Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Only B2B

AUGUST 21, 2023

This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth. In the dynamic realm of B2B sales, qualified appointment setting stands as a cornerstone for success. This approach fosters stronger relationships and builds trust.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns.

SMS 108

SMS Marketing & Strategy Marketing Strategy Planning 108

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. As a result, a curated email newsletter could also do well, as it brings to the information to the audience more easily. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Zoominfo

NOVEMBER 15, 2019

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. What’s an email sender reputation? Hint: You should be too!).

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Sharpspring

NOVEMBER 15, 2019

This is why many agencies and business owners are choosing to include email marketing and marketing automation at the heart of their marketing strategy. Begin by looking at the data analytics so you can match your campaigns to specific customers. Use A/B testing. Use A/B testing to simplify things ? Behavior Tracking.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Biznology

SEPTEMBER 26, 2019

Direct your campaign inquiries to a web-based response form for their preliminary qualification, especially in a high-volume environment. Utilize email. For outbound inquiry qualification, email is today’s preferred medium. Design your emails to link to a web-based qualification form. Self-reporting.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

DiscoverOrg

MARCH 12, 2019

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. What’s an email sender reputation? Learn more.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Conversica

MAY 9, 2022

Rich Heller, Sales Manager at Martindale-Hubbell, shares how he uses Conversica in upselling campaigns. Lawyers.com markets to consumers and Martindale.com is a B to B website marketing to corporate counsel. Conversica helps us by having the AI Assistant send out emails giving the benefits of some of these new products.

Conversion 52

Conversion Ideal Customer Profiles B to B Bandwidth 52

Adobe Experience Cloud Blog

DECEMBER 18, 2018

If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know them better and use the data to drive smarter marketing campaigns. Unfortunately, lengthy and un-engaging questionnaires often experience low response rates. Absolutely not!

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

SalesIntel

APRIL 28, 2022

Whether it’s money or time, marketing campaigns usually involve a lot of investment. You can’t expect to see serious results from your marketing campaigns if you’re not willing to put in some cash and attention upfront. Many marketing leaders are reluctant to try new marketing campaigns. Enhance Response Rates.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Cintell

MARCH 10, 2016

New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Ex: Adobe saw a 10% increase in email orders, a decrease of 78% in time to market, 59% increase in web visitors and 53% increase in web revenue with persona-based launch (SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

ClearVoice

DECEMBER 18, 2023

Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns. Metrics such as engagement time, conversion rates, and pipeline influence serve as your needle, pointing you toward an effective content strategy.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns. Metrics such as engagement time, conversion rates, and pipeline influence serve as your needle, pointing you toward an effective content strategy.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Sharpspring

JULY 17, 2019

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000. Or hire someone else who does.).

Tips 69

Tips CAN-SPAM Domain Marketing Automation Services 69

Engagio

MARCH 29, 2021

Maybe it’s an email with a compelling subject line. Chances are, if you’re like me, you’re only going to open it if (A) it speaks to an interest of yours, or (B) it addresses a challenge you’ve faced in the past. How often does this happen to you: You’re scrolling through your messages when, about midway through, one strikes a chord.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Martech Advisor

JANUARY 23, 2020

The ever-evolving landscape of email marketing continues to prove challenging for some organizations. Email marketing continues to become more complex as marketers must adjust to evolving customer preferences, new-era tactics and campaign objectives. Learn More: Email Marketing: 5 Tips to Create Great Email Content.

Class 83

Class Email Marketing Deliverability CAN-SPAM 83

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What’s so good about email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. I prodded David further, and soon uncovered three of his best emails. Identify the goal for your drip campaign. Once you've determined your goal for the campaign, think through who will be segmented into this drip. Nurture new leads?

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Is Email Marketing really dead? According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation. No welcome emails.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Keep in mind that this doesn’t change the effectiveness of the email.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Heinz Marketing

JULY 30, 2019

We know it takes a smart strategy, a highly-targeted campaign, a strong offer and CTA to move the needle in the right direction, but far too often marketers do all of the upfront work without thinking through the possible campaign response scenarios and what impact this will have on the business’ bottom line. Conclusion.

Sales Qualified Leads 68

Sales Qualified Leads Forecasting B2B Lead Ranking 68

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. P.S., It’s great for target verification and data collection at the earliest stages of your campaign, too. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Roketto

APRIL 3, 2018

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. This is a simple A/B test.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

MarketJoy

NOVEMBER 5, 2018

Have you tried sending cold emails to people and found that no one responds to them? You spend hours targeting your cold emails and crafting email copy. You wait for a few more hours without batting your eyelashes for responses. Does it feel like getting results from cold emails is a big challenge?

Tips 51

Tips Open Rate Stats Response Rate 51

Exo B2B

APRIL 29, 2021

According to the study report “B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America,” email remains a key marketing channel for most B2B brands, with 81% used in the past 12 months. Having resounding success with B2B marketing email happens. Today, more than 55% of emails are open on mobile devices.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts. Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The tool will equip early adopters to realize a 37% increase in email open rates & 20% improvement in the return on ad spend. The tool has been designed to increase the ROI of B2B marketing teams.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Oktopost

SEPTEMBER 9, 2019

Experimentation is the only way to guarantee that knowledge, but simple A/B testing doesn’t deliver results fast enough. Metadata’s patented technology can execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Hubspot

FEBRUARY 3, 2021

It isn't as easy as 1-2-3 or A-B-C. Your goal could be to increase brand awareness, collect email addresses, gain new followers, increase engagement, or drive traffic to your site. And that on average, 34% of new fans are acquired through a contest ? Additionally, Facebook has over 2.7 As a marketer, those stats are hard to ignore.

Facebook 101

Facebook Rules Barriers Tagging 101

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

SalesIntel

MARCH 1, 2024

Users frequently encounter instances where essential contact details such as email addresses and phone numbers are outdated or inaccurate. This discrepancy can lead to contacting inaccurate addresses, resulting in increased bounce rates and potential damage to the sender’s reputation.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Biznology

JUNE 27, 2013

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. But I am still seeing obvious errors.

Landing Pages 80

Landing Pages B2B SEM Response Rate 80