Sage Marketing

MARCH 8, 2022

More specifically, having a deep understanding of your buyer persona is critical to driving the correct content creation, product development, sales enablement, and everything that relates to customer acquisition and retention. If your company serves different verticals/industries make sure you start segmenting by industry.

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

Sage Marketing

MARCH 8, 2022

More specifically, having a deep understanding of your buyer persona is critical to driving the correct content creation, product development, sales enablement, and everything that relates to customer acquisition and retention. If your company serves different verticals/industries make sure you start segmenting by industry.

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52

6sense

DECEMBER 16, 2021

Swap images that might resonate better with specific industries or personas . To a website visitor, this bespoke experience — delivered at the right time in a buyer’s journey — illustrates that your organization understands their industry, has fluency in their business concerns, and can solve their problems. Or you can do both.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Ledger Bennett

JUNE 1, 2020

It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. Appetite for industry analysis and future thinking predictions is down. The vertical you operate in. What you do now.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Strategic-IC

FEBRUARY 16, 2021

But what if you want to do more growth marketing and new-level acquisitions? Jo: The feedback has been very positive - so much so that as we mentioned earlier, we are expanding our ABM programme into new clusters (industry verticals) for the current blended program, with a view to launch our first one-to-one ABM programme in late 2020.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. This was also a key component to positioning Sales Hacker for acquisition.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outbrain

NOVEMBER 22, 2022

Come and listen to the top native experts who will discuss how to choose the right tactics to test new verticals and products, and common mistakes affiliates make when searching for a new product. You’ll understand why landing pages are crucial for your customer acquisition and get the step-by-step formula to format and lay them out.

Cost Per Thousand 26

Cost Per Thousand CPM Verticals Lead Gen 26

Tomorrow People

JUNE 17, 2021

Their on-demand online services help professionals investigate, research, and analyse what's happening in their industries and at sea, with real-time alerts to inform them when there's new information or incidents that they need to respond to fast. Each will discuss the latest trends, pains and events relevant to that particular industry.

Marketing Agencies 1 31

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 31

Martech Advisor

NOVEMBER 25, 2019

Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. 50% Decrease cost per acquisition.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Additionally, you can use social listening tools to monitor conversations related to your industry and identify opportunities for engagement.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Additionally, you can use social listening tools to monitor conversations related to your industry and identify opportunities for engagement.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Porch Group Media

FEBRUARY 24, 2022

I’ve largely spent my life in the cable, and telecom industry, 20 plus years, where I’m sure many of you can guess, movers are a very important segment and have a reason to reconsider that type of product. And folks in those industries have long been marketing to movers. And then from an acquisition standpoint?

First-Mover Advantage 52

First-Mover Advantage Branding Brand Identity Planning 52

Moz

APRIL 19, 2020

But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. Site speed study. 5G adoption.

CMS Development 73

CMS Development Marketing Analytics Tools Conversion Rate Work Management 73

Terminus

OCTOBER 29, 2021

Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts (TOPO) In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV).

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Biznology

JULY 30, 2012

Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. Happy prospecting to all.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

DemandBase

SEPTEMBER 30, 2019

Increasingly, marketers KPI’s are tied to the pursuit, deepening engagement, and acquisition of high-value accounts. This book for marketers (sales too) is chock full of mini-case studies and a practical step-by-step primer! They know the challenges faced by sales and marketing to meet revenue and business goals. Taking Baby Steps.

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

Customer Experience Matrix

FEBRUARY 12, 2013

So if you’re working in the industry, don’t circulate that resume just yet. I had figured to start off with my industry growth figures, but this led naturally to a question about long-term potential, which in turn leads to thoughts of market penetration rates. So the untapped market is indeed much larger than surveys would suggest.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

ClickZ

JUNE 11, 2021

30-second summary: With regulatory movements legalizing cannabis in 16 states, the cannabis industry is now forecasted to surpass $100 billion by 2025. With 16 states legalizing cannabis for recreational as well medical use, the industry is poised to cross $100 billion in aggregate federal tax revenue by 2025. said Jesse Channon.

Work Management 101

Work Management Marketing Management Advertising Agencies Paid Search Agency 101

Martech

MAY 6, 2022

That doesn’t give you much time to study your numbers, to think about what they mean in the long run, or how you could use them to improve or expand your email program. Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting.

Budget Programs 89

Budget Programs Work Management Marketing Management Planning 89

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

B to B 120

B to B netFactor Media SEM 120

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. This article will investigate the specific content marketing strategy Nerdwallet used to take on the industry titans. million users per month in 2014, plus many more today.

