article thumbnail

Provide a First-Class Client Experience — Even on a Budget

Go Beyond SEO

We’re talking about giving your clients a first class client experience whenever they’re dealing with you and your company. So how can you possibly give your clients first-class treatment? It’s unrealistic to make yourself available to every medium out there, and your time is limited. How sharp is your axe?

article thumbnail

Skyword and TrackMaven Combine Best-in-Class Analytics and Best-in-Class Content Marketing

Content Standard

Skyword360 is a reimagined version of our platform, designed to enable marketers to plan, create, and deliver extraordinary content experiences that connect with their customers across every channel where they spend their time. Unsurprisingly, this shift in focus coincides with significant growth in spending on branded content.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Isn’t Chief Content Officer a Bigger “Thing” Yet?


When you think of content marketing, you probably think of multi-media influence across mediums. Finally, marketers have one of the most difficult jobs when it comes to proving brand awareness, attributing prospect engagement to marketing spend, and showcasing the ROI that is directly derived from creative content.

Content 163
article thumbnail

Content Marketing Agency Vs In-House Writers

Marketing Insider Group

Since they don’t need to branch out into design, backend development, or anything else, they can bring a wealth of expertise to bear on creating world-class content for their clients. Actually, startups and small-to-medium-sized businesses benefit more from an agency from a purely cost-to-benefit angle. Highly technical subject matter.

article thumbnail

How to Learn Social Media Without Getting Scammed


‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. “To For example, a presenter may begin the class by addressing the attendees as if they are live, and seemingly respond to questions in the comments. And it can be.

article thumbnail

Marketing Needs to Put Skin in the Game


This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Marketing spend as a percentage of revenue is often fairly small, usually less than 5 percent. In this segment, organizations spend 25 to 40 percent of revenue on marketing. Tier 2: Inside Commercial Accounts.

article thumbnail

Ensure Your Cold Emails Reach Their Destination in 2019


But like the most dedicated student on campus, email still earns the highest grades — and will likely graduate at the top of its class. Email is the preferred medium for business communication among 86% of professionals. Invented in the 1960s, email certainly is old school. The numbers speak for themselves: There were approximately 3.7