The Ultimate Guide to Competitor Analysis
Brandwatch Marketing
APRIL 5, 2024
Want to know how to do a competitive analysis? We run through everything from identifying competitors to analyzing them in a range of areas.
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Brandwatch Marketing
APRIL 5, 2024
Want to know how to do a competitive analysis? We run through everything from identifying competitors to analyzing them in a range of areas.
Sprout Social
MARCH 7, 2024
Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.
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Tomorrow People
JANUARY 8, 2021
We document our findings and analysis in playbooks for you to share throughout your organization so that everyone feels confident in pitching conversations at the right level to a mix of personas. We work at speed, uncovering industry, competitor, and persona insights that form the basis of a comprehensive GTM strategy.
Marketing Insider Group
OCTOBER 22, 2020
According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% Given that nearly 40% of the consumers in this audience are Agents and roughly 20% are Owners, I would have expected to see more shops in the 1 – 25 employee range with a greater slice of the pie.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Sprout Social
AUGUST 5, 2020
With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.
Valasys
MARCH 27, 2023
In combination with technical analysis, these tools can give you an edge in the market and increase your chances of success. Technical indicators: Most stock charting software also provides a range of technical indicators, such as moving averages, relative strength index (RSI), and Bollinger Bands.
Valasys
SEPTEMBER 8, 2023
There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.
Hubspot
APRIL 13, 2021
Let's cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis. What is backlink analysis? Backlink analysis is a comprehensive review of a website's backlinks to analyze the site's performance and identify issues that could affect its search engine ranking. Get a quick overview.
Hubspot
MAY 6, 2021
That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? There are many reasons to take the time and examine the full range of options before forging ahead.
Heinz Marketing
SEPTEMBER 7, 2021
Novice analysts are often surprised how much time spent working with data is actually cleaning it so that the analysis itself can be done smoothly. Either way, a well formatted data-set makes analysis much easier and allows for you, the budding analyst, to quickly find the best insights and show your expertise. This is a simple fix.
seo.co
MAY 19, 2020
What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. What Is an SEO Competitor Analysis? Table of Contents. Conclusion.
BuzzSumo
JUNE 24, 2019
This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. All you need is a fairly good idea of your topics in order to use BuzzSumo for an in-depth online content analysis of your best headline opportunities.
xiQ
MARCH 27, 2024
This preparation is underpinned by analysis of data ranging from weather forecasts to changes in track conditions, ensuring that both driver and machine are in peak condition to face the challenges of the race ahead. In the competitive landscape of sales, professionals must adopt an equally thorough approach to preparation.
Brandwatch Marketing
FEBRUARY 5, 2019
For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.
KoMarketing Associates
JANUARY 31, 2017
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.
KoMarketing Associates
MAY 3, 2016
While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly.
nDash
JULY 23, 2020
Running an SEO competitive analysis can be a comforting experience. But in the wide sea of search possibilities, SEO competitive analysis gives you some direction. But in the wide sea of search possibilities, SEO competitive analysis gives you some direction. Understanding the Focus of SEO Competitive Analysis.
Method and Metric
DECEMBER 4, 2019
Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.
Aberdeen
JULY 1, 2019
Doing this in reverse is saddling the average firm in Aberdeen’s data-sets with up to four recruitment, sourcing, and candidate processing solutions with data management and metric analysis centered on the applicant tracking system (ATS). The post RPO Improves Long-Range Talent Placement appeared first on Aberdeen.
Outgrow
MARCH 11, 2020
Step By Step Guide to an SEO Competitor Analysis for Your E-commerce Site. An SEO competitor analysis will allow you to learn from your top SEO competitors’ strengths and weaknesses for your own SEO strategy. This is where an SEO competitor analysis comes in. What Is An SEO Competitor Analysis?
Webbiquity
MAY 16, 2023
” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Like UGA, it provides an incredible range of reports. unknown Yes Yes Compare custom date ranges Yes unknown Yes Yes Paid vs Organic sources Yes(?) If all you need is a simple UGA replacement, this tool will be overkill.
Martech
FEBRUARY 2, 2024
Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. How will Google Topics perform when the range of topics is so limited and inevitably broad? For activation it will be agnostic as to DSP choice.
Marketing Insider Group
OCTOBER 16, 2023
Competitor analysis. It offers a range of tools that, when used right, have the power to elevate your content game. Competitor analysis. Backlink analysis. It provides data-driven insights and recommendations based on the analysis of top-ranking pages for specific keywords.
