illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They can be used for wider targeting, audience profiling , and cross-tracking of ads.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. They demand fresh approaches that can captivate and entertain audiences in innovative ways.

Media 95

Media Branding Brand Identity Storytelling 95

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Branding Brand Identity 78

Martech

MARCH 11, 2024

Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return.

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Martech

JANUARY 29, 2024

Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” When passing people over to the team with a knack for pounding an inbox, these details matter. They don’t become a lead until they show you they are.

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

Martech

SEPTEMBER 20, 2023

“The platform is really a much more robust solution,” Golec told us. We’ve built it in a way that people can get live in a couple of hours; it’s not like a big deployment.” In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow.

DemandBase 109

DemandBase Marketing Attribution Account Based Marketing B2B 109

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. Targeting allows you to focus your budget on the audience that fits your buyer personas and holds purchasing power.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Go Beyond SEO

APRIL 25, 2024

When people search for pest control services in your area, you want your company to show up at the top of the search results. Targeted Reach: Local SEO allows you to target specific keywords relevant to your pest control services, attracting customers who are actively looking for solutions in your local area.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Stevens & Tate

FEBRUARY 18, 2022

Informing your audience is important. Unfortunately, people don’t generally make purchases based on information alone. It turns out that people are more prone to making emotional purchases than informed purchases. Instead they use emotional advertising to target the viewer. The Benefits of Emotional Advertising.

Advertisements 133

Advertisements Advertising Buy Branding 133

Content Standard

NOVEMBER 2, 2023

In this episode of Content Disrupted, Sameer Amin, Reckitt’s Global Director of Data-Driven Marketing and Media, offers a behind-the-scenes look at the brand’s digital marketing strategy, emphasizing how it integrates products, purpose, people, and methods. First, TV audiences were declining, especially among younger demographics.

Peer-to-peer 101

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 101

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. With LiveIntent, advertisers can reach 200 million opted-in email newsletter readers in the U.S.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

OCTOBER 12, 2023

On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” Firefly Vector Model creates line-based objects that can easily be reshaped and edited in Adobe Illustrator and similar tools.

Multivariate analysis 117

Multivariate analysis Forecasting API Paid Search Agency 117

Envy

APRIL 5, 2022

Add to this the use of fingerprinting, a type of online tracking that’s arguably more invasive than cookie-based tracking, as it creates a unique profile of users based on their devices, software, add-ons, and even preferences - and it is a whole other ballgame. Image via Google. How Topics API works (Source: Google ).

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

QuanticMind

SEPTEMBER 12, 2023

Virtual events are a great way to show key audiences that your higher education brand knows how to do digital. They also open your marketing strategy to international audiences—and what’s better than getting thousands of additional eyes on your offerings? Speaking of social media, let’s talk Meta for a moment.

Education 75

Education Rules Budget Programs Planning 75

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. EKOM AI ’s EKOM 3.0

Marketing AI 112

Marketing AI Multi-Channel Customer Satisfaction FAQ 112

Digilant

FEBRUARY 20, 2024

As Mother’s and Father’s Day draw near, the advertising world buzzes with activity, aiming to tap into the sentimental value of these occasions. With individuals seeking to express their appreciation through thoughtful gifts, advertisers are presented with a golden opportunity to engage with their target audience.

Multi-Channel 52

Multi-Channel Planning Paid Search Agency Marketing & Strategy 52

Contently

MAY 6, 2022

But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Your content needs to stop trying to sell widgets and instead sell outcomes and solutions to problems. Your audience doesn’t need this “look at us” introspection. Plus, your job would be a slog.

B2B Thought Leadership 147

B2B Thought Leadership B2B Marketing Attribution Customer Surveys 147

Liveintent

NOVEMBER 2, 2021

Now, as publishers and advertisers are looking for new ways to build audience relationships and gather first-party data, they’re continuing to ramp up their email strategies. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine. .”

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Martech

MARCH 30, 2023

The key to any conversation is at least two people engaging in a substantive back and forth. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. And too many ads talk at people. My answer is no.

Conversion 130

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 130

Martech

DECEMBER 13, 2022

But as inflation and subscription prices climb, more people are interested in keeping their costs down. More choice for advertisers. Not only does this allow advertisers access to more consumers, it gives the advertisers premium inventory in the form of wildly popular movies and series. A growing global audience.

Paid Search Agency 107

Paid Search Agency Ads Marketing Management Verticals 107

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. While ML models learn independently as they process data, they can also be updated manually based on your specific needs. And semantic search helps provide a contextual understanding of a query input by a user.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Conductor

SEPTEMBER 16, 2021

Why Organic Marketing Is The Solution To A Cookieless World. The solution? Why The Future of Targeted Digital Advertising Is Uncertain. This information is then sold to advertisers so they can display targeted ads that are catered to specific interests. The second are results based on relevance and utility.

Organization 108

Organization Paid Search Agency Lead Scoring Lead Ranking 108

Liveintent

APRIL 20, 2021

As the walled gardens gained steam over a decade ago, the refrain of the collective hivemind become overpowering: “You must build up audiences on Facebook, on Twitter, within Google! These, the shiny objects where the audiences now are, is your true source of energy and will be forevermore!” However, those days are over!

Marketing Management 118

Marketing Management Newsletter Intent Data Advertisements 118

Liveintent

APRIL 21, 2023

That’s where LiveIntent’s newest Identity solution, built on the cutting edge of data science- Email Reactivation, can help. When brands understand which of their dormant emails might be interested in re-engaging with the publication, they can immediately activate an opted-in audience back into the email program.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. These elements provide a framework for creating stories that resonate with audiences. One powerful tool that can help achieve this is story branding.

Branding 80

Branding Brand Identity Marketing Management Advertising Agencies 80

Optinmonster

APRIL 12, 2024

Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. Why Are Case Studies Important?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Binary Demand

FEBRUARY 26, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. AI’s impact extends to enhancing brand awareness and interest by analyzing data to tailor marketing strategies to the right audience at the right time.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Navigate the Channel

FEBRUARY 5, 2024

They are also a great idea if you want to have a pool of applicants and make a decision based on varied candidates. RELATED: Should You Base Your New Marketing Hires on Marketing Degrees? If you’re only running a campaign to show to a couple dozen people, then you likely won’t get applications from a varied enough pool.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 107

Facebook Practices Video Marketing Ads 107

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. So, where does business-to-business (B2B) advertising fit into this strategy? So, where does business-to-business (B2B) advertising fit into this strategy? Lake Software provides a platform solution to enterprise HR teams.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation is the integration of AI with the automation of repetitive, rules-based tasks. What is AI automation?

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Stevens & Tate

DECEMBER 30, 2022

They could only draw conclusions about their audience from in-store information — as in, information on who bought what. Mostly, they just advertised to the audience that their products or services were initially intended for. You don’t want your creative decisions to be solely based on numbers, after all.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Liveintent

JANUARY 4, 2022

In the programmatic space, three channels are high on Helene’s must-watch list: mobile advertising, Connected TV (CTV), and audio advertising. Helene believes that when it comes to education and making sure teams are up to speed on programmatic solutions, “the industry is still lacking.” “ Helene Parker.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Thankfully, email makes it possible for you to gain influence with your desired audience over time. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Make a new plan, Stan What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120