The Top B2B Marketing Trends for 2018 – A Meta-Analysis


The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

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Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. Key Takeaway: A range of performance metrics needs to be considered when determining the type of content marketing themes to recommend ongoing.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

3) The investment needed for the range of discounts. accurate analysis to ensure profits are maximized. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. Discounting to attract new customers has been.

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage. In #content competitive analysis, look at publicly visible markers of popularity and engagement.

A Comprehensive Analysis of the New Domain Authority


Thus, if your Domain Authority drops a few points, you are well within the range of normal. That seems really high for "high-quality" auction domains, but even a cursory glance at the backlink profiles of domains that are up for sale in the $10K+ range shows clear link manipulation.

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn


The research is based on an analysis of 10 million articles shared on LinkedIn. Note: In our analysis above we only included three-word phrases that were used on at least 100 unique domains. What is interesting is the wide range of words that are combined with ‘how to’.

How to Use Excel to Run a Blog Content Analysis


How to Use Excel to Run a Blog Content Analysis. Before you begin your analysis, you'll need to start by cleaning up the data. Now that your data is clean, you can begin your analysis. For the "range lookup," put "FALSE." What other content analysis questions do you have?

How to Crush Your SaaS Marketing With Cohort Analysis


To accomplish this, you can use cohort analysis, as Nick Franklin of ChartMogul has discussed in his growth-hacking course. But first, here's a little background on cohort analysis in general. SaaS Marketing and the Importance of Cohort Analysis.

How B2B Marketing is Changing in 2018

While these marketers cited a wide range of priorities for this year, three-quarters of the nearly 100. data from disparate tools for analysis remains a. As with marketing priorities, the 90-plus responses to this question covered a wide range, with. 1How B2B Marketing.

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

Hinge Marketing

These firms can range anywhere from individuals to boutique firms to industry juggernauts, and anywhere in between. What is Competitive Analysis? Competitive analysis lives under the market research umbrella.

Say It With Feeling: How Social Media Content Benefits From Sentiment Analysis

Content Standard

While a few viral hits seemed destined for success from the get-go, most content that reaches this peak digital velocity is the product of data-driven analysis combined with expert intuition. Marketers know that consumers gravitate toward content with a strong emotional hook.

Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites

Directive Agency

CTA Psycho-Analysis Spreadsheet. This blog post will dive into the analysis of these CTAs and how they can be focused/improved. We chose to focus our data set on these above-50-DA sites because an optimized CTA can generate the biggest improvements in this range.

862 Hours of Inbound Marketing: A Statistical Analysis


Data ranging from two employees in Month One to eight employees by Month 18. If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball).

The 17 Best Keyword Research Tools for SEO and SEM


A free tool that provides suggestions for related keyword phrases in a wide range of languages, across Google, Bing, YouTube, Amazon, and the app store. 11) Live Keyword Analysis. 13) SEO Book Keyword Research & Competitive Analysis Tools Gadget.

10 Things to Double-Check Before You Begin Your Next Campaign Analysis


And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. 10 Things to Double-Check Before You Begin Your Next Campaign Analysis.

The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images


Arousal ranges from excitement to relaxation. Dominance ranges from submission to feeling in control. These days, we’re inundated with digital noise from the moment we wake up.

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The 29 Best Social Media Monitoring Tools


Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

Why the Mean Is Killing Marketing Data Analysis [Excel Tips]


You can either enter the individual numbers separated by commas, or you can enter a range of cells with numbers (i.e. Have you discovered other common data analysis mistakes? 65 charts new charts from MarketingCharts, plus research analysis and insights.

Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. content analysis crm data science predictive analytics recommendation engines sales enablement semantic analysisHighspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials.

The 15 Best Special-Purpose SEO Tools


Sample review: “I use Xenu because it allows me to take a full analysis of a websites broken links. It scrapes the entire website and spits out a great report in HTML format, which can be saved for later analysis.”

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How to Conduct Competitive Analysis to Step Up Your Content Strategy


If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. Now comes the subjective component of your competitive content analysis.

Benchmarking Series: Entertainment Industry


This analysis includes nine key industry sectors we classify in the Entertainment category: Gambling; Movies and Videos; Music; Online Entertainment Guides and List; Performing Arts; Sports and Teams; Stadiums, Venues and Theaters; Theme Parks and Attractions; and Ticket Agents and Brokers.

How to Decide If Your Idea Should Be an E-book or a Blog Post


Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces. There are a million ways to fill that space, though an ideal range probably spans 400 words to 1,500 words. Is it timely news analysis on a new report about emoji usage ?

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How to Decide If Your Idea Should Be an E-book or a Blog Post


Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces. There are a million ways to fill that space, though an ideal range probably spans 400 words to 1,500 words. Is it timely news analysis on a new report about emoji usage ?

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Benchmarking Financial Services


Our benchmark series continues with an analysis of Financial Services. Inbox rates range from 97% for brands in the top quartile for that metric (all quarters), down to 49% in the bottom quartile (Q1 2019).

2018 Deliverability Benchmarking Series: Q4 Retail


Inbox rates range from 95% for brands In the top quartile for that metric, down to 53% in the bottom quartile. Benchmarking Trends & AnalysisAll email marketers rightly want to know how they’re doing in relation to their industry peers.

Close up, nobody is normal: Generation clash or ageism?


There’s a Brazilian song that says something along the lines of “looking from a close range, nobody is normal” (“ de perto ninguém é normal ,” Vaca Profana, Caetano Veloso , if you need to know).

HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

Still, the average revenue per client is nowhere near Marketo, which is in the $30,000 to $40,000 range. hubspot financial analysis hubspot ipo hubspot s-1 marketing automation industry growth HubSpot filed its much-anticipated S-1 for a public stock offering yesterday.

How CSR and social activism are defining brands today


For example, the pay equity issue has three dimensions that are being carefully analyzed: the range of compensation from the lowest to the highest, measured by a comparison to the median employee pay (e.g.

Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

Model Range of Interactions : the SMB buyer is rapidly changing their range of behaviors depending on the context of their situation. Accounting for these ranges of behaviors puts your organization in the right place at the right time -the SMB buyer’s time.

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Saffron Technology Organizes Data into Memories

Customer Experience Matrix

As I was preparing my June 3 review of link analysis vendor Centrifuge Systems , Centrifuge introduced me to their business partners at Saffron Technology. Saffon’s approach lets it handle the subject-verb-object triples used in semantic analysis. The system also counts of how often each item pair occurs in the source data, supporting statistical as well as semantic analysis. Customer systems have been in the one-terabyte range.

3 Questions With Tameron Baker

Blue Flame Thinking

With your broad range of interests, what made you decide to focus on analytics and pursue a position at Blue Flame Thinking? Uncategorized Digital blue flame thinking bft tameron baker analytics data analysis tech

Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

The net result of this is a single system that performs all the tasks needed to exploit the wide range of information available about customers and prospects. marketing data marketing automation crm predictive modeling social media monitoring semantic analysis sales automation

Subscriber Inactivity Impact


It’s admittedly not a scientific survey, but it does represent a wide range of retail types and inbox performance. Trends & Analysis

How long does it take a user to interact with the ROI / TCO Calculator / Sales Tool and generate an analysis report?

The ROI Guy

This can range from 2 to 10 minutes for on-line calculators with just a few questions, or 10-20 minutes for more complex sales tools. ROI / TCO Calculators and Tools require the user to answer questions, review results, and prepare a report.