chiefmartech

JANUARY 31, 2022

These are vertical aggregation platforms. Vertical aggregation platforms can often be recognized serving as the “home base” app for a particular department or team. What’s fascinating is the realization that most organizations now have both horizontal and vertical aggregation platforms within their stack.

Aggregators 89

Aggregators Verticals Domain Trigger Marketing 89

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Content Marketing Content Marketing 101

ClearVoice

SEPTEMBER 10, 2021

What are vertical search results on Google? Vertical search results are a deep dive — a vertical plunge into a single topic. A vertical search engine, like Google News or Google Books, offers only niche (or vertical) search results. . This is a vertical search result. What is a Google vertical search result?

Verticals 52

Verticals Google SEO Search Marketing 52

Search Engine Journal

JUNE 14, 2021

Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead The post Google Bans Specific Verticals from YouTube Masthead appeared first on Search Engine Journal.

Verticals 76

Verticals Youtube Google Advertisements 76

seo.co

APRIL 7, 2021

Part of this has to do with vertical growth and whether or not you can scale your supply chain to meet the new demand, but we’ll get into that later in the guide. Vertical Growth and How it Works. If you think about it as it sounds, vertical growth is about growing taller in the space you’re in.

Verticals 54

Verticals Marketing Strategy Social Marketing Email Marketing 54

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Marketing Marketo Segmentation 132

Crimson Marketing

APRIL 29, 2013

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. We don’t have a lot of time.

Verticals 100

Verticals Marketing Marketing Strategy Eye-Tracking 100

Buffer

FEBRUARY 19, 2019

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories).

Verticals 112

Verticals Video Marketing CPC Mobile Advertising 112

Crimson Marketing

JUNE 4, 2013

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. Some things to consider when revitalizing your new vertical marketing plan: .

Verticals 100

Verticals Landing Pages Marketing Strategy Advertising Channels 100

ANNUITAS

MAY 26, 2015

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing B2B Marketing 100

chiefmartech

DECEMBER 11, 2016

Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. Vertical competitors compete on how much they get to wrest from the total relative to each other. give us digital everything.

Verticals 90

Verticals Marketing Internet Marketing Amazon 90

Buffer

FEBRUARY 19, 2019

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories).

Verticals 92

Verticals Video Marketing CPC Mobile Advertising 92

ANNUITAS

SEPTEMBER 25, 2014

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 31, 2016

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. The post 300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical appeared first on Marketing Insider Group.

Verticals 100

Verticals Campaigns Content Viral Marketing 100

Crimson Marketing

JULY 23, 2013

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. . Next, define who owns the buyer relationship. Image: Courtesy of TSYS .

Verticals 100

Verticals B2B Sales Marketing B2B Marketing 100

Liveintent

FEBRUARY 5, 2021

We think three verticals that can really benefit from running brand marketing during the January ad slump are health and wellness, financial services, and travel and hospitality. If you’re a marketer in one of these verticals, consider taking action across as many digital channels as possible in January.

Verticals 62

Verticals Advertisements Advertising Email Marketing 62

Outreach

MARCH 9, 2020

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method. Ken and Brooke walk you through: Collecting contacts, referrals, and quotes from current customers in similar verticals.

Verticals 59

Verticals Outreach Marketing Proposals Marketing Prospects 59

Buffer

OCTOBER 1, 2018

Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Instagram’s co-founders step down, vertical video gains momentum, Facebook launches Stories Ads, and more! complete podcast transcript].

Verticals 91

Verticals Facebook Video Marketing Ads 91

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. .

Verticals 54

Verticals Campaigns Marketing Buyer Personas 54

Brightedge

SEPTEMBER 26, 2018

Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. Users employ vertical searches when they use platforms such as TripAdvisor, Zillo, Consumer Reports, Amazon, Reddit, […].

Verticals 68

Verticals Google Ads SEO 68

Brightedge

NOVEMBER 21, 2018

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Verticals 66

Verticals SEO Marketing Report Research 66

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy.

