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At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world.
There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef
B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.
By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot
The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.
The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.
Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.
Updated September 2023. The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. In this comprehensive guide, we’ll show you how to do that.
Digital marketing is competitive. Because of this, it can be difficult to strategically maximize your return on investment. As the world of digital marketing continues to evolve, your marketing campaigns need to keep up. That’s exactly why we have broken down how to maximize ROI from your digital marketing campaigns to ensure you get the […] The post How to Maximize ROI From Your Digital Marketing Campaigns appeared first on Visitor Queue Blog | Identify Website Traffic.
If the sheer idea of an audit makes you tense up, you’re not the only one. But believe it or not, sometimes. The post SEOmator Review appeared first on The Daily Egg.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
The education sector is rapidly transforming — with traditional learning switching to digital formats, new technologies, and teaching methods. But with evolution comes turbulence. The shifting sands of learner demands, pulsating trends, and a burgeoning competitive landscape can be daunting. To truly shine in 2024, it’s not just about staying updated; it’s about pioneering forward.
It’s the top issue facing businesses today and the most common challenge we hear during our sales process with prospects: “Our website looks good, but it doesn’t generate any leads.” People are asking us about this every day. Just so we are clear, your website shouldn’t be an online brochure. Whatever business you’re in and whoever your prospects are, your website should attract new visitors, encourage return visitors and turn those visitors into leads.
The healthcare content landscape has undergone various transformative innovations. The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few. Not to mention, COVID also played its part. Due to the social distancing prompted by the deadly virus, intensified reliance on the internet for answers and medical help became a logical outcome
In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? If the answer is yes, read on to learn about: The stages of AI The four types of AI The various fields of AI Top AI tools used by email marketers How AI will impact email marketers What are the stages of AI?
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Want to use content created by users (UGC) in your curation strategy? Then, it’s important to understand your strategy and how UGC fits into it. In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. We’ll also discuss the value of UGC in content curation. Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal custom
Embracing the power of video is game-changing in amplifying your manufacturing sales and marketing strategy. In the growing digital world, video has become a powerful tool that clicks with customers and allows manufacturers to express their stories in an engaging way. This blog is based on Lake One’s webinar with our expert friends in sales, video production, manufacturing, and marketing.
The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. This is a trend legal companies shouldn’t miss. And if you don’t adapt and change with the times, your content, regardless of the money and time you invested, runs a high risk of being ignored.
Hitting your goals requires tracking your progress along the way. It’s like running a marathon. You can’t train if you don’t know how far you’re jogging. That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. You’ll also know which leads you should prioritize.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Pioneering tech and software companies experience cutthroat competition. After all, innovation thrives, and evolution is relentless in the tech space. The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. This trend shows no signs of stopping, especially with the massive traction AI is getting.
Willkommen, beer lovers! It’s time for Oktoberfest, Munich’s extravaganza of carnival rides, parades, German foods… oh, and did we mention beer ? At the official Oktoberfest, only six Munich-based breweries are allowed to serve beers that, by 500-plus-year-old purity laws, must be composed of just six ingredients: water, barley, hops, yeast, wheat malt, and/or cane sugar.
The word “spying” is fun, but it isn’t really what we’re doing. It isn’t hard, as I’m talking about using timely public information and snapshots to ensure that we get ahead and stay ahead in digital marketing, content, and PR efforts. The biggest challenge for many is getting the right mix of tools, data, and information in a means that is easy to digest in order to make decisions from.
HG Insights Celebrated for Happiest Employees with Three Comparably Awards HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, today announced recognition from workplace culture site Comparably for its employee happiness. HG was selected out of 60,000 companies across the U.S. and won across three categories: Best … The post HG Insights Celebrated for Happiest Employees with Three Comparably Awards appeared first on HG Insights.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
In today's digital age, businesses are constantly seeking ways to establish a strong online presence and drive growth. One popular option is working with a full service digital marketing agency—one that offers a comprehensive range of services, from website design and development to SEO, content marketing, social media management, and more. Although partnering with a digital marketing agency can undoubtedly yield exceptional results, certain aspects of the partnership often go unmentioned.
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If we had to choose one member of the C-Suite to step into the CEO role at the drop of a hat, take one guess who we’d choose. We’re not biased or anything—the CMO has a clear view across the org that no other function does, and the function itself is geared towards driving growth. Don’t just take our word for it though. In this episode, Karen Starns of OJO Canada joins to share her journey from CMO to CEO, a beacon of inspiration for B2B CMOs who aspire to the top leadership role.
Each day dawns with groundbreaking software, uncharted features, and novel financial theories waiting to rewrite the rulebook. The hunger from customers is palpable, their thirst for knowledge insatiable. Now, in this relentless race of innovation, financial institutions find themselves on the edge, feverishly ramping up their content strategies. They’re not just aiming to inform, but to dazzle, captivate, and seize the undivided attention of their audience.
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