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Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer

chiefmartech

Instead, we stepped back to consider the second-order effects that so many of these different technological innovations are feeding — broad patterns of how marketing organizations are changing in a digital world. Of the five trends we researched, all of them are already emerging in practice. You can and should harness them today.

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Martech 2030: Introduction to the Decade of the Augmented Marketer

chiefmartech

Yet for all the challenges of this year, it has taught us that people and organizations — even large organizations — can adapt quickly when we must. The post Martech 2030: Introduction to the Decade of the Augmented Marketer appeared first on Chief Marketing Technologist. I’m republishing it here as a 7-part series.

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The Power of Goal-Setting: Freelancers on Where They Hope to Be in 2030 (Part 5 of 5)

ClearVoice

If the past decade can predict the next, it’s safe to say the years between 2020 and 2030 will see growth in the gig economy. If the thought of 2030 seems lightyears away, that’s probably because in the land of freelancing, it sort of is: so much can transform in a handful of years. freelancing #goals Click To Tweet.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Within that mother-of-all-networks, the Internet contains millions of other networks, from social media juggernauts, such as Facebook, Twitter, and WeChat, to private collaborative networks inside organizations, using tools such as Slack and Microsoft Teams. Passion — genuine enthusiasm for empowering the edge of the organization.

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Martech 2030 Trend #4: From Big Data to Big Ops

chiefmartech

But it’s by integrating that data into the design and delivery of remarkable customer experiences that marketers create orders of magnitude greater value for their organizations. The 2010s were about big data, wrangling the enormous scale and complexity of data flowing into organizations at an accelerating velocity.

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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

Reducing cycle time enables your organization to respond more quickly to changing market conditions, customer needs, and internal challenges. Billion by the end of 2030. Given the level of investment, it’s understandable that organizations want measures they can use NOW to assess whether the investment is worthwhile.

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

Collaboration within the organization and across the boundaries of the firm with agencies, clients, and partners. The post Martech 2030 Trend #5: Harmonizing Human + Machine appeared first on Chief Marketing Technologist. Broad-based creativity and imagination. Empathy with other humans for understanding and persuasion.