illumin

AUGUST 27, 2024

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. In fact, brick-and-mortar locations are on the rise.

Trends 98

Trends Privacy Advertising Agencies Forecasting 98

Martech

JANUARY 16, 2025

This year it will be 14%; by 2026, its estimated to become over 17%. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. By 2020, it had grown to over 10%.

Marketing AI 127

Marketing AI Trust Marketing Planning Amazon 127

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Digital Transformation 115

Digital Transformation Paid Search Agency Advertising Agencies Planning 115

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Marketing AI 139

Marketing AI Branding Brand Identity Digital Transformation 139

SendX

JUNE 8, 2022

billion by 2026. Crypto marketing solutions will grow from $4.9 billion to $67.4 That means stiffer competition and a more volatile customer base.

Campaigns 195

Campaigns Marketing 195

Martech

FEBRUARY 27, 2025

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.” And the markets are responding as markets do to such news unkindly.

Marketing AI 106

Marketing AI Enterprise Management Trust Marketing Work Management 106

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Marketing AI 113

Marketing AI Work Management Marketing Management ROAS 113

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. You may need to acquire data management technology that provides a means to manage the integrity and governance of your data.

Marketing Automation Services 111

Marketing Automation Services Optimization Work Management Marketing AI 111

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II.

Tools 122

Tools Paid Search Agency Marketing AI Marketing & Strategy 122

Martech

JULY 30, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping organic search, forcing businesses to rethink their marketing strategies.

Optimization 111

Optimization Generation Marketing AI User-Generated Content 111

Litmus

JULY 31, 2024

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. The roller coaster of the past few years has grown our dependence on email in more ways than we could have ever imagined.

Personalization 107

Personalization Trends Tagging Segmentation 107

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Marketing AI 74

Marketing AI Allocation Paid Search Agency Multi-Touch Attribution 74

Navigate the Channel

APRIL 11, 2025

The following trade shows are ones that should be on your short list for 2025 and ones to keep on your radar for 2026. National Hardware Show Held each year in Las Vegas, Nevada, the next National Hardware Show will be in Spring 2026.

Trade Show 65

Trade Show Product Ad Building Conference 65

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Paid Search Agency 116

Paid Search Agency Spending Ads Forecasting 116

CMSWire

MARCH 20, 2024

Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff. Continue reading.

Gartner 131

Gartner Traffic Google SEO 131

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Work Management 74

Work Management Webinar Metrics Advertising Advertisements 74

Contently

APRIL 1, 2025

According to recent Gartner research published in January 2025, we’re looking at a 25% drop in traditional search engine use by 2026 and a 50% reduction in organic traffic by 2028. 2010s : User intent became the focus as Google got smarter about what people actually wanted. This isn’t just us theorizing. ChatGPT alone sees 2.63

Optimization 99

Optimization Enterprise Management Lead Ranking Comparison 99

Choozle

JANUARY 7, 2025

Why the Programmatic Talent Gap Exists Several factors drive the shortage of skilled professionals in programmatic advertising: Unprecedented Growth in Programmatic Advertising: According to Statista, by 2026, a remarkable 86% of overall digital advertising revenue will come from programmatic ads, highlighting its growing dominance.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Marketing Management Allocation 94

Brandpoint

APRIL 12, 2023

What will the PR profession look like between now and the year 2026? The post Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession appeared first on Brandpoint. Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession.

Forecasting 62

Forecasting PR Public Relations Tactics 62

Salesforce Marketing Cloud

OCTOBER 2, 2024

According to Gartner, companies will go “all in” on AI-enabled PCs by 2026. Examples include PCs that feature neural processing units (NPUs) and applications capable of carrying out large-scale AI processes on local devices without the need for cloud connectivity.

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

Martech

JANUARY 27, 2025

Its already a reality today that will become even more pervasive by early 2026. While this extends beyond GTM, it will be particularly visible there, revealing the networked causes and effects driving or hindering your business momentum. This is the power of genAI, analytical AI and causal AI working together.

