use cases for marketers , ranging from modeling the customer journey to hyper-personalizing communications. Analysis and weighting of data. Ray Estevez, True Influence Chief Data Officer.

A Comprehensive Analysis of the New Domain Authority


Thus, if your Domain Authority drops a few points, you are well within the range of normal. That seems really high for "high-quality" auction domains, but even a cursory glance at the backlink profiles of domains that are up for sale in the $10K+ range shows clear link manipulation. Posted by rjonesx.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker


This piece at CMSWire does a nice job of running through the basics of intent data use cases for marketers , ranging from modeling the customer journey to hyper-personalizing communications. Analysis and weighting of data. Ray Estevez, Chief Data Officer, True Influence.

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. Here are five misconceptions in the analysis of online marketing tactics that need to be considered when evaluating B2B marketing performance and making judgments on what works and what needs to be improved.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 


This piece at CMSWire does a nice job of running through the basics of intent data use cases for marketers , ranging from modeling the customer journey to hyper-personalizing communications. Analysis and weighting of data. Ray Estevez, Chief Data Officer, True Influence.

Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights


Posted by faisal-anderson Log File Analysis should be a part of every SEO pro’s tool belt, but most SEOs have never conducted one. Let's demystify Log File Analysis so it's not so intimidating. In this guide, we will be focussing on Excel to perform Log File Analysis, but I’ll also discuss other tools such as Screaming Frog’s less well-known Log File Analyser which can just make the job a bit easier and faster by helping you manage larger data sets.

A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

Managing and providing value to such a wide-ranging membership is no small task, especially given AACSB’s relatively small staff—time and efficiency are precious commodities. The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology.

How to Crush Your SaaS Marketing With Cohort Analysis


To accomplish this, you can use cohort analysis, as Nick Franklin of ChartMogul has discussed in his growth-hacking course. In today's post, I'm going to share one of the most important ways that SaaS marketers can use cohort analysis to help improve their user onboarding and free-trial conversion rate. But first, here's a little background on cohort analysis in general. SaaS Marketing and the Importance of Cohort Analysis. Free Trial Cohort Analysis by Buyer Persona.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

Say It With Feeling: How Social Media Content Benefits From Sentiment Analysis

Content Standard

While a few viral hits seemed destined for success from the get-go, most content that reaches this peak digital velocity is the product of data-driven analysis combined with expert intuition. This algorithmic approach, known as sentiment analysis, is harnessing big data to mine critical new insights into consumers’ behavior and their relationships with brands through the services they offer, the experience they provide, and the content they publish to social media and beyond.

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

Hinge Marketing

These firms can range anywhere from individuals to boutique firms to industry juggernauts, and anywhere in between. What is Competitive Analysis? Competitive analysis lives under the market research umbrella. Collecting the data used in competitive analysis is best obtained through multiple vantage points, specifically through the eyes of your clients and prospects. It is import to conduct competitive analysis and refresh your competitive radar often.

862 Hours of Inbound Marketing: A Statistical Analysis


Data ranging from two employees in Month One to eight employees by Month 18. If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). Sports founders set a few statistics as the end-all, be-all numbers for the games they created over a hundred years ago—but, for example, do we actually know if batting average is the best measurement of a hitter?

10 Things to Double-Check Before You Begin Your Next Campaign Analysis


And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. To help you avoid a big miss, I've compiled a list of little things to look for before you dive into your next analysis. 10 Things to Double-Check Before You Begin Your Next Campaign Analysis. I've made my fair share of analytics mistakes in the past.

To Maximize Your Winning Strategy Avoid Punting | What’s Your Edge?

Measure Up Marketing

That means you need the data to make realistic risk assessments and the potential range of outcomes so that when you are on the fourth down you are prepared to score. risk analysis risk management scenario planning Strategic Planning strategy What's Your Edge

The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images


Arousal ranges from excitement to relaxation. Dominance ranges from submission to feeling in control. When we looked at how these levels varied among viral images, our analysis revealed that there are three ideal combinations of arousal and dominance that accompany highly viral emotions. These days, we’re inundated with digital noise from the moment we wake up.

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Why the Mean Is Killing Marketing Data Analysis [Excel Tips]


You can either enter the individual numbers separated by commas, or you can enter a range of cells with numbers (i.e. Have you discovered other common data analysis mistakes? 65 charts new charts from MarketingCharts, plus research analysis and insights. If you're an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures.

How Columbia Care Inc is redefining Cannabis retail


Columbia Care’s diverse product range that spanned from medical states to other states where the products were being used for adult recreation. Social listening for sentiment analysis.

The 17 Best Keyword Research Tools for SEO and SEM


A free tool that provides suggestions for related keyword phrases in a wide range of languages, across Google, Bing, YouTube, Amazon, and the app store. 11) Live Keyword Analysis. An on-the-fly keyword analysis tool: enter up to three keyword phrases along with a block of text and instantly see the keyword density for each phrase. 13) SEO Book Keyword Research & Competitive Analysis Tools Gadget.

Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites

Directive Agency

CTA Psycho-Analysis Spreadsheet. This blog post will dive into the analysis of these CTAs and how they can be focused/improved. We chose to focus our data set on these above-50-DA sites because an optimized CTA can generate the biggest improvements in this range. The last common CTA issue under analysis in this post is poorly placed CTA buttons. The post Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites appeared first on Directive Consulting.