Sprout Social
FEBRUARY 8, 2024
If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.
ScanmarQED
FEBRUARY 8, 2024
A mid-range brand increasing their prices might suddenly compete with different brands other than their current competition and even different consumer preferences and brand image. Price Range Analysis One of the closest analyses related to price elasticity is price range analysis.
ANNUITAS
AUGUST 2, 2023
This book is the culmination of months of research and analysis, and is aimed at helping growth leaders rethink their go-to-market to meet today’s go-to-market challenges. In the book, we cover a wide range of topics. Today, we’re excited to announce the publication of the Chief Growth Officer’s Handbook.
Top Rank Marketing
APRIL 1, 2024
Without clearly articulated goals, the analysis derived from the audit is likely to lack focus and meaningful insights. Step 3: Keyword analysis Once you have an inventory, review the keywords associated with each piece of content. Not only that but creating duplicative content is a waste of resources.
Martech
MARCH 13, 2024
Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. While our experience tells us that AI still requires significant human supervision and direction, using AI we can evaluate a broader range of behaviors and scenarios in a shorter time.
Heinz Marketing
DECEMBER 26, 2023
Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Market research and analysis empower businesses to make informed decisions by deciphering complex consumer behavior, industry trends, and competitor strategies.
Sprout Social
FEBRUARY 19, 2024
The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.
Sprout Social
FEBRUARY 29, 2024
It includes a wide range of technologies that enable machines to perform tasks traditionally requiring human intelligence, such as reasoning, problem-solving, decision-making, and learning from experience. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.
Sprout Social
JUNE 27, 2023
In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.
Vision Edge Marketing
NOVEMBER 1, 2022
in the second quarter, according to the advance estimate by the Bureau of Economic Analysis. . Providing some parameters, e.g., within which percentage range their budget needs to be trimmed and the anticipated future state post-recession, then . Return Your Focus to the Future with Scenario Analysis . We’ve found that: .
Bionic
JANUARY 7, 2024
Now that you have all your media plan data in a database, it opens a range of possibilities for automation and AI. Here’s how to analyze your media plan data with ChatGPT’s data analysis tool. Under CSV Data File, select the “Data for AI Analysis” option. Under the “Made by OpenAI” section, click on “Data Analysis.”
ANNUITAS
FEBRUARY 24, 2023
ANNUITAS performs this analysis through the lens of our ANNUITAS Demand Process Methodology — which we’ve refined over the past ten years, driving more than 100 enterprise go-to-market transformations. Below is an overview of this process – showing the layers of analysis and assessment performed through a Go-to-Market Assessment.
Sprout Social
MAY 9, 2023
AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.
Martech
DECEMBER 1, 2023
This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Extraction: Gleaning insights from data Extraction, a less-utilized use case, allows generative AI to perform preliminary data analysis.
Martech
FEBRUARY 2, 2024
A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Since then, MarTechBot responded to another 1,500 prompts — making it high time for another round of intent analysis.
Vision Edge Marketing
APRIL 14, 2020
This is the domain of scenario analysis and planning. Organizations use scenario analysis and planning to prepare for and manage market shifts, competitor moves, and changes in customer behavior. Scenario analysis is your ability to simulate and analyze potential scenarios for any given situation or event.
Zoominfo
MARCH 25, 2021
Performance in the modern world is premised on data analysis in nearly every field. Many scripts used for data analysis only have a couple of lines, so digital marketers who write code themselves often have an advantage in data analysis. Analyze Data. Drive Success With Curiosity. Code Is A Modern Language For Marketers.
ATAK Interactive
JUNE 29, 2023
In this blog, we will explore the importance of marketing strategy agencies and delve into the range of essential services they provide. These agencies offer essential services that can elevate your business to new heights.
Marketing Insider Group
JULY 24, 2023
This is a comprehensive SEO tool that offers a range of features, like keyword research, competitor analysis, and of course, keyword clustering. Moz’s tool offers keyword suggestions, SERP analysis, and search volume data. Let’s take a look at some of the most useful tools , in our opinion, to make your life a lot easier.
Salesforce Marketing Cloud
MARCH 20, 2024
LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics. Corpus data is often selected and collected systematically, and curated for specific research or analysis, while scraped data uses tools to absorb as much information as possible.
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