How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy
Vision Edge Marketing
SEPTEMBER 13, 2022
The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Let’s clarify what we mean by these two terms, because we regularly hear the term “niche” used to define a vertical market.
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