Content Marketing 255

Content Marketing Marketing Strategy Differentiation Content 255

Brightedge

APRIL 16, 2018

What is vertical search optimization or VSO? The post VSO: Vertical Search Optimization, What SEOs Need to Know to Succeed appeared first on BrightEdge SEO Blog. From an interactive and transactional perspective, search is the fundamental digital discovery activity.

Verticals 64

Verticals SEO Optimization Activities 64

chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Verticals 60

Verticals Marketing Touchpoints Internet Marketing 60

Golden Spiral

OCTOBER 29, 2019

Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. The Article In 60 Seconds. Don’t take a scattershot approach to marketing.

Verticals 48

Verticals B2B Marketing Product Marketing 48

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 81

Verticals Trust Marketing Outreach Email Marketing 81

chiefmartech

DECEMBER 4, 2017

But what’s likely driving a big part of that disruption are the dynamics of vertical competition. Particularly in the context of commerce, Amazon is a uniquely powerful vertical competitor — through Amazon.com, Alexa, and now even Whole Foods, they have a growing portfolio of proprietary touchpoints with consumers.

Verticals 79

Verticals Amazon Google Leads 79

Zoominfo

DECEMBER 23, 2020

A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists. Dive into New Verticals. As your customer base grows, so does your amount of industries and verticals that pop into your company’s radar.

B2B 245

B2B Zoominfo B2B Marketing Contact Marketing 245

Search Engine Journal

AUGUST 6, 2022

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility. The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.

PPC 119

PPC Optimization Campaigns Google 119

SnapApp

FEBRUARY 1, 2018

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Online course/membership community. . Vertical: Nonprofit. .

Verticals 48

Verticals Newsletter Email Marketing Tactics 48

Outbrain

DECEMBER 10, 2020

across a number of verticals to give your New Year’s campaigns that refreshing twist. So, why not break from the routine and dip into those other high-performing ad verticals for better campaign CTR? The post By-Vertical Insights to Ring in the New Year with ROAS appeared first on English (US). 3 Tips to Jump-Start Your 2021.

ROAS 29

ROAS Verticals CTR Campaigns 29

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 54

Verticals Trust Marketing Outreach Email Marketing 54

33Across

NOVEMBER 1, 2022

We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August - September, 2022. The report answers. The post Key Cookieless Trends from August – September, 2022 appeared first on 33Across.

Trends 118

Trends Verticals Advertisements Advertising 118

B2B Lead Generation

JANUARY 28, 2010

Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. Find Prospects That Look Like Your Target. Determine Your Target's Pain Points. Gather Sales Support Assets. Create a Destination of Information.

Verticals 120

Verticals Lead Generation Lead Gen B to B 120

Vision Edge Marketing

JANUARY 12, 2021

The idea of niches applies nicely to the B2B technology customer who was successful in several verticals, such as healthcare. There were however a number of niches inside this vertical that provide opportunities to expand. They had many healthcare customers, but they looked at these customers as one homogeneous group.

Marketing Strategy 192

Marketing Strategy Business B2B Marketing Segmentation 192

Martech

MAY 8, 2023

Verticals for new Bing. Microsoft is slowly serving ads in these chats, vertical by vertical, so they aren’t disruptive. Next, they’ll focus on verticals like travel and real estate. In February, Microsoft launched the new Bing, which added chat to search. They’re currently introducing hotel ads.

API 73

API Advertisements Advertising Verticals 73

Content Standard

MAY 22, 2015

Snapchat is upending a mobile video no-no by asking brands to film their ads vertically. Going vertical isn’t without its challenges, but the new perspective could have big payoffs as part of brands’ mobile video marketing strategies. Users are nine times more likely to watch a vertical ad to the end versus a horizontal ad.

Verticals 40

Verticals Mobile Marketing Video Marketing Marketing 40