Marketing Analytics Tools 103

Marketing Analytics Tools Lead Scoring Lead Ranking Peer-to-peer 103

Contently

NOVEMBER 29, 2021

billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. “We Almost half the planet’s population uses social media. Social media management will be a $41.6

Social Media 203

Social Media Media Viral Marketing Class 203

Stevens & Tate

MAY 5, 2025

sending offers when a user enters a geofenced area) Conclusion As we approach 2026, HubSpot marketing automation continues to redefine the boundaries of whats possible in digital marketing. The Future: Customer Journey Automation with HubSpot Upcoming innovations include: AI-generated journey maps that adapt to real-time feedback.

Marketing Automation Services 52

Marketing Automation Services Hubspot Marketing Automation Automation 52

chiefmartech

JANUARY 16, 2025

Any guesses as to what tech stacks will look like by January 2026? Anyway, I have barely scratched the surface of the wealth of data-validated insights about tech stacks in the Zylo report. I would highly recommend picking up a copy. It’s going to be a fascinating year ahead.

Enterprise Management 76

Enterprise Management Work Management Marketing Management API 76

Single Grain

MAY 2, 2025

Integrated measurement frameworks are essential to track performance across disparate platforms, with unified analytics systems expected to reduce manual data integration tasks by up to 30% by 2026. According to industry forecasts, integrated analytics systems are expected to reduce manual data integration tasks by up to 30% by 2026.

Distribution 52

Distribution CMS Development Advertising Channels Lead Ranking 52

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Spending 145

Spending Analytics Work Management Marketing Management 145

B2B Marketing Exchange

MARCH 11, 2025

If you missed out this year, dont worry: Well be heading to a brand-new location March 9-11, 2026 : T he beautiful Omni L a Costa Resort in Carlsbad, CA! Sign up for updates here and well let you know when registration officially opens!

B2B Marketing 59

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 59

Seismic

AUGUST 8, 2024

Gartner predicts that by 2026, ‘ revenue enablement ’ will appear in 10% of all enablement job titles in the B2B sales market. In fact, Gartner estimates that “By 2026, 60% of enablement teams will be tasked with enabling all client-facing, revenue-generating roles.”

Marketing Analytics Tools 52

Marketing Analytics Tools Effectiveness Work Management Marketing & Strategy 52

Marketing Insider Group

MARCH 4, 2024

billion by 2026. You could position your ads to run alongside content like “The Top 20 Purses You Need This Spring” or “How to Accessorize With a Handbag.” According to a recent Global Industry Analysts Inc. study , contextual advertising around the world is expected to rise to $335.1 That’s a predicted 68% jump over a period of four years.

Advertisements 204

Advertisements Advertising Case Studies Opt-out 204

Zoominfo

OCTOBER 23, 2019

healthcare economy by 2026 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ). Key clinical health AI applications can potentially create $150 billion in annual savings for the U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Salesforce Marketing Cloud

MARCH 25, 2025

Gartner predicts that through 2026, organizations will abandon 60% of AI projects unsupported by AI-ready data. However, many organizations struggle with distrust and inconsistencies in data because business context is lacking and definitions are recreated for every report, dashboard, and AI analytics experience.

Gartner 78

Gartner Business Classified Ads Lead Ranking 78

Single Grain

MAY 1, 2025

by 2026 AI integration in marketing has doubled since 2022 , now powering 17.2% Future Projections Looking ahead to 2026, marketing leaders forecast stronger budget growth: 8.9% Key Takeaways Marketing budgets now represent 9.4% of company revenues and 11.4% of overall company budgetssignificant increases from 7.7%

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

B2BMarketing.net

FEBRUARY 10, 2025

by 2026, traditional search engine usage is expected to decline by 25%, as search marketing loses ground to AI chatbots and other virtual agents. Its only pointing to a human when its essential. Its assisting the human agent behind, [and] youre adding a lot more volume. Ive seen data [indicating] up to 50% lower acquisition cost.

Marketing AI 64

Marketing AI Efficiency B2B Marketing Paid Search Agency 64

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Marketing AI 52

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Cable 121

Cable Multi-Channel Marketing Mix Newsletter 121

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Ipsos ) United States : Location of the 2026 World Cup. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship.

Statistics 111

Statistics Planning Merchandising Paid Search Agency 111

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Marketing AI 52