Startups 73

Startups Google Press Domain 73

Hinge Marketing

APRIL 15, 2016

These firms become top acquisition prospects and can receive extraordinary valuations. According to a study by Hinge Research Institute , valuation experts look at the following factors when appraising a construction firm. If top managers appear likely to remain after an acquisition, a firm’s valuation improves. Profile/Image.

Paid Search Agency 51

Paid Search Agency Work Management Companies Marketing Management 51

Convince & Convert

JUNE 19, 2012

Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value of Likes. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Computer Market Research

MAY 6, 2014

A study conducted by CSO Insights in 2013 discovered that 42.9% A study conducted by CSO Insights in 2013 discovered that 42.9% billion industry. of large technology companies considered revising their channel strategy as one of their top concerns. The channel landscape has undergone tremendous changes.

Advertising Channels 60

Advertising Channels Enterprise Management Paid Search Agency Marketing Management 60

Computer Market Research

MAY 6, 2014

A study conducted by CSO Insights in 2013 discovered that 42.9% billion industry. managers should set up co-op/MDF parameters to address paid search requests and outline best practices for budget, cost-per-click, cost-per-acquisition, keywords, and landing page framework.

Enterprise Management 60

Enterprise Management Advertising Channels Paid Search Agency Marketing Management 60

Marketing Insider Group

OCTOBER 21, 2015

It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Strategic-IC

JULY 28, 2021

It then evolved into One-to-few ABM (also called ABM Lite) which saw accounts ‘clustered’ into small groups of accounts that exhibited similar characteristics (and could therefore be grouped) - be they sector, industry, business challenges, etc. Industry (or sub-industry)/vertical with some ‘light touch’ personalization at account-level.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Kabbage

NOVEMBER 9, 2016

Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Be sure to check out their 2017 benchmark study on content marketing. Where can I find it: https://blog.hootsuite.com/.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Be sure to check out their 2017 benchmark study on content marketing. Sprout Social Insights. Copyblogger.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClearVoice

AUGUST 10, 2020

It doesn’t help that content in this vertical is often highly regulated and regularly scrutinized — internally by legal and compliance teams and in many cases, externally by state and federal regulators like the Centers for Medicare & Medicaid Services — before it ever hits a screen or other delivery channel. Enter the marketing funnel.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

Belkins

MARCH 16, 2020

According to this report , there are 34,727 SaaS products offered to businesses across various verticals, and this is the limit. Thus, selling SaaS means selling a complicated product in a highly competitive industry. Customer Acquisition Cost. On average, one SaaS company has to deal with at least 9 competitors.

Work Management 47

Work Management Marketing Management Ad Building Churn Rate 47

Heinz Marketing

NOVEMBER 11, 2019

So we moved up market, realize that there were certain industries that were very interested in the solution that we had, which was stopping bots from abusing their website and mobile apps. Edward: I think the catalyst was we started to see this one industry as having a lot of penetration and our solution being adopted widely.

Sales Management 67

Sales Management Top of Funnel Account Based Marketing ABM 67

Altitude Marketing

OCTOBER 23, 2018

Every industry is different. Are there entrenched 800-pound gorillas in the industry? In practice, even with several talented, cross-trained employees, it still takes a small army with a variety of skillsets to effectively compete in a B2B industry. Every business-to-business company is different. How competitive is my market?

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Hinge Marketing

JUNE 17, 2016

Competition within the professional services space is fierce, and many industries are incredibly homogeneous—which makes differentiation that much more difficult. Niche marketing need not be relegated to the consumer goods industry. Here are 5 questions to help you evaluate the fit: What’s going on in your industry?

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Peer-to-peer 48

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition? Lead generation.

Acquisitions 267

Acquisitions Ideal Customer Profiles Top of Funnel Touchpoints 267

Directive Agency

MAY 22, 2018

One of the best things you can do for internal marketing is to organize all of your accounts, categorize them so you can see the verticals, industries, and services you provide to each. Then, attach case studies, results, and specific talking points. This helps with morale and retention — not just acquisition.

Video Marketing 40

Video Marketing B2B Sales Paid Search Agency Verticals 40

Hubspot

MAY 18, 2016

No paid acquisition sources, just traffic that we could scale without needing to scale ongoing budgets. Do joint webinars or case studies. These are new verticals with new types of customers that use your product in a slightly different way, or a complimentary way (when combined with another service). But where do you start?

Traffic 52

Traffic Case Study Case Studies Paid Search Agency 52