chiefmartech

DECEMBER 5, 2023

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. This dynamic is what brings us back to the themes of aggregation and composability. They had no say over the body of our report.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. Moorman and her colleagues typically produce three reports for each edition of the survey. And respondents with B2B services companies reported devoting 60.1%

CMO 52

CMO Customer Surveys Research B2B 52

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. So, do some research to figure out what will make them take notice.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. The first is the aggregate view that you find in list views, reports, and dashboards. By doing this, you’re making the CRM useful for everyone on the team, not just managers trying to report on pipeline. Read on to learn more.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. The first is the aggregate view that you find in list views, reports, and dashboards. By doing this, you’re making the CRM useful for everyone on the team, not just managers trying to report on pipeline. Read on to learn more.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

NOVEMBER 17, 2020

The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. Detailed and heavily researched buyer personas. Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. Image: SEMRush. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 103

Social Media Work Management Marketing Management Media 103

Content Marketing Institute

MAY 4, 2018

You work to put aggregate customer segments – audiences – into this funnel. That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. It controls flow. Three words: lack of alignment.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The authors of the report considered content creation, digital marketing and social media to be the biggest “winners” in terms of activities gaining budget headed into 2018.

Analytics 196

Analytics SEM Aggregators CMO 196

KoMarketing Associates

MARCH 20, 2019

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. This is compared to just 47 percent without incentives who said the same. This is compared to just 28 percent without incentives who said the same.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

chiefmartech

JANUARY 10, 2022

Additional data in that report shows that digital self-serve is now the most popular way for B2B buyers to make their purchases at every stage of the sales journey: identifying and researching new suppliers (37%) considering and evaluating new suppliers (34%), ordering (37%), and reordering (38%).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. Some marketers have more incentives to use automation than others, and those who do often see more benefits, according to previous research.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Social Media 52

Social Media Template Work Management Marketing Management 52

Zoominfo

JULY 25, 2022

They’re aggregated inside our platform from various sources including customer surveys, our in-house researchers, and web crawlers. After company executives read through incident reports filed by employees, they sent a memo to their staff regarding ongoing issues in their local communities and changes they’d be making to operations.

Aggregators 100

Aggregators Newsletter Outreach Custom Publishing 100

ScanmarQED

DECEMBER 6, 2023

Contextual – Brand and Consumer tracking and research. daily data in a weekly model), it should be aggregated to the lower frequency. Lastly, you should think about any alternate aggregations or groupings of data This is important for both reporting results at a high level and when building an actionable model.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Martech

AUGUST 30, 2021

Data aggregation and collection is an important step in your maturity in SEO. If you are still manually downloading and aggregating data in an attempt to draw insights, there are easier ways to do this. It includes things like: Rank tracking Reporting and dashboards Backlinks Site crawl data. I’ve done the basics.

Automation 122

Automation SEO Aggregators Act-On 122

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. To understand your audience’s relationship with Facebook, start by researching the latest platform demographic data.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Geo >> Location.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. The topics they’re researching. They were not. The questions they’re asking.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Parse.ly

OCTOBER 18, 2023

The quick and dominant rise of Facebook to media distribution powerhouse was the focus of urgent and in-depth research from The Tow Center , Reuters Institute for the Study of Journalism , and Pew Research Center. Download the full report , with a breakdown of each topic. See all of the data in the full Authority Report.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it?

Psychographics 108

Psychographics Aggregators Privacy Eye-Tracking 108

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. Streamlining is necessary in 2020.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. IZEA Worldwide’s A.I.

Marketing AI 107

Marketing AI Ideal Customer Profiles Features Product 107

KoMarketing Associates

OCTOBER 2, 2017

New research shows that marketers are harnessing data on their prospects and customers, but not all of them have a comprehensive view of their target audience. The CMO Council recently published the “Customer Experience Dynamics” report to gauge how marketers are utilizing data and analytics. Marketing Strategies and Data Quality.

Aggregators 120

Aggregators CMO Marketing & Strategy Analytics 120

Martech

MARCH 8, 2022

To determine this researchers examined aggregate app behavior and first-party data, app SDK data and survey data. The report recommends this advertising pre-emptively address customer concerns. Here’s a breakdown by category of how much more often app users visited physical stores. 2: Mobile advertising.

Merchandising 109

Merchandising Mobile Advertising Aggregators Mobile Marketing 109

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Demand Gen Report reveals that 71% of B2B buyers begin their research with a generic search.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Blue Flame Thinking

MARCH 13, 2023

There are many branding, audience, UX, and reporting factors to consider. Since these feeds power the information used to research and make decisions about your solutions, you need to understand what’s involved with these integrations and make sure they’re set up and working correctly. There are no dumb questions. Build in time.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. It can include both anonymous and known visitor data, but it’s typically considered richer data because it doesn’t rely on aggregate views of outside sources. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

ViewPoint

MAY 17, 2018

Content Aggregator “Leads”. The CMO in this scenario did convince the sales executive to purchase a sample of the data rather than the entire list, and received a commitment from sales that results would be tracked and reported on. Predictably, few if any of the prospects were contacted and there was no reporting on results.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

Martech

APRIL 23, 2024

Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Martech

OCTOBER 28, 2021

According to Tabaran, buyer intent is calculated through an aggregation of multiple data sources. If the user would reach your website while researching a topic, we would then map this topic to a first-party intent belonging to that specific account,” said Tabaran. Understanding buyer intent. Define the intent data.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

Walker Sands

OCTOBER 26, 2023

Reporters and editors from Barron’s, Inc. adults now get at least some of their news from Facebook, according to research from the Pew Research Center that was published in 2022. “No reporter, said journalists have a responsibility to debunk fake news online. Fowler was an AP reporter for 16 years.) A third of U.S.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93