This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world.
There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef
B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.
By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot
The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.
The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.
Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.
Updated September 2023. The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. In this comprehensive guide, we’ll show you how to do that.
Digital marketing is competitive. Because of this, it can be difficult to strategically maximize your return on investment. As the world of digital marketing continues to evolve, your marketing campaigns need to keep up. That’s exactly why we have broken down how to maximize ROI from your digital marketing campaigns to ensure you get the […] The post How to Maximize ROI From Your Digital Marketing Campaigns appeared first on Visitor Queue Blog | Identify Website Traffic.
If the sheer idea of an audit makes you tense up, you’re not the only one. But believe it or not, sometimes. The post SEOmator Review appeared first on The Daily Egg.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
The education sector is rapidly transforming — with traditional learning switching to digital formats, new technologies, and teaching methods. But with evolution comes turbulence. The shifting sands of learner demands, pulsating trends, and a burgeoning competitive landscape can be daunting. To truly shine in 2024, it’s not just about staying updated; it’s about pioneering forward.
It’s the top issue facing businesses today and the most common challenge we hear during our sales process with prospects: “Our website looks good, but it doesn’t generate any leads.” People are asking us about this every day. Just so we are clear, your website shouldn’t be an online brochure. Whatever business you’re in and whoever your prospects are, your website should attract new visitors, encourage return visitors and turn those visitors into leads.
The healthcare content landscape has undergone various transformative innovations. The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few. Not to mention, COVID also played its part. Due to the social distancing prompted by the deadly virus, intensified reliance on the internet for answers and medical help became a logical outcome
In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? If the answer is yes, read on to learn about: The stages of AI The four types of AI The various fields of AI Top AI tools used by email marketers How AI will impact email marketers What are the stages of AI?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Want to use content created by users (UGC) in your curation strategy? Then, it’s important to understand your strategy and how UGC fits into it. In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. We’ll also discuss the value of UGC in content curation. Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal custom
Embracing the power of video is game-changing in amplifying your manufacturing sales and marketing strategy. In the growing digital world, video has become a powerful tool that clicks with customers and allows manufacturers to express their stories in an engaging way. This blog is based on Lake One’s webinar with our expert friends in sales, video production, manufacturing, and marketing.
The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. This is a trend legal companies shouldn’t miss. And if you don’t adapt and change with the times, your content, regardless of the money and time you invested, runs a high risk of being ignored.
Hitting your goals requires tracking your progress along the way. It’s like running a marathon. You can’t train if you don’t know how far you’re jogging. That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. You’ll also know which leads you should prioritize.
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Pioneering tech and software companies experience cutthroat competition. After all, innovation thrives, and evolution is relentless in the tech space. The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. This trend shows no signs of stopping, especially with the massive traction AI is getting.
Willkommen, beer lovers! It’s time for Oktoberfest, Munich’s extravaganza of carnival rides, parades, German foods… oh, and did we mention beer ? At the official Oktoberfest, only six Munich-based breweries are allowed to serve beers that, by 500-plus-year-old purity laws, must be composed of just six ingredients: water, barley, hops, yeast, wheat malt, and/or cane sugar.
The word “spying” is fun, but it isn’t really what we’re doing. It isn’t hard, as I’m talking about using timely public information and snapshots to ensure that we get ahead and stay ahead in digital marketing, content, and PR efforts. The biggest challenge for many is getting the right mix of tools, data, and information in a means that is easy to digest in order to make decisions from.
HG Insights Celebrated for Happiest Employees with Three Comparably Awards HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, today announced recognition from workplace culture site Comparably for its employee happiness. HG was selected out of 60,000 companies across the U.S. and won across three categories: Best … The post HG Insights Celebrated for Happiest Employees with Three Comparably Awards appeared first on HG Insights.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
In today's digital age, businesses are constantly seeking ways to establish a strong online presence and drive growth. One popular option is working with a full service digital marketing agency—one that offers a comprehensive range of services, from website design and development to SEO, content marketing, social media management, and more. Although partnering with a digital marketing agency can undoubtedly yield exceptional results, certain aspects of the partnership often go unmentioned.
Many people view marketing as a creative endeavor, but it’s really a mix of art and science. When you invest time and budget on marketing, you need to know it will pay off through a strong ROI. That assurance comes from data. And therein lies the science of modern marketing. Successful B2B marketing is rooted in data that allows you to determine what’s working well, what isn’t, and where you should fine-tune for better results.
Outbound marketing is an area where many companies struggle to make headway, mainly because it’s not just about throwing cold emails or calls into the wind and hoping for the best. But what if we told you that the outbound marketing game has changed significantly, thanks to artificial intelligence? Yes, you read that right. AI can help you turbocharge your outbound efforts.
9 minutes read Animated banner ads offer such a gripping experience. Think of the pulsating buttons, bouncing headlines, rotating images, and flipping text—to name a few of the animation effects that grab people’s attention instantly. It wouldn’t be a stretch to say animated ads capture the attention of online users like no other advertisements in the online environment.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The real estate sector is teeming with nuances. There are consistent questions, trends, and wrongfully perceived issues that, when left unanswered, may cause potential investors to shy away from investing. Aside from the nuances, the real estate industry is perpetually evolving with new trends and tools. As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies.
If we had to choose one member of the C-Suite to step into the CEO role at the drop of a hat, take one guess who we’d choose. We’re not biased or anything—the CMO has a clear view across the org that no other function does, and the function itself is geared towards driving growth. Don’t just take our word for it though. In this episode, Karen Starns of OJO Canada joins to share her journey from CMO to CEO, a beacon of inspiration for B2B CMOs who aspire to the top leadership role.
Each day dawns with groundbreaking software, uncharted features, and novel financial theories waiting to rewrite the rulebook. The hunger from customers is palpable, their thirst for knowledge insatiable. Now, in this relentless race of innovation, financial institutions find themselves on the edge, feverishly ramping up their content strategies. They’re not just aiming to inform, but to dazzle, captivate, and seize the undivided attention of their audience.
We organize all of the trending information in your field so you don't have to. Join 46,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
130 
Let's personalize your content